The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangible benefits that brands offer to customers. • We believe brands play an important role in society, and when they are managed properly, they can add value to people’s lives. • We believe change can be a force for good and branding and marketing need to change to best serve their customers and society. • We believe the future is bright and technology can be a force for good in the right hands and with the right motives. • We believe that to make a great brand is to tie a core set of values to the products and services delivered. • We also believe the world is in continual motion, and the ideas and thinking we currently share are subject to continual evolution as the practice of branding evolves. Learn more about your ad choices. Visit megaphone.fm/adchoices

Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth Blockbuster, to its current disruption of traditional television and home entertainment, I trace its roots and how it has stayed agile after all these years. Learn more about your ad choices. Visit megaphone.fm/adchoices

I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.

I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits. Learn more about your ad choices. Visit megaphone.fm/adchoices

I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages. Learn more about your ad choices. Visit megaphone.fm/adchoices

I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

Last part of a multi-episode discussion of what changed to cause the need for agile brands. Data is readily available and plentiful, which empowers businesses to make quicker decisions that are informed by real-time information. Learn more about your ad choices. Visit megaphone.fm/adchoices

This special episode is generously brought to you by TEKSystems. Competitive advantage is the name of the game. In a marketplace where disruption is constant, enterprises are eager to use technology that transforms, modernizes and differentiates their brand. Applications are the gateway to delivering continuous improvement of products and services to customers. Through microservice architectures, organizations can delight customers by delivering solutions better and faster. But many organizations face challenges overcoming their current legacy, monolith environments. In this episode of The Agile World, we discuss the power of microservices for developing new applications and distilling legacy apps and systems. Join TEKsystems Managing Vice President of Technology Products & Services Rick Madan for this special episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want personalized relationships with brands. Successful brands understand that customers want what they want, when and where they want it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Fourth part of a multi-episode discussion of what changed to cause the need for agile brands. Exponential technologies using AI and Machine Learning allow us to truly personalize and customize experiences. Agile brands know and adopt this. Learn more about your ad choices. Visit megaphone.fm/adchoices