The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

There are a lot of technologies, trends, and customer expectations in the world of eCommerce today. Today we’re going to talk about what brands need to do to stand out in an eCommerce world.To help me discuss this topic, I’d like to welcome Laura Ritchey, EVP and COO of Radial.RESOURCESRadial website: https://www.radial.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about what it takes to scale a brand while keeping a focus on sustainability. We’re also going to talk about scaling while focusing on company values as an agency that supports the growth of brands.To help me discuss these topics, I’d like to welcome Richie Jones, Managing Director at vvast, a D2C ecommerce agency.RESOURCESVvast website: https://www.vvast.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about product agility, prioritization and business value, and making sure that teams aren’t just building efficiently, but that they are focused on the things that will drive their business forward.To help me discuss this topic, I’d like to welcome Dan Gallagher, Senior Principle, Product Leadership at Slalom.RESOURCESSlalom website: https://www.slalom.comBlog post mentioned: https://www.linkedin.com/pulse/how-stop-building-wrong-things-faster-reversing-curse-dan-gallagher/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

There is a lot of talk about how important customer experience is in today’s competitive landscape, but getting leaders, employees, and stakeholders all aligned to make it happen is still not a simple task.Today we’re going to talk about what it takes to create great customer experience. To help me discuss this topic, I’d like to welcome Jon Picoult, Founder of Watermark Consulting and Author of the book Impressed to Obsessed.RESOURCESJon Picoult’s website: www.jonpicoult.comFrom Impressed To Obsessed book website: www.impressed2obsessed.comWatermark Consulting Customer Experience ROI Study: www.watermarkconsult.net/cx-roiThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

AI4, the world’s premier conference discussing artificial intelligence and its many applications for business was held August 7-9 at the MGM Grand in Las Vegas and featured some amazing speakers on important topics related to AI and business. Today we’re going to talk about the AI4 show and some of the key insights from the show and I’m happy today to be joined again by one of the many great speakers that will be leading the conversation in a few weeks.To help me discuss this topic, I’d like to welcome Alice Fournier, CIO at ISS Americas.RESOURCESLearn more about the AI4 conference: https://ai4.io/usa/ISS Website: https://issworld.com/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Business to business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business to consumer (B2C) marketing. But there’s one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life.Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment.To help me discuss this topic, I’d like to welcome Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business.RESOURCESAmazon Business website: https://business.amazon.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about the State of the (Recruiting) Union, plus talk with our marketing staffing expert to provide an outlook on the marketing talent market as it currently stands.To help me discuss these topics, I’d like to welcome Sue Keith, Corporate Vice President at Ceres Talent.RESOURCESCeres Talent website: https://www.cerestalent.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about AI in the contact center and how to balance voice AI, machine learning, and other types of automation with human contact center agents to deliver the optimal customer experience.To help me discuss this topic, I’d like to welcome Mary Nelson, Chief Customer Officer, Aircall.RESOURCESAircall AI research report: https://pages.aircall.io/ebook-business-sentiment-toward-ai.html?utm_medium=referral&utm_source=press&utm_campaign=fc--06-aiindexgkpoadcast-usaAircall website: https://www.aircall.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how brands can use conversational marketing to improve their customer experience, as well as their overall customer lifetime value.To help me discuss this topic, I’d like to welcome Justin Keller, Vice President of Revenue Marketing at Drift, a conversational marketing platform that works with over 5,000 customers across industries.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about growing data maturity as an enterprise organization and how to build a culture of data.To help me discuss this topic, I’d like to welcome Aron Clymer, Founder & CEO at Data Clymer.RESOURCESData Clymer website: https://dataclymer.com/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices