Breaking Through in Cybersecurity Marketing

In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing models and platforms he’s engaging in.     Key takeaways: 00:40  Bio 02:10  Tyler’s 3 step approach for startup marketing 06:39  Remote working - communication is key! 09:54  Trust building and authentic leadership  11:06  Establishing company culture remotely 13:43  Accountability and teamwork  15:35  What’s in store for JupiterOne in 2022?! 18:18  Building community - foundation first   22:54  Setting realistic expectations  24:28  Spokespeople and “talking heads” 27:03  Favorite swag and the true Yeti mastermind 31:35  Product-led growth and establishing value 34:10  Social media, podcasting, and modern marketing models 35:41  Platforms - Youtube, Shopify, Slack, and the whole gambit! 39:01  Stay in touch with Tyler   See photos of Tyler’s favorite swag, a list of the tools mentioned on this episode, and get the episode transcript here    Stay in touch with Tyler on Twitter and LinkedIn, and JupiterOne Connect with Gianna on LinkedIn  Connect with Maria on LinkedIn  Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website Check out more from Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast

A sneak peek on what to expect from Gianna and Maria on cybersecurity marketing!