ProductLed Podcast

Maja Voje is the founder, growth advisor, best-selling instructor, and head of Growth University. Also dubbed as a growth marketing and digital transformation expert, Maja uses the “real world, real results” approach to empower teams and organizations. Maja has also managed digital projects for world-class companies like Rocket Internet and Google. In this episode, Maja shared the story behind her workshops, her prioritization framework, and how she makes sure team are executing their ideas.  Show Notes [03:01] The story behind her workshops [05:01] How she runs her workshops [12:31] The ideal people who should be a part of her workshops [14:58] Time she gives people to gather data before the actual workshop happens [18:30] What an agenda of the workshop looks like [24:24] Her system for voting so the results are not biased [25:02] Her prioritization framework to make sure experiments are ordered accordingly [29:02] A good number of ideas that comes out of her workshop [30:45] How teams can ensure they are executing their ideas [32:29] Advice she’ll give to the listeners [34:30] What she wants listeners to do About Maja Voje Maja Voje is a globally-recognized digital transformation and growth marketing expert who has managed Rocket Internet and Google’s digital initiatives. She is also a co-instructor in the world’s best-selling online growth hacking course, used by the likes of booking.com, IBM, and Tesla. Maja has also helped raise €20 million in growth capital and has worked with many international companies based in Belgium, Netherlands, Slovenia, and the United States. Profile Maja Voje on LinkedInMaja Voje WebsiteMaja Voje on TwitterGrowthHackers

Itxaso del Palacio is a partner at Notion Capital, a venture capital firm that invests in software companies with disruptive technologies in AI and ML, Business SaaS, cloud infrastructure, security, and productivity and communications, among others. Before Notion, she has been investing in software companies in Europe for over a decade. In this episode, Itxaso shared her definition of product-led growth, her thoughts on free trial, and the reason product-led is thriving despite the pandemic. Show Notes [00:48] What she does for work and for fun [02:58] One physical activity she’d do for the rest of her life [04:59] Her definition of product-led growth [06:18] Different keys of success to implementing a great product-led strategy [09:51] Her thoughts on free or free trial [16:57] What a good time to value is [19:39] Why product-led is thriving during the pandemic [23:32] Her advice to enterprises that want to launch a product-led product About Itxaso del Palacio For almost two decades now, Itxaso del Palacio has worked with startups in Silicon Valley, London, Spain, and Latin America. She is also a partner at Notion Capital, an early stage investor in European SaaS, enterprise tech, and cloud. Itxaso holds a prestigious Kauffman Fellowship and is well connected to the global network of fellow investors. Itxaso holds a PhD in entrepreneurship and is an engineer by background. Links SuperhumanZoom Profile Itxaso del Palacio on LinkedInNotion Capital on LinkedIn

Anuj Adhiya is an experienced growth manager, startup mentor, and author of the book “Growth Hacking for Dummies.” Also known as the “Growth Guy,” Anuj was also the former director of engagement and analytics at Growth Hackers and the category lead at The Predictive Index. Currently, he is a core member at Underscore VC and the vice president of growth at Sophya. In this episode, Anuj shared how he transitioned from support to marketing and growth, how his journey in Growth Hackers started, and the skills he thinks are critical to become a successful growth leader. Show Notes [05:32] What his first job was [06:59] How he transitioned from a support role into marketing and growth [08:52] Kind of things Sean Ellis was evangelizing when he discovered him on Twitter [12:10] How his journey in Growth Hackers started [20:09] How he eventually applied the things he learned [31:10] The most important skills he thinks are critical to be successful as a growth leader [37:02] His advice to those who would like to build their growth skillsets [42:37] Where people can find him [43:35] What’s next for him About Anuj Adhiya Anuj Adhiya is a seasoned growth manager, startup mentor, and author of the book “Growth Hacking for Dummies.” He is also the vice president of growth at Sophya. Also hailed at the “Growth Guy,” Anuj is also a seasoned growth marketer with a demonstrated history of implementing principles that result in authentic growth. He is also highly skilled when it comes to extracting insights and growth from quantitative and qualitative data, community engagement, and continuous improvement.  Links Growth HackersSean EllisHubSpotWordPressThe Predictive Index Profile Anuj Adhiya on LinkedInAnuj Adhiya on TwitterSophya

Phil Corson is the senior product manager at 7shifts, an intuitive employee scheduling and management software that’s designed for the restaurant industry. Many restaurant managers have been using the software to minimize the time spent on management logistics and to reduce labor cost. 7shifts also comes with free mobile apps (Android and iOS) to ensure managers and employees have everything at their fingertips. In this episode, Phil shared what their product-led journey has been like, how their shift to product-led happened, and his advice to product-led companies when it comes to PQL. Show Notes [02:50] What their product-led journey has been like so far [04:15] How their to product-led happened [07:08] Some of the benefits of the product-led team defining PQL [09:06] Who gathered the data to figure out what tier 1 lead is [09:47] How their team iterate on the definition of PQL [17:38] The threshold when a lead becomes valuable for them [19:18] Changes he’d like to see [21:00] What he’ll tell himself a year ago if he can go back in time [21:32] The journey behind the buy-in [23:59] His advice to product-led companies when it comes to PQL [25:54] Where people can find him online About Phil Corson Phil Corson is the senior product manager and the team lead of the product led growth team at 7shifts. Phil has over 5 years of experience in B2B SaaS and product management. He is passionate about solving problems and bringing value to customers. Phil also has a proven track record for creating million-dollar software products for various industries. Profile 7shiftsPhil Corson on LinkedInPhil Corson on Twitter

Todd Olson is the CEO and founder of Pendo, a product cloud that provides user insight, user communication, and user guidance for digital product teams. Driven by their mission to improve the world’s experiences with software, Pendo combines powerful product usage analytics with feedback, communication, user guidance, and planning tools to offer an integrated and complete integrated platform for digital product teams. In this episode, Todd talked about the role of sales in a product-led organization, what people need to keep in mind when it comes to freemiums, and the metrics product-led organizations should look at. Show Notes [00:35] The story behind the writing of his book [01:51] How becoming product-led has changed things for different teams [03:11] How becoming product-led changed things for the engineering team [04:17] What he’ll tell organizations that want to become product-led [08:18] The role of sales in a product led organization [10:22] What people need to think about when it comes to freemium [12:15] What he meant when he said “product is the new marketing” [14:06] Metrics product-led organizations should look at [17:22] How things have changed in terms of delivering products in a product-led organization [18:30] What product ops is and how it fits into a product-led organization [19:47] Advice he’d give to those who want to shift to product-led [20:38] Where people can find him online About Todd Olson Todd Olson is the CEO, founder, and the brilliant mind behind Pendo, a product cloud that helps drive software adoption, which leads to more effective employees and happier customers. Some of Pendo’s clients include the world’s leading digital enterprises and software companies including Salesforce, Zendesk, LabCorp, Okta, and Verizon. Profile The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience by Todd OlsonPendo WebsiteTodd Olson on TwitterTodd Olson on LinkedIn

Karishma Rajaratnam is the head of growth at ChartMogul, the world’s first subscription data platform is designed to help make consolidate and clean billing data easy. ChartMogul can help businesses understand the dynamics of their business and see where they need to focus their efforts. In this episode, Karishma talked about the marketing channels they have tapped, how they work seamlessly with their sales team, and how the sales team deals with warm outbounds.  Show Notes [02:19] What ChartMogul is [03:14] What their primary focus is right now [03:59] How they work with the sales team [06:30] Tasks their sales team are currently handling [07:38] Marketing channels they have tapped [10:55] What her functions are [12:42] How they work seamlessly with their sales team [13:47] How often they get together with the sales team [15:10] How the company’s sales functions has evolved [15:15] Their basic version of a PQL [18:08] How the sales team deals with warm outbounds [19:04] Tools they use to segment the experiences [20:47] Piece of advice she would like to give to product-led companies [22:30] Where people can find out more About Karishma Rajaratnam Karishma Rajaratnam is a brilliant marketer passionate about growing the SaaS business. She is also the head of growth at ChartMogul where she leads the acquisition, onboarding, and engagement. She is also in charge of partner marketing, content and customer marketing, and product marketing and GTM. Karishma is also advisor to early-stage founders and works with startups like TechStars, SaasBoomi, and Co.labs.  Profile ChartMogulKarishma Rajaratnam on TwitterKarishma Rajaratnam on LinkedIn

Connor Bradley is the manager of growth at Jobber, an award-winning software that ’s designed to help small home service businesses organize their entire operations, from managing their crews, scheduling jobs, to invoicing customers and collecting payments. In this episode, Connor talked about their growth journey at Jobber, how it started, how they got the buy-in of the engineers, and their future plans. Show Notes [01:00] High-level overview of Jobber and how his role fits in [02:12] How long he’s been at Jobber [02:46] How his growth journey started [04:29] How they navigated the lifecycle journey for the first time [08:24] What their agreement was [09:39] What the first version of growth at Jobber was like [10:40] First couple of projects they had10:40 First couple of projects they had [18:10] Some mistakes they would have wanted to avoid [19:38] How they’ve honed their growth skillset over the years [21:40] How he got the buy-in of the engineers [24:12] Other things that have helped them along the way [28:50] What’s next for him at Jobber [29:42] Hobby he has picked up during quarantine About Connor Bradley Connor Bradley manages growth at Jobber, a field service management software that is customizable to fit your process. At Jobber, he manages a team of designers and engineers who are constantly experimenting to validate ideas that are tied to growth. With an extensive experience in SaaS, he constantly provides guidance in terms of driving top-of-funnel leads and moving opportunities through to ACV revenue. Links Nuffshoptalk NewsletterJobber Website Profile Connor Bradley on LinkedInConnor Bradley on Twitter

If you want to grow your SaaS product through product-led storytelling, today’s guest can show you the way. Victor Eduoh has been developing authority-building stories that are designed to capture, engage, and turn prospects into product-qualified leads, trial users, and customers. In this episode, Victor shared the importance of product-led storytelling, how it fits into the different marketing funnels, and how businesses can create better stories for product-led storytelling. Show Notes [01:34] What product-led storytelling is and why product-led companies should care about it [03:18] How product-led storytelling fits into the different marketing funnels [06:02] How product-led storytelling differs from conventional content marketing [10:21] How people can create better stories for product-led storytelling [14:20] What the next step should be after content and empathy [18:50] Common mistakes companies make [23:57] Businesses that are doing a great job with product-led storytelling [28:20] His piece of advice when it comes to product-led storytelling [31:34] Where people can find him online About Victor Eduoh Victor Eduoh is a master copywriter and a product-led SaaS content strategist. His consulting firm helps SaaS brands grow by creating a bespoke and ROI-focused content marketing for them. In addition, he helps companies stand out and acquire new customers using two unique and research-backed frameworks: The SaaS Topic Clusters’ Strategy, and Product-Led Storytelling. Links 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. CoveyAhrefs Profile Victor Eduoh WebsiteVictor Eduoh on LinkedIn

Eric Keating is the VP of marketing at Appcues, a platform that converts new users into raving fans with personalized and automated onboarding, surveys, announcements, and product tours. In this episode, Eric shared his thoughts on removing friction, the most common misconception about product-led, and where Appcues fits into the whole system. Show Notes [04:51] The first time he heard about the concept of product-led [07:04] Why the product-led concept has gained so much traction [09:44] The most common misconception about product-led  [13:39] How to decide if freemium or free trial is right for your business [15:33] How they decided whether to go for usage or the 7-day trial [19:30] When should sales intervene in the free trial or freemium experience [22:24] His thoughts on removing friction [24:12] Why enterprise businesses are adopting the product-led strategy [26:17] His advice for large enterprise companies that want to try product-led [28:19] Types of businesses that might not benefit from product-led growth [30:49] How Appcues fits into the whole system [34:45] His advice for those who want to try product-led  [36:24] Where people can find out more about him and Appcues About Eric Keating Eric Keating is the VP of marketing at Appcues. He is also a team builder, company steward, and go-to-strategist. At Appcues, they also developed the Product-Led Platforms so delivering exceptional user experiences at scale is easier. Appcues also aims to help companies deliver product experiences that create scalable business growth and happier customers. Links Hubspot Product Led InstituteAmazonSpotifyNetflixUberSuperhumanUserlistIBM Profile AppcuesEric Keating on LinkedIn

David Atmaram Satterwhite is the chief revenue officer at UserTesting, an on-demand human insights platform that help companies make accurate customer-centric decisions at every level and at the speed their business demands. In this episode, David shared what their product led journey has been like, the importance of ensuring the whole process is seamless, and why they decided to offer free trial.  Show Notes [02:00] What UserTesting is [04:35] What their product led journey has been like [07:00] Why they decided to offer free trial [08:20] What is required to launch free trial [09:55] Why people need to apply for the free trial [10:19] What they’re looking to implement to offer that touch less free trial experience [12:31] The UserTesting team’s WHY [15:29] The importance of ensuring the whole process is seamless [17:19] Key requirements for teams that are considering product led [20:20] His advice to enterprise or sales teams that want to transition to product led [22:50] Where people can find out more about him and UserTesting About David Atmaram Satterwhite David Atmaram Satterwhite is passionate about building and leading teams. He also loves bringing great solutions and technology to the market and earning the loyalty of customers. For almost two decades now, David has been the executive in charge of revenue for companies like Good Technology, PubNub, newScale, and UserTesting. Links YammerMicrosoft Profile UserTestingDavid Atmaram Satterwhite on LinkedIn