
Why Not Now? with Amy Jo Martin
You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.
Latest episodes

Nov 7, 2022 • 56min
Episode 286: Alli Webb - Stay-at-Home Mom to Scaling and Selling Drybar
Alli Webb is the Co-Founder of the wildly successful Drybar, a New York Times Bestselling Author and Canopy President. She is also a Co-Founder of Squeeze and Becket + Quill. Alli is the kind of person who skips the small talk and dives right into the deep end. There is nothing off limits for her. In this episode, recorded live at the 2022 Renegade Summit, Alli discusses how she turned her simple business idea into a brick and mortar reality, then a national sensation, during a recession and in a location where all previous businesses had failed. Her journey hasn’t been without struggle, and Alli shares the pain points of scalability, the entrepreneurial hustle, communicating the end of her marriage to her team and learning that it’s ok to ask for help. Alli shares how she fumbled a lot during the rapid growth of her business and the many lessons she’s applied through that experience. You’ll also learn Alli’s approach to being a role model for her kids, the importance of instilling a strong work ethic, why you shouldn’t be fearful of success and why it’s a privilege to do what you love. Lastly, Amy Jo and Alli discuss how Alli’s relationship with money has changed over time as well as her valuable advice for angel and first-time investors. Learn more about Alli: https://www.alliwebb.com/ Apply for Renegade today. Learn more and apply: http://www.renegadeaccelerator.com/ Get Amy Jo’s newsletter: https://amyjomartin.activehosted.com/f/21 Follow Amy Jo... Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

Oct 26, 2022 • 59min
Episode 285: Brad Slater - Identifying, Selling & Negotiating Your X Factor with Hollywood's Top Agent.
Brad Slater is one of the top talent agents in the world and a Senior Talent Partner at William Morris Endeavor. He represents some of the biggest names in Hollywood, Professional Sports and Business. Amy Jo and Brad have been friends for over a decade and she has learned so much from him, both personally and professionally, during that time. This conversation was recorded live at the 2022 Renegade Summit. Brad starts by discussing his Why Not Now? moment - in which he took the most untraditional route to becoming an agent. Additionally, you’ll hear some of of Brad’s tips and tricks to remain successful when it comes to selling. Spoiler alert…Brad truly believes in what he is doing. Even as Brad has risen to the top, and the stakes have gotten higher, he has managed to keep a grip on his mental health and work life balance. You’ll learn his secrets and what he has found to be most helpful. Brad and Amy Jo also touch on the power of deal flow and angel investing, the difference in treatment between men and women and a very personal story that led Brad to become the chairman of the board at the Anti-Recidivism Coalition. Brad is a pure Renegade who truly lives in the intersection of passion, purpose and skill. He is an example of someone who uses his influence for good. Get Amy Jo’s newsletter: https://amyjomartin.activehosted.com/f/21 Follow Amy Jo... Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

Oct 10, 2022 • 44min
Episode 284: Syrita Steib - A Renegade’s Race to The Senate
Renegade graduate Syrita Steib is running for US Senate in the state of Louisiana. If elected, she will be the first black women to ever hold that position. Her story is remarkable. She grew up in a small rural town surrounded by sugar cane, spent 10 years in prison and has successfully created, and passed, legislation that is changing the narrative for many people. In this discussion with Amy Jo, Syrita talks about her trauma that led her to prison and the moments since that have motivated her down the current path she is on. She details the lack of access to bare necessities she faced after incarceration. Syrita has taken Renegade Rule #3 (turn adversity into an asset) to a whole new level as she has leveraged adversity over and over again. Syrita has always been a fighter and her mindset is that the only way is forward. Syrita’s resilience and fierce commitment to doing what she sets out to do is apparent. She has started the non profit, Operation Restoration, passed Louisiana Act 276 which banned a box on college application that asked about previous felonies for the purpose of admission, expanded this to 6 different states, received a full presidential pardon and much more. She does all of this by not by looking at challenges in totality, but instead tackling the process step by step. Syrita needs help now. Her main ask is for people to to talk about the issues she brings up in this episode. Spread awareness. Louisiana is the only state with jungle primaries - an election in which all candidates for elected office run in the same primary regardless of political party - so November 8th is the primary election. Early voting is October 25th. Syrita is the only woman in the race as well as the only one with experience creating and passing policy successfully. A big thanks to Syrita for sharing her story. You can find Syrita @supportsyrita on all social platforms and her website is www.syritasteib.com. Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

Aug 22, 2022 • 54min
Episode 283: Nadya Okamoto - Breaking Barriers to Find Your Superpower
Nadya Okamoto is the Founder & CEO of August, a company that makes sustainable tampons and pads. She is also an influencer with 3 million TikTok followers. Entrepreneurship is in her bones. She started her first non profit, at the age of 16, to find a solution to a problem that she faced growing up. She is now 24 and has started multiple companies. The non-profit is still growing. Nadya has grown from a place of understanding and processing who she is. She is incredibly self aware, unapologetic, humble, has a smart approach and a very strong worth ethic. Despite her accomplishments, her level of “experience” is often questioned. In this episode, Nadya walks you through her childhood and many personal moments that have shaped her career. She discusses her struggle with mental health, self hatred and a dangerous work ethic as well as the positives of social media and how her insecurities keep her humble. Nadya does not expect perfection. Nadya also reveals her unique selling point and how she had to overcome being a workaholic to find her superpower. Lastly, Nadya and Amy Jo discuss the number 1 lesson Nadya has learned, which is to invest in yourself. She talks about what that looks like for her. The takeaways from this conversation are vital for entrepreneurs and intrapreneurs. Whether you are 15 or 50, we could all take some notes from the way that Nadya has persevered and created change. Learn more about August here: https://www.itsaugust.co/ Applications for the next Renegade Accelerator are now open. To learn more and apply visit renegade.global/accelerator. Get Amy Jo’s newsletter: amyjomartin.activehosted.com/f/21 Follow Amy Jo… Instagram: www.instagram.com/amyjomartin/ Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo’s book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global

Aug 16, 2022 • 39min
Episode 282: Chanel Dokun - Life Starts Now
Renegade Grad, Chanel Dokun, helps women step into a calling greater than their career. She is a master at guiding others to find their life purpose and build a plan around it. Her new, and first, book “Life Starts Now: How to Create the Life You’ve Been Waiting For”, was released this week. Chanel used to work in magazine publishing. She thought it was her dream job, but found herself with the growing feeling that it was not enough. None of her strategies were working. As a result, she left to pursue her own life purpose of being a safe space for others to grow and thrive. In this wide ranging discussion, Amy Jo and Chanel talk about the path to pivot and how to take those steps in building a plan around your life purpose. Chanel also dives into the process of writing her book, including a touching story about her powerful Mom, and talks about her experience sharing the stage with the one and only Oprah. Chanel has a radical commitment to honesty. Her beautifully written book is full of truth, humor, deeply thought provoking questions and tactical takeaways to help you find your purpose. It will make you take a moment to pause and reflect. Chanel’s book, like this conversation, is well worth your time. To learn more about Chanel, and "Life Starts Now" head to https://chaneldokun.com/lifestartsnow. Applications for the next Renegade Accelerator are now open. To learn more and apply visit renegade.global/accelerator. Get Amy Jo’s newsletter: amyjomartin.activehosted.com/f/21 Follow Amy Jo… Instagram: www.instagram.com/amyjomartin/ Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo’s book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global

Aug 1, 2022 • 41min
Episode 281: Marisa Thalberg - MVP of the (ad) Super Bowl: Lowe's CMO
Marisa Thalberg is one of the most iconic CMO’s out there. She is the Executive Vice President and Chief Brand & Marketing Officer at Lowe’s Companies, Inc. Marisa has previously worked for Estee Lauder Companies, Revlon, J. Walter Thompson, as well as built Taco Bell into the lifestyle brand we know it to be today. In this episode, recorded live at the Cannes Lions Festival in France; the advertising Super Bowl, Amy Jo and Marisa discuss weaving in and out of business and life. You’ll dive into Marisa’s strong and desirable whisper brand, learn how to make a major life move with kids, hear the key to creativity and learn how Marisa rebranded from a corporate perspective. Marisa talks about the importance of seeing peers as humans and not just coworkers. Marisa is also the Founder of Executive Moms - a resource and online community for Executive Moms. She recognized a need in this niche 20 years ago and came up with a solution. For Marisa, it was not about creating a business, but rather creating a resource. The untouchable influence and power Marissa has is incredible, and on top of that she leads with grace, warmth and a sturdy, steady confidence. She communicates with clarity and authenticity. A huge thanks to Teads for hosting this conversation on the Teads Yacht. Applications for the next Renegade Accelerator are now open. To learn more and apply visit renegade.global/accelerator. Get Amy Jo’s newsletter: amyjomartin.activehosted.com/f/21 Follow Amy Jo… Instagram: www.instagram.com/amyjomartin/ Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo’s book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global

Jul 27, 2022 • 41min
Episode 280: Liz Matthews - Rebranding The Workplace
Liz Matthews is the Senior Vice President of Global Brand, Creative and Experiential Marketing at Dell Technologies. She oversee’s all brand at Dell, which is a 100 billion dollar company. Liz has around 700 people who report up to her. Her leadership style is unmatched. It has to be. In this episode, recorded live at the 2022 Cannes Lions Festival in France, Amy Jo and Liz discuss what it means to be a leader today. They explore what teams need now versus what they may have needed in a leader a few years ago. You’ll learn the two traits that drive the highest engagement within teams at Dell, and how Liz is encouraging her people leaders to show up at work as their full selves by focusing on the whole person, not just the work persona. Liz talks through the future of work and what she’d like to see more of in this work from anywhere age. You’ll also learn why confidence and physiological safety are needed in order to experiment and drive innovation in the workplace. When people don’t feel safe, they don’t take risks and innovation cannot happen. Lastly, Liz shares her experience in the Renegade Accelerator as well as her teams experience in the Renegade Corporate Accelerator. She explains that retention was at the forefront of her choice to bring the program into Dell. The takeaways from this conversation are relevant to everyone, not just corporate employees or people leaders. Whether you are an entrepreneur, active in your company or even a parent, you are a leader. A big thanks to Teads for hosting Amy Jo and Liz in Cannes on the Teads Yacht. Applications for the next Renegade Accelerator are now open. To learn more and apply visit renegade.global/accelerator. Get Amy Jo’s newsletter: https://amyjomartin.activehosted.com/f/21 Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

Jul 15, 2022 • 47min
Episode 279: Regan Walsh - Ditching Perfection The Renegade Way
Regan Walsh, Chief Renegade Officer at Renegade Global, is an incredible people leader who has coached some of the top executives at Nike, Wall Street and everything in-between. She navigates her own life with constant curiosity and guides others around healthy boundaries by shifting the way people lead. In this episode, Amy Jo and Regan discuss their point of view on perfection and provide tactical steps you can take to optimize your day, as well as your relationship with perfection before paralysis kicks in. They break apart the “disease to please” and differentiate between a preference versus a requirement. Regan also explains how you can operate with a full tank of gas by taking out your head trash, shedding your shoulds and being brave before good, instead of faking it until you make it. You’ll learn the key ways Amy Jo and Reagan integrate these tactics into the Renegade Accelerator programming. They provide personal examples of how they have reclaimed time in their own days and shifted to a mindset of “I get to.” instead of “I have to.” They will leave you motivated to ask for what you want and take action today. Applications for the next Renegade Accelerator are now open. Join Amy Jo and Regan in leveling up your businesses, life and personal connections. For the first time ever, if you join before July 29th you will also receive a ticket to the Renegade Summit, which is typically only for the women in the Renegade Collective. Do not miss out on this opportunity to spend two and a half days collaborating, connecting & learning from many powerful women beneath the San Diego sun. To learn more and apply visit renegade.global/accelerator. Get Amy Jo’s newsletter: https://amyjomartin.activehosted.com/f/21 Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

Jun 24, 2022 • 39min
Episode 278: Ken Coleman - Creating Your Own Opportunities
Ken Coleman is America’s Career Coach, the #1 national bestselling author of The Proximity Principle and From Paycheck to Purpose, and host of The Ken Coleman Show. Ken is known for helping people discover what they were born to do and providing practical steps to make their dreams reality. In Amy Jo’s conversation with Ken, they talk through his personal journey and how he had to realize that “Nobody is sitting around thinking about how they are going to help you. You have to help yourself.” Ken went back to the basics and started with connecting, which he describes as a posture of learning. Ken left the business world to move into broadcasting with no degree, no experience, and little connections. He talks about how he overcame fear, doubt, and pride issues. Ken had to collect on his career collateral so that he could get in the broadcasting industry and win. Amy Jo and Ken discuss the difference between making things happen versus a letting things happen, and you’ll learn three key questions to ask yourself when considering changing careers so you can win in the next one. Connect with Ken at kencoleman.com. If you haven’t already heard, the Dell Women’s Entrepreneur Network (DWEN) Dream Tech Contest is offering a unique opportunity for woman business owners who are embracing tech as part of their growth journey. You can win you up to $40k in Dell Technology. Applications are now open. Visit http://dwen.com/amyjo to learn more and apply. Enrollment for the next Renegade Accelerator is now open. Learn more and apply: http://www.renegadeaccelerator.com/ Get Amy Jo’s newsletter: https://amyjomartin.activehosted.com/f/21 Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

Jun 17, 2022 • 48min
Episode 277: Jodi Shelton - Driving Innovation Through Alliance
Jodi Shelton, the co-founder and president of GSA (Global Semiconductor Alliance), plays full out. She has maintained a job since 6th grade, established herself as a pioneer within the technology space, written a screenplay, moved across the country, ran a triathlon and has grown GSA to include companies throughout the supply chain, representing 25 countries across the globe. Her strong work ethic and grit materializes as perpetual forward movement. Jodi is not afraid when it comes to going from idea to action. In this episode, you will hear how she followed Renegade Rule #2 and manifested her Why Not Now? idea to move to China. Jodi also discusses how one conversation, at a typical quarterly board meeting, sparked her to start the Women’s Leadership Initiative almost immediately once the meeting ended. You’ll learn Jodi’s tips for parents trying to juggle work and home life, her philosophy on “busy” and how she rejects it, the importance of curiosity, and how she kept her sanity through a very difficult season. Jodi bets on herself and believes in her ideas. Her zest for life and willingness to invest in her curiosity is contagious. If you haven’t already heard, the Dell Women’s Entrepreneur Network (DWEN) Dream Tech Contest is offering a unique opportunity for woman business owners who are embracing tech as part of their growth journey. You can win you up to $40k in Dell Technology. Applications are now open. Visit http://dwen.com/amyjo to learn more and apply. Enrollment for the next Renegade Accelerator is now open. Learn more and apply: http://www.renegadeaccelerator.com/ Get Amy Jo’s newsletter: https://amyjomartin.activehosted.com/f/21 Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global