
Why Not Now? with Amy Jo Martin
You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.
Latest episodes

Oct 30, 2023 • 47min
Episode 306: Jodi Shelton - Investing in your Curiosity
Join Amy Jo as she delves deep with Jodi Shelton, the remarkable co-founder and president of the Global Semiconductor Alliance (GSA). Jodi's story is one of relentless determination and unwavering dedication, she will outwork most anyone in a room evident from the fact she’s held a job since 6th grade). Throughout the conversation, Amy Jo and Jodi explore topics that have shaped Jodi's extraordinary journey. They discuss her insatiable passion for travel and exploring different cultures, highlighting the role it played in broadening her perspective. Jodi shares the exact moments that led her to start her own company, emphasizing the importance of a strong work ethic and how she found unshakeable confidence in her abilities. The episode is rich with valuable insights as Jodi opens up about following one's curiosity and ideas, illuminating the path to innovation and personal growth. She also touches upon the delicate balance between time and sanity, offering practical wisdom for managing a demanding career while preserving one's well-being. Part of the conversation revolves around finding parallels between one's career and personal life. Jodi's experiences serve as a guiding light, illustrating how the principles of perseverance, resilience, and forward momentum can be applied universally, both in the professional arena and in our individual journeys. For more info and to join Renegade, head to https://www.renegade.global Follow Renegade Global on Instagram: https://www.instagram.com/renegade_global/ Get Amy Jo’s newsletter: https://www.renegade.global/newsletter Follow Amy Jo: Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://www.twitter.com/amyjomartin/ Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s Book: https://amyjomartin.com/book

Sep 25, 2023 • 41min
Episode 305: Matthew McConaughey - Main Character Energy
Get to know the REAL person behind the personality. Matthew McConaughey has depth and shares things in this episode that we’ve never heard before. We all know him from the big screen, but this wide-ranging conversation takes unexpected turns and give us a glimpse into his life behind the scenes. You’ll hear the Matthew behind the @officiallymcconaughey. Matthew is an Academy Award winning Actor, Producer and College Professor. In this episode he shares amazing stories, tactical insights and lessons hes learned along the way. This conversation goes from comical to philosophical to heartwarming and hilarious. Matthew’s 10 year old daughter, Vida, even makes a cameo to give her Dad some constructive criticism. Matthew and Amy Jo also discuss his book “Greenlights” and explore his vision for the future. Matthew sheds light on how he sees the current role he's playing as being the ultimate script and the only character he is interested in portraying at the moment. There is a lesson in that for all of us. For more info and to join Renegade, head to https://www.renegade.global Follow Renegade Global on Instagram: https://www.instagram.com/renegade_global/ Get Amy Jo’s newsletter: https://www.renegade.global/newsletter Follow Amy Jo: Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://www.twitter.com/amyjomartin/ Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s Book: https://amyjomartin.com/book

Sep 18, 2023 • 58min
Episode 304: Marcus Buckingham - Love + Work
Marcus Buckingham is the author of two of the best selling business books of all time. He studies psychometrics for a living and brings research into everything he does to unlock strengths, increase performance and help pioneer the future of how people work. Both his insight, and storytelling, are unrivaled. In the episode, Marcus reveals what he perceives as the fundamental key to life. He uses research to underscore how being in love serves as a prescription that enhances our intelligence. Conversely, he explains the consequences of suppressing love, shedding light on intricate biochemical processes in our brains. Marcus explains how who you are, and how you contribute in the world, is massively connected to what you love. Therefore, we must find the love in what we do. We cannot sustain without love. You’ll learn how to identify what it is about your days that you love, along with 4 key questions leaders should ask each week to optimize their teams' potential and harness the unique qualities that each individual brings to the table. Learn more about Marcus, and check out his free assessment at https://www.marcusbuckingham.com or follow @marcusbuckingham on Instagram. For more info and to join Renegade, head to https://www.renegade.global Follow Renegade Global on Instagram: https://www.instagram.com/renegade_global/ Get Amy Jo’s newsletter: https://www.renegade.global/newsletter Follow Amy Jo: Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://www.twitter.com/amyjomartin/ Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s Book: https://amyjomartin.com/book

Sep 11, 2023 • 52min
Episode 303: Scott O’Neil - The Magic of 'No' and High-Performance Insights
Scott O’Neil stands as one of the most accomplished and multifaceted executives, excelling across both the professional sports and corporate domains. Currently serving as the CEO of Merlin Entertainment and acclaimed author of “Be Where Your Feet Are,” his prowess transcends industries. His legacy is underscored by former leadership roles as CEO of the NHL’s NJ Devils, NBA’s Philadelphia 76’ers, and the Prudential Center. Scott has been through extreme ups and downs in his life, but finds joy in the triumphs, tribulations, and lessons learned along the way. Amy Jo and Scott’s paths intertwined during their tenure in NBA and within this dynamic episode, the pair delves into an extensive array of topics ranging from productivity tips and business lessons to distinguishing what is really important in life! During the episode, Scott shares a simple yet impactful philosophy that serves as a guiding principle in both his personal and professional life. He also sheds light on the immense power of the word 'no' and how it has positively shaped his journey. Additionally, the pair unpack the key attribute that sets high achievers apart from the rest and offer practical, step-by-step guidance to adopting this behavior. Tune in for an exclusive backstage pass to the playbook on navigating the complexities of your personal and professional journey with a man who has not only witnessed it all but has also thrived in the process. For more info and to join Renegade, head to https://www.renegade.global Follow Renegade Global on Instagram: https://www.instagram.com/renegade_global/ Get Amy Jo’s newsletter: https://www.renegade.global/newsletter Follow Amy Jo: Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://www.twitter.com/amyjomartin/ Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s Book: https://amyjomartin.com/book

Sep 4, 2023 • 51min
Episode 302: Brittany Hiller - Scaling to $100M+ with Humility
Brittany Hiller is the COO of Renegade and the complementary Yin to Amy Jo's Yang. Britt embodies a fusion of razor-sharp legal acumen with entrepreneurial artistry. Discover how Britt’s journey took an unexpected turn from attorney to CMO, and how her remarkable results led to her taking the reins as CEO, leading the organization in 200+% topline growth in 2.5 years and a nine-figure exit, all before the age of 32. In this episode, Amy Jo delves into the synergy between her distinct skill set and that of Britt’s, highlighting how they seamlessly intertwine to amplify each other's strengths. Britt goes on to unveil her 'secret sauce'—a set of leadership strategies she employs to enhance connectivity, foster a robust team dynamic, and drive not only her own achievements but also elevate the organizations she engages with to remarkable success. In a candid conversation, Britt delves into her journey of navigating the landscape as a young female CEO, shedding light on the stark discrepancies in treatment and questioning she faced compared to her male counterparts. Discover how Britt not only harnessed the power of numbers to silence skeptics but also strategically wielded data as a shield against naysayers. For more info and to join Renegade, head to https://www.renegade.global Follow Renegade Global on Instagram: https://www.instagram.com/renegade_global/ Get Amy Jo’s newsletter: https://www.renegade.global/newsletter Follow Amy Jo: Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://www.twitter.com/amyjomartin/ Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s Book: https://amyjomartin.com/book

Aug 28, 2023 • 59min
Episode 301: Brad Slater - Capitalizing on the Unconventional with Hollywood’s Top Agent
Brad Slater, Senior Talent Partner at William Morris Endeavor, wears the badge of most untraditional agent in Hollywood with pride.He has represented some of the most prominent names in entertainment, professional sports, and business, including The Rock, Lebron James and Megan Markle. He continues to push the boundaries and reinvent his role in a traditional industry - again and again. In this episode, Brad unveils his tips for maintaining success in the world of sales, along with the advice that Lady Gaga gave which completely shifted his perspective. Brad shares how he effectively nurtures his mental well-being and manages a balanced work-life dynamic, even in the face of escalating stakes and unprecedented success. During the conversation, Brad reveals the personal strategies he has used to reinvent his relationship with time and regain control over his life. Brad and Amy Jo also discuss the power of deal flow and angel investing, the disparities in treatment between men and women, and what led Brad to become the Chairman of the Board at the Anti-Recidivism Coalition. You can find the link to the ARC website below. Brad is a true Renegade who resides at the intersection of passion, purpose and skill. His untraditional approach, fueled by an unwavering passion and an unmatched hustle, sets him apart as a trailblazer in a league of his own. Check out ARC here. For more info and to join Renegade, head to https://www.renegade.global Follow Renegade Global on Instagram: https://www.instagram.com/renegade_global/ Get Amy Jo’s newsletter: https://www.renegade.global/newsletter Follow Amy Jo: Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://www.twitter.com/amyjomartin/ Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s Book: https://amyjomartin.com/book

Aug 21, 2023 • 55min
Episode 300: Alexis Jones - Joy Hunting
Alexis Jones lives at an intersection few entrepreneurs journey to - the crossroads of entertainment and activism. As a three time founder, executive producer, author, activist, and former Survivor contestant, Alexis’ journey to discovering alignment and joy has been anything but boring - or linear. In the candid interview, Alexis recounts her bold journey of upending the status quo and navigating through the initial panic of reinvention. Discover the pivotal catalyst that guided her to prioritize intuitive guidance over rigid logic, driving her from a comfortable life in Texas to a bold new chapter in the breathtaking landscapes of Montana. Amy Jo and Alexis dive deep into core themes from Alexis' latest book "Joy Hunter," including the significance of crafting your own exceptional life story and her belief that adventure breathes life into the soul. The duo explore how joy operates as the gatekeeper to resilience, inspiration, health, and innovation, providing insights poised to alter the course of your life's journey. For more info and to join Renegade, head to https://www.renegade.global Follow Renegade Global on Instagram: https://www.instagram.com/renegade_global/ Get Amy Jo’s newsletter: https://www.renegade.global/newsletter Follow Amy Jo: Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://www.twitter.com/amyjomartin/ Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s Book: https://amyjomartin.com/book

Aug 12, 2023 • 56min
Episode 299: Alli Webb - Scaling and Selling the Drybar Empire
Alli Webb is the Co-Founder of Drybar, a New York Times Bestselling Author, Canopy President, and the Co-Founder of Squeeze and Becket + Quill. Alli is the kind of person who skips the small talk and dives right into the deep end. There is nothing off limits for her. In this episode, recorded live at the 2022 Renegade Summit, Alli discusses how she turned her simple business idea into a brick and mortar reality, then a national sensation, during a recession and in a location where all previous businesses had failed. Her journey hasn’t been without struggle, and Alli shares the pain points of scalability, the entrepreneurial hustle, communicating the end of her marriage to her team and learning that it’s ok to ask for help. For more info and to join Renegade, head to https://www.renegade.global Follow Renegade Global on Instagram: https://www.instagram.com/renegade_global/ Get Amy Jo’s newsletter: https://www.renegade.global/newsletter Follow Amy Jo: Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://www.twitter.com/amyjomartin/ Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s Book: https://amyjomartin.com/book

Aug 5, 2023 • 1h 5min
Ep 298: Melanie Strong - Career Reinvention
Join us on this episode of Why Not Now? as we delve into Melanie Strong's extraordinary journey from a 17-year tenure as a top executive at Nike to co-founding Next Ventures, a venture capital firm, with Lance Armstrong. Melanie shared her pivotal Why Not Now moment that ignited her career reinvention, propelling her into the realm of angel investing and funding. Despite her initial lack of venture capital experience, Melanie's intuitive approach, coupled with her background as a teacher and journalist, paved the way for a revolutionary strategy that challenges traditional VC norms. Melanie and Amy Jo explore embracing fear as a compass, the art of self inspiration and the leadership philosophy that has driven Melanie's Success. For more info and to join Renegade, head to renegade.global. Follow Renegade Global on Instagram Get Amy Jo’s newsletter. Follow Amy Jo: Instagram Twitter Facebook Why Not Now? Instagram Buy Amy Jo’s Book

Jul 22, 2023 • 29min
Ep 297: Lifting the Investing Veil: Live SXSW Panel
Welcome to a special episode of Why Not Now? where we are lifting the veil on the investing spectrum.. Recorded live at 2023 SXSW, Amy Jo is joined by two remarkable Renegades: Noramay Cadena, Managing Partner at Supply Chain Capital, a venture capital firm investing at the intersection of food and technology, and Britt Hiller, Renegade Global’s COO, attorney, founder, and executive lead on multiple private equity and strategic transactions.. Together, the dynamic trio open source information on raising capital, investing in private deals, and the pivotal role women play on the investing spectrum. From early stage angel investing to private equity transactions, we’re opening the playbook and lifting the veil on the investment process For more info and to join Renegade, head to renegade.global. Follow Renegade Global on Instagram Get Amy Jo’s newsletter. Follow Amy Jo: Instagram Twitter Facebook Why Not Now? Instagram Buy Amy Jo’s Book