Meet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple “Why Not Now?” moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that’s now leading a cultural shift toward mindful drinking.   In this episode, you’ll hear about a pivotal dinner conversation with his wife that sparked Bill’s bold leap into entrepreneurship, the personal transformation that fueled his passion for moderation, and how he built a brand that’s not just about great beer but about impact, community, and purpose.   Amy Jo and Bill dive deep into the mindset behind disrupting a centuries-old industry, the power of consistency over chaos, and how sticking to his “slow and steady” approach led Athletic Brewing to become a #1 selling beer. These tips alone are a must-have for entrepreneurs.   From navigating investor rejections to becoming a B Corp with a mission, Bill’s story is a masterclass in purpose-driven leadership. Whether you’re an aspiring entrepreneur, a fan of Athletic Brewing, or simply love a great underdog success story, this conversation is packed with lessons on passion, patience, and the power of asking, “Why Not Now?”.   Learn more about Bill and Athletic Brewing: https://athleticbrewing.com/   Get Amy Jo’s newsletter: amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking Learn more about Renegade: www.renegade.global/ Learn more about the Renegade Accelerator: www.renegadeaccelerator.com   Follow Amy Jo…   Instagram: www.instagram.com/amyjomartin/ X/Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ YouTube: www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo’s book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global

In this special solo episode, Amy Jo Martin pulls back the curtain on her journey from a small-town girl with big dreams to a trailblazing entrepreneur, author, and founder of Renegade. She shares raw, personal stories of resilience, reinvention, and the power of taking action - right now. From the early days making her mark in professional sports, to building one of the first-ever social media agencies, Amy Jo reveals the turning points that shaped her career. But success didn’t come without sacrifice. She opens up about burnout, rediscovering purpose, and why she created Renegade - a transformative space where high-achieving women gain the skills, connections, and mindset to live the life they want. If you’ve ever felt stuck or wondered what’s next, this episode is a masterclass in navigating change, finding clarity, and rewriting the rules. Whether you're a leader, entrepreneur, someone craving more time, more freedom or you're just a little Renegade curious, Amy Jo’s insights will inspire you to ask "Why Not Now?" Get Amy Jo’s newsletter: amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking Learn more about Renegade: www.renegade.global/ Learn more about the Renegade Accelerator: www.renegadeaccelerator.com Follow Amy Jo… Instagram: www.instagram.com/amyjomartin/ X/Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ YouTube: www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo’s book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global

What if you could create a movement that redefines how people socialize and unwind, without the downsides? That’s exactly what Jen Batchelor, Founder of Kin Euphorics, is doing.   In this episode, Amy Jo uncovers the moment Jen asked herself, Why Not Now? and began to build a revolutionary product within a brand-new category.   From growing up in Saudi Arabia - where her father secretly brewed his own drinks (did someone say “Renegade”!?) - to pioneering the future of functional beverages, Jen shares her journey of blending ancient traditions with modern science to create a new way to celebrate. She talks about the pivotal moment in a high end grocery chain that sparked the idea for Kin, the challenges of being a solo founder, and how becoming a mother has reshaped her approach to business, and life.   You’ll learn about the highs and lows of entrepreneurship, from why Jen turned down a $16M deal to scaling Kin with a lean, mission-driven team. Amy Jo and Jen discuss breaking industry norms, the power of trusting your intuition, and why not all pleasure is created equal.   If you’ve ever dreamed of disrupting an industry, balancing ambition with personal well-being, or simply finding a new way to celebrate without compromise, this episode is for you.   Learn more about Kin: https://www.kineuphorics.com/ Follow Jen: https://www.instagram.com/jenofkin/   Get Amy Jo’s newsletter: amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking Learn more about Renegade: www.renegade.global/ Learn more about the Renegade Accelerator: www.renegadeaccelerator.com   Follow Amy Jo…   Instagram: www.instagram.com/amyjomartin/ X/Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ YouTube: www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo’s book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global

Renegade Member, Dr. Brooke Weinstein, is a neuroscience expert, occupational therapist, and world renowned expert on parenting. She is also an unapologetic advocate for mental health and self-regulation.   On this week's episode, Amy Jo Martin welcomes Dr. Brooke into her home (literally) to go deep fast. Dr. Brooke opens up about a life-changing moment when she decided to reclaim her power amidst the chaos of motherhood, a struggling marriage, and the pressures of life. Her “Why Not Now?” moment - choosing herself and her children over the weight of caregiving - not only transformed her personal life but also sparked the creation of a groundbreaking method for emotional and sensory regulation.   In this powerful conversation, Dr. Brooke shares her journey through grief, resilience, and the courage to prioritize her well-being. From small steps like walking daily to monumental decisions that redefined her path, Dr. Brooke offers raw insights and actionable tools for navigating trauma, building self-awareness, and finding strength in vulnerability.   Amy Jo and Dr. Brooke dive into the science behind nervous system regulation and how understanding your mental health at a neurological level can unlock your true potential. They also explore the importance of embracing emotions, setting boundaries, creating space for healing and the impact of the Renegade community which Dr. Brooke is a part of.   This episode is a heartfelt testament to the transformative power of "Why Not Now?" moments. Whether you're navigating stress, seeking balance, or simply curious about neuroscience, this episode is a must-listen.   Applications for the 2025 Renegade Accelerator are now open. Head to https://www.renegadeaccelerator.com to learn more and apply.   Learn more about Dr. Brooke Weinstein: https://drbrookeweinstein.com/ Follow Dr. Brooke: https://www.instagram.com/brookeweinst/   Get Amy Jo’s newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Learn more about Renegade: https://www.renegade.global/ Learn more about the Renegade Accelerator: https://www.renegadeaccelerator.com   Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

In this special crossover episode of "Why Not Now?", Amy Jo takes a turn in the guest seat for an enlightening conversation with Syama Bunten, host of the "Getting Rich Together" podcast. Amy Jo shares her inspiring journey from humble beginnings in a trailer park to becoming a trailblazing entrepreneur, bestselling author and champion for women’s financial legacy.   You'll learn about Amy Jo's evolving relationship with money, her strategies for breaking into private investments, and how to leverage financial tools to create lasting stability and wealth. Amy Jo also reveals key lessons from working with wealthy individuals and global brands, the power of aligning with purpose, and the importance of asking the right questions to unlock new opportunities.   Whether you’re looking to transform your money mindset, grow your financial literacy, or discover how to balance ambition with personal fulfillment, this dynamic conversation between two powerhouse women is packed with actionable insights and stories to help you redefine your approach to money and success.   Learn more about Syama and “Getting Rich Together”: http://syamabunten.com/ Women & Wealth Catalyst Summit: http://women.win    Get Amy Jo’s newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Learn more about Renegade: https://www.renegade.global/ Learn more about the Renegade Accelerator: https://www.renegade.global/membership   Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

Storytelling is one of the most (if not the most!) powerful tools for influencing human behavior, building connections, and creating impact in your personal and professional life. In this episode, Amy Jo shares her insights on crafting compelling, what she calls, “Go-To Stories" -  potent, concise narratives that resonate emotionally and can adapt to any and all situations.    Over her 20+ years as a professional keynote speaker and personal branding pioneer, Amy Jo has guided some of the biggest brands in the world on how to successfully tell stories in order to persuade, grow their impact and income.   You’ll learn Amy Jo’s proven step by step process as she dives into her storytelling framework, emphasizing the importance of connection and relatability. Drawing from her experiences, she illustrates how, when done right, authentic storytelling can drive success and leave a lasting impression.   Amy Jo also provides actionable tips on storytelling structure, how to bridge data with emotion, and build confidence to make your message stick. With humor, honesty, and her signature Renegade approach, Amy Jo challenges you to refine your storytelling skills and bring your unique persuasive voice to the forefront.   Get Amy Jo’s newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Learn more about Renegade: https://www.renegade.global/ Learn more about the Renegade Accelerator: https://www.renegade.global/membership   Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

In this episode, we revisit a popular conversation with Dr. Gay Hendricks, a renowned expert in personal and relationship transformation.   Dr. Hendricks shares his four-step process, “FACT” - facing, accepting, choosing and taking action - as a powerful tool to help people transform their lives by identifying and breaking long-standing patterns. If you are ready to make bold changes in your life and pursue your creative potential, his advice offers a practical roadmap for you.   Drawing on stories from his life and career, including his profound insights into relationships, he discusses how uncovering unexpressed creativity can be both healing and freeing.   Dr. Hendricks also talks about his bestselling book The Big Leap. For listeners who seek actionable inspiration and a fresh take on personal growth, this episode offers insights, practical steps, and a glimpse into Hendricks’ multidimensional journey of creativity and fulfillment.   Get Amy Jo’s newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Learn more about Renegade: https://www.renegade.global/ Learn more about the Renegade Accelerator: https://www.renegade.global/membership   Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

In this heartfelt episode, Amy Jo invites you on a journey of transformation, courage and rediscovery. For new listeners, you'll learn Amy Jo's five Renegade Rules and how to apply them to your Why Not Now? ideas. For longtime listeners, this is your chance to take a refresher course and set a new idea in motion.  Sharing two of her personal “Why Not Now?” ideas, Amy Jo reflects on the importance of reigniting lost passions and creating space for joy amidst life’s complexities. Through candid insights about "converting her marriage" into a co-parenting partnership, she reveals how intentional change has brought her family closer and set a positive foundation for their son. You'll also hear how Amy Jo integrated play back into her life - including how she incorporated dancing and acrobatic flips into a keynote speech in front of 9,000 people. Along the way, she shares a deep dive into the five Renegade Rules she lives by in order to help you manufacture bravery, overcome adversity, and find the intersection of where your purpose, passion and skill reside.  Highlighting the power of embracing change and finding joy, this episode is filled with lessons on navigating life’s transitions while staying grounded in what brings you happiness.    Get Amy Jo’s newsletter: https://amyjomartin.com/newsletter   Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking   Learn more about Renegade: https://www.renegade.global/   Learn more about the Renegade Accelerator:  https://www.renegade.global/membership   Follow Amy Jo…   Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global Here's a link to Jim Matthews' book:  https://www.amazon.com/Shine-Light-Baseball-Connects-Disconnected/dp/1683584929 Here's a link to the Why Not Now? Episode when Amy Jo's son "arrived": https://amyjomartin.com/episode-132-amy-jo-martin-im-a-mom/ Here's a link to Angela Gargano, Amy Jo's Flipping Coach: https://www.angela-gargano.com/

Amy Jo shares insights and trends from being out in the wild listening loudly to audiences of every type. Drawing on 25 years of experience navigating some of the biggest technological revolutions - from the dot-com boom to the advent of social media - Amy Jo explores how this moment in history is similar to those, what that means for you and how AI can not only multiply talent, but also manipulate time, ultimately open sourcing our most precious resources.    This episode isn’t just about tech. Far from it. It’s about your personal growth, the power of storytelling, and how to apply your curiosity.   Amy Jo answers the question: Is AI going to make me money or save me money? She also dives into themes like adaptability, embracing healthy tension, sharing stories from her whirlwind travels and how all of that relates to you in this current season.    Whether you're a leader, entrepreneur, or just searching for your next “Why Not Now?” moment, Amy Jo offers practical strategies to manufacture bravery and transform fear into opportunity.   You’ll also hear her insights on AI, leadership, personal development, and stories that inspire action - because everyone should be responsible for experimenting and the time to take that brave best next step is now.   Get Amy Jo’s newsletter: https://amyjomartin.com/newsletter   Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking   Learn more about Renegade: https://www.renegade.global/   Learn more about the Renegade Accelerator:  https://www.renegade.global/membership   Follow Amy Jo…   Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global Here's the Marc Andreessen Video Amy Mentioned: https://youtu.be/8aTjA_bGZO4?si=2wsVsuqjFEwq6oJu  Here's Mark Cuban in the Why Not Now? Podcast: https://amyjomartin.com/episode-1-mark-cuban/  

Guy Kawasaki is a bona fide legend. He is an evangelist for innovation, and has been on the front lines of the biggest evolutions in tech; those moments that we’ve all heard about.   In Amy Jo’s mind, Guy is the OG influencer and you’ll hear why.   Guy’s background stretches from his first stint with Apple back in the 80’s all the way through to Canva now. Guy has authored 16 books, the latest of which “Think Remarkable” distills down his own experience, as well as his experience interviewing some of the worlds most interesting people over the years, in order to help you become a remarkable person.   In this episode, Guy gives his take on what Why Not Now? means to him as well as discusses his “Why Not Now?” moment going back to work with Apple in the 90’s. Guy talks through how people make decisions, and how that process changes over time. He also shares the secret to his success (no big deal!) and what it takes for him to get into that mindset.   This conversation is wide ranging to say the least. Guy and Amy Jo discuss AI now and in future, fatherhood, growth mindset, how to navigate healthy tension conversations and the one question you should ask people you disagree with, how to reinvent yourself, your company or your community, defaulting to “YES” and much more.   Guy has a way of sparking curiosity in people that is unmatched, and after listening to this conversation, we hope he sparks something for you to truly become remarkable.   Learn more about Guy: https://guykawasaki.com/   Get "Think Remarkable": https://guykawasaki.com/books/think-remarkable/   Get Amy Jo’s newsletter: https://amyjomartin.activehosted.com/f/21   Follow Amy Jo…   Instagram: https://www.instagram.com/amyjomartin/ Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo’s book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global