

Business Transformation Pitch with The CX Goalkeeper
Gregorio Uglioni
Digital & Business Transformation | Customer Experience | Leadership | Innovation
This podcast goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results.
Hosted by Gregorio Uglioni—global transformation leader, keynote speaker, and recognized authority in Customer Experience (CX)—each episode features insightful conversations with top executives, innovators, and changemakers.
Discover how today's leaders are accelerating transformation, leading with purpose, driving innovation, enabling human-centered growth, and creating lasting value across customer, employee, and operational dimensions.
Smart insights. Bold ideas. Real impact.
Your weekly pitch for a smarter way to lead and grow.
This podcast goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results.
Hosted by Gregorio Uglioni—global transformation leader, keynote speaker, and recognized authority in Customer Experience (CX)—each episode features insightful conversations with top executives, innovators, and changemakers.
Discover how today's leaders are accelerating transformation, leading with purpose, driving innovation, enabling human-centered growth, and creating lasting value across customer, employee, and operational dimensions.
Smart insights. Bold ideas. Real impact.
Your weekly pitch for a smarter way to lead and grow.
Episodes
Mentioned books

Jul 18, 2024 • 7min
The Experience of Benson Mukandiwa at the CX World Games 2024
The CX Goalkeeper Podcast joins the Customer Experience World Games 2024. I have the incredible honor of interviewing captains, vice-captains, judges, and friends of the CXWG 2024. These are short interviews to share outstanding people's experiences helping charities get better. Customer Experience professionals worldwide come together to share their experience insights and help others. The CX World Games take place over 3-4 weeks, with expert CX captains guiding randomly created teams to come up with the best solutions to challenges set by the organizers. Players contribute whatever time they have. It only takes a minute to come up with a brilliant idea. These real-life challenges are proposed by charities and non-governmental organizations (NGOs) that need help to improve their donor, volunteer, or beneficiary experiences. All the entries are provided to the charities that will go on to make a difference from what the teams provide during the CXWG. Be a part of it!

Jul 15, 2024 • 37min
MASTERING CX AND DIGITAL INNOVATION: GLOBAL INSIGHTS
Why You Can't Miss This Episode Discover the transformative journey of Hussein M. Dajani as he shares his extensive experience in customer experience, digital transformation, and leadership across top global brands like Nissan, Deloitte Digital, and Red Bull. Hussein's unique insights into customer-centric strategies and innovative solutions will inspire and inform your approach to customer experience and leadership. About the Guest Hussein's core expertise lies in the Digital Marketing & Tech space, evolving over the years from a pure player marketeer. Started his career with some of the world's greatest communication companies, before joining Deloitte Digital as a Partner & CMO, Hussein was the GM for Digital & CX Transformation with Nissan Motor Co. for Africa, Middle East, India, Turkey, & Oceania overseeing some of the most dramatic customer transformations the company has had to go through in recent times. His contribution to the organization was recognized by senior leadership & led him to win the AMIEO Chairperson Nissan Way Award in July 2021. Relevant Links LinkedIn: https://www.linkedin.com/in/hdajani/ YouTube: https://www.youtube.com/@hussdajani Website: https://about.me/husseindajani Episode Summary Hussein M. Dajani, a visionary leader in customer experience and digital transformation, shares his journey through various leadership roles, highlighting his impactful work at Red Bull, Nissan, and Deloitte Digital. He discusses the importance of customer-centric strategies and the integration of technology to enhance customer experiences. Hussein delves into three significant transformation examples, starting with Red Bull's innovative marketing campaign during the Felix Baumgartner space jump. He then shares the groundbreaking "She Drives" initiative at Nissan, which empowered female drivers in Saudi Arabia, and the "ShopAtHome with Nissan" program, which revolutionized the automotive customer experience during the COVID-19 pandemic. Throughout the conversation, Hussein emphasizes the role of data, personalization, and empathy in creating exceptional customer experiences. Chapters 00:00 Game Start 02:24 About Hussein M. Dajani 04:41 Red Bull Stratos Campaign 06:29 Nissan's "She Drives" Initiative 10:29 ShopAtHome with Nissan 14:06 Balancing Technology and Human Interaction 17:17 Leveraging Data for Customer Experience 22:39 Strategies for Exceptional Customer Experience 27:11 Future Innovations in Customer Experience 33:39 Hussein's Golden Nugget 3 7:31 Conclusion and Call to Action Thank you for listening to the CX Goalkeeper Podcast! We would love to hear your feedback on this episode. Please follow and subscribe to our podcast on your preferred platform: Apple Podcast: https://apple.co/3qYr4nh Spotify: https://bit.ly/3GhCGXeCXGK

Jul 10, 2024 • 6min
The Experience of Fatima Tomoum at the CX World Games 2024
The CX Goalkeeper Podcast joins the Customer Experience World Games 2024. I have the incredible honor of interviewing captains, vice-captains, judges, and friends of the CXWG 2024. These are short interviews to share the experiences of outstanding individuals helping charities improve. Customer Experience professionals worldwide come together to share their experience insights and help others. The CX World Games take place over 3-4 weeks, with expert CX captains guiding randomly created teams to work on the best solutions to challenges set by the organizers. Players contribute whatever time they have. It only takes a minute to come up with a brilliant idea. These challenges are real-life, proposed by charities and Non-Governmental Organisations (NGOs) that need help to improve their donor, volunteer, or beneficiary experiences. All the entries are provided to the charities that will go on to make a difference from what the teams provide during the CXWG. Be a part of it!

Jul 8, 2024 • 32min
4ROCKS SOLID STRATEGIES
Why You Can't Miss This Episode Join us as we explore the intricacies of customer experience with Sean Albertson, an expert in the field with over two decades of experience. Learn about his innovative "4Rocks" framework that helps businesses transform their customer journeys and drive loyalty. About the Guest Sean Albertson, a CX leader for 20+ years at great companies like Charles Schwab and T-Mobile, has been at the forefront of transforming the customer experience in Financial Services and Telecommunications. Sean is the author of the award-winning book, 4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Journey. Relevant Links https://www.linkedin.com/in/salbertson/ https://www.facebook.com/cx4rocks https://www.youtube.com/channel/UCNZRlFmcBCG6l7vmFLqmiGQ https://www.instagram.com/Sean4ROCKS/ Episode Summary In this engaging episode, Sean Albertson delves into his latest book "4ROCKS" framework, a strategic approach to improving customer experience by identifying and prioritizing the most significant obstacles in the customer journey. Drawing from his extensive background in customer experience management, Sean shares actionable insights on how companies can reduce customer effort and enhance loyalty. Sean emphasizes the importance of data-driven decision-making in CX, highlighting how companies can leverage AI-powered analytics to identify and address the most impactful pain points. By focusing on the right issues, businesses can transform their customer interactions and foster long-term loyalty. Sean's practical examples and expert advice provide listeners with a clear roadmap to improving their CX strategies. The Top 3 Key Learnings Prioritize Customer Pain Points: Use AI and data analytics to identify and address the most impactful issues in the customer journey, rather than focusing solely on high-volume problems. Integrate Omni-Channel Experiences: Ensure seamless transitions across all customer interaction channels to avoid frustration and enhance the overall customer experience. Leverage Technology Wisely: Implement generative AI and other advanced technologies to support employees and improve customer interactions, transforming your contact center from a cost center to a value center. Chapters 00:00 Game Start 00:34 Introduction to Sean Albertson 01:05 Sean's Background and Values 03:41 Explanation of the 4Rocks Framework 05:49 Prioritizing Customer Pain Points 08:54 Real-world Example of CX Improvement 12:06 Common Mistakes in CX Strategies 15:49 The Right Way to Implement Technology 21:00 Positive Impacts of Technology on CX 23:35 Emerging Trends in Customer Experience 26:48 Future of Customer Experience 28:55 How to Contact Sean and Get His Book 29:43 Sean's Golden Nugget We'd love to hear your thoughts on this episode! Please follow and subscribe to the CX Goalkeeper Podcast on Apple Podcast, Spotify, and YouTube.

Jul 3, 2024 • 8min
The Experience of Nate Brown at the CX World Games 2024
The CX Goalkeeper Podcast joins the Customer Experience World Games 2024. I have the incredible honor of interviewing captains, vice-captains, judges, and friends of the CXWG 2024. These are short interviews to share outstanding people's experiences helping charities get better. Customer Experience professionals worldwide come together to share their experience insights and help others. The CX World Games take place over 3-4 weeks, with expert CX captains guiding randomly created teams to come up with the best solutions to challenges set by the organizers. Players contribute whatever time they have. It only takes a minute to come up with a brilliant idea. These challenges are real life, proposed by charities and Non-Governmental Organisations (NGOs) that need help to improve their donor, volunteer, or beneficiary experiences. All the entries are provided to the charities that will go on to make a difference from what the teams provide during the CXWG. Be a part of it!

Jul 1, 2024 • 32min
EVOLVING EXCELLENCE: LEADERSHIP & TECHNOLOGY
Discover the transformative power of customer experience with Heverton Anunciação, a leading expert in the field. Learn actionable strategies to bridge technology and customer service, essential for thriving in today's digital environment. About the Guest: Heverton Anunciação was voted among the world's top 10 influencers in CRM, Data Governance, and Customer Experience by Thinkers360 and Global Gurus. Relevant Links: www.linkedin.com/in/hevertonsa www.instagram.com/hevertonsa www.instagram.com/universidadedoconsumidor www.heverton.com.br www.universidadedoconsumidor.com.br Episode Summary: In this episode, Heverton Anunciação shares his extensive experience in customer experience transformation, emphasizing the importance of reducing customer and employee effort through efficient data management. Heverton discusses his journey from a traditional IT professional to a bridge-builder between technology and marketing, highlighting the need for empathy and collaboration. He provides compelling examples from his work with major companies, demonstrating how integrating data and processes can lead to successful digital transformations. Heverton also touches on the critical role of leadership in orchestrating these changes and the impact of generative AI on future customer interactions. Heverton argues that successful customer experience transformation requires more than just implementing new technologies. It involves understanding and addressing the underlying data and process inefficiencies that hinder seamless customer interactions. He emphasizes the importance of honesty and transparency in identifying and solving these issues. By focusing on the customer's needs and leveraging data wisely, companies can create more personalized and effective customer experiences. The Top 3 Key Learnings: Integration of Data and Processes: Effective customer experience transformation relies on integrating data and processes across the organization to ensure seamless information flow and reduce effort. Empathy and Collaboration: Successful leaders must act as orchestrators, bringing together diverse teams to address customer pain points and create holistic solutions. Honesty and Transparency: Companies must be willing to confront and address internal inefficiencies openly to foster long-term customer satisfaction and loyalty. Chapters: 00:00 Game Start 01:15 Guest Introduction 06:56 Evolution of Customer Experience 10:01 Key Components of Transformation 13:23 Practical Examples 20:40 Leadership in CX Projects 23:52 Impact of Technology 29:40 Future of CX 30:22 Contact Information 31:16 Golden Nugget We would love to hear your thoughts on this episode. Please share your feedback and let us know what you found most valuable. Follow and subscribe to the CX Goalkeeper Podcast to stay updated on the latest insights and strategies in customer experience: Apple Podcast: https://apple.co/3qYr4nh Spotify: https://bit.ly/3GhCGXeCXGK Podcast Page: https://www.cxgoalkeeper.com/Podcast About me: https://www.cxgoalkeeper.com/Aboutme

Jun 27, 2024 • 9min
The Experience of Michael Brandt at the CX World Games 2024
The CX Goalkeeper Podcast joins the Customer Experience World Games 2024. I have the incredible honor of interviewing captains, vice-captains, judges, and friends of the CXWG 2024. These are short interviews to share outstanding people's experiences helping charities get better. Customer Experience professionals worldwide come together to share their experience insights and help others. The CX World Games take place over 3-4 weeks, with expert CX captains guiding randomly created teams to come up with the best solutions to challenges set by the organizers. Players contribute whatever time they have. It only takes a minute to come up with a brilliant idea. These challenges are real life, proposed by charities and Non-Governmental Organisations (NGOs) that need help to improve their donor, volunteer, or beneficiary experiences. All the entries are provided to the charities that will go on to make a difference from what the teams provide during the CXWG. Be a part of it!

Jun 24, 2024 • 24min
DISTILLED WISDOM: JAY BAER ON HUMAN-CENTRIC TRANSFORMATION AND LEADERSHIP
Join us as we dive into an insightful conversation with Jay Baer, a renowned customer experience and business growth expert. Discover Jay's unique approach to creating value, his latest book on the power of speed in business, and his intriguing side passion that connects deeply with his professional philosophy. About the Guest Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 best-selling business books and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the Professional Speakers Hall of Fame, this year Jay was voted the world's No. 1 Global Guru for online marketing, and No. 2 Global Guru for customer experience. And in his spare time, he is the second-most-popular tequila influencer and educator on the planet. Relevant Links https://www.instagram.com/jaybaer/ https://www.linkedin.com/in/jaybaer/ The Top 3 Key Learnings 1. Value Creation: Continuously focus on adding value in every interaction to build lasting customer relationships. 2. Speed and Responsiveness: In a time-sensitive world, being fast and responsive is a competitive advantage that customers greatly appreciate. 3. Empathy in Service: Personalized and empathetic interactions, even small gestures, can leave a profound and positive impact on customers. Chapters 00:00 Game Start 00:33 Introduction of Jay Baer 01:05 Jay Baer's Background and Values 02:13 The Importance of Adding Value 04:31 Learning from Negative Customer Experiences 07:22 Positive Customer Service Experience with Delta Airlines 09:56 Handling and Learning from Customer Complaints 12:54 Building a High-Quality Customer Service Team 16:15 Balancing Standardization and Personalization 18:29 Leadership Qualities for Exceptional Customer Experience 20:00 The Future of Customer Experience and AI 22:30 How to Contact Jay Baer 24:11 Jay's Golden Nugget on AI and Data We value your feedback and would love to hear your thoughts on this episode. Please follow and subscribe to the CX Goalkeeper Podcast using the links below: - https://www.cxgoalkeeper.com/Podcast - Apple Podcast: https://apple.co/3qYr4nh - Spotify: https://bit.ly/3GhCGXeCXGK - https://www.youtube.com/@cxgoalkeeper

Jun 20, 2024 • 8min
The Experience of Jessica Noble at the CX World Games 2024
The CX Goalkeeper Podcast joins the Customer Experience World Games 2024. I have the incredible honor of interviewing captains, vice-captains, judges, and friends of the CXWG 2024. These are short interviews to share outstanding people's experiences helping charities get better. Customer Experience professionals worldwide come together to share their experience insights and help others. The CX World Games take place over 3-4 weeks, with expert CX captains guiding randomly created teams to come up with the best solutions to challenges set by the organizers. Players contribute whatever time they have. It only takes a minute to come up with a brilliant idea. These challenges are real life, proposed by charities and Non-Governmental Organisations (NGOs) that need help to improve their donor, volunteer, or beneficiary experiences. All the entries are provided to the charities that will go on to make a difference from what the teams provide during the CXWG. Be a part of it!

Jun 17, 2024 • 21min
TRANSFORMING THE DIAMOND IN THE ROUGH
In this episode of the CX Goalkeeper Podcast, host Gregorio Uglioni has an insightful fireside chat with customer experience expert Steven Van Belleghem. They delve into the concepts from Steven's latest book, "A Diamond in the Rough," exploring practical strategies for transforming potential into excellence in customer experience. FROM THE CX SUMMIT - JANUARY 2024 - THANK YOU BOUSSIAS! About the Guest Steven Van Belleghem is a renowned speaker, author, and thought leader in the field of customer experience. With over 20 years of expertise, Steven has helped numerous organizations become more customer-centric. His latest book, "A Diamond in the Rough," provides actionable insights for businesses aiming to polish their customer experience strategies. Relevant Links https://www.linkedin.com/in/stevenvanbelleghem/ https://www.stevenvanbelleghem.com/ https://www.youtube.com/@StevenVanBelleghem https://www.instagram.com/stevenvanbelleghem/ https://www.tiktok.com/@stevenvanbelleghe The Top 3 Key Learnings 1. Transformative Potential: Understand the concept of "diamond in the rough" to recognize and nurture the inherent potential within your organization to achieve customer-centric excellence. 2. Proactive Loyalty: Shift from reactive, transactional loyalty programs to proactive approaches that show genuine appreciation and build emotional bonds with customers. 3. Effective Empathy: Implement rapid feedback loops and quick actions to address customer needs, ensuring that empathy is translated into tangible improvements in the customer experience. Chapters 00:00 - Game Start 00:45 - Introduction to Steven Van Belleghem 01:57 - The Concept of "Diamond in the Rough" 03:34 - Proactive vs. Reactive Loyalty 05:53 - Example of Neuhaus Chocolates 09:30 - Empathy in Action 11:43 - Example of Atlantis The Palm 14:32 - The Role of Communities in Customer Experience 17:43 - The 95/5 Rule 20:05 - Steven's Golden Nugget 20:49 - Closing Remarks We would love to hear your thoughts and feedback on this episode! Don't forget to follow and subscribe to the CX Goalkeeper Podcast on your preferred platform: Podcast Page https://www.cxgoalkeeper.com/Podcast Apple Podcast https://apple.co/3qYr4nh Spotify https://bit.ly/3GhCGXeCXGK YouTube https://www.youtube.com/@cxgoalkeeper


