

Booming
KUOW News and Information
Booming is a weekly podcast about the economic forces shaping our lives here in the Pacific Northwest. The Seattle area's been home to many booms over the years. It’s brought jobs, people, and wealth to the region, but also real growing pains that people here feel every day. In Booming, KUOW economy reporters Joshua McNichols and Monica Nickelsburg help listeners make sense of our ever-changing economy. We'll dig into what people are seeing or feeling and unpack the story behind it.
Episodes
Mentioned books

Feb 4, 2026 • 21min
The great data center space race
Data centers needed more space, so they literally moved there. This week, Elon Musk announced he has merged his rocket company, Space X – with his AI company, xAI. The reason? He wants to build AI data centers in space. But his company is not the only one that wants to take the cloud... off the planet. Various companies from Google to Blue Origin to smaller startups are looking to Earth's orbit as the next data center frontier. And companies in Seattle are leading the charge. Today, how close are we to actually putting data centers in space? And why would you want to? GUEST:Dr. Saadia Pekkanen, professor of Law, International Studies and Political Science at the University of Washington Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes. Coming up: Have you been laid off from a tech company in the last couple of years? We'd love to hear from you. Give us a call at (206) 221-7158 and leave a voicemail with your hacks-- it could be featured on an upcoming episode. You can also email us at booming@kuow.org. Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.Support the show: https://kuow.org/donateSee omnystudio.com/listener for privacy information.

Jan 28, 2026 • 13min
16,000 Amazon employees just lost their jobs. Are we in a tech recession?
This week, Amazon announced it's laying off 16,000 employees. It’s part two of a continued downsizing Amazon started in October, when it laid of 14,000 employees. Taken together, this is Amazon’s biggest reduction in force ever. This week's layoffs are also the latest in a series of tech downsizings over the past few years that have pushed Seattle’s unemployment rate well above the national rate. On today's episode, is Seattle facing a tech recession? Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes.Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.Support the show: https://kuow.org/donateSee omnystudio.com/listener for privacy information.

Jan 21, 2026 • 21min
Lessons from the state that made child care free
The cost of child care is at an all-time high. The typical American family with young kids now spends more on child care than housing. In most of the developed world, the government pays for child care so parents can work and contribute to the economy. But free, universal child care is nearly unheard of in the U.S. At least it was until a few months ago. In November, New Mexico became the first state to launch free, universal child care. On today's episode, what can Washington learn from a state that managed to pull it off?GUEST:Elizabeth Groginsky, Cabinet Secretary for New Mexico's Early Childhood Education and Care DepartmentThank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes.Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.Support the show: https://kuow.org/donateSee omnystudio.com/listener for privacy information.

Jan 14, 2026 • 20min
How a bad bet built the internet: a short history of bubbles
Margaret O'Mara, a Professor of History at the University of Washington, dives into the historical patterns of economic bubbles, particularly in telecom and AI. She discusses the telecom boom of the 1990s, explaining how deregulation led to excessive investment in fiber networks, much of which went unused after the crash. O'Mara highlights lessons learned, including how some regions, like The Dalles, turned failed investments into long-term successes by attracting tech giants. She also sketches parallels between historical bubbles and today’s AI landscape, revealing who holds power in this digital age.

Jan 7, 2026 • 20min
Housing costs dropped in Austin. How they did the impossible
Austin, Texas is not a cheap place. But for the last few years, it’s been a real outlier. While many cities saw rent go up, Austin’s average rent actually fell. A lot. On today's episode, what is Austin doing right? And what could Seattle learn from it? GUEST:Audrey McGlinchy, Housing reporter at KUT Austin Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes. Coming up: We want to know what your economic hacks are for getting by in a city with such a high cost of living. Give us a call at (206) 221-7158 and leave a voicemail with your hacks-- it could be featured on an upcoming episode. You can also email us at booming@kuow.org. Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.Support the show: https://kuow.org/donateSee omnystudio.com/listener for privacy information.

Dec 31, 2025 • 20min
Sports ticket prices have skyrocketed. Here's why (encore)
Happy New Year! The Booming team is taking a week to rest and recharge before the new year begins...we’ve got lots of new episodes up our sleeve that we’re excited to share with you. In the meantime, we wanted to revisit some of our favorite episodes. This one is about the rising costs of Seattle sports tickets, and how you can enjoy games on a budget. This episode first aired in November 2024 -- you can read the original story here: Why are Seattle sports games so expensive? We looked into that and ways to save. If you want to give Booming a gift this holiday season, you can give us a rating and review on your favorite podcast app. Finally, a big thank you from all of us at Booming. We appreciate everyone who listens to the show, and we hope you have a great holiday season. Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes. Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.Support the show: https://kuow.org/donateSee omnystudio.com/listener for privacy information.

Dec 24, 2025 • 23min
How stores are spying on you (encore)
The Booming team is hard at work on some new episodes coming out next year. In the meantime, we wanted to revisit some of our favorite stories this holiday season. We think this one will be particularly useful for those of you still doing some last-minute holiday shopping. It explores the ways AI is being used by some of your favorite retailers to get better at selling you stuff. This story first aired in December 2024 -- you can read the original story here: How Stores are Spying on You If you want to give Booming a gift this holiday season, you can give us a rating and review on your favorite podcast app. Finally, a big thank you from all of us at Booming. We appreciate everyone who listens to the show, and we hope you have a great holiday season. Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes. Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.Support the show: https://kuow.org/donateSee omnystudio.com/listener for privacy information.

Dec 17, 2025 • 22min
How does Seattle's cost of living stack up to other cities?
We all know the cost of living is really high in Seattle. Whether it's housing or groceries, this town is a tough place to make ends meet. But just how expensive is Seattle compared to other cities? On today's episode, Monica talked to a researcher who sends armies of shoppers to find out. And we get his tips for making your dollar stretch as far as possible in this very expensive city. GUEST:James McCafferty, Director of the Center for Economic and Business Research at Western Washington University Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes. Coming up: We want to know what your economic hacks are for getting by in a city with such a high cost of living. Give us a call at (206) 221-7158 and leave a voicemail with your hacks-- it could be featured on an upcoming episode. You can also email us at booming@kuow.org. Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.Support the show: https://kuow.org/donateSee omnystudio.com/listener for privacy information.

Dec 10, 2025 • 16min
The climate migrants seeking refuge in the PNW
The Pacific Northwest has been booming for decades, and home builders have struggled to keep up. That’s led to a housing shortage, homelessness crisis, and transportation headaches. But we may see an even bigger population boom here as climate change makes more places unlivable. Climate migration is difficult to study, and even harder to predict. But some researchers say a historic population shift has already begun. On today's episode: is the Pacific Northwest ready for an influx of climate refugees? Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes. Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.Support the show: https://kuow.org/donateSee omnystudio.com/listener for privacy information.

Dec 3, 2025 • 21min
What happens to Seattle if the AI bubble pops?
You may have heard that the economy is maybe... definitely... probably... in an “AI bubble.” Companies are spending hundreds of billions of dollars to build the AI infrastructure of the future. The hope is all that spending will pay off with super-advanced AI that will more than cover the cost of building it. But that payoff isn’t coming — at least not yet. Companies are struggling to make a profit on the AI of today. So, is that future real, or just a mirage? Today: What happens to Seattle’s economy if the AI bubble bursts? Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/boomingnotes. Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Alec Cowan. Our hosts are Joshua McNichols and Monica Nickelsburg.Support the show: https://kuow.org/donateSee omnystudio.com/listener for privacy information.


