Marketing Your Practice

Got it! Here’s a revised version with a fresh start: Tired of wasting time on social media content that doesn’t attract the right patients? It’s time to flip the script. In this episode, we’re sharing 4 powerful content strategies that will help you create posts that connect, engage, and bring in a predictable flow of high-quality patients. These proven techniques are designed specifically for chiropractors who want to stop spinning their wheels and start seeing real results—more patient visits, more income, more impact, and more enjoyment in practice. In this episode, you’ll learn: How to create content that attracts patients who already know, like, and trust you. The 4 essential elements of engaging, patient-centred content. Simple frameworks to grab attention in the first 6 seconds (and stop the scroll). Why every piece of content needs a confident, clear call to action—and how to craft one that works. If you want to build a thriving practice with less wasted time and more meaningful connections, this episode is your blueprint. This version provides more variation while keeping the focus on benefits and actionable takeaways. Let me know if it feels right! Thanks for all you do.  Keep saving lives.  Angus See omnystudio.com/listener for privacy information.

Struggling to attract more patients, make a greater impact, or enjoy your practice without feeling overwhelmed? In this episode, bestselling author Allan Dib returns to share practical, no-nonsense marketing strategies designed specifically for chiropractors. Discover how to simplify your marketing efforts, increase your reach, and build a thriving, predictable practice—all without adding extra stress. Allan’s advice will help you focus on what really works, cut through the noise, and get back to enjoying what you do best: helping your patients. In this episode, you’ll learn: How to apply lean marketing to save time and resources while still achieving big results. Why bringing personality and authenticity into your messaging can increase trust and engagement with your audience. A step-by-step process to define your ideal marketing medium—whether it’s video, social media, or beyond—and how to make it work for you. If you’ve been searching for clarity and actionable steps to grow your practice, this episode is your roadmap. Thanks for all you do.  Keep saving lives.  Angus  Links Website: https://get.leanmarketing.com/book Linkedin: linkedin.com/in/allandib Instagram: instagram.com/allandib Bio: Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework. In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.See omnystudio.com/listener for privacy information.

When most chiropractors think about growing their practice, they jump straight to the new patient visit, the report of findings and marketing strategies. While those are important, there’s a foundational piece that often gets overlooked—getting better at what you do. In this episode, we explore how focusing on delivering exceptional results for your patients can transform your practice from the inside out. Here’s what you’ll learn: Why patient results are the key to effortless growth, increased referrals, and long-term retention. How better listening skills build trust, deepen patient connections, and make communication easier. Actionable steps to refine your technique, improve outcomes, and stand out as the go-to chiropractor in your community. The link between great care and attracting high-quality, value-aligned patients. How delivering better results leads to greater confidence, a more fulfilling practice, and increased income. If you’re ready to make 2025 your most impactful year yet, this episode is for you! Thanks for all you do.  Keep saving lives.  Angus See omnystudio.com/listener for privacy information.

Struggling to grow your practice, market authentically, or enjoy your work without feeling overwhelmed? In this episode, Dr. Winnie Wong shares her understated yet incredibly effective approach to building a thriving chiropractic practice. Despite not fitting the typical extroverted mold, Dr. Wong has achieved remarkable success by staying true to herself, her values, and her patients. Discover how her unique journey and practical strategies can inspire and guide you to create a practice that aligns with your personality and goals—all while reducing stress and increasing impact. In this episode, you’ll learn:          •        Why authenticity matters more than flashy marketing in building trust with your patients.          •        How to tailor your practice for long-term success without compromising your personal values.          •        The simple habits and strategies Dr. Wong uses to maintain balance and avoid burnout.          •        Ways to leverage quiet confidence to create deeper patient connections and improve retention.          •        Actionable steps to grow your practice by focusing on what truly matters. If you’re ready to embrace your unique strengths and build a thriving, impactful practice without overwhelm, this episode is for you! Thanks for all you do. Keep saving lives! Angus Links: Website: www.capitalchiro.com.au Instagram: dr.winniewong capital_chiro Facebook: Capital Chiropractic Centre Bio: Dr. Winnie Wong helps chiropractors mastering their patient communications and experiences. She also has a busy practice with associates and a great team of CAs. Her practice, Capital Chiropractic Centre, is in Canberra, Australia, empowering the community to reach their health potential and fulfilling their purposes.See omnystudio.com/listener for privacy information.

Social media can feel like a never-ending uphill battle—posting content, making videos, and still not seeing results. But what if there was a better way to engage your audience and turn followers into patients? In this episode, we’re talking all about Instagram carousels and how they can be a game-changer for your practice. You’ll learn: Why Instagram carousels outperform regular posts and drive more engagement. How to create carousels that stop the scroll and capture attention immediately. A proven blueprint for designing carousels that educate, inspire, and convert. Simple steps to repurpose content into carousels for maximum impact. How to use carousels to build trust and position yourself as the go-to chiropractor in your community. If you’re ready to get the phone ringing and grow your practice without spending hours creating content, this episode is for you. Tune in now and discover how Instagram carousels can transform your social media strategy! Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

Dr. Cody Hanish is back! In this episode, Cody shares what’s evolved in his marketing journey since his last visit and reveals the strategies that are working right now to attract 15 new patients every week—without spending a dime on ads. Learn how he continues to grow his practice with ease using social media. You’ll discover:          •        What’s changed for Cody since his first appearance on the podcast.          •        The content strategies he’s using today to engage millions online.          •        How to stay consistent and effective with your social media efforts.          •        Simple tips for managing video creation and branding. Tune in for actionable insights to help you grow your practice, generate new patients, and simplify your marketing!” Thanks for all you do. Keep saving lives. Angus Links: Webpage: www.combinedclinics.com.au Facebook: www.facebook.com/combinedclinics Instagram: www.instagram.com/drcody_dc Tiktok: @drcody_dc Bio: Dr. Cody is an Australian chiropractor who has clicked, popped and adjusted his way to a popular social media account. Watch a video or two and you’ll instantly get chills in the worst and best ways. Dr. Cody uploads various patients getting their back, neck, hips and any other body part possible cracked, allowing listeners to hear each individual "pop" sound with an ASMR-like quality. Dr. Cody has become a runaway hit on TikTok, enjoying 2M+ followers to go along with his 250K+ Instagram followers. This is the account you didn’t know you needed to follow, just make sure the sound is turned all the way up to get the full effect.See omnystudio.com/listener for privacy information.

Retention is more than just a business strategy—it’s the key to delivering the best possible care for your patients. In this episode, we dive into the core of patient loyalty, exploring why retention matters for both your practice’s sustainability and your patients’ long-term health outcomes. You’ll learn: Why emotional connection is essential for building trust and loyalty. 13 practical strategies to improve retention, from creating engaging patient experiences to streamlining your systems. How small, consistent actions can transform your patient relationships and your practice. Whether you’re struggling with patient drop-off or simply looking to deepen your connections and enhance your care, this episode offers clear, actionable steps you can implement immediately. Discover how mastering retention can help you grow your practice while making a bigger impact on your community. Listen now and start building stronger, more lasting patient relationships today! Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, we’re joined by renowned chiropractic coach Dr. Russ Rosen to dive deep into the true essentials of building a thriving chiropractic practice. Dr. Rosen brings over two decades of experience in guiding chiropractors toward authentic, sustainable growth by focusing on what really matters. Together, we explore the foundational question: What does it actually take to grow a chiropractic practice? Dr. Rosen shares his insights on mastering mindset, cultivating certainty, and creating procedures that align with your values and vision. Learn how to overcome common obstacles, identify blind spots, and build a practice that not only grows but brings long-term fulfilment. Tune in and discover what it takes to grow a practice that reflects who you are as a chiropractor—and as a person. Thanks for all you do. Keep saving lives! Angus Links: If you want to run a successful and true Optimal Health type of practice like we discussed in this video please check out  Dr. Rosen's FREE Facebook community: Optimal Health Coaching System, where he shares valuable insights twice a week and has tons of great content! If you're ready to take the next step, enjoy a free month in his Private Club, which includes access to weekly live Zoom calls and in-depth discussions designed to help you build a thriving Optimal Health practice. Claim your free month here: The OHC Club. Bio: A dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems. He served as Lead Author and Director of Dr. Patrick Gentempo’s Creating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA’s 2007 “Lifetime Achievement” award. Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal Health model and is CEO of The Optimal Health Chiropractic System.See omnystudio.com/listener for privacy information.

In this episode, we’re diving into the art of creating offers that truly resonate with patients and drive engagement. Whether you’re looking to attract new patients, re-engage current ones, or increase loyalty, mastering the components of a magnetic offer can make all the difference. Join us as we explore the six essential elements of a compelling offer—Discount, Bonus, Scarcity, Urgency, Risk Reversal, and Proof—and break down how each one helps build trust, reduce hesitation, and increase commitment. By the end of this episode, you’ll have actionable insights to start crafting offers that showcase your value and make it easy for patients to say “yes” to their health journey with you. Perfect for chiropractors ready to take their patient engagement to the next level, this episode equips you with the strategies to stand out, build stronger connections, and grow your practice with offers that are as beneficial for your patients as they are for your business. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

In this episode of Marketing Your Practice, we’re diving into one of the most powerful yet often overlooked drivers of practice growth: your team culture. A strong, supportive team culture doesn’t just keep things running smoothly—it can reduce your stress, boost practice growth, and protect you from burnout. Join us as we explore the three essential elements of a thriving chiropractic team and uncover practical steps you can implement today. You’ll learn how a positive, optimised culture can transform not only your team’s performance but your own experience as a chiropractor. Here’s what you can look forward to in this episode: Simpler Growth: Discover how aligning your team can naturally drive faster, steadier practice growth. Less Stress & Burnout: Learn ways to create an environment that supports you and your team, reducing overwhelm and helping you enjoy practice again. Stronger Patient Impact: Build a team that’s not only high-performing but also motivated to deliver exceptional patient experiences. Income & Freedom: Free up your time and energy to focus on what you do best, while your team thrives alongside you. If you’re ready to stop going it alone and want to build a team that’s optimised to win, this episode is for you. Listen now to start building a culture that propels your practice to new heights. Thanks for all you do. Keep saving lives! Angus See omnystudio.com/listener for privacy information.