
The James Altucher Show
James Altucher interviews the world's leading peak performers in every area of life. But instead of giving you the typical success story, James digs deeper to find the "Choose Yourself" story - these are the moments we relate to... when someone rises up from personal struggle to reinvent themselves. The James Altucher Show brings you into the lives of peak-performers: billionaires, best-selling authors, rappers, astronauts, athletes, comedians, actors, and the world champions in every field, all who forged their own paths, found financial freedom and harnessed the power to create more meaningful and fulfilling lives.
Latest episodes

Jun 12, 2025 • 54min
Michael Dell vs. Wall Street: Dorm Room to Billion-Dollar Battles
In this engaging discussion, Michael Dell, the visionary founder and CEO of Dell Technologies, shares his journey from building computers in his college dorm to leading a multibillion-dollar enterprise. He reveals insights from his battles against Carl Icahn and offers wisdom on maintaining innovation in large companies. Dell discusses the transformative impact of AI and genomic technology on the future, the importance of a startup mindset, and lessons learned in leadership and risk-taking throughout his remarkable career.

20 snips
Jun 5, 2025 • 35min
Part 5: How to Write and Publish Your First Book in 30 Days - The Four Book Frameworks
Discover effective writing frameworks that can help you transform ideas into a published book in just 30 days. From the engaging '101 List Technique' to the intriguing 'Jesus Diet' method, these strategies simplify the creative process. Learn how to turn old podcast interviews into compelling narratives and tap into academic research for rich content. Explore the art of structured writing, find your niche, and unlock new income streams with your storytelling. Shorter books can be just as impactful!

10 snips
Jun 3, 2025 • 1h 5min
Shoveling Sh*t: Entrepreneurs’ Secrets to a $700M Exit with Michael & Kass Lazerow
Michael and Kass Lazerow, entrepreneurs known for co-founding Golf.com and Buddy Media, dive deep into the gritty truths of building businesses. They discuss their emotional struggles, including family betrayal and near bankruptcy, emphasizing the importance of resilience. With insights into their 'Go Gauge' for vetting investments, they share the art of firing with empathy. Their unique marketing strategies that helped launch brands like Liquid Death demonstrate how humor can captivate customers. This candid conversation blends entrepreneurial lessons with personal anecdotes about balancing marriage and business.

41 snips
May 30, 2025 • 40min
Part 4: How to Write and Publish Your First Book in 30 Days – Self-Publishing, Traditional Deals, and Making Real Money
Discover the truth behind self-publishing versus traditional publishing. Learn how to turn your book into income through speaking gigs and consulting. Explore the importance of effective marketing strategies—like leveraging social media and building an email list. Uncover innovative monetization tactics, including unique payment methods. Plus, get practical tips on post-draft editing and the booming audiobook market. Celebrate your writing journey and strategically grow your audience for lasting success!

6 snips
May 28, 2025 • 47min
Trump’s 2025 Tariff Revolution? Wilbur Ross Spills the Dirty Secrets on Trade, China, and Your Money!
Wilbur Ross, former Secretary of Commerce and seasoned investor, shares his insider insights on tariffs and the economy. He discusses the potential for blanket tariffs in a future Trump administration, addressing their impact on trade relations with China. Ross elaborates on the shifting landscape of manufacturing, especially concerning iPhones moving to India, and the geopolitical consequences surrounding rare earth minerals. He also analyzes the effects of tariffs on inflation and consumer behavior, making the complex topic engaging and accessible.

30 snips
May 24, 2025 • 51min
How-to Thrive in the Future of Podcasting: Insights from PodcastOne Top Industry Executives, Kit Gray & Robert Ellin
Kit Gray, co-founder of PodcastOne, and Robert Ellin, CEO, share insights on the evolving landscape of podcasting. They discuss the significant impact of YouTube and AI on content creation, monetization, and audience engagement. The duo emphasizes the need for podcasters to build lasting brands and adapt to changing listener habits, especially among Gen Z. They outline strategies for growth, including integrating visual media and leveraging analytics to attract advertisers. Their vision includes turning niche podcasts into multi-platform empires.

47 snips
May 22, 2025 • 52min
Part 3: How to Write and Publish Your First Book in 30 Days - The 6 U’s, Clarity Tools, and Breaking Through Writer’s Block
Dive into the essential tools for writing your first book in just 30 days! Discover the '6 U’s' framework that captivates readers and the Warren Buffett 5/25 Rule to hone in on what to write about. Tackle writer's block with unique strategies, like starting in the middle and embracing vulnerability. Learn how to craft compelling introductions that serve as powerful sales tools and utilize the Flesch-Kincaid score for clarity. Get ready to push through the tough spots and bring your writing dreams to life!

42 snips
May 18, 2025 • 46min
Part 2: How to Write and Publish Your First Book in 30 Days - Frameworks, First Lines, and the Craft of Storytelling
Unleash your inner author and write a compelling book in just 30 days! Discover four powerful frameworks to structure your non-fiction masterpiece. Dive into the magic of a great opening line, drawing inspiration from legendary authors. Explore how your personal story is an irreplaceable strength in your writing. Plus, learn about innovative storytelling techniques that enhance reader engagement. It's time to embrace your unique voice and conquer the writing world!

59 snips
May 16, 2025 • 39min
How to write and publish your book in 30 days: Part 1 - The Foundation of a Successful Writing Life
Discover how anyone can become a published author in just 30 days, no matter their experience level. Learn the true motivations behind writing a book, and why it's more impactful than social media. Dive into the powerful 'arc of the hero' narrative structure, essential for crafting compelling stories. Explore personal anecdotes and historical reflections that emphasize resilience in storytelling. This engaging discussion offers practical tips for aspiring writers to transform ideas into lasting legacies.

7 snips
May 9, 2025 • 58min
Bitcoin Meets Gold: Sunny Ray on Tokenization’s Future
Sunny Ray, President of Matador and an early crypto pioneer, shares his vision of digitizing gold through Bitcoin's blockchain. He discusses why tokenization is crucial for the financial landscape and how institutions like BlackRock are adapting. The conversation dives into the cultural significance of gold in places like India and compares Bitcoin’s durable advantages over Ethereum and other cryptocurrencies. Sunny also speculates on the future of crypto adoption and the impact of innovative financial strategies on traditional assets.