Neville Medhora Talks Copywriting

Neville Medhora
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Jan 24, 2021 • 33min

Interview: Udemy's Gagan Biyani shares the future of online learning - Cohort-Based Course (CBC).

Gagan Biyani is a founder of Udemy, a $2billion platform that lets people sell courses online. Now he’s building a cohort-based courses (CBC) platform. Make sure to subscribe for more videos like this:https://www.youtube.com/kopywriting?sub_confirmation=1▶️ Also join our new "Copywriting Course Clips" channel:https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A00:00 Introducing Gagan Biyani founder of Udemy01:05 What are Cohort Based Courses and how do they work?03:48 The pro’s and con’s of cohorts and communities. 07:43 Putting deadlines, goals, and specific outcomes on cohorts & communities.13:32 The “tool stack” to build a cohort or community, and why not Facebook? 24:44 How do you keep a community of people engaged? Topics we cover in this awesome interview:COURSES EVOLVING INTO COMMUNITIES:• Are courses evolving into communities? I foresee all courses having a community component within 2 years. • Evolution PDF’s → Videos → Access → Services → Community → Done for you.• Are course communities just turning into SaaS companies? • Do cohorts need to have a specific topic and a specific deadline?TOOLS:What are the tools needed to create a cohort based platform?PROBLEMS WITH COMMUNITIES:• What are the biggest problems you see with communities? • Why can’t people just do this on Facebook Groups?• How do you keep a community engaged? COHORT BASED PLATFORMS:• How is this different than college, grad school?• Can you explain these platforms? • Examples of good cohort communities? AltMBA? • Why cohorts? • They emulate the college model. • Lots of buildup then enroll. Hard deadline. Everyone on same page. Follow Guest:🖥 Website: https://www.udemy.com/🖥 Website: https://bitly.com/wk-gb🖥 Website: https://www.gaganbiyani.com/🐦 Twitter: https://twitter.com/gaganbiyaniFollow Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed👨🏼‍💼 Members Area: https://members.copywritingcourse.com▶️ YouTube: https://www.youtube.com/kopywritingOriginal Post: https://copywritingcourse.com/Make sure to subscribe for more videos like this:https://www.youtube.com/kopywriting?sub_confirmation=1
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Jan 19, 2021 • 1h 14min

Interview: Sujan Patel: (Juggling 5 SaaS co'+ 1 agency + 3 kids)starting 8 different companies and getting 4.5m visitors per year

Sujan is owner of MailShake, RightInbox, Pick, Voila Norbert, WebProfits Agency. You have a wife, 3 kids, run 5+ companies, you’re invested in 10+ more, drive sweet supercars and race motorcycles.0:00 - 00:47: How many SaaS companies do you own?01:48 Do you have a CEO of all these companies?02:41 Are all these companies along the same vein?04:34 Do you start these tools yourself or buy them?08:22 Do you use investors to buy these companies?12:30 Do you have an office?19:13 What is the primary way you market your companies?23:30 Have you noticed SEO changing in recent years?28:04 Do you place any importance on video?31:23 What importance do you place on social media?35:41 - Why are emails so powerful?37:48 How cold emails change over the years?41:06 Where does SujanPatel.com's revenue come from?42:18 If you were a newbie, would you start a blog today?Topics we cover in this awesome interview:SAAS COMPANIES:• How many SaaS companies do you own?• Do you start these tools yourself or buy them? • How do you run them….like do you have a bunch of Indian dudes somewhere working on this.• How do you think about what to get into? You just look for something profitable and try? CONTENT MARKETING AND SEO:• One of your primary ways you market your SaaS companies is Content Marketing on all of them. Is that true? • Have you noticed SEO changing in recent years? • What important do you place on videos?• What important do you place on social media?EMAIL:• Why are emails so powerful? Still seem to be the backbone of all companies. • Why is an email newsletter so powerful? • What do you think of SubStack?• Has reaching out via email changed at all? MailShake knowledge. • What email service do you use or recommend? Infusion → ConvertKit. Like Apple products comparison. BLOGGING:• SujanPatel.com blog generates over $1 million in revenue a year. That comes from the 20 to 30 leads I get per month for consulting engagements.• If you were a newbie would you start a blog today, or just an Instagram or Twitter? MAKE A MILLION:• Sujan Patel goes broke. He needs to make a million bucks in the next year or two. What would you do? Start a SaaS? Sell a product? • What do you think people miss going to the next level. Like me, what do you see I’m not doing. LIFE: • Why don’t you go the full on Tai Lopez route and brag about stuff more?• How do you juggle the dad thing? • Hiring yourself out? You spoke about this years ago, how did that go?• How do you schedule your time?Follow Guest:🖥 Website: https://www.SujanPatel.com🐦 Twitter: https://twitter.com/sujanpatel🌇 Instagram: https://www.instagram.com/patel_sujan/▶️ YouTube: https://www.youtube.com/SujanPatelFollow Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed👨🏼‍💼 Members Area: https://members.copywritingcourse.com▶️ YouTube: https://www.youtube.com/kopywritingOriginal Post: https://copywritingcourse.com/sujan-patel-saas-companies-interview
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Jan 13, 2021 • 20min

Interview: How Doctors Communicate Effectively w/ Doctor Natasha Kathuria

Doctors have to give people tough advice they often don’t want to listen to. In this interview we find out the best ways to communicate to someone so they take a tough action.As a copywriter I’m curious of the best ways to get people to comply. So we did interviewed an ER doctor who’s seen it all.Dr. Natasha Kathuria is an ER Doctor and Global Health Specialist. She trained at Emory University and Mount Sinai Medical Center, and got her MPH in epidemiology at Columbia University, she used to teach at Cornell’s Medical Center and has worked in 11 different countries.Follow Dr. Kathuria:🌇 Instagram: https://www.instagram.com/natashakathuriamd🐦 Twitter: https://twitter.com/nevmedFollow Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed👨🏼‍💼 Members Area: https://members.copywritingcourse.com▶️ YouTube: https://www.youtube.com/kopywritingHere’s some of the topics we cover in this interview:Convincing people to do something:- How do you communicate with patients that aren’t receptive?- You say “lose weight” but they don’t want to….how do you approach this?- You say “change this behavior” but they don’t want to….how do you approach this?- When do these changes finally sink in for them?- Do you act aggressively or compassionately, which works best? What it’s like being interviewed by large news outlets:- A really cool thing about Natasha is that she’s been on the news a trillion times since the pandemic. ABC News, CBS News, BBC News, FOX News, the Globe Post, Vox Media, Business Insider and TIME Magazine. - How do these interviews usually go down?- Do they kind of “nudge” you what to say?- How long are they vs how long do you appear on air?- Is giving advice to large groups of people different than giving advice 1-on-1?Social Proof as a doctor:- Do people react to you differently when you wear a coat and stethoscope?- The difference between a young woman vs a man wearing a white coat.Original Post:https://copywritingcourse.com/how-doctors-communicate-effectively-dr-natasha-kathuria/
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Jan 12, 2021 • 16min

Interview: Noah Kagan's 100,000+ Subscribers YouTube Strategies and Advice

Noah Kagan just past 100,000 YouTube subscribers and is growing rapidly. In this 16 min interview I get him to rapid fire spill all the knowledge he has on the topic. Subscribe for more podcasts like this.0:00 - 0:37: Intro'ing Noah Kagan, all his businesses, and 100k+ subs.0:38 - Consistent uploading schedule.0:53 - What @Graham Stephan , @MrBeast , and @Ali Abdaal do well is series selection.2:53 - Title and thumbnail strategies. CTR 5% and AVD 40% - 60%.3:45 - We see how to make a big copywriting channel.7:16 - Big creators have teams and treat this as a profession.11:19 - "Should you make videos for YouTube, or for yourself?"14:00 - "Do something for a very long period of time every single week."14:48 - Spent $500,000 last year and out 72 videos. Less than 4 videos got 100K views.15:33 - Leave a comment and Noah & Neville will answer Follow Noah Kagan:🖥 Website: https://www.OkDork.com🐦 Twitter: https://twitter.com/noahkagan🌇 Instagram: https://www.instagram.com/noahkagan▶️ YouTube: https://www.youtube.com/okdorkFollow Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed👨🏼‍💼 Members Area: https://members.copywritingcourse.com▶️ YouTube: https://www.youtube.com/kopywritingOriginal Post: https://copywritingcourse.com/noah-kagan-youtube-secrets/
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Jan 5, 2021 • 32min

Should YOU become a copywriter? (For some people the answer is no)

In this podcast we give you a quick test to see if you should become a copywriter or not. Just a few simple questions will generally answer it. 0:00 - 1:03 Copywriting is exaggerated as insanely easy.1:04 The "Should I Become A Copywriter Test."1:15 #1) Have you written anything?2:16 #2) Are you willing to write for 2 years?3:17 #3) What have people already paid you for?3:44 #4) Do you have some existing credibility?4:18 Skills to have to become a copywriter.7:00 What if I have zero experience? 6 things to do.14:25 View copywriting as a skill, not a career.16:53 So then why did you start a copywriting course?18:04 Twitter Questions.18:18 "What happens at the top copywriting career levels?"19:26 "No references, no portfolios, what would you do as beginner?"21:06 "How do you find the best clients with no portfolio?"21:55 "Can you earn royalties from copywriting clients?"23:49 "What copywriting niche should I go into?"25:50 "The first principles of copywriting?"25:56 "Frameworks vs using intuition for writing copy?"29:04 The Experience Conundrum (how get a gig without experience)?30:30 Who am I to talk about copywriting?31:22 If you need further help.Not saying you CAN'T do it, but just be warned it the easiness of it might be exaggerated.
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Jan 2, 2021 • 6min

Goal Setting For 2021 (What Has Worked For Me and What DOESN'T Work)

Happy 2021! Here are some of the ways goal setting works for me, and how it doesn't. Everyone is different, so some of this may resonate with you and some of it won't. Either way, I hope you have a happy and prosperous 2021!Follow Neville Medhora and Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed👨🏼‍💼 Members Area: https://members.copywritingcourse.com▶️ YouTube: https://www.youtube.com/kopywriting
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Nov 16, 2020 • 1h 1min

Interview: Talking Conversion Rate Optimization, Copywriting, and Content Marketing for SEO with Peep Laja.

A conversation about Conversion Rate Optimization, copywriting, and getting tons of SEO traffic. We talk with Peep Laja of ConversionXL (now CXL.com) about his online learning platform, how they attract some of the top companies in the world as clients, and why he outsources to Estonia. Make sure to subscribe for more videos like this: https://www.youtube.com/kopywriting?sub_confirmation=1▶️ Also join our new "Copywriting Course Clips" channel:https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07AFollow Peep Laja:🖥 Website: https://cxl.com/🖥 Website: https://www.copytesting.com/🖥 Website: https://cxl.com/institute/🐦 Twitter: https://twitter.com/peeplajaFollow Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed👨🏼‍💼 Members Area: https://members.copywritingcourse.com▶️ YouTube: https://www.youtube.com/kopywritingOriginal Post: https://copywritingcourse.com/peep-laja-conversionxl-interview
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Nov 10, 2020 • 5min

Interview: Starting a 1.7million reader email list with Sam Parr of TheHustle

We discuss newsletters, email marketing, and copywriting with Sam Parr of TheHustle. Make sure to subscribe for more videos like this: https://www.youtube.com/kopywriting?sub_confirmation=1▶️ Also join our new "Copywriting Course Clips" channel:https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07ASam Parr originally worked for the TV show American Pickers, then started an online liquor store in college, then, started and ran a hotdog stand called Southern Sam’s: Wiener’s as Big as a Baby’s Arm, then started a roommate matching app called Bunk, which was then acquired by Apartment List.When I first him he had an online store selling a poison ivy remedy called Itch Juice. Then he started a small conference called Bootstrap Live, which then turned into HustleCon, which then got really big and spun off a company called TheHustle which is a newsletter with around 1.3m readers a day. Then he spun off even more products like Hustle Trends and The Ideation Bootcamp.Follow Sam Parr and TheHustle:🖥 Website: https://www.TheHustle.co🖥 Website: https://www.Trends.co🐦 Twitter: https://twitter.com/thesamparrFollow Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed👨🏼‍💼 Members Area: https://members.copywritingcourse.com▶️ YouTube: https://www.youtube.com/kopywritingOriginal Post: https://copywritingcourse.com/sam-parr-thehustle-interview/
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Nov 3, 2020 • 21min

9 pieces of advice (things I'm glad I did when I was younger)

0:00 - 0:28 Intro.0:30 #1. Do lots of “experiments.”1:57 #2. You’re gonna die. Plan life backwards.3:41 #3. Start a blog.5:19 #4. Listen to people who walk the walk.7:43 #5. Become a Triple Threat.9:17 #6. Start an “Investment Account.” Put 10-30% of money.10:23 #7. Take more notes than others.12:12 #8. Go through a small day trading phase.14:30 #9. Go to areas with lots of brain power.16:46 Re-cap.17:28 The Copywriting Course▶️ Make sure to subscribe for more videos like this:https://www.youtube.com/kopywriting?sub_confirmation=1▶️ Also join our new "Copywriting Course Clips" channel:https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07AOriginal Post: https://copywritingcourse.com/advice/Follow Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed▶️ YouTube: https://www.youtube.com/kopywriting👨🏼‍💼 Members Area: https://members.copywritingcourse.com
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Oct 28, 2020 • 57min

Interview: YouTube Marketing, best marketing channels, and life planning with Noah Kagan of OkDork and AppSumo

We discuss Noah's YouTube strategies, best marketing channels to use, and life planning with Noah Kagan of OkDork and AppSumo. Make sure to subscribe for more videos like this:https://www.youtube.com/kopywriting?sub_confirmation=1We have a wide-ranging conversation with Noah about how to be happy in life, is there such thing as too much therapy, and his overall tactics for growing his audience so huge.▶️ Also join our new "Copywriting Course Clips" channel:https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07AFollow Noah Kagan and AppSumo:🖥 Website: https://www.OkDork.com🖥 Website: https://www.AppSumo.com🖥 Website: https://www.Sumo.com🐦 Twitter: https://twitter.com/OkDork🌇 Instagram: https://www.instagram.com/noahkagan▶️ YouTube: https://www.youtube.com/okdorkFollow Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed👨🏼‍💼 Members Area: https://members.copywritingcourse.com▶️ YouTube: https://www.youtube.com/kopywritingOriginal Post: https://copywritingcourse.com/noah-kagan-youtube-and-marketing-interview

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