Intelligence Squared: Business

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.This week, Dan and Myra were joined by Dana Thomas, British Vogue’s European Sustainability Editor, best-selling author, screenplay writer, and podcast host. She began her career writing for the Style section of The Washington Post and served as a cultural and fashion correspondent for Newsweek in Paris for fifteen years. Dana has extensive knowledge of fashion, culture, arts, politics, news, and more.   Alongside Dan and Myra, Dana talked about how sustainability has always been part of her life. She also shared the findings of her latest book, Fashionopolis: The Price of Fast Fashion and the Future of Clothes, for which she traveled around the world to expose the dark side of the fashion industry. She talked about the environmental and humanitarian impact of fast fashion, and the problem with brands greenwashing in the name of faux sustainable credentials. She also spotlighted the brands and visionaries making change for the better in the industry and highlighted what the advertising industry can do to promote fashion that does not harm people or the planet.—We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be. Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2. And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.Just visit intelligencesquared.com/membership to find out more.   Learn more about your ad choices. Visit podcastchoices.com/adchoices

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.This week, Dan and Myra were joined by Reckitt North America’s Marketing Director, Tarik Bayar. Tarik has more than 15 years’ experience in multinational FMCG companies, and he is behind the phenomenal water conservation brand campaign for the Finish dishwasher brand. With Dan and Myra, Tarik discussed this campaign, his career more broadly, and the role that brands can, and should, play in tackling global issues, like water scarcity. This episode was recorded during the Cannes Lions International Festival of Creativity, where sustainability was a strong theme on the agenda; and Tarik also touched on the responsibility of the advertising industry to create work that doesn’t just sell products or emotions, but advocates for a world that is healthier, both for people and the planet.—We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be. Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2. And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.This week, Dan and Myra were joined by the Co-Founder of Check My Ads, Claire Atkin. Check My Ads Institute is a non-profit advertising watchdog organisation that aims to stop disinformation by cutting off its lifeline: advertising revenue. Claire shares how Check My Ads was initially an agency working with advertisers but, after realising that advertisers were not the problem, it turned its attention to the $400bn ad exchange industry that she believes is destabilising the information ecosystem.As adtech’s "first watchdog", Claire describes how they expose the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public. She also talks about Check My Ads’ latest campaign, which aims to defund “the biggest voices in election fraud disinformation” and targeted Fox News, for its role in the January 6th insurrection.Claire co-founded Check My Ads in 2021 along with Nandini Jammi. Prior to this, she had spent years building a career in tech marketing, predominantly for software-as-a-service companies. In 2017, increasingly concerned about the ways that the marketing industry was undermining democracy, she went to study International Election Observation at the Global Campus for Human Rights in Venice, and from there became increasingly determined to do something to take on the disinformation economy.—We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be. Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2. And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.This week, Dan and Myra were joined by Sam Shepherd and Ashely Geisheker from Leo Burnett in Chicago. Last year, Sam and Ashley were part of the team behind The Lost Class, a campaign to raise awareness about the members of the high school class of 2021 who were killed by guns. The film was produced by Leo Burnett in support of Change the Ref’s campaign to introduce universal background checks for gun sales. Among many other awards, it was nominated for an Emmy.Sam Shepherd is Executive Vice President and Executive Creative Director at Leo Burnett Chicago. He has received a host of top industry honours including Titanium Cannes Lions, D&AD Black pencils and Agency of the Year. He has worked with world class brands from HBO and BMW to Absolut Vodka and Oreo. Passionate about many social causes, his pro bono work for the charity Water is Life aims to raise life-saving donations and awareness for access to clean water in countries such as Kenya, Haiti and India.Ashley Geisheker is Executive Vice President and Head of Production at Leo Burnett Chicago. She leads all aspects of the creative agency’s production capabilities and has steered ambitious productions for brands including Bank of America, Samsung and Wingstop. Her clients and work have been recognised by major industry awards including Cannes Lions, The One Show and the Effies.—We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be. Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2. And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.This week, Dan and Myra are joined by Oriel Davis-Lyons, founder of the ONE School and Head of Creative (Podcast + Talk) at Spotify. Prior to joining Spotify, Oriel held roles at Droga5 and R/GA. He has won more than 100 awards including a D&AD Pencil in every colour except white, several Lions and three Webbys. Oriel discussed the dissonance between the way in which the ad industry has historically profited from Black culture, yet employed few Black creatives, and explained how the prohibitive financial cost of entering the advertising industry means it has failed to reach beyond a narrow slice of the vast potential talent pool at its disposal. He also talked about how a frustrated post on LinkedIn in June 2020 led to the founding of the ONE School and how the school empowers Black creatives with the skills required to work at the top agencies. Follow @oneschoolus on Instagram to be the first to know when Spring 2023 applications for Los Angeles and New York open. https://oneschoolus.com/apply—We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be. Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2. And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike’s signature products, and for the building of the brands of its athletes.In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades.—We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be. Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2. And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Until very recently, female artists have occupied a tiny space of the art market, undervalued and ignored. There are no women in the top 0.03% of the auction market, where 41% of the profit is concentrated. Overall, 96.1% of artworks sold at auction are by male artists. The most expensive work sold by a woman artist at auction, Georgia O’Keeffe’s Jimson Weed/White Flower No. 1, sold in 2014 for $44.4 million—over four hundred million dollars less than the auction record for a male artist: Leonardo Da Vinci’s Salvator Mundi, which sold in 2017 for $450.3 million, shattering the previous record of $179.4 million for a work by Picasso. Now that’s changing. This year’s Venice Biennale was heavily skewed in favour of women for the first time ever. Historically, about 10% of artists in the main exhibition have tended to be women, rising to 30% in recent years; in 2019, the UK-based curator Ralph Rugoff’s exhibition achieved rough parity for the first time. Cecilia Alemani, curator of the 2022 Biennale, included approximately 90% female and gender non-conforming artists. Who is driving this change? And how do we continue to make sure the work of female artists is given the recognition they deserve? Join Kamal Ahmed as he explores the role of women in the contemporary art market with art historian and broadcaster Katy Hessel, art historian and founder of ArtscapesUK Rose Balston, art market specialist Bojana Popovic, entrepreneur Marine Tanguy and patron and academic Princess Alia Al-Senussi. The Futureverse is brought to you by Intelligence Squared in partnership with Y TREE. The past is in your head. The future is in your hands. For more information visit y-tree.com/futureverseThe Story of Art without Men by Katy Hessel: https://www.waterstones.com/book/the-story-of-art-without-men/katy-hessel/9781529151145Rose Balston’s ‘Old Mistresses’ lecture series: https://artscapesuk.com/old-mistresses/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do we define value? How has this changed over time? And who decides what is deemed valuable? For centuries, society has seen value mainly through an economic lens: one takes a job because of its monetary benefits; marriage is a financially beneficial relationship that enables stability; and the true test of a business is its profit at the end of the year. But is this changing? In recent years, factors such as climate change, social justice and the pandemic have forced us to reconsider how we define value. We are in the era of the Value Revolution.In this episode, recorded on July 5 at Y TREE's second live event in the Futureverse series, three experts discuss and debate some of the most pressing issues that have arisen as a result of this critical turning point: Will private equity transform the financial industry? Can capitalism really adapt so that things other than monetary value are considered important in business, including fairness and environmental impact? And are we finally seeing a growing awareness that value is not always quantified by a price tag? Some things, such as time, health, job satisfaction and the survival of our planet are surely worth more than a number in a bank account.  Simon Brewer, host of the award-winning Money Maze Podcast, gives us his thoughts on the dramatic shifts in the economy over the last few decades. Political economist and author Adrienne Buller argues that businesses that engage in sustainability initiatives and ‘green capitalism’ are harming rather than helping the planet. And Lucy Kellaway, former FT columnist, now charity founder, author and maths and economics teacher, offers a fresh way to decide what to prioritise in our personal and professional lives. Expertly hosted by broadcaster Jon Sopel, this is a conversation that is guaranteed to change the way you think about value and worth.To find out more visit https://www.y-tree.com/futureverse Learn more about your ad choices. Visit podcastchoices.com/adchoices

The future can look like a scary place. Climate change is upon us and we’re in the throes of huge technological change without a clear idea of where we will land. Added to which, we are constantly bombarded by news of the risks we face. But humans are creatures of collaboration and ingenuity. Sure, we might spend a lot of time focusing on external threats rather than appreciating what we have – but that survival instinct helps protect us. And it inspires many of our brightest minds to focus on de-risking the future, engaging with our problems head on and working to make the future a safer, better place for the generations that will follow.Step into the Futureverse, with Juha-Pekka Luntama, Head of Space Weather at the European Space Agency; Prof. Dr. Sibylle Günter, Scientific Director of the Max Planck Institute for Plasma Physics; Holden Karnofsky, co-CEO of Open Philanthropy; and Kevin Warwick, Emeritus Professor of Cybernetics at Coventry and Reading Universities.The Futureverse is brought to you by Intelligence Squared in partnership with Y TREE. The past is in your head. The future is in your hands. For more information visit y-tree.com/futureverse Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is it time to abandon the five-day work week? Or is the "five-days on, two days off" cadence of work and rest more important than ever? This event was organised in partnership with Slack, your digital HQ. Slack connects your teams, tools, customers and partners in a digital place that’s fast, flexible and inclusive for a work-from-anywhere world. From FTSE 100 companies to corner shops, millions of people around the world use Slack to connect their teams, unify their systems and drive their business forwards.If you would like to find out more about how Slack are supporting their clients then visit https://www.slack.com/digitalhq for a host of valuable resources.Speakers: Bruce Daisley, Elizabeth Uviebinené, Karl Nicholson and Nick SrnicekHost: Anne McElvoy—We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be. Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2. And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices