Startup for Startup - Global ⚡ by monday.com

This is an episode about 6 billion dollars. Sounds provocative, but this is the size of the fund managed by one of our investors, Insight Capital Partners. Our guest, Jeff Horing, is a Co-Founder and Managing Director at Insight since 1995. Not only Insight is one of the leading venture capital and private equity firms worldwide, but they have also taken a special interest in Israel, making an investment into companies such Wix, Walkme, SiSense, Jfrog and, of course, monday.com. On this episode, Roy Mann joined us as we “flipped sides” and tried to understand better the investor’s point of view – what challenges do they encounter, what are their own KPIs, and how do they define success? This isn’t just a thought experiment – we strongly believe that understanding how investors think about their own business can be beneficial to every founder in a fundraising process and in general. https://www.startupforstartup.com/the-investor-point-of-view-jeff-horing/https://www.facebook.com/groups/startupforstartup/  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Leah Walters, Head of Communications at monday.com walked us through the challenges of doing PR for startups and why communication is essential to success. We discussed how to get the right message out, the difference between Israeli and foreign press and why not all news is good news. We also dug into monday.com’s current NYC billboard campaign and how its effect is being measured. https://www.startupforstartup.com/pr-for-startups-whats-it-all-about-3/https://www.facebook.com/groups/startupforstartup/  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.