Get Together
A show about ordinary people building extraordinary communities.
"Get Together" is hosted by the team at People & Company and our correspondents Mia Quagliarello, Maggie Zhang, Marjorie Anderson, and Whitney Ogutu.
Latest episodes
Dec 19, 2018 • 44min
Adore the clouds? There’s a community for that, too. Here’s how it started. ☁ Gavin Pretor-Pinney of The Cloud Appreciation Society
“I always felt that clouds are a beautiful part of nature that we can become blind to." - Gavin Pretor-Pinney
"The Get-Together" is a podcast about the nuts and bolts of community building. Hosts Bailey Richardson and Kevin Huynh of People & Company ask organizers who have built exceptional communities about just how they did it. How did they get the first people to show up? How did they grow to thousands more members?
Today we'll talk to Gavin Pretor-Pinney, founder of The Cloud Appreciation Society.
In 2004, a friend invited Gavin Pretor-Pinney, a graphic designer, to speak at a literary festival in Cornwall. In hopes of drawing a crowd, Gavin dreamt up an enticing title for his talk, “The Inaugural Lecture of the Cloud Appreciation Society.”
The title worked. Gavin’s talk was chock full of attendees. When he invited audience members to claim an official society pin, Gavin was bombarded. People asked him for more information about the Cloud Appreciation Society, and Gavin had to tell them the society didn’t exist… yet.
He went home and set up a simple website. After just a few months, 2,000 people had joined the society. Today, there are over 45,000 paying members around the world.
How did Gavin build something so special? We called him at his home in Somerset, England, to find out.
🔥 Check out our book Get Together: How to Build a Community With Your People 📙
Dec 19, 2018 • 16min
Welcome to "Get Together"
If you take away one thing from this podcast, we hope it’s this: don’t fixate on what to ask from people; instead, focus on what you can do with them.
"Get Together" is a podcast about the nuts and bolts of community building. Hosts Bailey Richardson and Kevin Huynh will ask everyday people who have built exceptional communities about just how they did it. How did they get the first people to show up? How did they grow to thousands more members? You’ll hear us interview a diverse set of organizers, everyone from the head of the Star Wars Fan Club to Lola Omolola, whose Female IN private Facebook group now has more than 1.7m members.
But first, we’ll introduce the people behind the podcast. Bailey, Kevin and Kai are the partners behind People & Company. Together they help organizations build communities—real ones filled with humans who genuinely care and keep showing up. In this pilot episode, you'll learn more about their past work (Instagram, CreativeMornings, eBay) and what makes them tic.
🔥 Check out our book Get Together: How to Build a Community With Your People 📙
