

Supercool
Supercool
Low-carbon innovations are scaling. But innovation alone doesn't win markets. Adoption does. Each week, climate entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who win customers, grow revenue, and capture market share—by making their low-carbon solutions the industry’s preferred choice. Without adoption, the clean energy transition falters. With adoption, we build the low-carbon future. Supercool reveals how we get there.
Episodes
Mentioned books

Jul 30, 2025 • 43min
Clean Energy Is As American As Football in the Fall—If You Tell It Right
To scale climate solutions, you have to know how to talk about them. The companies driving climate adoption don’t just offer better solutions—they tell better stories. Stories that reframe clean energy as the smarter, cheaper, everyday choice. Stories that win customers, sway skeptics, and shift markets.Keith Zakheim has spent two decades working with climate brands to sharpen their strategy and scale their message. As CEO of Antenna Group, he’s shaped the public narrative around clean energy, circular economy, and climate tech adoption—long before those terms entered the mainstream lexicon.Keith joins Josh to unpack the new landscape resulting from the One Big Beautiful Bill, the continued surge of private investment, and why even in the Age of Adoption, the right story still determines who grabs market share—and who falters. They break down how Antenna’s new AI tool, Conscious Compass, evaluates whether a brand’s sustainability rhetoric matches reality. And they explore why messaging grounded in prosperity, security, and abundance may be 2025’s most strategic climate language.Clean energy won’t scale because the climate crisis demands it. It’ll scale because it feels as distinctly American as football in the fall.Show NotesGuest: Keith Zakheim, CEO Company: Antenna Group Article referenced: The Hill - Why the climate and sustainability economy will thrive in a Trump presidencyFor more Supercool climate solutions now scaling, subscribe or follow the podcast, plus our:* Weekly Newsletter* YouTube Channel* Supercool on LinkedIn and Instagram

Jul 23, 2025 • 48min
Hemp Grows Up: A Long-Awaited Crop Now Insulates U.S. Homes
Industrial hemp always had believers. What it lacked was a supply chain. Hempitecture is changing that—starting with the first commercial-scale factory in the U.S. making high-performance home insulation from hemp.Headquartered in Idaho, the company has shipped to 5,000+ customers across 48 states. It’s now the largest buyer of industrial hemp fiber in North America—proving that a crop once sidelined by regulation and volatility can power a fast-growing manufacturing business.In this episode, co-founder Tommy Gibbons shares the operational playbook: how Hempitecture proved its insulation performs, raised capital through crowdfunding when venture capital didn’t show up, and built a new distribution model in a category with no precedent. Hempitecture’s insulation cuts carbon in two ways—by lowering embodied emissions during manufacturing and reducing operational emissions once installed.Nearly a century after hemp was banned in 1937, the supply chain is finally getting built—with carbon impact to match.And this time, it’s not just legal—it’s scalable.Show NotesGuest: Tommy Gibbons, co-founder and Chief Innovation OfficerCompany: HempitectureFor more Supercool climate solutions now scaling, subscribe or follow the podcast, plus our:* Weekly Newsletter* YouTube Channel* Supercool on LinkedIn and Instagram

Jul 16, 2025 • 52min
Electrify Everything: Span’s Big Bet on the Dumbest Box in the House
Consumers want the upgrades. The climate does too. But the electrical panel in the garage stands in the way.EVs, heat pumps, induction stoves—electrification is becoming more attractive. The products are faster, cleaner, cheaper to run. But nearly 48 million U.S. homes still rely on outdated 100-amp service. That means expensive utility upgrades, long delays, and a halt to progress.Arch Rao, former Tesla Energy product lead, built Span to fix the bottleneck. The Span Panel replaces the old breaker box with a connected, intelligent device that lets homeowners add electric appliances without triggering a full service upgrade. It works with solar, batteries, and EVs—and gives people visibility and control over their energy use for the first time.Span is the upgrade that makes all the other upgrades possible. And with Span Edge, utilities can manage demand house by house, neighborhood by neighborhood—without building more poles and wires.Span turns a forgotten piece of hardware into a platform for electrification—at home, and across the grid.Show NotesGuest: Arch Rao, Founder & CEOCompany: SpanFor more Supercool climate solutions now scaling, subscribe or follow the podcast, plus our:* Weekly Newsletter* YouTube Channel* Supercool on LinkedIn and Instagram

Jul 9, 2025 • 46min
Clean Energy Is Dead. Long Live Clean Energy.
David Roberts, founder of Volts and a clean energy journalist for 20 years, discusses the precarious state of America's clean energy future. He contrasts the U.S. retreat in climate policy with the global rise of renewable investments, particularly in China. Roberts emphasizes solar energy's declining costs and its transformative potential for society. He explores the urgency of enhancing the energy grid and local energy solutions, and highlights the critical role of grassroots movements in driving the clean energy revolution.

Jul 2, 2025 • 49min
Profits at Recycling's Edge: TerraCycle Finds ROI in Trash No One Wants
TerraCycle takes on waste the rest of the world ignores—cigarette butts, diapers, pharmaceutical blister packs.But what makes the model work isn’t what they recycle. It’s how they get companies to pay for it.Even with one of the boldest missions in climate tech—eliminate the idea of waste—TerraCycle doesn’t lead with sustainability. It leads with the business case.In this episode, CEO Tom Szaky shares with host Josh Dorfman how the company has grown for 23 straight years by solving a problem no one wanted: how to make recycling hard-to-process waste worth paying for. Salons use it to attract new customers. Labs use it to retain top talent. Big brands use it to build loyalty. Every program works because it helps someone grow their business.Tom also explains how Loop, TerraCycle’s reuse division for consumer packaging, is scaling fast in France and Japan. The reason isn’t culture. It’s the right rules and incentives.This is a conversation about reimagining the entire business model of recycling and reuse—so waste stays out of the landfill, and the value shows up on the P&L.Show NotesGuest: Tom Szaky, CEO Company: TerraCycleFor more Supercool climate solutions now scaling, subscribe or follow the podcast, plus our:* Weekly Newsletter* YouTube Channel* Supercool on LinkedIn and Instagram

Jun 25, 2025 • 50min
Built for the EV Generation: Formula E Energizes 500 Million Global Race Fans
When Roger Griffiths first heard about Formula E in 2014, he was intrigued but skeptical. A veteran of IndyCar, Le Mans, and Formula 1—and a self-described petrol head—he wasn’t convinced electric racing could deliver credible performance.Then he saw who was signing on.Michael Andretti. Alain Prost. Emerson Fittipaldi. Frank Williams. Plus early backers like Richard Branson. Racing legends and global brands were putting their reputations behind an all-electric series built for city streets, digital-native fans, and a new kind of mobility.That’s when Roger knew: failure wasn’t an option.He joined Andretti Global to help lead its Formula E team. Today, he’s Team Principal and Chairman of the Formula E Teams Association.Just over a decade later, Formula E is the fastest-growing motorsport on Earth. It races through city centers, draws 500 million fans, and connects with a global audience that legacy motorsports can’t reach.Roger takes us inside how Formula E became the sport brands chase, fans love, and the future demands.Show NotesGuest: Roger Griffiths, Team Principal, Andretti Formula ECompany: Andretti GlobalFor more Supercool climate solutions that cut carbon, improve modern life, and shape the new low carbon economy, subscribe to the podcast plus our:* Youtube Channel* Weekly Newsletter* Supercool on Instagram and Linkedin

Jun 18, 2025 • 42min
Cleaning the Grid: Wärtsilä Tackles the Toughest Battery Storage Projects on Earth
Grid battery storage has gone from niche to necessary. Fast. Projects that were once 300 megawatt-hours are now hitting 9 gigawatt-hours. And companies like Wärtsilä are leading the charge, taking on the hardest, highest-stakes deployments around the world.In this episode, Dave Hebert, VP of Global Sales & Business Strategy for Wärtsilä's Energy Storage division, takes us inside the systems powering the clean energy transition. Wärtsilä has deployed over 17 gigawatt-hours of storage—enough to power millions of homes for hours at a time—across more than 130 projects worldwide. Many of these are first-of-a-kind systems built in remote deserts, on islands, and in densely populated urban neighborhoods, where batteries now operate alongside people, not just power lines.Dave shares what it takes to deliver at this level: fire safety, noise control, seismic readiness, cybersecurity, and software managing millions of real-time data points across every cell.Battery storage now sits at the heart of the energy transition. It’s how we make solar and wind reliable. How we stabilize grids shaped by AI, EVs, and electrified homes. Wärtsilä is building that future, where others won’t.Show NotesGuest: Dave Hebert, VP of Global Sales & Business StrategyCompany: Wärtsilä Energy StorageFor more Supercool climate solutions now scaling, subscribe or follow the podcast, plus our:* Weekly Newsletter* YouTube Channel* Supercool on LinkedIn and Instagram

Jun 11, 2025 • 59min
The ROI on Climate Capital: A Mayor’s Blueprint for Citywide Renewal
Jaime Pumarejo helped lead Barranquilla, Colombia, through a stunning transition. When he first joined the city’s government in his twenties, Barranquilla was under bankruptcy protection, poverty was high, and public trust was fractured. Today, it serves as a global model for how climate action can drive economic growth, attract investment, and deliver tangible benefits to people’s lives.In 2020, when Pumarejo became mayor, he accelerated the transformation. He established a public-private tree company to enhance property values, increase tax revenue, and enhance climate resilience. Delivered 300 parks co-designed by residents. Made biodiversity and eco-tourism part of the city’s economic engine. And positioned Barranquilla to lead on clean energy, with major solar projects and Colombia’s first offshore wind farm underway.Jaime also secured capital on better terms. Convinced development banks to change how they lend. And showed that cities aren’t risky—they’re investable.Now, as a member of the SDSN Global Commission for Urban SDG Finance, he’s helping cities around the world unlock the climate capital they need to cut emissions and build the low-carbon future.This is what the ROI on climate looks like. Not someday—now.Show NotesGuest: Jaime PumarejoOrganization: SDSN Global Commission for Urban SDG Finance, whose Secretariat is housed at the Penn Institute for Urban Research (Penn IUR)For more Supercool climate solutions that cut carbon, improve modern life, and shape the new low carbon economy, subscribe to the podcast plus our:* Youtube Channel* Weekly Newsletter* Supercool on Instagram and Linkedin

Jun 4, 2025 • 45min
Solar, Semiconductors, and the American Dream: Enphase Is a $5.5B Climate Tech Powerhouse
The energy grid we know today was built for a different era—centralized generation, one-way power flow, no rooftop solar, no EVs, no AI-driven demand. If Thomas Edison were alive, he’d recognize it instantly. And that’s the problem.Raghu Belur bet the system would have to change. In 2006, he co-founded Enphase Energy and started from the distributed edge, designing a microinverter that made every solar panel smart, efficient, and self-reliant.That foundation became the starting point for a new kind of energy system—built to turn homes into mini power plants and partners to the grid, not just customers.Today, Enphase delivers integrated home energy systems encompassing solar, storage, EV charging, and intelligent management software that give homeowners control, reliability, and resilience in a rapidly shifting energy landscape.Raghu’s story embodies the American Dream—a young immigrant who came to the U.S. to study engineering, absorbed the best of Silicon Valley, and built a company reshaping how energy works in homes around the world. He joins Supercool to discuss how the decentralized grid isn’t just some day, it’s already here.Show NotesGuest: Raghu Belur, Co-Founder & Chief Product Officer Company: Enphase Energy Video link referenced: American Innovation: Making Enphase Batteries in TexasFor more Supercool climate solutions that cut carbon, improve modern life, and shape the new low-carbon economy, subscribe to the podcast plus our:* Youtube Channel* Weekly Newsletter* Supercool on Instagram and Linkedin

May 28, 2025 • 47min
Racing the Clock: Wasteless Turns Expiring Food into Profit for Grocers Worldwide
If food waste were a country, it would be the third-largest emitter, right behind the United States and China, accounting for 8-10% of global carbon emissions. It’s a staggering problem: 30% of all food produced globally goes to waste. And for supermarkets already operating on razor-thin margins, that waste translates into billions of dollars lost every year.At the heart of the problem? A broken pricing model. Food hits an arbitrary sell-by date—and it’s trashed.Oded Omer thought that was absurd. So he built Wasteless, an AI-powered platform that helps grocers sell more food before it expires. Wasteless’ system uses dynamic discounting to find the sweet spot—just enough of a price reduction to move products at the right moment, without slashing margins.Today, grocers across Europe, the Americas, and beyond are embracing Wasteless. It’s not just a product—it’s business model innovation. Wasteless created a category that didn’t exist, and now it’s become the shorthand for solving the food waste problem—like Netflix is to streaming, or Kleenex is to tissues.In this episode, Oded shares how he built Wasteless into a global category leader—and why solving food waste is both a climate and profit imperative.Show NotesGuest: Oded OmerCompany: WastelessFor more Supercool climate solutions that cut carbon, improve modern life, and shape the new low carbon economy, subscribe to the podcast plus our:* Youtube Channel* Weekly Newsletter* Supercool on Instagram and Linkedin