New Books in Sports

Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday life. In The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan (Duke University Press, 2025), Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. Through richly illustrated case studies, Weisenfeld tells the story of how modern corporations and consumer capitalism transformed Japan’s visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building. Weisenfeld also demonstrates, how under the militarist regime of imperial Japan, national politics were effectively commodified and marketed through the same mechanisms of mass culture that were used to promote consumer goods. Using a multilayered analysis of the rhetorical intentions of design projects and the context of their production, implementation, and consumption, Weisenfeld offers an interdisciplinary framework that illuminates the importance of Japanese advertising design within twentieth-century global visual culture. Gennifer Weisenfeld is Walter H. Annenberg Distinguished Professor of Art and Art History at Duke University. Dr. Jingyi Li is an assistant professor of Japanese Studies at Occidental College, Los Angeles. She is a cultural historian of nineteenth-century Japan. She researches about early modern Japan, literati, and commercial publishing. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

Tens of millions of children in the United States participate in youth sport, a pastime widely believed to be part of a good childhood. Yet most children who enter youth sport are driven to quit by the time they enter adolescence, and many more are sidelined by its high financial burdens. Until now, there has been little legal scholarly attention paid to youth sport or its reform. In More Than Play: How Law, Policy, and Politics Shape American Youth Sport (University of California Press, 2025) Dr. Dionne Koller sets the stage for a different approach by illuminating the law and policy assumptions supporting a model that puts children's bodies to work in an activity that generates significant surplus value. In doing so, she identifies the wide array of beneficiaries who have a stake in a system that is much more than just play—and the political choices that protect these parties' interests at children's expense. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

What would a rodeo open to anyone and everyone look like? In their new book, Slapping Leather: Queer Cowfolx at the Gay Rodeo (U Washington, 2023), history professors Elyssa Ford (Northwest Missouri State) and Rebecca Scofield (University of Idaho) argue that the International Gay Rodeo Associaton (IGRA) provides a template. Founded in the 1970s as an alternative space that typically excluded LGBTQ+ individuals, gay rodeo has evolved into its present day form: a campy, raucous, and accepting spectacle of gay masculinity and gender play in all its forms. It's not a perfect space - there are still boundaries, binaries, and traditional barriers which constrain some aspects of gay rodeo as an open form of competition - but as the oral histories and deep archival research in this book show, it is an institution that has proven capable of weathering the storms of pandemics, politics, and internal debates. Slapping Leather tracks the development, growth, and dynamic present of this uniquely Western, and uniquely queer, artform. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

As they compete in leagues around the world, elite women’s basketball players continually adjust to new cultures, rules, and contracts. Courtney M. Cox follows athletes, coaches, journalists, and advocates of women’s basketball as they pursue careers within the sport. Despite all attempts to contain them or prevent forward momentum, they circumvent expectations and open new possibilities within and outside of the game. Throughout the book, Cox explores the intersection of race and gender against the backdrop of the WNBA, NCAA, and other leagues within the United States and around the world. Blending interviews and participant observation with content analysis, she charts how athletes and advocates of women’s basketball illuminate new forms of navigating the global sports-media complex. Timely and original, Double Crossover: Gender, Media, and Politics in Global Basketball (U Illinois Press, 2025) takes readers into the lived world of women’s basketball to shed light on the struggles, triumphs, and contributions of today’s players and those around them. Peter C. Kunze is an assistant professor of communication at Tulane University. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

The 1909 opening of the Indianapolis Motor Speedway marked a foundational moment in the history of automotive racing. Events at the famed track and others like it also helped launch America's love affair with cars and an embrace of road systems that transformed cities and shrank perceptions of space. Brian Ingrassia tells the story of the legendary oval's early decades. This story revolves around Speedway cofounder and visionary businessman Carl Graham Fisher, whose leadership in the building of the transcontinental Lincoln Highway and the iconic Dixie Highway had an enormous impact on American mobility. Ingrassia looks at the Speedway's history as a testing ground for cars and airplanes, its multiple close brushes with demolition, and the process by which racing became an essential part of the Golden Age of Sports. At the same time, he explores how the track's past reveals the potent links between sports capitalism and the selling of nostalgia, tradition, and racing legends. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

CrossFit in the United States has become increasingly popular, around which a fascinating culture has developed which shapes everyday life for the people devoted to it. CrossFit claims to be many things: a business, a brand, a tremendously difficult fitness regimen, a community, a way to gain salvation, and a method to survive the apocalypse. In The Cult of CrossFit: Christianity and the American Exercise Phenomenon (NYU Press, 2025), Dr. Katie Rose Hejtmanek examines how this exercise program is shaped by American Christian values and practices, connecting American religious ideologies to secular institutions in contemporary American culture.Drawing upon years of immersing herself in CrossFit gyms in the United States and across six continents, this book illustrates how US CrossFit operates using distinctly American codes, ranging from its intensity and patriarchal militarism to its emphasis on (white) salvation and the adoration of the hero and vigilante. Despite presenting itself as a secular space, Dr. Hejtmanek argues that CrossFit is both heavily influenced by and deeply intertwined with American Christian values. She makes the case that the Christianity that shapes CrossFit is the Christianity that shapes much of America, usually in ways we do not even notice. Offering a new cross-cultural perspective for understanding a popular workout, The Cult of CrossFit provides a window into a particularly American rendition of a Christian plotline, lived out one workout at a time.This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s episodes on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

In 2018, the United States Supreme Court opened the floodgates for states to legalize betting on sports. Eager for revenue, almost forty states have done so. The result is the explosive growth of an industry dominated by companies like FanDuel and DraftKings. One out of every five American adults gambled on sports in 2023, amounting to $121 billion, more than they spent on movies and video games combined.The rise of online sports gambling—the immediacy of betting with your phone, the ability of the companies to target users, the dynamic pricing and offers based on how good or bad of a gambler you are—has produced a public health crisis marked by addiction and far too many people, particularly young men, gambling more than they can afford to lose. Under intense lobbying from the gaming industry, states have created a system built around profit for sportsbooks, not the well-being of players.In Losing Big: America's Dangerous Sports Gambling Boom (Columbia Global Reports, 2025), historian Jonathan D. Cohen lays out the astonishing emergence of online sports gambling, from sportsbook executives drafting legislation to an addicted gambler confessing their $300,000 losses. Sports gambling is here to stay, and the stakes could not be higher. Losing Big explains how this brewing crisis came to be, and how it can be addressed before new generations get hooked.Paul Knepper covered the New York Knicks for Bleacher Report. His first book was The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All. His next book, Moses Malone: The Life of a Basketball Prophet, will be out in the fall of 2025. You can reach Paul at paulknepper@gmail.com and follow him on Twitter @paulieknep. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

In the Nation's Capital, music and sports have played a central role in the lives of African Americans, often serving as a barometer of social conflict and social progress―for sports clubs and ball games, jam sessions and concerts, offered entertainment, enlightenment, and encouragement. At times, they have also offered a means of escape from the harsh realities of everyday life.Rhythms of Resistance and Resilience (Georgetown UP, 2025) tells the story of these musicians and athletes who have used their skills and their determination to achieve success in the face of discrimination. Jackson begins with pioneers such as James Reese Europe, who formed the first musicians' union and fought as a member of the Harlem Hellfighters in World War I, and ends with giants of the twentieth century, such as Duke Ellington and Georgetown University basketball coaching legend John Thompson Jr.Readers interested in the history of Washington, DC, the civil rights movement, racial justice, music, and sports will draw important lessons from these stories of the Black men and women who found in sports and music spaces to combat racial prejudice and bring people in the District of Columbia together.Paul Knepper covered the New York Knicks for Bleacher Report. His first book was The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All. His next book, Moses Malone: The Life of a Basketball Prophet, will be out in the fall of 2025. You can reach Paul at paulknepper@gmail.com and follow him on Twitter @paulieknep. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

Who are you, how are you supposed to live, and what about happiness? Answers to age-old questions are offered in classic myths about heroes, gods, and monsters, and at the ballgame.In The Ancient Wisdom of Baseball (Greenleaf, 2025), author Christian Sheppard interweaves Homer’s epics with glorious stories from the green fields of America’s pastime, celebrating Achilles’ courage and Odysseus’ cunning along with the virtues of Hall of Fame players such as Jackie Robinson and Babe Ruth and of great teams such as the 2004 Red Sox and the 2016 Cubs. Along the way, Sheppard humorously recollects trying to raise his baby daughter true to the teachings of ancient myth and his beloved game. The result is an endearing, insightful, and inspiring guide to cultivating virtue and becoming the hero of your own life’s odyssey.Christian Sheppard holds a PhD in Religion and Literature from the University of Chicago where he taught the “Great Books” for over a decade. He is presently a professor of liberal arts at the School of the Art Institute of Chicago.Caleb Zakarin is editor at the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

Professional baseball has featured a bevy of superstars over the past century and a half, but only a few of them have impacted their sport and cities as deeply as Willie McCovey and Billy Williams. Born just a handful of miles apart in 1938, they grew up in and around one of the sport’s true cradles, Mobile, Alabama, on their way to producing two iconic careers in Major League Baseball.In A Time for Reflection: The Parallel Legacies of Baseball Icons Willie McCovey and Billy Williams (Rowman & Littlefield, 2025), Jason Cannon examines these two legends of the game. Overcoming the heinous racism of the Jim Crow South as part of the second generation of African American major leaguers who followed in the footsteps of Jackie Robinson, they became two of baseball’s all-time greatest players. Off the field, they took impactful stands for racial progress that continue to resonate today. Their personal resolve, leadership in the clubhouse, and dedication to their baseball communities endeared them to teammates and fans alike.Featuring original interviews with family members, friends, teammates, and Williams himself, A Time for Reflection brings to life their monumental accomplishments on the diamond, while also detailing how McCovey and Williams grew into pillars of San Francisco and Chicago and inspired future generations of ballplayers.Paul Knepper covered the New York Knicks for Bleacher Report. His first book was The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All. His next book, Moses Malone: The Life of a Basketball Prophet, will be out in the fall of 2025. You can reach Paul at paulknepper@gmail.com and follow him on Twitter @paulieknep. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports