NOW AVAILABLE! Sign up for Joe & Sophia's Udemy course: OOUX Fundamentals! In this super candid conversation, Joe Natoli and Sophia sit down to talk UX process, sketching, creativity, agile, and how OOUX can fit into to all of the above, "meeting you where you are". We'll give you a look into the new course that Joe and Sophia are launching on April 1st, 2023 — a course that targets the fundamentals of OOUX and can get you rocking and rolling in about a weekend. Joe brings his 30+ years in the field of UX to explain to us how OOUX can solve so many of the problems he's seen out in the field. In addition to his consulting work, Joe's THE guy to teach you UX on Udemy. He's taught almost 300,000 students there. And with this newest course with Sophia, he'll introduce them (and hopefully you!) to OOUX and the ORCA process.

This is a story about finding a path from struggle to satisfaction and from frustration to way more fun. In yet another solo episode (we promise we’ve got some interviews coming up!), Sophia goes way back to her childhood, high school, college days, and early UX career to make sense of the current state of OOUX and ORCA. Sophia gets into the frustrations of designing in the dark, shares a few juicy life lessons, and reveals the early principles that make up the foundation of her career — and the movement she’s built.  Download the OOUX Launch Guide: OOUX.com/resources/launchguide Get on the waitlist for Cohort 8: OOUX.com/certification Better yet, enroll in the Self-Paced OOUX Masterclass: OOUX.com/masterclass

In this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy! LINKS: OOUX Happy Hour: Noun Foraging with Rik Williams, Sophia Prater, and Robots Take The Self-Paced OOUX Masterclass!

In this first episode of 2023, Sophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.  LINKS: For background on this episode, check out episode 033 - The ORCA Sprint with Sophia V. Prater, as well as The OOUX Happy Hour with Certified OOUX Strategist, Allie Ofisher - OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher, as well as The ORCA Sprint Outline in Notion - www.ooux.com/hi/orca-sprints. Download The OOUX Launch Guide! Contact Sophia with your thoughts on the ORCA Sprint on Twitter @sophiavux Email Sophia at sophia@rewiredux.com to get more information on ORCA Sprints

In this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes). Sophia will take you through each day of the ORCA Sprint schedule going step by step with recommended tools and templates included. And she's looking for feedback! We recommend you listen to this episode in front of your computer so that you can follow along and take notes.  Following this episode, the OOUX Podcast will be going on hiatus until the fall.  LINKS: The Notion ORCA Sprint Outline The Whimsical ORCA Collab Hub OOUX-Style Sketch Worksheets Keep up with the latest OOUX News with the OOUX Newsletter Give us feedback on the ORCA Sprint or set up a meeting with Sophia to discuss doing an ORCA Sprint for your team by writing us at hello@rewiredux.com.

Keith Rich and Anthony Gallo join us from Think Company, a bespoke UX and software firm out of Philadelphia. Anthony, the "engineer" of Think Company, began his career in system administration. He took learning how things work "under the hood" to a new level when he later became a self-taught developer. Keith, the "midfielder" at Think Company, comes from Pharma advertising and is passionate about prototyping new ideas and bridging the gaps between design and development. In this episode of the podcast, Sophia chats with Keith and Anthony about how they discovered OOUX, how they use it at Think Company, and what it means to "dev-ign." LINKS: Don't miss hearing more from Keith and Anthony at the upcoming Object-Oriented UX Happy Hour on May 5, 2022 @ 6pm EST. Follow Keith on Twitter: @keith_rich Follow Anthony on Twitter: @_ant_g Read the series on OOUX by Keren Toledano on the Think Company blog: Part 1 and Part 2 And Think Company’s article “What the Heck is a ‘Full Stack’ Developer, Anyhow?”

Samuel Hulick runs UserOnboard where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode, Sophia and Samuel chat about Value Paths and how they hone in on the deeper value of our products. Listen as they lay this lens over a medical prescription app design challenge, the Headspace onboarding experience, and even OOUX.com's offerings. LINKS: OOUX Fundamentals workshop recording — mentioned in the intro! OOUX Podcast Episode 024, Value Paths and OOUX — Samuel Hulick’s first time on the podcast Useronboard.com — Samuel’s website The Elements of User Onboarding — Samuel’s book Value Paths — Samuel’s new onboarding approach Follow Samuel on Twitter Follow UserOnboard on Twitter

Caroline Sober-James is the Director of UX at Acumium, where she and her team have successfully instituted OOUX to great success. In this episode of the podcast, Sophia and Caroline discuss why designers should cultivate empathy toward developers, how to be "a designer devs swoon over," and how quickly Caroline's conversations with developers turn into "OOUX lovefests." LINKS: Follow Caroline on Twitter: @wildwend Connect with Caroline on LinkedIn: https://www.linkedin.com/in/carolinesober/ Tune-In to Caroline's talk, When OOUX meets API design: Love at first "site" at THAT Conference, July 27: https://that.us/activities/As01VUh3JNJGcHFrXhyW Listen to Caroline's previous appearance on the UX Hustle Podcast (Replayed on the OOUX Podcast) Buy the Self-Paced OOUX Masterclass!

Scott Kubie is "a designer who writes." He's the author of "Writing for Designers," a must-read for anyone who writes, and the brain behind "Content Ecosystem Mapping," a visual way to represent your content reality—what you have and where it is. In this episode of the podcast, Sophia and Scott discuss is-ness versus ought-ness, the rhetorical nature of creating a content ecosystem, plus how exactly one goes about making a content ecosystem map.  LINKS:  Follow Scott on Twitter: @scottkubie Buy Scott's book: Writing for Designers Keep up with Scott through his linktree: scottkubie Check out the first draft Rewired Content Ecosystem Sophia and Scott talked about in the episode. Also don't miss Scott Kubie's talk at The OOUX Happy Hour, March 3, 2022 12-1PM EST

Lou Rosenfeld needs no introduction. If you are listening to this podcast, you have most likely read or are aware of the Polar Bear book he co-wrote, or one of the many other design books published by his company, Rosenfeld Media, or have attended one of his many excellent IA conferences. In this episode of the podcast, Sophia and Lou discuss why portals should be banned, what precisely is the definition of "moment prison," and why we shouldn't get emotional about our professional metaphors.  LINKS: Polar Bear Book: https://amzn.to/3o0f9mT Get tickets for the Advancing Research 2022 conference: https://rosenfeldmedia.com/advancing-research-2022/register/ Next OOUX Happy Hour, with Marsha Haverty: https://www.meetup.com/objectorientedux/events/283051710/ Email us about creating an internal OOUX Masterclass Cohort at your organization: hello@rewiredux.com Get one of the last spots in Cohort 6 of the OOUX Certification Program: OOUX.com/certification Sign up for the OOUX newsletter: OOUX.com/newsletter