

Breaking and Entering Advertising Podcast
Breaking and Entering Media
Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/
Episodes
Mentioned books

Aug 25, 2020 • 41min
#20: B&E the Communications Industry w/Gen Z Expert Mark Beal
Mark Beal is the Generation Z Expert.
In this episode, Audrey Nussbaum (our new cohost) interviews Mark Beal, who has over 25 years of PR and marketing experience. He is a professor at Rutgers University in New Jersey.
Both confident and optimistic for our generation, it is refreshing to hear great advice for students and recent graduates interested in public relations.
Mark's publications:
Author: Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media
Author: 101 Lessons They Never Taught You In College
Author: 101 Lessons They Never Taught You In High School About Going To College
Author: Career In Transition: 101 Lessons To Achieve Job Search Success
Mark's Website: https://comminfo.rutgers.edu/beal-mark
Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
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Aug 17, 2020 • 53min
#19: B&E Account Management R/GA w/Stephanie Kim
Stephanie Kim is a Management Supervisor at R/GA in NYC. We have a conversation about what it takes to break into account services and how to thrive in it.
Stephanie Kim shares amazing insights as she has worked at some of the country's largest agencies.
She discusses transitioning from Chicago to NYC, understanding the creative process from an account perspective, and actionable tips to prevent burnout.
This is a great episode for all aspiring advertisers because she knows agency life and how to do well long-term.
LinkedIn: https://www.linkedin.com/in/stephanie-kim-41696631/
Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
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Aug 10, 2020 • 44min
#18: B&E PR w/Expert Larry Brantley
Larry Brantley is the President of Chaloner: an executive search firm specializing in placing mid to senior-level talent. PR, advertising, and other communications careers, Larry is an expert in helping professionals break in and stay in their careers. He knows how to get senior-level talent hired, so you know he has some excellent advice for entry-level people like you and me. You don't want to miss out on Larry's Advice on the latest episode.
Linkedin: https://www.linkedin.com/in/larrybrantley/
Chaloner: https://chaloner.com/
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Aug 3, 2020 • 1h 13min
#17: B&E Award-Winning Journalism w/Brian Braiker
Aspiring journalists: Award-winning, Brian Braiker breaks-down his career journey as he walks us through his time at some remarkable organizations.
He offers fantastic advice on how he would enter the journalism today if he had to start all over.
Creator and former host of Ad Age's AdLib Podcast, it was genuinely great interviewing one of my inspirations.
LinkedIn: https://www.linkedin.com/in/brian-braiker-9872493/
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Jul 27, 2020 • 48min
#16: B&E AAF w/CEO Steve Pacheco
The American Advertising Federation was established in 1905 and today consists of over 5,000 students and tens of thousands of professionals. The courageous leader of it all? Steve Pacheco.
A Memphis-Man, Steve reminisces his college days to discussing his management and oversight of 12 Superbowl commercials. His dedication to students and the industry is unmatched. If you're interested in advertising, you will be interested in this episode.
Steve's LinkedIn: https://www.linkedin.com/in/stevepacheco/
Steve's Twitter: https://twitter.com/AafCeo
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Jul 20, 2020 • 43min
#15: B&E Advertising (Mid-Pandemic) W/Audrey Nussbaum
Audrey Nussbaum is currently in the middle of her advertising break-in. Audrey had a comprehensive college career with three internships, including one at FCB Chicago. A benchmark for the 2020 class, Audrey is seeking full-time opportunities while attending Ogilvy's online academy, and WPP's NextGen leadership program.
Audrey's Personal Website: https://audreynussbaum.com/about
Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
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Jul 13, 2020 • 53min
#14: B&E ADcademics Podcast & Deutsch LA W/Justin Barnette
After finding success in his self-started clothing line in LA, Justin had to continue his business or continue his education. His north star the entire time? Creative communications. Today, Justin is the host of the ADcademics Podcast & Community Manager at Deutsch LA- ADcademics is one of the podcasts that inspired me to start B&E. He's a pro at podcasting, and his break-in scheme is one for the history books.
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Jul 6, 2020 • 1h 1min
#13: B&E the Olympic Village W/Steve Raquel
Steve Raquel is an Adjunct Lecturer at the University of Illinois at Urbana-Champaign. We dive back early in his career as he managed to combine his passion for sports and advertising. Early in his career, Steve was able to break into the Olympic Village and work with a global brand that we all know and McLove.
Steve's LinkedIn: https://www.linkedin.com/in/steveraquel/
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Jun 29, 2020 • 38min
#12: B&E Media Planning Residency at Wieden + Kennedy W/ Devin Riley
Devin Riley is a rising senior at the University of Illinois at Urbana-Champaign. For the first time in a while, Devin Riley is NOT an advertising major. He studies media and cinema with a PR Minor. Devin broke into one of the best agencies in the world with one of the best clients in the world... listen to hear his advice on the Breaking & Entering Podcast.
Devin's LinkedIn: https://www.linkedin.com/in/devin-riley/
Buchun's Portfolio Site: https://buchunjiang0218.myportfolio.com/
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Jun 22, 2020 • 47min
#11: B&E Publicis Health Academy & Talent Acquisition W/ Laurie Mellon
Laurie Mellon is the Senior Vice President of Talent Programs at Publicis Health. As an alumni of their program, it was amazing to catch up with her. A fantastic internship program, we talk about their new online academy and we gloss over interview tips and tricks to elevate your job search game.
Publicis Health Internship: https://publicishealth.com/internship-program
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