

Breaking and Entering Advertising Podcast
Breaking and Entering Media
Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/
Episodes
Mentioned books

Jul 27, 2020 • 48min
#16: B&E AAF w/CEO Steve Pacheco
The American Advertising Federation was established in 1905 and today consists of over 5,000 students and tens of thousands of professionals. The courageous leader of it all? Steve Pacheco.
A Memphis-Man, Steve reminisces his college days to discussing his management and oversight of 12 Superbowl commercials. His dedication to students and the industry is unmatched. If you're interested in advertising, you will be interested in this episode.
Steve's LinkedIn: https://www.linkedin.com/in/stevepacheco/
Steve's Twitter: https://twitter.com/AafCeo
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Jul 20, 2020 • 43min
#15: B&E Advertising (Mid-Pandemic) W/Audrey Nussbaum
Audrey Nussbaum is currently in the middle of her advertising break-in. Audrey had a comprehensive college career with three internships, including one at FCB Chicago. A benchmark for the 2020 class, Audrey is seeking full-time opportunities while attending Ogilvy's online academy, and WPP's NextGen leadership program.
Audrey's Personal Website: https://audreynussbaum.com/about
Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
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Jul 13, 2020 • 53min
#14: B&E ADcademics Podcast & Deutsch LA W/Justin Barnette
After finding success in his self-started clothing line in LA, Justin had to continue his business or continue his education. His north star the entire time? Creative communications. Today, Justin is the host of the ADcademics Podcast & Community Manager at Deutsch LA- ADcademics is one of the podcasts that inspired me to start B&E. He's a pro at podcasting, and his break-in scheme is one for the history books.
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Jul 6, 2020 • 1h 1min
#13: B&E the Olympic Village W/Steve Raquel
Steve Raquel is an Adjunct Lecturer at the University of Illinois at Urbana-Champaign. We dive back early in his career as he managed to combine his passion for sports and advertising. Early in his career, Steve was able to break into the Olympic Village and work with a global brand that we all know and McLove.
Steve's LinkedIn: https://www.linkedin.com/in/steveraquel/
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Jun 29, 2020 • 38min
#12: B&E Media Planning Residency at Wieden + Kennedy W/ Devin Riley
Devin Riley is a rising senior at the University of Illinois at Urbana-Champaign. For the first time in a while, Devin Riley is NOT an advertising major. He studies media and cinema with a PR Minor. Devin broke into one of the best agencies in the world with one of the best clients in the world... listen to hear his advice on the Breaking & Entering Podcast.
Devin's LinkedIn: https://www.linkedin.com/in/devin-riley/
Buchun's Portfolio Site: https://buchunjiang0218.myportfolio.com/
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Jun 22, 2020 • 47min
#11: B&E Publicis Health Academy & Talent Acquisition W/ Laurie Mellon
Laurie Mellon is the Senior Vice President of Talent Programs at Publicis Health. As an alumni of their program, it was amazing to catch up with her. A fantastic internship program, we talk about their new online academy and we gloss over interview tips and tricks to elevate your job search game.
Publicis Health Internship: https://publicishealth.com/internship-program
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Jun 15, 2020 • 41min
#10: B&E A New Kind of Internship Program W/ Alex & Walker
Walker Post and Alex Littleton talk about the Covid-19 Business Fellowship Program. Around 50 days ago, they had a zoom hangout call and a few beers. Their story goes from that call to creating a full-fledged pro-bono business that solves two issues. They noticed that students are struggling to find internships and work experience. As well, companies are struggling all around Illinois.
The solution? The Covid-19 Business Fellowship Program. Recently launched, the program has over 50 student fellows and 50 Illinois businesses in partnership.
To learn more or donate please visit: https://covidfellows.com/donate
Alex Littleton's LinkedIn: https://www.linkedin.com/in/alex-littleton/
Walker Post's LinkedIn: https://www.linkedin.com/in/walkerpost/
Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
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Jun 8, 2020 • 43min
#9: B&E Copywriting @Geometry Global w/David Hood
David Hood is a junior copywriter at Geometry Global in Chicago. Geometry is a creative commerce agency with large clients like Ikea and Maserati. David shares his break-in story and offers advice to students and recent grads on how to write your way into advertising.
David's LinkedIn: https://www.linkedin.com/in/david-hood/
Buchun's Portfolio: https://www.linkedin.com/in/david-hood/
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May 27, 2020 • 1h 1min
#8: B&E Small Agency Copywriting (and teaching) w/Shachar Meron
Shachar Meron is an expert in copywriting, branding, strategy, and teaching, from cartooning in his college classes to consulting for large brands. His break-in and entry of the ad industry is a story of persistence, which is the new requirement for today's recent graduates. Shachar is the gatekeeper between students and graduating on time, and his connection can do big things for you if you happen to reach out.
His LinkedIn: https://www.linkedin.com/in/shacharmeron/
Bluegreen Branding: https://bluegreenbranding.com/insights/
Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
Student Opportunity: https://covidfellows.com/
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May 20, 2020 • 39min
#7: B&E Programmatic Sales w/Griffin Barra
Griffin Barra is one of the most relevant guests I've had on the show. An account manager at MiQ, he specializes in selling programmatic to the company's Chinese brands. Listen to his advice on how to succeed in the digital media realm on the Breaking & Entering podcast. A fantastic guy to add to your network.
LinkedIn: https://www.linkedin.com/in/griffinbarra/
MiQ Site: http://www.wearemiq.com/
HIRING! COVID-19 Business Fellowship: https://covidfellows.com/
Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
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