Breaking and Entering Advertising Podcast

"Brand Patriotism"  He defines this position as "an unflagging belief in, and defense of, the value, power and meaning of a brand." Marshall Goldman preaches this to his students. He is a professional advertising lecturer at Depaul University in Chicago. Marshall Goldman has been an international executive creative director and an eminent copywriter who worked at Leo Burnett in the U.S. and throughout Europe, Africa and the Middle East for over twenty years.  Also, he's an unbelievably captivating storyteller. His episode will entertain and teach you about working at large agencies, career paths, portfolio development and other impactful advice. Links Connect with Marshall: here Win a Crowbar Award to break into advertising: here Connect with us: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Welcome to ADjunct, where we interview the top advertising lecturers and professors across the country to lend some knowledge to your ear. This week you will learn from Shannon Bichard, Associate Professor at Texas Tech University and Chairperson for their Advertising & Brand Strategy department.  She is very passionate about teaching and mentoring students. At the undergraduate level, she often teaches advertising media planning, advertising campaigns, and the ad pitch course. In addition, she often teaches the pedagogy course, branding seminar, or integrated communication campaigns at the graduate level.  Links: connect with her: here Win a Crowbar Award: here Connect with us: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

He's the advertising agency expert. Brian Bonilla is Ad Age's agency reporter.  So he knows which shops are hot.  And which shops are not.  If you listen in, you will learn some tips and tricks to break in and thrive in a creative advertising agency, which we love.  *** Links: Follow him on Twitter: here Connect with him on LinkedIn: here Check out Ad Age's Small Agency Awards: here Check out Ad Age's Best Places to Work: here Win a Crowbar Award to break into advertising: Enter here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Leo Burnett was also a pig farmer.  We know this is true because Dave Koranda tells us how he met Leo in this episode when he was ten years old.  Some of that Leo luck rubbed off on Dave because he's been instrumental in the advertising industry ever since.  Dave is a Professor of Practice Emeritus at the University of Oregon. He explains the basics of breaking into advertising and the importance of curiosity for all marketers.  ***  Connect with Dave: Here Connect with us: Here Win a Crowbar Award, then break into advertising with it: Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Not many people care as much as Mark Jenson.  Mark is an advertising Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. Of 150+ interviews, he is one of the nicest guests I've had on.  He will teach you whether or not you should pursue a Master's degree, portfolio development tips and some networking fundamentals in this episode.  Oh yeah, he's extremely well-connected and wants to help you get a job, too, so he's worth the listen and connection! Connect with Mark: https://www.linkedin.com/in/markjenson/ Connect with us: here  Win a Crowbar Award to break into advertising: https://www.crowbarawards.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

The Boss of Adweek.  Ann Marinovich is the Chief Content Officer of Adweek.  It's the publication that we all know and love.  It's there with us for the best of times and the worst of (ad) times. She leads the company's content strategy and capabilities across all content formats, including editorial, events, branded content, social, podcasts, video and community engagement.  Ann takes time to tell us about herself, Adweek, the industry and, of course, how we can break and thrive in the world of marketing communications. Connect with Ann: here  Connect with Breaking and Entering: here Break into advertising with a crowbar: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Mark Allen is one of the top advertising educators in the United States.  Mark joined the Temerlin Advertising Institute at Southern Methodist University in 2003 to help start and build a new creative program for aspiring art directors, designers and copywriters in Dallas.  Since then, work produced by his students has been recognized by the advertising industry's most respected venues: the American Advertising Federation, The One Club for Creativity, Lürzer's Archive, Adweek and Communication Arts.  Whether you're a student of his or not, he takes 30 minutes to advise on how you, too, can win some advertising awards, better your portfolio and break into advertising.  Links: The Crowbar Awards: here Our LinkedIn: here Mark's LinkedIn: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

She won Texas State University President's Award for Teaching Excellence in 2017.  It is our mission to interview the best advertising professors across the country. This week we speak with Jenny Buschhorn, Associate Professor of Advertising at Texas State University.  She's one of the best because she has amazing industry experience and prepares her students on how to get jobs they love.  And she can help you too. The Crowbar Awards: www.crowbarawards.com Our LinkedIn: https://www.linkedin.com/company/66741635 Jenny's LinkedIn: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Brand Strategy at Microsoft. That's not an advertising agency.  After double-checking, we can confirm that Microsoft is not an advertising agency, but we can confirm Christina Adranly loves her new role there as a brand strategist.  It's the age-old discussion of client-side vs. agency side, and we are grateful for Christina's perspective on the topic.  After a recent switch from the agency side, Christina's advice is incredibly insightful for all marketers. Connect with her: https://www.linkedin.com/in/cadranly/ Connect with us: LinkedIn  Win an award so you can break into advertising: https://www.crowbarawards.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

You have a lot in common with cereal boxes at the grocery store.  Bill Schwab, a Professor of Practice at IU and a creative director with over 25 years of experience, is our next guest.  Schwab has worked on brands like GE, BMW, and McDonald's and has received recognition from Adweek, AdAge, and the One Show.  Tune in to hear about his career journey and valuable lessons for aspiring advertisers.  And learn how you have a lot in common with cereal boxes. Check out our Crowbar Awards here: https://www.crowbarawards.com/ Check out our website: https://breaking-entering.com/ Connect with the host: https://flowcv.me/geno-schellenberger  Connect with Bill: https://www.linkedin.com/in/bill-schwab-3abaa16/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message