Breaking and Entering Advertising Podcast

Leo Burnett was also a pig farmer.  We know this is true because Dave Koranda tells us how he met Leo in this episode when he was ten years old.  Some of that Leo luck rubbed off on Dave because he's been instrumental in the advertising industry ever since.  Dave is a Professor of Practice Emeritus at the University of Oregon. He explains the basics of breaking into advertising and the importance of curiosity for all marketers.  ***  Connect with Dave: Here Connect with us: Here Win a Crowbar Award, then break into advertising with it: Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Not many people care as much as Mark Jenson.  Mark is an advertising Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. Of 150+ interviews, he is one of the nicest guests I've had on.  He will teach you whether or not you should pursue a Master's degree, portfolio development tips and some networking fundamentals in this episode.  Oh yeah, he's extremely well-connected and wants to help you get a job, too, so he's worth the listen and connection! Connect with Mark: https://www.linkedin.com/in/markjenson/ Connect with us: here  Win a Crowbar Award to break into advertising: https://www.crowbarawards.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

The Boss of Adweek.  Ann Marinovich is the Chief Content Officer of Adweek.  It's the publication that we all know and love.  It's there with us for the best of times and the worst of (ad) times. She leads the company's content strategy and capabilities across all content formats, including editorial, events, branded content, social, podcasts, video and community engagement.  Ann takes time to tell us about herself, Adweek, the industry and, of course, how we can break and thrive in the world of marketing communications. Connect with Ann: here  Connect with Breaking and Entering: here Break into advertising with a crowbar: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Mark Allen is one of the top advertising educators in the United States.  Mark joined the Temerlin Advertising Institute at Southern Methodist University in 2003 to help start and build a new creative program for aspiring art directors, designers and copywriters in Dallas.  Since then, work produced by his students has been recognized by the advertising industry's most respected venues: the American Advertising Federation, The One Club for Creativity, Lürzer's Archive, Adweek and Communication Arts.  Whether you're a student of his or not, he takes 30 minutes to advise on how you, too, can win some advertising awards, better your portfolio and break into advertising.  Links: The Crowbar Awards: here Our LinkedIn: here Mark's LinkedIn: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

She won Texas State University President's Award for Teaching Excellence in 2017.  It is our mission to interview the best advertising professors across the country. This week we speak with Jenny Buschhorn, Associate Professor of Advertising at Texas State University.  She's one of the best because she has amazing industry experience and prepares her students on how to get jobs they love.  And she can help you too. The Crowbar Awards: www.crowbarawards.com Our LinkedIn: https://www.linkedin.com/company/66741635 Jenny's LinkedIn: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Brand Strategy at Microsoft. That's not an advertising agency.  After double-checking, we can confirm that Microsoft is not an advertising agency, but we can confirm Christina Adranly loves her new role there as a brand strategist.  It's the age-old discussion of client-side vs. agency side, and we are grateful for Christina's perspective on the topic.  After a recent switch from the agency side, Christina's advice is incredibly insightful for all marketers. Connect with her: https://www.linkedin.com/in/cadranly/ Connect with us: LinkedIn  Win an award so you can break into advertising: https://www.crowbarawards.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

You have a lot in common with cereal boxes at the grocery store.  Bill Schwab, a Professor of Practice at IU and a creative director with over 25 years of experience, is our next guest.  Schwab has worked on brands like GE, BMW, and McDonald's and has received recognition from Adweek, AdAge, and the One Show.  Tune in to hear about his career journey and valuable lessons for aspiring advertisers.  And learn how you have a lot in common with cereal boxes. Check out our Crowbar Awards here: https://www.crowbarawards.com/ Check out our website: https://breaking-entering.com/ Connect with the host: https://flowcv.me/geno-schellenberger  Connect with Bill: https://www.linkedin.com/in/bill-schwab-3abaa16/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

It's Corn!  You have to move quickly to tap into culture as an advertiser.  Jamie Falkowski is the Chief Creative Officer at Day One Agency, and they know how to move quickly and on strategy.  Day One Agency is a creative communications agency built for the next 10 years (and 24 hours). Jamie's efforts have caused nearly 50% business growth at the agency over the last year in partnership with clients including Nike, Meta, American Express, Chipotle, Walmart, Beam Suntory and more. His break-in story includes some celebrities like Whiz Kalifa, Drake and more.  ALSO he's always looking for talent. So listen up! Day One Agency: https://d1a.com/ Day One Agency IG: https://www.instagram.com/d1a/ Connect with Jamie: https://www.linkedin.com/in/jamiefalkowski/  Paid Disclosure: Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Who is the guy always interviewing? Well, he got interviewed, and now we are posting it. Aaron Jolly speaks with Geno Schellenberger on his Podcast, "Advertising Inside Out". So, maybe this is some much-needed background on the guy asking all the questions every week. Connect with Geno here: https://flowcv.me/geno-schellenberger Subscribe to Aaron's podcast here: https://open.spotify.com/episode/2lPTorIxUJSLjSEJsOrrEq  Check out the Crowbar Awards here: https://www.crowbarawards.com/   --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Class is in session.  Minus the hundreds of dollars, it costs you for a credit.  Chris Sparks is an Instructional Associate Professor, Integrated Marketing Communications at the University of Mississippi.  She has 10+ years of teaching and 25+ years of industry experience at places like Ogilvy & Mather, The Coca-Cola Company, M&M/Mars, Inc., and The Colgate Palmolive Company. You can learn her advice on thriving in the industry by impressing your clients.  The Crowbar (creative advertising) Awards: https://www.crowbarawards.com/ BE Website: https://breaking-entering.com/  Instagram: https://www.instagram.com/breakingandenteringpod/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message