Influence with Damian Bradfield
Influence is a show about…influence (surprise!) Join Damian Bradfield as he explores who has it, who wants it, and most importantly, how to use it for good.This season, we are going back to our roots and zooming in on the influential voices shaping culture and creativity today. Damian goes down some unexpected avenues with a host of brilliant minds as he discusses what makes great art, the thrill of taking a risk, and the social good that can come from following your passions. This show is 100% for you if you can’t read or simply like listening. Our producer Rachel works wonders to make Damian sound half interesting and sometimes adds a jingle (budget allowing). Damian was voted as one of the world's favourite faces for podcasts in 2021 and has also written a book called the Trust Manifesto that all his family bought but haven’t yet read. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes
May 27, 2020 • 34min
Rana el Kaliouby on what makes us human (and how brands can cash in on it)
90% of everything we say is communicated nonverbally. So can we ever get across how we really feel over chat apps, emails or conference calls? This week Damian talks to Rana el Kaliouby who, as founder and CEO of Affectiva, has pioneered a digital software that can read and analyze human emotion in real time. The pair discuss how tracking viewer response helps brands like Coke and Dove make better, more-inclusive ads, and why a future grounded in digital comms might see us emotionally regress. Hosted on Acast. See acast.com/privacy for more information.
May 20, 2020 • 34min
Karan Wadhera on investing in cannabis and working with Snoop
Raking in billions of dollars in legal revenue (even during COVID-19), cannabis is one of the most sophisticated and tech-forward industries out there. This week Damian chats all things weed with renowned investor Karan Wadhera who, as managing partner of Casa Verde Capital, has seen first-hand how the industry can thrive. The pair discuss smart cannabis tech, doing business with Snoop and how to manage advertising for a product plagued with stigma. Hosted on Acast. See acast.com/privacy for more information.
May 13, 2020 • 38min
Cindy Gallop on getting what you want – inside and outside the boardroom
Damian Bradfield kicks off season 2 with straight-talking, advertising powerhouse, Cindy Gallop. From transforming the US market with her campaign for Axe to being the only speaker to say “cum on my face” on the TED stage, Cindy knows a thing or two about disrupting the system. She talks to us about her guaranteed formula for creative success (we’ll give you a hint, it’s all about trust), why women should ask for a shit ton of money and the reality of running a sex tech startup. Hosted on Acast. See acast.com/privacy for more information.
May 7, 2020 • 2min
Season 2 Trailer
This season, we’re highlighting the people, technologies, and ideas that have catapulted advertising, PR, and marketing into the future...for better or for worse. Season 2 of Influence launches on May 13th. Hosted on Acast. See acast.com/privacy for more information.
Dec 9, 2019 • 39min
Episode 8 - The birth of modern PR
In this episode, Damian explores how the godfather of modern PR, Edward Bernays, mastered the art of spin. From soap to cigarettes, Damian chats with author Larry Tye on how Bernays dramatically changed the way we live. Hosted on Acast. See acast.com/privacy for more information.
Dec 2, 2019 • 30min
Episode 7 - Advertising enters the home
Damian talks with Kari Shimmel, Chief Strategy Officer at Campbell-Ewald, about how the introduction of TV ads after World War II completely transformed consumer culture. Hosted on Acast. See acast.com/privacy for more information.
Nov 25, 2019 • 49min
Episode 6 - Ads that serve the public good
Damian talks about the creation and impact of ads that raise awareness about health, environmental, and other pressing issues with Gail Gallie, co-founder of Project Everyone, a non-profit that helps spread awareness for the UN’s Sustainable Development Goals. Hosted on Acast. See acast.com/privacy for more information.
Nov 18, 2019 • 34min
Episode 5 - Advertising, meet Internet
In a wide-ranging discussion about the early days of internet advertising and how it shaped our online experience today, Damian chats with Rick Boyce – a former media buyer and one of the creators of the first ever banner ad. Hosted on Acast. See acast.com/privacy for more information.
Nov 11, 2019 • 39min
Episode 4 - The voice of the consumer
The best way to find out what consumers really want? Ask them. This week, journalist and author Liza Featherstone takes us through the history of focus groups, and how their decisions and influence continue to shape the world around us. Hosted on Acast. See acast.com/privacy for more information.
Nov 3, 2019 • 37min
Episode 3 - Does sex still sell?
Featuring culture writer and radio host, Kate Hutchinson, this week’s episode looks at the rise and fall of sex in advertising and its ability to sell everything – from chocolate to jeans. Hosted on Acast. See acast.com/privacy for more information.
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