

The Dent Podcast
Glen Carlson
Running the Key Person of Influence Brand Accelerator, I’m exposed to a lot of inspiring people and their stories. I’m a business geek and I love getting behind the scenes of other people’s businesses to find out how they did it. I like getting into the frey – the tactical stuff around pitching, creating high value content, converting services into products, building a personal brand, JV’s, partnerships, campaigns, attracting top talent, the dramas inherent in scaling a business, international expansion… stuff like that. This podcast spotlights the stories of influencers in various industries from countries around the world. So if you want to create a personal brand, get better conversions, learn key business skills, and find practical and innovative ways to grow a business and make a Dent in the universe this podcast is for you.
Episodes
Mentioned books

Nov 2, 2016 • 1h 15min
Ep.29 Scale, Liquidity and Risk: How to build real value in your enterprise with Callum Laing
If you’re interested in learning how to create more liquidity and more scale while at the same time reducing risks in your business then you’ll definitely want to check out this conversation with Callum Laing. Not only is Callum CEO of the KPI Programme in Singapore, he’s also the Co-Founder of the marketing group PLC, a €100m+ company with 600 staff and offices in 5 countries. This time last year, PLC didn’t exist.
Callum is a specialist in helping seven and eight-figure businesses by employing a process called ‘Agglomeration’. By utilising this approach, Callum is able to help entrepreneurs and business owners unlock cash, increase multiples and even exit their businesses at much higher valuations than they would otherwise be able to. He also a regular writer and speaker on topics related to business ownership, and creative and strategic partnerships.
In this conversation we get into all of that, plus a load more including:
How Callum earned his first dollar
The key drivers that keep the value of small businesses low, and how to address them in order to get your multiples to shoot up
How Callum lost it all and built himself back up using key partnership strategies
The scale paradox
The massive and untapped market of small businesses all over the world
‘Agglomeration’ – mitigating risk for small businesses and increasing liquidity
Why you need to build all aspects of your business model into your pitch
100 deals in 100 days
Proposing deals that people simply can’t say no to
Callum’s experience in gaining momentum and getting out of difficult situations through small wins
How Callum helps businesses to ‘cross the desert’
The ‘Illusion of Limited Resource’ and why it’s the foundation of all Callum’s partnerships
Callum’s systematic approach to content and creating over 350 interviews with business leaders from all over the world
Callum’s book, Progressive Partnerships: The Future of Business
Resources
Callum Laing website
Unity Group
Agglomeration Event with Callum in London
Progressive Partnerships book
Sample of book
LinkedIn
Twitter
Instagram
B1G1
The post Ep.29 Scale, Liquidity and Risk: How to build real value in your enterprise with Callum Laing appeared first on Key Person of Influence.

Oct 26, 2016 • 58min
Ep. 28 How Jason Malouin Found the Real Value His Clients Were Looking for
Have you ever wondered how you can find out exactly what value your clients are looking for and effectively communicate your unique message to them? My guest in this episode is Jason Malouin, and he’s someone who’s done just that. Jason is a super in-demand photographer and has worked for publication giants including Forbes, Financial Review, GQ, National Geographic and Men’s Fitness.
Besides his illustrious resume, he’s also a leading authority when it comes to building an identity and reaching out to clients. His unique journey has seen him come up with some great insights on getting to the core of what his clients are after, as well as effectively communicating through content creation and speaking at events.
In this episode we get into all of that and some of this too…
Using environment to build a sense of rapport with clients
Jason on how he pitched himself into a career
The process of deciding which areas to niche into
The ‘future self’ as one of Jason’s points of difference
Jason never choosing the pragmatic approach
Why clients don’t care about the photo… it’s about something far more profound
The roots of what clients really want and how to get there
Jason on building the bridge between market and brand
The problem of the personal brand and why it depends on the audience’s perception of you
Finding his way around the low glass ceiling in Jason’s industry
Becoming a better communicator in order to become a better photographer
Jason’s future challenges and projects including a podcast
Resources
Portrait Store
Website
Instagram
Facebook
Twitter
LinkedIn
The post Ep. 28 How Jason Malouin Found the Real Value His Clients Were Looking for appeared first on Key Person of Influence.

Oct 19, 2016 • 1h 18min
Ep. 27 How Disrupting His Industry Saw Ben Walker Become an Award-Winning Entrepreneur
If you’re looking for ways to save tax, boost profits and stabilise your cash flow then you definitely want to listen to this week’s episode of the Dent Podcast. My guest is Ben Walker and he’s an accountant with a twist. Having founded his business, Inspire CA, at just 23, Ben’s gone on to seriously disrupt the industry and become a global example by throwing out timesheets and charging by the hour, challenging the old school approach to accountancy head on.
Ben’s radical model hasn’t gone unnoticed. In 2014 he was the winner of the Anthill Online 30under30 Award, was a finalist in the Brisbane Young Entrepreneur of the Year Awards and has been featured in publications such as the Courier Mail, Small Business Big Marketing Podcast with Tim Reid, Brisbane Business News and B Mag.
In this episode we really get into:
How Ben’s reverse-engineered business model is an effective approach for those based in both the service and products industries
The magic number that every business must have
Ben’s turning moment when he changed his business structure and claimed back personal time
Parkinson’s law and how it has an effect on managing cash
How you can build a product where recurring revenue equals recurring expenses
Linking tactical client metrics with team performance
Family as the #1 focal point in Ben’s business philosophy and how he uses this niche in understanding clients and delivering the highest service
The five business numbers that everyone needs to know
Ben’s involvement with B1G1
Using Facebook Live to build a brand, reputation and share content
Ben’s campaign that saw him save his clients over one million dollars in tax
Top tips on capturing profit and optimising cash flow
Why Ben recommends you have multiple bank accounts
Weekly team meetings and discussing the measures of success
The numbers that actually matter to your clients
Asking yourself tough questions to make revenues more stable
Ben writing books on business structure and cash flow
Resources
The Book
The Workshop
The Scorecard
Inspire CA
Ben Walker website
B1G1
Blink Reports (for dashboards straight out of Xero)
LinkedIn
Twitter
Facebook
The post Ep. 27 How Disrupting His Industry Saw Ben Walker Become an Award-Winning Entrepreneur appeared first on Key Person of Influence.

Oct 12, 2016 • 1h 23min
Ep. 26 Personal Branding, Accounting and Scaling for Exit with Jason Cunningham
Have you ever wondered how you can build a business that not only has a solid cash flow and real profitability, but also delights its clients, suppliers and staff? My guest in this episode is Jason Cunningham and he’s someone who’s achieved all of those things and more. His journey in accounting has seen him create and grow a $10 million-plus business by constantly innovating his process, reverse-engineering and deconstructing his sales process.
Along the way, he’s also built a killer personal brand. He’s now a regular on Channel Ten’s The Living Room, SEN’s The Run Home and he often appears on Sky News. On top of that he’s the author of two bestselling books, Where’s My Money? and Have Your Cake and Sell It Too – both of which share heaps of his experience and industry secrets.
Here are just a few of the things we get into in this episode:
How Jason earned his first dollar
Your business mission statement, and how the best way to act on it is to vet your clients
Why it takes a successful business to know and grow one
Investing decision criteria – how Jason turned $2k into $1.5 million
Jason’s five distinct stages in everyone’s personal wealth creation journey, starting off at the foundation
Philosophies on why people buy from Jason and not his competitors
The importance of stepping away from time-based billing to results driven packages
Tailoring a financial strategy for every stage of an individual’s journey
The three ways to do business in the professional services field
Ways to build a great business that’s primed for your exit – what this means and why it’s important
Why you need to talk to customers in a way that they can understand and that appeals to them
Jason’s journey of personal profile growth
How a strong personal brand doesn’t just attract clients and partnerships, it also attracts top talent to your business too
Why you don’t have to be an extrovert to build your personal brand
Setting up your business so that it runs perfectly well without you
Why a personal brand is the largest force multiplier in terms of growth, and steps to achieving it
Resources
Website
The Practice website
LinkedIn
Twitter
Books
Where’s My Money?
Have Your Cake and Sell It Too
First Break All the Rules by Marcus Buckingham & Curt Coffman
The post Ep. 26 Personal Branding, Accounting and Scaling for Exit with Jason Cunningham appeared first on Key Person of Influence.

Oct 5, 2016 • 1h 40min
Ep. 25 “It’s not about the boat.” How Darren Finkelstein built a multi-million dollar business through unique brand, remarkable product and two tier partnerships
If you’re looking for practical ways on how you can make your business not only survive but thrive in a highly competitive industry, then this episode is for you. My guest in this episode is Darren Finkelstein, aka “The Boat Guy”. Darren has built a remarkable multi-million dollar business over the last five years. His journey has seen him become a bestselling author of three books and an in-demand speaker and personality, working with radio and TV shows including 3AW and Foxtel.
Darren is an expert in identifying the ideal client and creating innovative ways of targeting that market. He’s engineered a business philosophy that clients value (and are therefore willing to pay more for). By building a strong personal brand, and using smart methods to promote that brand, Darren has become recognised as an industry authority – a position that he’s leveraged towards business success.
In this episode we talk about:
Darren partnering with some of the biggest brands in the industry
The frustrations and challenges he experienced before shifting his approach to business
Using a partnership to both fund the first run of his book and promote it
The book adding $120k PROFIT to the business’ bottom line within 12 months
The credibility that comes with writing a book and how to leverage that credibility for your business
How writing his book opened up plenty of doors for Darren including keynote speaking
Darren finding his point of difference in the industry and communicating it through pitch and product
Darren’s four touch points of reconnection and how they are tied into his product ecosystem
How niching his business philosophy helped him to find his ideal customer
The moment Darren begun delegating the areas of his business that didn’t interest him, and how that’s helped him to focus on the more important things
Darren’s personal profile and its intrinsic link to the business
Proving negativity wrong
How achieving a great personal brand will attract top talent to your business
Resources
Darren Finkelstein Website
St Kilda Boat Sales
Honey, Let’s Buy a Boat Book
Honey, Let’s Go Boating Book
LinkedIn
Facebook
The post Ep. 25 “It’s not about the boat.” How Darren Finkelstein built a multi-million dollar business through unique brand, remarkable product and two tier partnerships appeared first on Key Person of Influence.

Sep 28, 2016 • 1h 20min
Ep. 24 From Fitness Trainer to International Speaker and Author with Jean-Pierre de Villiers
In this episode of the Dent Podcast I talk with Jean-Pierre de Villiers. Jean-Pierre is an absolute force of nature. He’s built his peak performance coaching business from the ground up to the point where it’s now a thriving six-figure company that deals with top celebrities and CEOs from all around the world. He’s also a wildly successful international speaker, is about to publish another book and has been voted one of the 50 most inspiring people in London.
Jean-Pierre’s business philosophy is about far more than fitness. By focusing on the physical, emotional and psychological needs of his clients, his model is extremely effective at bringing people up so that they can consistently perform at their best.
This conversation is vital for anyone looking for new, innovative ways of challenging themselves both in business and in their personal lives. Jean-Pierre shares some top advice on how to transform yourself into a high-performing, enriched individual on all fronts.
Here are some areas we really get into:
Jean-Pierre’s journey from time-for-money coaching to only focusing on high-end training
How he became inspired by Anthony Robbins
Health, attitude and getting yourself into the right mindset
The dark days – dealing with suicidal tendencies
Jean-Pierre’s awareness that he needed to shift his paradigm
The moment he realised he wanted to start making a difference in the world
The three pieces of advice that got Jean-Pierre started on his journey
The power of modelling what you want
How he learned to pitch and differentiate himself from others in business
The importance of the question, “Who’s my ideal client?”
How Jean-Pierre began tripling his income by selling packages instead of time
Jean-Pierre’s journey as an author – how his first book changed everything
Top tips for transformation into high-performance
Building an audience with the five Ps
The problem of comparison
The hundreds of thousands Jean-Pierre has raised for charity
Resources
Facebook
Website
LinkedIn
77 Ways to Reshape Your Life Book
Dent Scorecard
The post Ep. 24 From Fitness Trainer to International Speaker and Author with Jean-Pierre de Villiers appeared first on Key Person of Influence.

Sep 21, 2016 • 1h 32min
Ep. 23 Building a franchise empire, killer personal brand and vibrant team culture with Tina Tower
My guest in this episode of The Dent Podcast is the unstoppable Tina Tower. From reading Tina’s bio, you’d be forgiven for thinking that she was a lot older than 32. She invested in her first property at the age of 18, started her first business aged 20, and by the time she was 30 had built and sold two businesses, had two kids, and set up a national franchise network. In 2014, Tina was named the Telstra Australian Young Businesswoman of the Year and in 2016 was named one of ten Australian entrepreneurs to watch.
One of Tina’s greatest successes has been launching and overseeing the amazing growth of Begin Bright – a company of school readiness and primary tutoring centres that pride themselves on creating happy, smart and confident children. Tina founded Begin Bright in 2008 and when she began franchising the business in 2011 she became Australia’s youngest female franchisor. There are now 30 franchises across Australia.
Tina’s journey is one of learning curves, overcoming adversity and figuring out how to balance family life with business. She’s amassed plenty of wisdom along the way and in this episode really opens up about some of her greatest highs and lows. It’s a great conversation and is incredibly useful for anyone interested in the inner-mechanics of franchising, how to build a strong personal brand and approaching team culture.
In this episode we talk about:
How Tina went about building her brand in the early days of her business
Tina’s method for breaking every day into 15 minute increments to save time and improve efficiency
How Tina devises her five year plans
Why building a personal brand is the cheapest way to build a business
How Tina evolved her business model early on to meet the needs of her clients
Promoting a business by writing articles
How Tina targeted certain markets
Going about curating your company values
How Tina developed her own unique leadership style
Tina’s complex and rigorous screening process for hiring and looking for franchisees
How to scale your business through franchising
Thoughts on team culture in recruiting and performance
How Tina balances her family life and business
Taking her business from zero to $3 million in less than five years
How to handle having a strong media personality
The importance of profile when selling a product or service
The moment Tina realised she wasn’t the best person to take the business forward
Tina’s work with The Hunger Project and Room to Read
Resources
Begin Bright website
Tina Tower website
LinkedIn
Twitter
The post Ep. 23 Building a franchise empire, killer personal brand and vibrant team culture with Tina Tower appeared first on Key Person of Influence.

Sep 14, 2016 • 1h 26min
Ep 22. Building a virtual clinic that makes babies, (and money) with author, entrepreneur and leading fertility expert, Gabriela Rosa
Over the last two decades Gabriela and her team have helped thousands of couples to bring healthy babies into the world, when all other treatments have failed. Thanks to her carefully devised approach, Gabriela’s track record is second to none, and research shows that she and her team deliver a 78% success rate. Her amazing journey has seen her create the world’s first fully virtual practice, as well as author three really insightful books on fertility and parenthood.
Gabriela’s career has been through some real ups and downs, and seen some seismic shifts as she’s evolved and adapted in order to become a success in her field and take care of her growing family in the process. She transitioned her business from a bricks and mortar business centre to an innovative virtual business model, and along the way has continually increased the services and treatments offered by her practice, as well as doing the hard graft in sales and marketing.
This is a great conversation for anyone in the stages of turning their passion into a viable and successful business. Gabriela’s story is sure to inspire you to find the courage and tenacity to overcome emotional and financial doubts. Enjoy.
Here are a few things we get really into:
How Gabriela got her first client by letterboxing business cards
Gabriela’s 14 day fertility challenge
How she used a newsletter to boost her number of clients
Why she thinks Facebook ads are so great
Gabriela’s thoughts on giving services away for free
Steps on how to change a business model
Cutting down on staff costs
Why you need to gather as much information on prospective clients as possible
How Gabriela takes her clients all the way from beginning to baby
Figuring out what sales actually means in business
The problem of personal brand and how to overcome it
How you can turn your real passion into a powerful marketing tool
Gabriela’s secret to success and communicating with clients
Why it’s important to demonstrate commitment to your customers
Pushing through your limitations in order to succeed
Resources
Natural Fertility Breakthrough Website
14 Day Fertility Challenge
The Awful Truth About Cleaning Products And Fertility Revealed Book
Protecting Your Fertility Book
Eat Your Way to Parenthood Book
Facebook
LinkedIn
The post Ep 22. Building a virtual clinic that makes babies, (and money) with author, entrepreneur and leading fertility expert, Gabriela Rosa appeared first on Key Person of Influence.

Sep 7, 2016 • 1h 6min
Ep 21. Leveraging Audio and Podcasting to Grow a Business with the Expert, Ronsley Vaz
My guest in this week’s episode is leading podcast expert and audio guru, Ronsley Vaz. His podcast, Bond Appetit, is Australia’s #1 food podcast on iTunes and receives between eight and twelve thousand listeners a day. Ronsley has recently founded his own content marketing agency, Amplify, which has gone from zero to $600k in just six months, and is about to release his debut book, Amplify.
Ronsley’s journey has seen him specialise in a variety of different industries. Before killing it as an entrepreneur, he worked as a DJ, software engineer, restaurateur and chef. His newest venture is all about converting audio into a content-marketing echo chamber. He and his team help clients create content and turn it into genuine assets that allow their businesses to grow.
This concept is a vital tool for businesses these days. This episode is going to be really useful for anyone interested in how they can use content to expand their business and achieve real ROI as a result.
In this episode we really into:
Ronsley’s journey as a restaurateur
How he got into podcasting in the first place
The best way to deal with potential clients
The process of turning conversation into content
How content can produce leads in business
Ronsley’s seven step framework
Expert tips on how to launch a podcast
The importance of consistency in podcasting
How to build a following for your podcast
Ronsley’s continued passion for food
Attention, engagement and sales
Measuring your success by your clients’ success
The value of content for your clients
Advice on how to monetise a podcast
The We Are Podcast conference – the success of 2015 and the amazing speakers attending the 2016 event
Resources
Amplify
The Bond Appetit Podcast
Should I Start a Podcast
We Are Podcast conference
LinkedIn
Facebook
Twitter
The post Ep 21. Leveraging Audio and Podcasting to Grow a Business with the Expert, Ronsley Vaz appeared first on Key Person of Influence.

Aug 31, 2016 • 18min
Ep 20. InDent – How to Shift from Functional to Vital
Welcome to the second instalment of the InDent podcast. In this episode I continue to talk about the big picture thinking that drives Dent Global and our clients’ businesses, as well as tactical and practical info to help entrepreneurs at all stages of their journeys. This time round, I’m talking about the importance of vitality in business, and how you can harness that power.
The difference between functionality and vitality is more important now than ever. It’s the difference between being a replaceable cog and someone who’s impossible to be overlooked, the difference between being someone who enjoys being pushed and evolving with trends, and someone who fears change. It’s your choice whether you want to be vital or functional.
There are some really great exercises in this episode on how to move from functional to vital, as well as some deep questions to ask yourself about the difference you’re making on the planet and how much joy you get from the work you do. Enjoy.
In this show I talk about:
Why vitality is so much more valuable than functionality
How functionality is interchangeable, and why vitality is irreplaceable
Redefining the game
Why vital people enjoy their work more than functional people
Why it’s important to evolve with the trends and enjoy being pushed
The career is dead… and your adventure is just beginning
Your most valuable asset right now
Why machines are a long way away from competing with raw human vitality
Positioning yourself as a key person of influence
Regularly coming up with new models and plans as an entrepreneur
Making sure your business isn’t overtaken and left in the dust
Philanthropic businesses that are making a real dent in the universe
The next episode on how digital is changing everything
Resources
Dent podcast with Daniel Flynn of Thankyou Water
Dent podcast with Cathy Burke of The Hunger Project
The post Ep 20. InDent – How to Shift from Functional to Vital appeared first on Key Person of Influence.