

Smithink - helping accountants turn their practices into great businesses
David Smith + Mark Holton, Smithink
We provide practical firm innovations, based on the decades we have spent as practicing accountants and business consultants. We know what works best, because we've done it. Smithink provides a wide variety of consulting services and educational events, tools and resources under the one roof. Now including a monthly podcast.
Episodes
Mentioned books

Feb 17, 2020 • 29min
The risks of using compliance data when offering business advisory services
Historical financial information is an important and often safe part in the provision of advice on business improvement, however, is it what we should be using? Do clients really want to be looking backwards each quarter and discussing the same old points? Should we be using up to date representative data? These are all great questions however what happens if the data is not totally accurate or management entries have not been posted. This webinar will consider the risks of using certain data when providing financial analysis to clients.
PRESENTED BY: Mark Holton

Jan 21, 2020 • 30min
Holistic advice - how to embed in your practice
Every practitioner has a desire to be a holistic adviser to their clients to assist them in building their business and addressing their whole financial needs. However, it is not as easy as it sounds. Resource, deadline and regulatory constraints get in the way. Skills to engage effectively with clients to unlock their goals and concerns are required. Success can be achieved but it requires a plan, processes and training and accountability to achieve success. This webinar will highlight how success can be achieved.
Presented by: David Smith, Smithink

Dec 11, 2019 • 30min
Getting the right structure and process to deliver more advisory services in 2020.
To build an ongoing lucrative business advisory service in your firm, you need to address four key questions;
•Do I have the right structure in my firm and if not what do I need to do?
•What infrastructure changes do I need to make to ensure I have the right people and the right levels doing the right tasks?
•How do I build a client engagement system that really works? and
•What delivery models do I need to build when I have the clients signed proposal in hand?This session will address all these issues and we will start to build the Trusted Advisor model in your firm.
Presenter: Mark Holton, Smithink

Nov 19, 2019 • 31min
Another year of change in financial planning
Is your firm positioned to capitalise on the disruption?
PRESENTED BY: David Smith, Smithink

Oct 15, 2019 • 26min
Building exceptional customer service in your firm
Exceptional customer service is an ongoing challenge for accounting firms as well as your client's businesses. This session will focus on the hugely successful Disney management model of "on stage and off stage" service delivery and "over managing" through attention to detail that drives performance success. Experiences will be shared from a recent US trip to Disney University in Anaheim to undertake the Exceptional Leaders, Recruitment, Selection and Training, and Exceptional Customer Service programs that can be articulated to an accounting firm.
Presented by: Mark Holton, Smithink

Sep 17, 2019 • 44min
Paperless yet? Why not?
If you want to re-engineer your processes you need a goal. Perhaps that goal is to now eliminate the paper in your firm. It is possible - an increasing number of firms have been doing it. It needs a commitment to process change and a variety of technology solutions. Hear how firms have achieved the goal.
PRESENTED BY:
David Smith, Smithink

Aug 20, 2019 • 31min
Leverage the power of video - what's your plan?
I've often insulted millennials that they can't read and to engage them multimedia is king. While this is not entirely true it is true that video engages audiences in a different way and enables you to provide insight into personality as well as the content. Every firm needs a plan to develop video content to engage with clients and potential clients. What's your plan?
Presenter: David Smith, Smithink

Apr 16, 2019 • 36min
Opportunities for growth
Let's explore the opportunities for firms to achieve growth from their existing clients and how they can be unlocked.
PRESENTED BY: David Smith, Smithink

Nov 21, 2018 • 34min
7 discussions you need to have with your clients
Key to building strong client relationships and growing your firm is how you engage with your clients. This session will discuss the 7 key discussions you should be having with your firm on a regular basis and how you can embed these discussions into your compliance activities.
Presented by: David Smith, Smithink

Oct 23, 2018 • 33min
7 key marketing initiatives for success
Marketing professional services is not rocket science. External marketing advisers have their place for creative elements and specific knowledge such as online advertising. However, the vast majority of a firm's marketing can be handled internally with the right administrative support, attitude and time commitment from practice leaders. This session will discuss the 7 key marketing initiatives that get results.
PRESENTED BY: David Smith, Smithink