

Endless Customers
Endless Customers
Earn Trust & Win More Customers In The Age Of AI.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
Mentioned books

Mar 11, 2024 • 37min
Make Data Driven Decisions: HubSpot Products That Will Transform Your Business
Ep.13 - Discover HubSpot’s new features with Jess Palmeri on today’s episode. She shares the benefits of deal pipeline rules for accurate sales tracking, playbook analytics for improved team performance, and Stripe integration for seamless payment processing.
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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-updates-transform-business-march-2024

Mar 6, 2024 • 36min
Boost Your Sales: Lead With Accountability To Drive Revenue
Chris Duprey, Chief Customer Officer and Head Coach at Impact, emphasizes the importance of accountability in sales management. He shares how to turn mistakes into valuable learning moments, advocating for team goals that prioritize customer needs. Duprey critiques traditional sales tactics focused on pressure and metrics, urging a shift toward supportive coaching. He highlights the transformative power of genuine communication and collaboration to enhance team dynamics and drive revenue, even in challenging economic times.

Mar 4, 2024 • 35min
Stop Losing Money: Communication Failures Are Hurting Your Bottom Line
Ep.11 - IMPACT coach Devon McCarty explains how communication errors are the real culprits behind missed sales opportunities. Devon gives practical advice on how to perfect your sales approach by turning pitches into conversations that build trust and drive results.
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Check out the full article here 👉 https://www.impactplus.com/blog/sales-reps-communication-failures

Feb 28, 2024 • 26min
From Likes To Leads: Social Media Strategies That Connect & Convert
Ep.10 - You don't have to rely on ads to reach your audience on social media. Content expert Mandy York explains how businesses can implement a social strategy that's authentic and user-focused. With the right tools and the right content, you can build an engaged audience of future customers on social media.
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Check out the full article here 👉 https://www.impactplus.com/blog/organic-social-media-marketing

Feb 26, 2024 • 39min
Mastering Social Media For Tangible Growth
Ep.9 - In this episode, Alex is joined by Connor DeLaney to talk about how small businesses can approach social media with purpose and authenticity — and in a way that won't break the bank. Connor covers social listening, community building, and the tools to help you do it all.
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Check out the full article here 👉 https://www.impactplus.com/blog/best-social-media-management-tools

Feb 21, 2024 • 21min
Create Better Content: Unlocking The Human Side Of AI
Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's approach, you get the best of both worlds: Human ingenuity and AI efficiency.
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Check out the full article here 👉 https://www.impactplus.com/blog/humanize-your-content-while-using-ai

Feb 19, 2024 • 26min
AI For Businesses: 6 Steps All CEOs Should Take with Bob Ruffolo
Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, and reward AI innovations — all from a leader who has actually done it.
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Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-business-culture

Feb 14, 2024 • 34min
How A Culture Of Video Can Unlock Massive Growth Potential
Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transformative power of creating a culture of video within an organization. Noelle tells us how video not only connects deeply with their clients but also how they plan to use it to drive even more business growth.
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Check out the full article here 👉 https://www.impactplus.com/blog/building-a-culture-of-video-at-your-company

Feb 12, 2024 • 36min
How To Create A Video Style Guide with Zach Basner
Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos resonate with your audience and are always on-brand.
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Check out the full article here 👉 https://www.impactplus.com/blog/video-brand-style-guide

Feb 7, 2024 • 26min
AI Tools To Create Better Content with Briana Walgenbach
Ep.4 - In this episode, IMPACT’s AI expert Briana Walgenbach explains how to use AI tools to boost efficiency and engagement — while keeping your unique and human brand voice intact. From brainstorming content ideas to finessing the final edit, you'll learn to make AI work for you and your business.
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Check out the full article here 👉 https://www.impactplus.com/blog/speed-up-your-content-creation-with-ai


