Hitting The Mark

Fabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90's PepsiCo drink, Slice. Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures and his brand revitalization company, Dormitus Brands, are currently collaborating on reinventing the soda brand Slice as a "better for you" beverage. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. Mark has been doing this for a while and gained an enormous amount of knowledge and his passion is contagious. You can learn more about the new Slice, reach out to him via LinkedIn or ask me for his personal e-mail and I am happy to facilitate an introduction. We will soon announce a way Mark asked my listeners to participate in the new Slice brand definition. Stay tuned by following us on Instagram as it involves some free product samples while being part of informing this re-birth of an iconic brand.

Fabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets. Maxwell created his company while in college as a requirement from his parents. Fast forward and he appeared on Shark Tank and flopped. Today Maxwell is successfully running an array of disposable bed sheet brands that are available internationally. He shares how changing the brand name was a game changer for his startup, why the .com still reigns supreme, how carefully crafted words will lead to sales, and how he learned to persevere regardless of how often you hear the word 'no' along the journey – "Just get to that word quicker." You can learn more about his products at Peelaways.com or reach out to him directly via LinkedIn.

Fabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education platform, The Futur. I made a promise to myself to never feature a client - or former client - of mine on the show, but I am good with sprinkling in an entrepreneur now and then who I also call my friend. Today is such a moment and I am sure you will all appreciate that I did so. I personally am always delighted to talk with him, learn from him and be the critic he never asked to have. If you are a founder, marketer, designer or just a curious human being, this episode is not to be missed as it clearly shows us why Chris Do, and his online platform, The Futur, have such a fanatic following and why the company is seeing 300% growth year over year. Chris shares his insights on how his passion project turned into a small phenomenon (hint: teaching is the best form of marketing), why you should put your media buy budget towards content strategy instead, if it is dangerous to be the face of your brand, how important data really is in marketing (hint: it may not be quite what you thought), why culture is more important than branding (amen!), why copying is OK – sometimes even strategically sound – and of course: What branding means to him. And…so much more, hence we nicely doubled on time in this special episode. To see what his company, The Futur, is up to, visit their YouTube channel for a start.

Fabian Geyrhalter speaks with Matt Jamie, a self-taught chef from Louisville, Kentucky. Matt is the founder, president, and CEO of Bourbon Barrel Foods, and the author of the EAT YOUR BOURBON cookbook. Bourbon Barrel Foods is the original microbrewer of soy sauce in America and a manufacturer of gourmet food products that represent the rich history and heritage of Kentucky's Bourbon Country.  Today you are in for a treat. A mouthwatering treat that sadly will remain a verbal-only treat to you and me as we will spend this episode with an innovator in a segment a lot of us would love to dive right into: Kentucky Bourbon. If you're a foodie, if you like soy sauce or bourbon, perhaps both, or if you run an F&B business, this is an episode to indulge in. Matt created a brand that is rooted in a romantic story; a story of place, taste, and craftsmanship. A story that created a company that continuously grows between 38-50% a year yet each of the 5,000 gallons of their soy sauce are still being meticulously hand-numbered. You can peruse Bourbon Barrel Foods' products via their site.

On this episode of Hitting The Mark, Fabian Geyrhalter talks to Dr. Ginger Price. Dr. Ginger Price was a leading Cosmetic Dentist for over 30 years. In 2014 she created a unique line of coconut oil oral care products that are all natural, delicious and fun to use. She saw not only a gap in the market as far as coconut oil toothpaste was concerned, but also noticed that there were no brands with a female founder in the industry.  Founders creating physical products, even more so if they are consumable, and even more so if they have to show provable results, sure are fascinating! Dr. Ginger's story from a swift idea to a working formula, design and actual consumers picking up a tube of toothpaste in stores around the US is surprising and uplifting. Listen to Dr. Ginger Price and her brand of oral care products, which will soon be seen at Target and Whole Foods stores around the country. You can learn more about her company and products through below links:Dr. Ginger's websiteDr. Ginger's Instagram For the podcast deal to get Fabian's book 'Bigger Than This – How to turn any venture into an admired brand' for $6, click here.

Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark. Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands). Previously, he was the Co-Founder and CEO of Bucketfeet (a D2C, artist-designed footwear brand). Bucketfeet was acquired in 2017 by Threadless. We dive into his factory-direct platform and how brand strategy has affected his recent company launches as well as his time launching and scaling the successful footwear marketplace Bucketfeet. Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark. Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands). Previously, he was the Co-Founder and CEO of Bucketfeet (a D2C, artist-designed footwear brand). Bucketfeet was acquired in 2017 by Threadless. We dive into Raaja's factory-direct platform and discuss how brand strategy has affected his recent company launches as well as when he was scaling the successful footwear marketplace Bucketfeet. Branding went far beyond the image and was tremendously important to Bucketfeets' positioning, sales as well as company culture. Select companies Raaja co-founded that are being discussed in this episode:Rogue BrandsBucketfeetYou can connect with Raaja via LinkedIn.