Speaking Your Brand: Public Speaking Tips and Strategies

There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did. My guest Sandi Eveleth, a digital marketing strategist, and I share strategies you can use now including: how to market to cold audiences vs. warm ones; the #1 reason to do Facebook Live videos (it’s probably not what you think); the new Facebook Local (move over, Yelp!); and more. During our conversation, we hit upon what I believe is THE key to successful marketing nowadays. It’s something you can easily do in your videos, podcasts, interviews, webinars, blogs, and presentations. No fancy tech, no fancy graphics, no fancy lighting required. Curious what it is? Listen in. :-) Sandi and I also talk about ways you can practice your presentation and why you absolutely should before giving it “for real.” About My Guest: Dr. Sandi Eveleth is an Optometrist, Eye Care Practice Consultant, and Digital Marketing Strategist. She loves helping eye care professionals grow their practices using the latest digital marketing and business development strategies. Sandi has been practicing Optometry for over 27 years in just about every setting possible — from owning a thriving private practice for more than 15 years to working inside corporate practices and working for Ophthalmologists. She holds a Doctor of Optometry degree from the New England College of Optometry, where she was the Valedictorian, and a Bachelor of Science degree from Boston College. In 2009, Sandi also founded KISS your Web, LLC (KISS stands for Keeping Internet Solutions Simple) as a web design and digital marketing firm. Sandi is also a WP Elevation Certified Digital Business Consultant. The Speaking Your Brand podcast is hosted by Carol Cox.    Highlights: How to utilize webinars as a way to practice new material you will be presenting at a speaking engagement Best practices for your webinar, and why Zoom is a great platform for hosting your webinars How to gear your marketing to cold, warm, and hot audiences The importance of installing the Facebook pixel on your website Why Facebook Live is the most important thing you can be doing on the platform right now and information on the brand new Facebook Local The two things you need to be thinking about now when marketing and speaking   Links: Show notes at https://www.speakingyourbrand.com/51 If you would like to work with Sandi or if you know any eye care professionals that would like to increase their revenues, here is her special offer for listeners: http://www.drsandieveleth.com/specialoffer Connect with Sandi on Twitter @SandiEveleth Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible. Ready to create your signature talk? Email me at carol@speakingyourbrand.com. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!

What does it take to get known? How can you become the “go to” person for what you do? You know you need to be more visible in order to grow your business and network and to achieve your goals. But, there’s a lot of noise out there: not only competition, but things competing for people’s attention AND people not being clear about what exactly you do, who you do it for, and the outcomes you get for them. What you need are the 3 C’s of Visibility: Consistency, Courage, and Community (plus a bonus 4th C). I share with you the ways to be consistent for it to make an impact; why being an advocate and standing up can get you known (but why it’s scary to do so); and why having support can make all the difference, including places we need to show up where we might not be right now (hand raised). I do get on a bit of a soap box about why, as a society, we need you as a woman to be more visible and why you’re not the only one who benefits when you do. At the end of the episode, I share with you the key visibility areas for me that significantly grew my revenue last year. I’d love to hear your thoughts on this episode and where you’re going to focus in 2018! Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. I encourage you to also listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in, to identify where you should focus your time and efforts. The Speaking Your Brand podcast is hosted by Carol Cox.     Highlights: Why you need visibility for your business 3 C’s of Visibility = Consistency, Courage, Community 3 ways you need to be consistent Examples from my own business about the impact of consistency Why putting yourself out there and speaking up feels so vulnerable The physiological effects of vulnerability The ancestral memory we as women have of vulnerability Why we need more women in positions of power and leadership What those around you get from you being visible Having allies and advocates The 4th bonus C The key visibility areas for me that significantly grew my revenue last year   Links: Show notes at https://www.speakingyourbrand.com/50 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible. Ready to create your signature talk? Email me at carol@speakingyourbrand.com. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review! Other episodes mentioned: Your Visibility Roadmap (episode 45) Strategies to Get Visible (on-air coaching call) with Pam Andrews (episode 48) What It Takes to Do a TEDx Talk with Tammy Lally (episode 24) Why Women Need to Speak Up and Roar with Sophia Eng (episode 40) Natalie Eckdahl of Biz Chix (episode 35) Why We All Need a Wingwoman with Mia Scharphie (episode 46)

There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do. It’s one of the four essential elements (fire, water, air, and earth), which is why I used the word “element” in the title. It’s your breath. The most powerful speakers in the world know how to use their breath, resonance, tone, and pauses to create a moving experience for their listeners. You can do the same. More than simply helping to calm your nerves or speak more clearly (which it definitely does as well!), using your breath properly and intentionally can connect you on a deeper level with your audience and make your words more powerful and impactful. My guest Janice Rous is an expert on the breath and the body. In this episode, she shares specific techniques you can use on the stage and in preparation to tune your breath and your body. We also talk about why we’re often reluctant to have silence in our conversations and presentations, but why it’s crucial for our listeners. About My Guest: Janice Stieber Rous has been dancing since she was five and attended the Martha Graham School until the age of 21. She graduated from the American Center of the Alexander Technique in 1981 and has been teaching classes in Stough Breathing Coordination, Yoga and the Alexander Technique in New York City, Orlando, Florida, Ireland and Israel ever since. She is a Sarah Lawrence College graduate and has a master’s degree from Bank St. College in museum leadership, education and administration. Janice created Body Dialogue because she was in search of a practice to integrate all of her different studies, thereby effectively combining Alexander Technique, breathing and yoga.   Highlights: The importance of breath, tone, resonance, vibration, and grounding the body How to let your breath guide the voice so your words are powerful and impactful How pauses and silences are necessary so your audience see you as the authority on your topic Techniques to invite your audience into your speech The importance of physical and vocal warmups before a speaking engagement The importance of oxygen for our thinking   Links: Show notes at https://www.speakingyourbrand.com/49 Check out Janice’s website, workshops, and retreats at http://bodydialogues.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!

How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on podcasts to some less obvious ones that may be a good fit for you too. You’ll learn the questions to ask yourself to determine where you should focus your time and energy. Interestingly, we discover during our conversation that the customers who purchase Pam’s books are most likely not the same people who would purchase her services - they are two very different types of customers. You may have the same thing in your business and not realize it. I encourage you to go back and listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in. About My Guest: Pam Andrews is a College Admissions Coach and Scholarship Strategist.  Pam helps high school students get into their dream college and secure scholarships that will pay for it. Pam is known for helping her son win over $700,000 in scholarship money that pays for his undergraduate and graduate school. More importantly, she has helped her clients win over $1,000,000 in scholarships.  Because of her success, Pam is often asked, “How do you do it?” To answer this question she launched, The Scholarship Shark, a coaching company that offers parents and students a roadmap to maximizing their efforts to getting into college as well as finding and winning scholarship money. If you’d like to schedule a visibility strategy session with me to create your own personalized visibility roadmap and plan, go to https://www.speakingyourbrand.com/getvisible.   Highlights: The two different types of customers Pam has and how this will influence the visibility areas to focus on What Pam has been doing so far for visibility and the results she’s seen Specific strategies - both online and offline - you can use to build awareness for what you do The power of teaming up with complementary service providers How often you should do public speaking and podcast interviews How to put your visibility roadmap into action   Links: Show notes at https://www.speakingyourbrand.com/48 Check out Pam’s website, books, and board game at https://www.thescholarshipshark.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible. Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!

As a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout sessions with smaller groups, you want to make sure that the audience is engaged, interested, and learning. My guest Amy Lang is an experienced speaker and workshop facilitator and she shares with us strategies she uses, from stories and humor to flipcharts and breathing breaks, to engage adult learners. We also talk about how to manage introverted and extroverted workshop participants, how Amy got her first speaking gigs when she was starting her business, and our mutual love for alliteration and acronyms. This is a very lively conversation that I know you’ll enjoy! About My Guest: A nationally-known sexuality educator, speaker and author, Amy Lang helps both parents and professionals who work with kids discover talking about sexuality, bodies and safety doesn’t have to be scary or overwhelming. Her engaging, humorous and inspiring style shows adults how to turn conversations and situations they dread into something they can handle like a pro. Her clients include the US Air Force Youth and Family Services programs, Boys & Girls Clubs and thousands of parents around the world. Amy holds an MA in Applied Behavioral Science and her focus was in adult education and group facilitation. She decided to combine her love of sex talking and her love of working with adults and started Birds & Bees & Kids in 2006.   Highlights: Getting referrals from current and previous clients, and how important they are to grow your business How to get your first speaking gigs Keeping your presentation content fresh Specific strategies for connecting with and engaging introverts AND extroverts in your audience How to connect to your audience with real stories, humor, and wacky teaching styles Holding space for your audience and being their guide The importance of tweaking your content to different audiences so they are engaged and actively learning   Links: Show notes at https://www.speakingyourbrand.com/47 Check out Amy’s website at http://birdsandbeesandkids.com/ Amy’s Facebook Group Birds and Bees and Kids Find Amy’s book Dating Smarts on Amazon Interested in working together to create your signature talk? Email me at carol@speakingyourbrand.com. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!

As women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’s that pesky double bind). How can we make sure we’re getting the visibility and opportunities we deserve for the amazing work I know we’re all doing? We need a wingwoman (or two or three)! In this episode, my guest Mia Scharphie shares what she has named “the wingwoman effect” and how as women entrepreneurs and professionals we can use it to advocate for others, foster collaboration, and gain more visibility. We talk about the difference between having a mentor and a sponsor, creating a recommendation circle, and a better approach to networking events. We also need your input! During our conversation, we talk about how we all need to have a coach, a cheerleader, and a challenger in our lives. Mia came up with an idea for a fourth archetype and we need a good “C” name for it! (I love alliteration.) After you listen, pop into the Speaking Your Brand Facebook group and share with us your ideas. About My Guest: Mia Scharphie is a creative agent of change, a do-er and big-picture thinker. She founded Build Yourself to help women in creative fields move past the obstacles that hold them back in the workplace, and to make those workplaces better places for their women’s often underutilized talent. Mia is a trained facilitator and has worked on women’s advocacy for over fifteen years. She’s run a research effort on women in social impact design for the Harvard Business School, is a founding member of the Equity Roundtable at the Boston Society of Architects, and was named as one of Impact Design Hub’s Social Impact Design 40 under 40. She has spoken extensively across the country including at the Association of Community Designers, and A Better World by Design, as well as the University of Pennsylvania and UT Austin. Mia received degrees from the Harvard Graduate School of Design and Brown University. Her writings on issues of equity in design have been published in the Christian Science Monitor and GOOD.   Highlights: How succeeding in school and the workplace are different, and what actions to take to make yourself memorable Why hearing ‘no’ is sometimes a really good thing to hear How people pleasing and needing approval hinder us from reaching our goals The difference between having a mentor and a sponsor How to start building your visibility today and why you shouldn’t wait to do it The importance of collaboration over competition What it means to have and to be a wingwoman How to take advantage of the opportunities you have to be creative and stand out   Links: Show notes at https://www.speakingyourbrand.com/46 Get Mia’s free brainstorming guide to help you create more unique content: http://www.buildyourselfworkshop.com/speakingyourbrand Visit Mia’s website at http://buildyourselfworkshop.com/ and http://buildyourselfworkshop.com/double-vision-coming-soon/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!

This episode is a mini-training to help you create your visibility roadmap and identify the areas you should focus on to build your business, brand, and influence. They’re not the same for everyone. I’m going to share with you 4 different roadmaps depending on where you’re at in your business and what your goals are. Whether you want to do more public speaking, give a keynote, do a TEDx talk, create your own workshops or events, launch a podcast or video show or virtual summit, appear on TV, write a book, serve in a leadership position in a community or industry organization, or run for office, you need to identify the stepping stones to get you from where you are to where you want to be. Get the free PDF download of the visibility roadmaps and additional resources at https://www.speakingyourbrand.com/45. You’ll also hear about a recent tough decision I had to make about a visibility opportunity. I had to keep in mind what was going to grow my business vs. potentially derail it.   Highlights: Visualizing where you want to be and what you want to do, whether it’s a keynote, TEDx talk, launching a podcast, hosting a live event, writing a book, going on TV, even running for office What visibility gets you and your business Identifying the stepping stones to get you from where you are to where you want to be. Questions to consider when deciding what areas to focus on for visibility The 4 Visibility Roadmaps - depending on what stage you’re at in your business and what your goals are   Links: Get the show notes and free PDF download of the visibility roadmaps at https://www.speakingyourbrand.com/45 Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!

Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue. My guest Jaime Slutzky is an expert on creating virtual summits - from the tech integration to strategizing on content and marketing for the summit. She may have even convinced me to do my own in 2018! In this episode, we talk about the reasons to participate on a virtual summit, what you should know as a participant and the questions to ask the host, and whether you should host your own. About My Guest: Jaime Slutzky was born a techie. She knew by the age of 7 that she wanted to spend her life working on computers. She obtained her Bachelor's in Computer Science, spent over a decade in corporate IT and then she started a WordPress freelancing business. Jaime is now the Principal at Virtual Summit TECH, a virtual summit production company. She and her team perform all the behind-the-scenes tech wizardry to deliver their clients content to their audience.   Highlights: What exactly a virtual summit is, and how it can grow your business and connect you with other industry leaders How participating in or hosting your own virtual summit can help you become an influencer in your field. How long it takes to create a virtual summit and the three main components of one Questions to ask yourself if you’re thinking of hosting your own virtual summit How to make sure you’re getting the most out of the summit as an interviewee   Links: Show notes at https://www.speakingyourbrand.com/44 Register for Jaime’s Biz BFF Summit: https://thebizbffsummit.com/ Learn about Jamie’s services at https://virtualsummittech.com/ Strong Jewish Women’s Summit hosted by Edie Berg: http://thestrongjewishwomenssummit.com/ . Edie was on the Speaking Your Brand podcast in episode 5. Elevate Pharmacy Summit hosted by Blair Thielemier: https://elevatepharmacysummit.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/. Sign up for a strategy session at https://www.speakingyourbrand.com/strategy Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!

Get ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunities you say yes to are helping you reach  your goals and grow your business vs. derailing you. My guest Amber De La Garza is a productivity specialist, so we also talk about productivity tips for us as speakers and entrepreneurs. I even ask her to help me with a productivity struggle - and you’ll be surprised by her recommendation (I was!). Amber shares with us what the National Speakers Association does and how it has helped her in her speaking journey. We also talk about what it takes to get paid big money for keynotes - and why you may not want to go down that path. About My Guest: Amber De La Garza is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, and the host of the Productivity Straight Talk podcast. She helps entrepreneurs take consistent, massive, focused action in business and equips them with the specific techniques needed to reduce stress, increase profits, make more time for what matters most, and achieve their vision of success. Highlights: How you can reach your business goals without being a keynote speaker (and why it may even be better) How being involved with her local chapter of the National Speakers Association has helped Amber on her speaking journey Why content isn’t received the same way in all audiences and how important it is to know your audience The difference between organization and productivity How to create a calendar that supports natural energy flows for ultimate productivity The right way to network at networking events to create opportunities (like being a podcast guest) Productivity tips, and why it’s ok to say no   Links: Show notes at https://www.speakingyourbrand.com/43 Amber’s website: http://www.theproductivityspecialist.com Amber’s podcast: Productivity Straight Talk Amber’s Facebook group: https://www.facebook.com/groups/ProductivityStraightTalk/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!

What kind of content should you create when you want to start a movement (or launch a product)? In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails. Marnie’s been frustrated that when she goes to restaurants or out with friends, she’s stuck ordering water or frozen slushy drinks. She wants a beautiful, delicious cocktail, minus the alcohol. We talk about what kinds of videos to create, who to target, and how she can incorporate her story into her content. About My Guest: Marnie Clark is a business owner who has played an integral role for the past 27-years in the multi-million-dollar construction company that she has helped build alongside her husband. Marnie is also the founder of Marnie Rae, a lifestyle brand that spotlights handcrafted, soft cocktails. Nestled near Hood Canal in the beautiful Pacific Northwest, Marnie loves to enjoy the outdoors - hiking, running, paddle-boarding and boating. Traveling and family are high on her list but you can’t leave off the Seahawks or coffee! Being sober has led Marnie to explore a new passion and she is excited to share this with others. Marnie is recognized as a founder of the Dine and Dream Dinner and a past producer of The Inspired You Event. Highlights: How Marnie found her niche and is filling a void for her audience How sharing your story is important because that’s what your audience will relate to How large the market is for handcrafted non-alcoholic beverages The importance of visual imagery when creating our content and user generated content How working with local restaurants and TV channels can help spark a movement Links: Show notes at https://www.speakingyourbrand.com/42 Marnie’s website Connect with Marnie on Instagram @MarnieRaeC My interview on the Food Blogger Pro podcast #106 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/. Sign up for a strategy session at https://www.speakingyourbrand.com/strategy. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!