Speaking Your Brand: Public Speaking Tips and Strategies

In last week’s episode, you learned why having a framework in your business and for your presentations and workshops is incredibly powerful and the many ways you can use it.  In today’s episode, you’ll hear an on-air coaching call where I help my guest find her framework. My guest is Cha’Lea Stafford, who is the founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha’Lea’s been facilitating workshops for her clients using her leadership development approach, but hadn’t yet codified it into a framework. You’ll hear the questions I ask Cha’Lea, that you can ask yourself, to extract the process she uses to get results. We then turn that process into an acronym, so it’s easy for her and her audiences to remember. What do we end up with for the acronym? Listen in to find out.  This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day.    NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.   In this video masterclass, you’ll learn the 3 C’s:  Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.   About My Guest: Cha'Lea Stafford is the host of a leadership podcast called Flipping the Script Leadership Behind the Scenes, a soon to be author and the CEO and founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha'Lea is an ex-corporate executive who has over a decade of leadership experience successfully leading high performing sales teams across the nation. She is no stranger to what it means to lead the complexities of your success through fear, failure, and adversity. By challenging some of the darkest moments of her life, she broke the barriers of adversity, climbed the corporate ladder, and launched into entrepreneurship. Cha'Lea is on a mission to create diverse leadership strategies for ALL.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/146  Connect with Cha’Lea on her website at https://www.goflipthescript.com/. Listen to Cha’Lea’s podcast “Flipping the Script Leadership Behind the Scenes.” Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Connect with me on LinkedIn. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 145: You Need to Create a Framework [Frameworks Series]

When you hear “Maslow’s hierarchy of needs,” does a shape come to mind? How about “sales funnel?” These are both examples of frameworks. Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. Frameworks help us to organize information, visualize a process, and remember it. A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see episode 137), or an alliteration (such as 3 C’s or 3 S’s). In this episode, you’ll learn: What a framework is The multiple benefits of having one How to create yours The many places you can use your framework Lots and lots of examples   This episode is the first in our new series on Frameworks. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day.    NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.   In this video masterclass, you’ll learn the 3 C’s:  Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor   SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/145 Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create both your signature talk and framework. Get all the details at https://www.speakingyourbrand.com/coaching.  Connect with us on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox/  Diane Diaz = https://www.linkedin.com/in/dianediaz/    Subscribe to the podcast on Apple Podcasts and leave a review!   Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz

We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. In this episode, I share key lessons I’ve learned, including around a recent business decision. To me, being a leader means helping others navigate change, to move from initial resistance and discomfort to understanding, acceptance, and enthusiasm to take new action.  As humans, we tend to resist change out of self-protection (fear of the unknown) and desire to keep the status quo (“don’t fix what’s not broken”). At times, this serves us well. However, progress, innovation, and success require change. And it’s leaders like you who make it happen. Listen in for strategies you can use to be a more impactful speaker and leader. This episode is part of our podcast series on Leadership, episodes 141-145.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/144 Connect with us on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox/  Diane Diaz = https://www.linkedin.com/in/dianediaz/  Company page = https://www.linkedin.com/company/speakingyourbrand/  Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 118: Push Past Your Speaking Plateau

We all have blindspots.  As leaders, entrepreneurs, and speakers, we should want to find out what they are and then work to minimize or improve in those areas. How do you know what your blindspots are?  My guest is Rhonda Peterson, who works with business owners and executive teams on leadership and delegation, to help them bridge the gap between the leader they currently are and the leader they want to be.  In this episode, Rhonda and I talk about: Where business owners and leaders should be focusing their time and attention The difference between managing time and managing energy How to uncover your blindspots 2 key questions to ask yourself The benefits of deadlines and constraints for getting things done   This episode is part of our podcast series on Leadership, episodes 141-145. About My Guest: Rhonda Peterson, ACC guides financial services leaders and entrepreneurs to lean into their Return on Energy (ROE) to increase their ROI, both professionally and personally. This opens space for their highest priorities. Rhonda spent her corporate career in Consumer Affairs and Marketing, working for Fortune 500 companies, including Borden Foods, International Paper, and Abbott Labs.  She describes herself as moving from marketing products to marketing people as she transitioned from consumer product brands into coaching leaders on developing their personal brand for marketplace impact through executive coaching. Along with coaching individual clients, Rhonda is an engaging speaker and an accomplished facilitator. Her audiences and clients love her high energy, her sense of humor, and ability to connect to their struggles while helping them grow. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/143 Connect with Rhonda on her website at https://rhondapeterson.com/ and on LinkedIn at https://www.linkedin.com/in/rhondapetersoncoach/. Books mentioned: The E-Myth Revisited Flow The Big Leap Deep Work   Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 111: Make More Time for Speaking and Visibility with Clockwork Principles with Adrienne Dorison Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching]  

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth? When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements. My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition. In this episode, Lisa and I talk about: What it means to have a strong personal brand The difference between marketing and positioning Most people *think* they have a marketing problem, but really they have a positioning problem 3 ways to figure out your positioning The impact of having a signature offering on your business growth About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/142 Connect with Lisa on her website at https://lisaprincic.com/. Listen to Lisa’s podcast “Mastery & Message” (I was on in episode 4). Listen to “Leveraging Your Special Sauce with Carol Cox” on the What Works podcast episode 236 hosted by Tara McMullin. (Tara was on the SYB podcast in episode 122: A Fresh Approach to Social Media Engagement.) Listen to “Scale Your Message with Carol Cox” on the Fierce Feminine Leadership podcast episode 369 hosted by Eleanor Beaton. (Eleanor was on the SYB podcast in episode 128: The 4 Visibility Mindset Shifts You Must Make.) Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 12: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

We’re kicking off a new podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. You’re going to love the stories and strategies that my guest, Nicole Tisdale, shares. Her story of literally running down a Congressman to ask him for a job is incredible - and shows the power of an “elevator pitch” (or, in this case, the Capitol Hill subway pitch). I had to ask Nicole where she got the confidence to go after what she wants - and you’ll hear what she answers. Nicole first contacted me earlier this year after listening to episode 98 with Dr. Nicole Rochester and her work that she’s doing to improve the doctor-patient-caregiver relationship. Nicole said she wanted to shout through the podcast during that episode to tell Dr. Nicole what she could do to get policies enacted, something most of us never think about doing. We also talk about women in politics, how Nicole approaches her speaking engagements, and why she decided to write a book. Nicole has a fascinating and impressive background: she worked on Capitol Hill for 10 years as a high-ranking staffer, with a focus on issues related to national security.  Nicole recently started her own company to help organizations and individuals learn how to advocate for themselves, whether it’s in Congress, your state legislature, or local city council. About My Guest: Nicole Tisdale, principal of Advocacy Blueprints, works with individuals and organizations who are eager to accelerate policy issues, increase advocacy efforts, and create changes in their organizations and communities. Nicole’s passion is making government accessible to all. During her ten-year tenure on the US House Committee on Homeland Security, Nicole developed a strong proficiency in handling congressional investigations of the Executive Branch and the private sector by mastering congressional process and procedure.  Serving as the former Director of Intelligence and Counterterrorism and the Director of Outreach and Coalitions for members and staff, she helped to advance the Committee’s outreach efforts by creating strategic partnerships between the private sector and the Committee in an effort to harness support for legislation and oversight for national security efforts. Her book, “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips,” is already a political reference bestseller and has received numerous excellent reviews, as the first of its kind.  Nicole received both her Juris Doctorate (’09) and Bachelors of Art (’06) from the University of Mississippi.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/141 Connect with Nicole on her websites at https://nicoletisdale.com/ and https://advocacyblueprints.com/.  Nicole’s book “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips.” Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.  Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. [Coaching] Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics

What can we learn from political speeches to apply to our own presentations? Quite a bit! For this episode, we watched speeches given by former First Lady Michelle Obama, Senator and Presidential Candidate Elizabeth Warren, and Congresswoman Alexandria Ocasio-Cortez (known as AOC). I’m joined by one of our speaking coaches Diane Diaz as we talk about the similarities and differences in their speeches, including: Understanding who their real audience is Using certain stories and historical references to relate to their audience The impact of visual imagery when telling a story Repetition of key phrases The change in tone and content between Michelle Obama’s 2008 and 2016 DNC speeches - and why The role authenticity plays Stereotypes that women leaders have to overcome The generational differences we see with Alexandria Ocasio-Cortez’s speaking style   This episode is part of our Storytelling series, episodes 137-140.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Speeches: Michelle Obama's 2008 DNC speech Michelle Obama's 2016 DNC speech Elizabeth Warren's Sept. 2019 campaign speech Alexandria Ocasio-Cortez speeches Greta Thunberg’s speech at the United Nations Climate Summit 2019 Links: Show notes at https://www.speakingyourbrand.com/140 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 33-777. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics Episode 137: The Missing Ingredients in Your Stories [Storytelling Series]

We're continuing our series on storytelling with this on-air coaching call episode about what stories you should select to include in your signature talk, whether it's a business presentation, a conference session, or, in this case, a keynote. My guest is Marie Fiebach, who is a speaker and a regular contributor on her local TV station. Marie is part of our Master Your Speaking online group coaching program and she’s been working on her keynote talk. I invited her to come on the podcast to share with us how she selected the main story that was going to be the thread throughout her talk, as well as some of the other stories that she chose, including ones that showcase her credibility and her experience. This is a fun episode! We cover a lot, from call backs that comedians like Whitney Cummings use, to adding props and funny memes, to incorporating music and songs in your talks.   This episode is part of our Storytelling series, episodes 137-140.   About My Guest: Marie Fiebach has been working with non-profits for more than 20 years. Through her work in strategic planning and fundraising leadership, she has helped many organizations break through the status quo and achieve goals once thought to be impossible. Marie has helped organizations plan and execute fundraisers with revenues in excess of $100,000, developed a food program for at-risk teens, designed and executed a process for recruiting and hiring a new executive director, and so much more. She currently sits on two local non-profit boards and is a weekly guest on KAKE TV's Good Morning Kansas. She lives, works, and volunteers in Wichita, Kansas. When she is not helping others dream bigger you may find her pursuing her passion for helping busy families at FeedYourFamilyTonight.com.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/139 Connect with Marie on her websites: https://mariefiebach.com/ and https://feedyourfamilytonight.com/.  Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement Episode 118: Push Past Your Speaking Plateau Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery Episode 137: The Missing Ingredients in Your Stories [Storytelling Series]  

If you're sharing something personal in a presentation or a talk, you know that you should make it a story and include stories in your presentations in general. What about if you're presenting on topics that are more data-driven or research-based? You should definitely include stories as well. My guest in this episode is Karen Corbin, PhD, RD, who's a scientist herself and has a company with a great name called Geeks That Speak® to inspire and empower scientists to become powerful storytellers. Incorporating storytelling into their presentations is crucial, whether they’re presenting at conferences to peers or to the general public.  Stories can help spark curiosity, give context to facts and data, and make the information being presented more memorable. You don’t have to be a scientist to learn a lot in this episode. What Karen and I talk about applies to any topic. This episode is part of our Storytelling series, episodes 137-140.   About My Guest: Karen D. Corbin, PhD, RD is the Owner and Chief Geek of Geeks That Speak® and an Investigator at the AdventHealth Orlando Translational Research Institute for Metabolism and Diabetes. She is an expert in human nutrition and metabolism. Her scientific career is devoted to finding new approaches to prevent and treat diseases like diabetes and fatty liver disease. She is also an expert is scientific storytelling. After spending years traversing the worlds of healthcare and science, she realized that a fundamental gap exists for translating ideas into solutions: the common inability of scientists and other “geeks” to deliver information in a way that is impactful, relevant and inspires action. This led Dr. Corbin to an important conviction: by helping scientists translate complex scientific information in a way that is accessible to a broad range of audiences, she could help advance the innovation that will solve many of society’s most pressing problems So, she created the movement “Geeks That Speak®” to inspire and empower scientists to become powerful storytellers.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.    Links: Show notes at https://www.speakingyourbrand.com/138 Connect with Karen on her website at https://www.geeksthatspeak.com/.  New York Times article: “N.I.H. Head Calls for End to All-Male Panels of Scientists.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review!   Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C.

We’ve all heard to use stories in our presentations. Stories make our content more interesting and memorable for the audience and can aid in learning. What I’ve seen is that we’re good at providing a *summary* of the story. But, what we’re not doing is *telling* a story. What’s the difference? 5 key ingredients that will spice up your stories. How do you go about telling a good story? Make it an I.D.E.A.L. story. You know I love acronyms and alliterations, so I came up with the acronym I.D.E.A.L. In this episode, we go through each letter - each ingredient - for a great story.   → Download the free PDF with the I.D.E.A.L. story ingredients at https://www.speakingyourbrand.com/137.     This episode is the first of our new series on Storytelling, episodes 137-140.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes and free PDF at https://www.speakingyourbrand.com/137   Book “Storycraft: The Complete Guide to Writing Narrative Nonfiction” by Jack Hart.   Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.   Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group.    Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.   Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.    Say hi to me on Instagram and Twitter: @CarolMorganCox.   Subscribe to the podcast on Apple Podcasts and leave a review!   Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C. Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery