Speaking Your Brand: Public Speaking Tips and Strategies

This is a secret bonus episode - my podcast editor doesn’t know about it, neither does my assistant (shhh!). I had originally planned to do a “year in review” episode, but as early December became mid-December and the holidays were upon us, I got busy and decided to skip it. But, I’ve found myself enjoying listening to other podcasters talk about their year and what worked for them.  So, here’s my review of what worked this past year, what didn’t, and what’s coming in 2020. I cover the business, the podcast, visibility, social media, sales approaches, and personal experiences. At the end, I sum everything up into 3 big lessons, including my biggest lesson, which was a surprise for me. Wishing you a happy, healthy, and prosperous 2020!   Our next Master Your Speaking program starts in mid-January and enrollment is open right now. You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one. To learn more about the program and enroll, go to https://www.speakingyourbrand.com/mastery.  If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery.  Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin/in/dianediaz  Reena Philpot (client - sales professional) = https://www.linkedin.com/in/reena-philpot/   Want to improve your podcast or need an editor? I highly recommend our editor, Tim Wohlberg. Check him out at https://podcastperformancecoach.com/.    Related Podcast Episodes: Episode 116: 16 Ways You Can Use Your Signature Talk Episode 149: A Different Way of Setting and Achieving Your Speaking Goals JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Remember the VH1 series from the late 1990s called “Where are they now?”  The show would look back at artists, bands, and actors (mostly from the 1980s) and see what happened to them. It was captivating television because we’re curious to see what happens to people, especially famous people, after they’ve had their big success. My guests today, Teresa McCloy and Anne Torrez, aren’t 80s pop stars and they're not famous (yet!), but they have been on this podcast previously in on-air coaching calls. Both Teresa and Anne also recently graduated from our Master Your Speaking online coaching program. I figured it would be a great opportunity to catch up with them to see what they’ve been doing since we last heard from them and what goals they have for the new year. Do you have doing more speaking - and making revenue from it - as one of your goals for 2020? Our next Master Your Speaking program starts in mid-January and enrollment is open right now. You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one. To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery.  If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com.    About My Guests:  Teresa McCloy is the creator of the REALIFE ProcessTM, a Certified Leadership & Business Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Teresa partners with her clients as a coach, consultant, and professional speaker to FORGET being productive and do what truly matters. Teresa is the host of the podcast “The Enneagram in your REALIFE.” Anne Torrez was hooked for the long haul after completing her first triathlon as a way to improve her health. Today, Anne coaches runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne speaks to groups about how to make changes, both in ourselves and in the culture of sport, in order to impact future of women in the world.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/152 Connect with Teresa: https://teresamccloy.com/. Listen to Teresa’s podcast “The Enneagram in your REALIFE.” Connect with Anne: http://triityourway.com/ and http://annetorrez.com/. ENROLLMENT IS OPEN! Join our Master Your Speaking online coaching program at https://www.speakingyourbrand.com/mastery.    Related Podcast Episodes: Episode 80: Connecting Your Why with What Makes Your Approach Unique with Anne Torrez [Coaching] Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching] JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What stage do you dream to be standing on, looking out at the audience, sharing your message? What kind of speaker do you want to be? This month on the podcast, we’re talking about goals and planning, so I thought it would be fun to bring on some women entrepreneurs and have them share with us what their big speaking dreams are. Hopefully, they will inspire you as much as they’ve inspired me. Appearing in order in this episode: Angela Hosking is the owner and CEO of Her One Tribe and author of the book “Woman on Top: Lead Like a Lady Boss.” Brenda Reiss is a Forgiveness Coach and CEO of Brenda Reiss Coaching.  Tanea Smith is an Inspirational Speaker & Transition Expert for women who are transitioning from welfare to work. She’s also the founder of She’s Got Papers, a witty & empowering stationery collection. Amanda J. Hill is the founder of MaesAwyr, LLC, which provides communities, aviation businesses, and consultants with airport and airspace planning, program management, and funding expertise. Isabel Varela is an eco-friendly fashion designer, environmental activist and sustainability advocate. Tori Boats is a business strategy and peak performance expert who helps high-achieving leaders to become visionary business leaders while experiencing more joy, ease, and freedom. All of these women have worked with us here at Speaking Your Brand and five out of the six just graduated from our online coaching program. Our next Master Your Speaking program starts in mid-January and enrollment is open right now. You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one. To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery.  If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/151 ENROLLMENT IS OPEN! Join our Master Your Speaking online coaching program at https://www.speakingyourbrand.com/mastery.  Related Podcast Episodes: Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 149: A Different Way of Setting and Achieving Your Speaking Goal [Goals & Planning Series] JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Do you have being a guest on podcasts as one of your goals for 2020? It’s a fantastic way to reach new audiences, build relationships with podcast hosts, and hone your message. But, there’s definitely a *right* way and a *wrong* way to pitch podcast hosts. As a podcaster, I get email pitches every day. And I delete 99% of them. The few I’ve kept have been from my guest on this episode, Angie Trueblood. Why are her pitches so effective? That’s what we talk about, along with how to be a great guest. You’ll learn: The benefits of being a guest on podcasts How to find relevant shows How to be a great guest Strategies for lead generation when you’re a guest Do’s and Don'ts of pitching - this also applies to pitching for speaking engagements Tips for your first time being a guest This episode is part of our series on Goals & Planning. ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program that begins in mid-January: https://www.speakingyourbrand.com/mastery/. You get the best of one-on-one work with us on your signature talk (Virtual VIP Day) + a 3-month online group coaching program so you learn how to position, market, and promote yourself as a paid speaker. About My Guest: As a podcast visibility expert who fiercely believes in the power of women stepping more fully into their gifts, Angie Trueblood knows that the only 'perfect pitch' is the one that leads with value and focuses on building a genuine connection. Whether she is teaching entrepreneurs how to pitch themselves or working behind the scenes to secure opportunities for others, Angie leverages her super-connector powers to grow businesses and build long-lasting relationships. Angie is the host of the Go Pitch Yourself podcast.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/150 Connect with Angie on her website at https://www.angietrueblood.com/. Listen to Angie’s podcast “Go Pitch Yourself”: https://www.angietrueblood.com/podcast/. Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery.    Related Podcast Episodes: Episode 149: A Different Way of Setting and Achieving Your Speaking Goal [Goals & Planning Series] JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Before you ask yourself *what* goals you want to achieve as a speaker, ask yourself *who* do you want to *be* as a speaker and then what do you need to do to become that? Taking on that identity is what will make the goals real to you. This has been so helpful to me because traditional goal setting has never worked that well. I’d make a goal, like guesting on 2 podcasts a month or doing 1 speaking engagement a month. But, I never felt truly motivated to keep pursuing them. I’d give a bit of an effort and then it would fizzle out. Until I read a book earlier this year about a different way of setting and achieving goals: WHO you want to be comes first. Then, the goals and habits follow. In this episode, you’ll learn a different way of setting goals: First, we go through specific questions to reflect on the speaking and visibility you did this year (Diane shares hers) Visualizing the big picture of what you want with a journaling exercise Stepping back and thinking about WHO you want to become as a speaker Identifying what you’ll need to do to make that happen, using a handy acronym S.E.A.M. we came up with   → Download the prompts we go through and the S.E.A.M. acronym in the free PDF guide at https://www.speakingyourbrand.com/149 This episode is the first in our new series on Goals & Planning.   ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program that begins in mid-January: https://www.speakingyourbrand.com/mastery/. You get the best of one-on-one work with us on your signature talk (Virtual VIP Day) + a 3-month online group coaching program so you learn how to position, market, and promote yourself as a paid speaker. Spots are limited to 10-12 women, so secure your spot today at https://www.speakingyourbrand.com/mastery/.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our top speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.    Links: Download the FREE PDF guide for this episode at https://www.speakingyourbrand.com/149 Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery.  Get instant access to our LinkedIn for Speakers online masterclass = https://www.speakingyourbrand.com/linkedin  Brainy Business podcast episode 70 on goals = https://thebrainybusiness.com/podcast/70-how-to-set-achieve-exceed-brainy-goals/ Book: “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear   Related Podcast Episodes: Episode 72: How to Speak Strategically for Better Business Results Episode 118: Push Past Your Speaking Plateau JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Ideas that come from innovation and creativity seem like they come out of nowhere, a flash of inspiration that hits you all of a sudden. This can certainly happen, but in a business, innovation and creativity can - and should - be harnessed regularly to understand your customers, create new products, and find new market opportunities. My guest is Sura Al-Naimi, who is a former Disney Global Innovation Officer at their internal think tank and now has her own company that helps startups and Fortune 100 organizations, including Hyperloop, Facebook, and Kaiser Permanente. In her workshops and consulting, Sura helps teams get out of silos and risk-averse behavior to find a common language, toolkit, and mindset to unlock their creativity to solve problems. And she does so using a framework. Sura and I talk about: Why we (individually and in teams) get stuck creatively The innovation framework Sura uses with her clients How having this framework helps get buy-in from various stakeholders in the sales process Key mindsets that help in creative sessions How to set up a creative session   This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day.    NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s:  Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor   SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.   About My Guest: Since 2001, Sura Al-Naimi has been in the world of innovation and creativity. She is a former Disney Global Innovation Officer at their internal think tank, B2B tech and luxury jewelry entrepreneur, and challenger strategist at the What If Innovation Group, Synectics and EatBigFish. Sura has bridged the worlds of startups and Fortune 100 organizations. Disney, Hyperloop, Facebook, Chick-Fil-A, Levis, Kaiser Permanente, Barilla to name a few. She is the co-founder and Chief Co-Creation Officer of WeOverMe, an innovation network, founder of HiHelloSura, and an adjunct at Ray Kurzweil and Peter Diamandis Singularity University.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.    Links: Show notes at https://www.speakingyourbrand.com/148 Connect with Sura on her website at https://www.hihellosura.com/. Book recommendation “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker. Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session to create your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 145: You Need to Create a Framework [Frameworks Series] JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book. My guest is Danya Shea, who is the co-founder of FervorWorks, a think tank that helps companies achieve exponential growth and scalability. How do they help companies do this? With what they call Radical Customer Empathy. What is Radical Customer Empathy? You’ll learn about it in this episode, as well as how Shea has successfully used their framework to attract different types of clients, from software start-ups to mid-tier consumer goods companies.  Shea and I talk about: What Radical Customer Empathy is (you can use this in your business too) Examples of 3 different stages of companies with which Shea has used her framework How having a replicable, scalable, and predictable framework has been beneficial to the growth of her company, including in the sales process and for attracting speaking opportunities How she came up with and tested the framework, including their Ideal Customer Journey   This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day.  NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s:  Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor   SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.   About My Guest: Danya Shea is co-founder of FervorWorks and is your on-call market-acquisition strategist and technologist. As an advocate and activist, she stays on top of rapidly changing trends in consumer behavior and expectations. Keeping objectives in full-view, she insists data be meaningful and clear to support rapid decision-making. Shea’s leadership and teaching on empathy in business and modern business design has earned her recognition by the Orlando Business Journal as one of twelve 2016 Economic Game Changers, Women Who Means Business and a 2015 Top 40 Under 40.  About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/147 Connect with Shea on her website at https://www.fervorworks.com/. Get Shea’s book “Radical Customer Empathy” at https://www.fervorworks.com/book. Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Connect with me on LinkedIn. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 16: Connecting through Empathy and Storytelling with Karen Millsap Episode 28: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute Episode 145: You Need to Create a Framework [Frameworks Series] JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

In last week’s episode, you learned why having a framework in your business and for your presentations and workshops is incredibly powerful and the many ways you can use it.  In today’s episode, you’ll hear an on-air coaching call where I help my guest find her framework. My guest is Cha’Lea Stafford, who is the founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha’Lea’s been facilitating workshops for her clients using her leadership development approach, but hadn’t yet codified it into a framework. You’ll hear the questions I ask Cha’Lea, that you can ask yourself, to extract the process she uses to get results. We then turn that process into an acronym, so it’s easy for her and her audiences to remember. What do we end up with for the acronym? Listen in to find out.  This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day.    NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.   In this video masterclass, you’ll learn the 3 C’s:  Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.   About My Guest: Cha'Lea Stafford is the host of a leadership podcast called Flipping the Script Leadership Behind the Scenes, a soon to be author and the CEO and founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha'Lea is an ex-corporate executive who has over a decade of leadership experience successfully leading high performing sales teams across the nation. She is no stranger to what it means to lead the complexities of your success through fear, failure, and adversity. By challenging some of the darkest moments of her life, she broke the barriers of adversity, climbed the corporate ladder, and launched into entrepreneurship. Cha'Lea is on a mission to create diverse leadership strategies for ALL.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/146  Connect with Cha’Lea on her website at https://www.goflipthescript.com/. Listen to Cha’Lea’s podcast “Flipping the Script Leadership Behind the Scenes.” Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Connect with me on LinkedIn. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 145: You Need to Create a Framework [Frameworks Series] JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

When you hear “Maslow’s hierarchy of needs,” does a shape come to mind? How about “sales funnel?” These are both examples of frameworks. Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. Frameworks help us to organize information, visualize a process, and remember it. A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see episode 137), or an alliteration (such as 3 C’s or 3 S’s). In this episode, you’ll learn: What a framework is The multiple benefits of having one How to create yours The many places you can use your framework Lots and lots of examples   This episode is the first in our new series on Frameworks. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day.    NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.   In this video masterclass, you’ll learn the 3 C’s:  Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor   SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/145 Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create both your signature talk and framework. Get all the details at https://www.speakingyourbrand.com/coaching.  Connect with us on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox/  Diane Diaz = https://www.linkedin.com/in/dianediaz/    Subscribe to the podcast on Apple Podcasts and leave a review!   Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. In this episode, I share key lessons I’ve learned, including around a recent business decision. To me, being a leader means helping others navigate change, to move from initial resistance and discomfort to understanding, acceptance, and enthusiasm to take new action.  As humans, we tend to resist change out of self-protection (fear of the unknown) and desire to keep the status quo (“don’t fix what’s not broken”). At times, this serves us well. However, progress, innovation, and success require change. And it’s leaders like you who make it happen. Listen in for strategies you can use to be a more impactful speaker and leader. This episode is part of our podcast series on Leadership, episodes 141-145.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/144 Connect with us on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox/  Diane Diaz = https://www.linkedin.com/in/dianediaz/  Company page = https://www.linkedin.com/company/speakingyourbrand/  Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.  Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.  Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 118: Push Past Your Speaking Plateau JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.