Speaking Your Brand: Public Speaking Tips and Strategies

If you’re a speaker who has in-person events coming up OR if you’re planning an in-person event, you won’t want to miss this conversation. We held our first in-person client retreat speaking intensive in Orlando, Florida, in April 2022 and it was incredible! We brought 12 women together to practice their speaking delivery skills (on a real stage!) and get professional videography they can use in their speaking reels. I asked two of the women who attended, Betsy Jordyn and Joy Spencer, to join me and Diane Diaz to talk about the experience. We talk about: Top takeaways from the the instruction and practice on delivering keynote speeches Favorite parts of the retreat How the retreat made them feel as speakers and thought leaders Our lessons as the hosts / planners of the retreat   We are hosting another retreat! Join us in Orlando on February 27, February 28, and March 1st, 2023, for 3 full days of coaching, training, practice, and filming. Get all the details and apply at https://www.speakingyourbrand.com/retreat/.   [This episode originally aired in April 2022, which was the audio from a LinkedIn Live. You can watch the video at https://www.linkedin.com/video/event/urn:li:ugcPost:6919241904681283584/.] About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/311/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our in-person Client Retreat Speaking Intensive: https://www.speakingyourbrand.com/retreat/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz  Joy Spencer = https://www.linkedin.com/in/joy-spencer/  Betsy Jordyn = https://www.linkedin.com/in/betsy-jordyn/  Related Podcast Episodes: Episode 249: The Relationship Between Speaking and Performance with Carol Cox Episode 238: What’s IN Your Way IS Your Way to Your Thought Leadership with Betsy Jordyn Episode 194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer

Happy New Year! This is the 5th year in a row I’ve done a trends episode for the start of the year. This may be the most important podcast episode I’ve done to date, as the trends I’m talking about will impact every business and every industry in profound ways, including the rise of A.I. tools; the shift from mass audiences and the attention economy to trust-based audiences and the imagination economy; and a renewed focus on local, in-person activities and business. What I mean by trends are not fads or cliches or gimmicks.  Trends are like currents or waves of energy that move through our society and affect everything from business and politics and the economy to popular culture and media. How do these trends impact our public speaking and thought leadership?  As speakers and leaders, our talks and messages have more of an impact if our audiences can see the bigger picture of what’s affecting them and the world around them. In this episode, you’ll learn 3 trends (and action steps for each) related to format, audience, and content that you can apply to your speaking and thought leadership, as well as to your visibility and marketing strategy in general.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/310/  Try ChatGPT: https://chat.openai.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our in-person Client Retreat Speaking Intensive: https://www.speakingyourbrand.com/retreat/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox   Related Podcast Episodes: Episode 309: Year in Review: What Worked, What Didn’t, What’s Next with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox

I’m taking you behind the scenes to share what worked, what didn’t, and what’s next for us in the areas of speaking, visibility, this podcast, and the business in general. 🎉  What we’re celebrating that went well this year ❌  Things we tried that did not go as well as we had wanted 💡  Larger lessons we’re taking from what worked and what didn’t 🎯  What we’re planning for 2023 I encourage you to use this template to reflect on and write down your own wins, experiments, lessons, and priorities. Enrollment is open for our next Thought Leader Academy group that starts in January. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/309/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our in-person Client Retreat Speaking Intensive: https://www.speakingyourbrand.com/retreat/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox   Related Podcast Episodes: Episode 275: Public Speaking Has Changed: The 3 Skills You Need Now to Get Selected, Stand Out, and Make Money as a Speaker Episode 273: How to 10x Your Speaking Skills  

This is a tour de force conversation about being a woman business owner and how to navigate changes in the economy that we’re all seeing and experiencing right now. My guest is Angela Guice, the founder of an Emmy-award-winning Los Angeles-based production company that has worked with clients like The Walt Disney Company, Netflix, Hulu, BET, Warner Media, NBCUniversal and DreamWorks. Angela and I worked together on creating her new keynote around the importance of personal branding and how your uniqueness, even what you may perceive as a weakness, is actually your strength. In this episode, Angela and I talk about: Her roots and why she wanted to work in Hollywood The weaknesses she perceived she had and how they turned out to be what set her apart The framework we created for her keynote How she’s navigated changes in the economy, from the impact of COVID on the filming business in 2020 to what she’s seeing now Specific things you can do now to thrive in your business About My Guest: Emmy-award-winning Angela Guice is Executive Producer and Founder of Los Angeles based production company, NUCONTEXT. Founded in 2006, Angela has built NUCONTEXT into one of the most sought-after production agencies in the entertainment marketing business, working with clients such as The Walt Disney Company, Netflix, Hulu, BET, Warner Media, NBCUniversal and DreamWorks. Over her 23 years in the business, Angela has collaborated with a veritable “who’s who” of Hollywood heavyweights such as Steven Spielberg, Robert Redford, Tyler Perry, Quentin Tarantino, Jennifer Aniston, Steve Martin, Amy Schumer,  Kevin Hart, Will Ferrell, Lizzo, Taylor Swift, and The Kardashians, to name a few.     About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/308  Angela’s website: http://www.nucontext.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on social: Carol Cox = https://www.linkedin.com/in/carolcox Angela Guice (guest) = https://www.instagram.com/angguice/ & https://www.instagram.com/nucontext  Related Podcast Episodes: Episode 292: Your Net Worth is in Your Net Work with Colleen O’Mara and Jessie Nagel

I’m joined in this episode by one of our Thought Leader Academy grads, Heather Hausenblas, PhD. Heather has an impressive background as a health psychology expert, an international award-winning scientist, and a professor of health sciences. We met at an event I spoke at earlier this year and it was perfect timing because Heather had been wanting to make the shift from expert to thought leader. Heather and I talk about: Heather’s message around the importance of social health and social connections How she has made the shift into thought leadership with her presentation content The results she’s seen so far from the presentations she’s been giving Elements of her signature talk that we worked on together And more! About My Guest: Heather Hausenblas, PhD, is a health psychology expert, international award-winning scientist, public speaker, and best-selling author. Her research focuses on how our health habits affect our well-being. She is ranked in the top 1% of the most influential scientists in the world. Heather has published 7 books and over 110 peer-reviewed scientific articles. She frequently appears on podcasts and her work has been featured in magazines such as SELF, Real Simple, Women’s World, O The Oprah Magazine, and dozens more as well as in news publications such as The Times London and The Chicago Tribune. Heather is the CEO and Founder of Wellness Discovery Labs, a health behavior research company. Heather obtained her PhD from Western University in Canada. She was a faculty member and the Director of the Exercise Psychology Lab at the University of Florida, and she has served as a Scientific Advisor for nutrition, supplement, and health companies. She is currently a Professor of Health Sciences at Jacksonville University.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/307  Heather’s website: www.wellnessdiscoverylabs.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Heather Hausenblas (guest) = https://www.linkedin.com/in/heather-hausenblas/ Related Podcast Episodes: Episode 302: Stellar Scholar Speaker Archetype with Kristen Albert, Ed.D. Episode 211: Turning an Academic Topic into a Powerful TEDx Talk with Tanya Golash-Boza

This is a fun and lively conversation about all things speaking, from what to charge to what makes a great TEDx talk to setting long-term goals. My guest is Dorie Clark, who is a keynote speaker, a top business thinker, and a bestselling author.  Dorie has given 4 TEDx talks since 2015. Her most recent one this year currently has over 1.8 million views (!). I’ve been a fan of Dorie’s since reading her books, including The Long Game, Entrepreneurial You, Reinventing You, and Stand Out.   Dorie and I talk about: Her goal of writing a musical that appears on Broadway (with my love of Hamilton, I had to start there) What it means to think and set long-term goals in a short-term world What makes a great TEDx talk (hint: it’s the opposite of what we do in our businesses) What to charge for speaking engagements And much more About My Guest: Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/306 Dorie’s website: https://www.dorieclark.com/ Dorie’s self-assessment tool = https://dorieclark.com/entrepreneur  Dorie’s article “I’m an introvert and I’ve built a career around public speaking” Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/. Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dorie Clark (guest) = https://www.linkedin.com/in/doriec

This is the fourth and final episode in our series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.)   Knowing your archetype will help you to: Create more impactful and memorable presentations Market yourself as a speaker using your strengths Try our recommendations to take your talks to the next level In this episode, we’re talking about the Spellbinding Storyteller speaker archetype with my guest and Thought Leader Academy client Shannon Bumgarner.   As a Spellbinding Storyteller: Your audience is captivated by your stories and they feel a real connection to you. You understand the power of sharing personal stories and being vulnerable - it's how you've learned to better understand yourself. You see what's happened to you as a way to share life lessons and help your audience realize they're not alone. Your big challenge? You love sharing stories so much that you may miss out on the opportunity to provide your audience with your overall thought leadership message and a strong call to action. Shannon and I talk about how she’s leveraged her strengths as a Spellbinding Storyteller plus what she’s learned about the power of using her voice and thought leadership. Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz.   About My Guest: Shannon Bumgarner is a bold manufacturing professional and degreed engineer who challenges women in STEM and technical careers to transform themselves, industries, and communities. She’s the host of the Empowering Women in Industry podcast.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/305  Shannon’s podcast Empowering Women in Industry: https://www.empoweringwomeninindustry.com/podcast  Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/. Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Shannon Bumgarner (guest) = https://www.linkedin.com/in/shannonbumgarner/  Related Podcast Episodes: Episode 298: Women in STEM Panel: Ways to Use Your Voice and Build Thought Leadership Episode 297: Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox  

This is the third episode in our series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.)   Knowing your archetype will help you to: Create more impactful and memorable presentations Market yourself as a speaker using your strengths Try our recommendations to take your talks to the next level In this episode, we’re talking about the Provocative Performer speaker archetype with my guest and Thought Leader Academy client Cara Houser.   As a Provocative Performer: You’re outgoing, charismatic, and love to put on a show. The bigger the stage, the better. You're an entertainer at heart and love to incorporate acting, comedy, dancing, singing, props, and multimedia into your speeches and presentations. Your natural performance abilities and comfort on the stage make you a captivating speaker. You enjoy thinking of new, creative ways you can wow your audience. Your big challenge? You love performing so much that you may miss out on the opportunity to provide your audience with your overall thought leadership message and a strong call to action.   Cara and I talk about how she’s leveraged her strengths as a Provocative Performer plus what she’s learned about the power of audience engagement and thought leadership. Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz.   About My Guest: Cara Houser has spent 20 years learning how to survive and ultimately thrive in the ultra male real estate development business. By shifting her perspective, strategy, and approach, she rebuilt my career with far more autonomy and purpose. Learning that she had the power to set her own rules of engagement with the world was a watershed moment. She just had to learn how to use it. Now Cara designs and leads programs to help high impact women see their value, use their power, and get what they want in work and life.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/304  Cara’s website: https://www.carahouser.com/ Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/. Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol = https://www.linkedin.com/in/carolcox Cara (guest) =  https://www.linkedin.com/in/caraehouser/ Related Podcast Episodes: Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox Episode 249: The Relationship Between Speaking and Performance with Carol Cox    

This is the second episode in our series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.)   Knowing your archetype will help you to: Create more impactful and memorable presentations Market yourself as a speaker using your strengths Try our recommendations to take your talks to the next level In this episode, we’re talking about the Fabulous Facilitator speaker archetype with my guest and Thought Leader Academy grad Susan Moe. As a Fabulous Facilitator: You’re a great teacher and listener and really good at helping people understand concepts and learn from each other. You enjoy speaking to smaller groups in a workshop setting where you can encourage participation and dialogue. Your empathetic nature allows you to identify connections among people. Rather than you being the provider of the solutions, you like to help people find the solutions together. Your big challenge? You're so inclined to give the floor to others that your audience misses out on the opportunity to learn more about you. Susan and I talk about how she’s leveraged her strengths as a Fabulous Facilitator plus what she’s learned about the power of incorporating personal stories into her talks and the results so far. Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz.   About My Guest: Susan Moe is the founder of Ascended Presence, a coaching and training company that helps people live richer, more meaningful, and happier lives. Susan is an international clairvoyant reader, life coach, spiritual mentor, public speaker, and workshop facilitator. Through her readings and trainings, she empowers people to take ownership over their emotional well-being regardless of their external circumstances. Susan holds a Master’s degree in business from UC Irvine’s Paul Merage School of Business. She graduated Summa Cum Laude from California State University, Sacramento while having studied in Sweden her junior year at Uppsala University. She also graduated from CDM Spiritual Center’s advanced seminary program. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/303 Susan’s website: http://www.ascendedpresence.com/ Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/. Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on social: Carol on LinkedIn = https://www.linkedin.com/in/carolcox Susan (guest) on LinkedIn = https://www.linkedin.com/in/susan-moe-580a1b2/ Susan (guest) on Instagram =  https://www.instagram.com/ascendedpresence/ Related Podcast Episodes: Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox Episode 264: The Role of Symbols and Metaphors in Our Stories with Susan Moe  

This is the first episode in our new series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.) Knowing your archetype will help you to: Create more impactful and memorable presentations Market yourself as a speaker using your strengths Try our recommendations to take your talks to the next level In this episode, we’re talking about the Stellar Scholar speaker archetype with my guest and Thought Leader Academy grad Kristen Albert, Ed.D. As a Stellar Scholar: Your presentations are value-packed with insights and expertise. You enjoy digging into the details. You have drive and ambition and you're always looking to improve and master something new. Your powerfully logical mind helps you identify connections and find solutions to even the most difficult of problems and you make things happen. Your big challenge? Sometimes you might be a bit too technical and tactical in your presentations by sticking only to the facts. Kristen and I talk about how she’s leveraged her strengths as a Stellar Scholar plus what she’s learned about the power of incorporating personal stories into her talks and the results so far. Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz.   About My Guest: Kristen (Kris) Albert, Ed.D. is the President and Lead coach of Turning Points LLC, the host of the online Turning Points Leadership Community, and the Turning Points in Leadership podcast. Kris holds a doctorate in leadership from the University of Delaware, a certificate in Ontological Coaching from the Newfield Network, and is a Certified Leadership Circle Profile practitioner. She is also a graduate of the Speaking Your Brand Thought Leader Academy. Kris believes that every one of us is not only capable of leading, but also responsible for leading positively within our spheres of influence. Throughout her entire career Kris has been dedicated to growing exceptional leaders – from the classroom to the board room, and everywhere in between. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/302 Kris’s website: https://www.liveworksatisfied.com/ Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz. Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on social: Carol on LinkedIn = https://www.linkedin.com/in/carolcox Kristen (guest) on LinkedIn = https://www.linkedin.com/in/drkristenalbert/ Kristen (guest) on Instagram = https://www.instagram.com/drkalbert/ Related Podcast Episodes: Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox