Speaking Your Brand: Public Speaking Tips and Strategies

Join us for a powerful conversation with Karen Williams, also known as the Black Visual Queen. Karen, a skilled photo director, sat down with our lead speaking coach, Diane Diaz, to talk about her journey from corporate life to entrepreneurship, her advocacy for more diversity in the photography industry, and her experience in crafting her impactful keynote talk during a one-on-one VIP Day. Spoiler alert, her talk went great!  In this episode, Karen and Diane talk about:  Why and how Karen made the shift from corporate professional to entrepreneur The events that shaped Karen’s perspectives on her work and herself and the actions she took as a result The challenges she faced as a black woman in the photo industry and her path to empowering herself and others Making the decision to use her voice to champion her own work and bring more diversity to her industry Why she decided to work with Diane on her keynote talk and the outcome of her speaking engagement About Our Guest: Karen Williams is a dedicated mentor to aspiring photographers, advocating for equitable access to information within the industry. With more than 10 years of experience in photography, Karen is a visual creative director, keynote speaker, and founder of Black Visual Queen, a photography consulting firm. An industry insider, she’s had a hand in visual stories for iconic brands like Netflix, Masterclass, Square, Wired, AARP, and San Francisco. In her free time, she loves marathon training and all things pop culture. Karen lives in Los Angeles, California. Links: Show notes at https://www.speakingyourbrand.com/374/ Karen’s website: https://www.blackvisualqueen.com/ Register for our Business of Speaking workshop live on Zoom on February 22: https://www.speakingyourbrand.com/business-of-speaking-workshop/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Get your own VIP Day to create your signature talk by enrolling in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Karen Williams (guest) = https://www.linkedin.com/in/karenannwilliams/

You love speaking, so you’re happy to say “yes!” when someone invites you to speak. It feels great connecting with the audience and hearing how much they enjoyed your presentation. Yet, are you getting an ROI from it? Are you generating leads and/or getting paid directly to speak? I’ve been speaking throughout my career, in various industries, from small workshops to big stages. Early on, I didn’t even think about getting paid, so I never asked. I also wasn’t that good at getting leads and clients from the speaking engagements I was doing. Then, I realized what I was missing and techniques I could use. In this episode, I share with you: 3 ways to increase leads from your presentations What to do even when conferences say “no selling from the stage” The one thing to do that is GOLD 3 things to do to get paid to speak Why many speakers don’t charge or don’t charge enough Examples to inspire you Download example feedback form (no opt-in needed): https://www.dropbox.com/scl/fi/7scnmn11eqpfeh863i878/Speaking-Your-Brand-Example-Worksheet-FeedbackForm.pdf?rlkey=bmqkj2pzyjewmrg8r0smml2vu&dl=0 Register for our Business of Speaking workshop live on Zoom on February 22: https://www.speakingyourbrand.com/business-of-speaking-workshop/  Show notes at https://www.speakingyourbrand.com/373/ This episode is the last of our podcast series called “Level Up Your Speaking.”  

Today we’re talking about how to handle when things go wrong or unexpected or when you can’t plan every last thing. The more you speak, something will go wrong or something will happen that you didn’t plan for. The A/V doesn’t work, so you have no slides to show. You get asked a question by an audience member during Q&A that stumps you. You’re on a panel and you feel like your responses just aren’t that great. We want to help you to not panic, not overthink, and to enjoy your speaking engagement no matter what happens that you may not have planned for. In this episode, you’ll hear: Our stories of when things went wrong Tips for making sure your slides and A/V work What to respond if someone asks you a question you don’t know the answer to What to do when someone hijacks the conversation with their “question” Your role as the leader in the room How to be a great panelist and a great panel moderator Why you should say ‘yes’ to being on a panel This episode is part of our podcast series called “Level Up Your Speaking.” Show notes at https://www.speakingyourbrand.com/372/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Attend our in-person Client Retreat Speaking Intensive in February in Orlando: https://www.speakingyourbrand.com/retreat/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

We’re continuing our podcast series to help you Level Up Your Speaking in 2024. As you work to build your speaker brand and begin applying and pitching to speak at more events and conferences, there are two things that will be helpful for you to have - one is a speaker video reel and the other is a speaker page on your website. You want to make sure your speaker reel and your speaker page showcase you in the best light and attract event organizers to book you (and pay you!). In this episode, you’ll learn:  Why you need a speaker video reel and how you can use it Tips for creating an effective speaker reel that helps you reach your speaking goals Specific things to include in your speaker reel so that it showcases you in the best possible light Why you need a speaking page on your website The key ingredients you should include on your speaker page One thing in particular to include on your speaker page that’s a bit controversial See examples of speaker reels and speaker pages on the show notes at https://www.speakingyourbrand.com/371/ If you want to get video of you speaking that you can use for your speaker reel and on your speaker page, then come to our 3-day in-person client retreat in February in Orlando. You’ll go through exercises and trainings to help you be a stronger and more impactful speaker and you’ll get hands on feedback on your delivery, storytelling, stage presence, and more. On Day 3, you get professional filming of the speaking segments you’ve been practicing on our stage and you get an edited video for your speaker reel. Get all the details and apply today at https://www.speakingyourbrand.com/retreat/.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

I’ve been there: Standing in front of an audience or being on live TV with my heart pounding, butterflies in my stomach, and my body a bundle of nerves. I’ve also had speaking engagements and TV appearances where I’ve felt in the flow and completely comfortable and confident. What made the difference? That’s what I’m going to share with you in this episode. It’s normal to feel nervous before you speak. What you want to do is learn how to channel those nerves and reduce outsized anxiety. In this episode, you’ll learn: 3 reasons you get nervous before a speaking engagement Why your body reacts the way it does A story of my worst speaking experience ever and what I learned from it What do in advance of your speaking engagement to lessen anxiety What to do right before you go on stage to channel your normal nerves This episode is part of our new podcast series called “Level Up Your Speaking.”   Want to develop your speaking skills, thought leadership, and signature talk? Check out our online coaching program the Thought Leader Academy and our upcoming 3day in-person speaking intensive.     Show notes at https://www.speakingyourbrand.com/370/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our in-person Client Retreat Speaking Intensive in February in Orlando: https://www.speakingyourbrand.com/retreat/  Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 347: The Power of REAL Practice to Transform Yourself as a Speaker Episode 348: Confidence Unleashed: Owning the Stage with Authentic Presence Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power

Do you sometimes wonder if your presentations are boring? Perhaps you have dense material you need to get through (hello, academics and scientists!). Or perhaps you’re afraid everything’s already been said on your topic, so you don’t have anything new or interesting for your audience. I promise that you can make *any* topic interesting to your audience. In this episode, I share 3 things you can do at the foundational level to make your speaking engagements more compelling. I also share 3 advanced techniques that will leave your audiences on the edge of their seats. I’ve presented hundreds of times both in person and online and attendees consistently say that my presentations are excellent and engaging. No sleepy faces or eyes glued to phones in my sessions! What’s the secret? That’s what you’ll learn! This episode is part of our new podcast series called “Level Up Your Speaking.” Show notes at https://www.speakingyourbrand.com/369/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our in-person Client Retreat Speaking Intensive in February in Orlando: https://www.speakingyourbrand.com/retreat/  Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 354: Finding and Developing Your Big I.D.E.A. Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomen Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies  

You’re going to love this episode with my guest and Thought Leader Academy grad Erica Hall! If you’ve ever felt like you shouldn’t show your real personality to your audiences or that people expect you to be a certain type of person, this conversation is going to be validating and revealing. Before we get to that part of the conversation, Erica shares her perspective on money mindset and money behaviors and the experiences that shaped her understanding of money. This is why *who* you are and what you’ve *learned* are essential elements of your thought leadership. We also dig into the power of frameworks and acronyms and Erica shares what she got out of being in the Thought Leader Academy. You’ll hear: Erica’s perspective on money mindset and money behaviors How experiences Erica had when she was younger shaped her understanding of money behavior and led to her thought leadership The importance of having a framework, such as an acronym, in your talks and presentations Erica’s experience in our Thought Leader Academy, especially how helpful it was to learn our framework and have a repeatable process to use going forward How an offhand comment I made about my Enneagram number in a group call helped Erica understand that she can lean into her natural personality and not have to be someone she’s not This episode is part of our new podcast series called “Level Up Your Speaking.”   Want to develop your speaking skills, thought leadership, and signature talk? Check out our online coaching program the Thought Leader Academy and our upcoming 3-day in-person speaking intensive.   Links: Show notes at https://www.speakingyourbrand.com/368/  Erica’s website: https://worthplotting.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Erica Hall (guest) = https://www.linkedin.com/in/erica-hall-mba-5288531a/ Related Podcast Episodes: Episode 363: From Burned Out to Lit Up: How Cara Houser Turned Her Signature Talk into a Best-Selling Book with Cara Houser Episode 353: The Power of Frameworks: How Sharon Ehrlich Found Her Voice and Message with Sharon Ehrlich Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 274: The Key to Booking More Speaking Engagements with Sarah Lynn Wallace (Enneagram coach)

As we embrace the excitement of a new year, it's the perfect time to strategize about your speaking journey. Are you wondering where to make your mark this year?  Let's delve deeper because the art of creating a robust speaking and visibility plan transcends merely scouting for random events, conferences, and podcasts. Here’s what you’ll discover: Identify Your Speaking Goals: Understand the different goals you can pursue through public speaking and how these can empower your personal and professional growth. Use the 5 Whys Method: I'll share with you the transformative 5 Whys technique. It's a journey I've embarked on myself, and I’ll be opening up about how this approach helped me uncover the heart of my speaking objectives. The Importance of Local Groups: Learn how to connect with local groups and why focusing on a few, to begin with, can create more impactful connections and help you get known as a speaker. Choose the Right Conferences: We’ll walk you through how to select conferences that align with your message and how these platforms can elevate your speaking career. The Right Way to Pitch to be a Guest on Podcasts: Discover the pathways to becoming a guest on podcasts that resonate with your brand and message. Optimize Your LinkedIn for Speaking Opportunities: Tips on making your LinkedIn profile a beacon for speaking invitations.   Want to develop your speaking skills, thought leadership, and signature talk? Check out our online coaching program the Thought Leader Academy and our upcoming 3-day in-person speaking intensive.   Show notes at https://www.speakingyourbrand.com/367/ Michelle Warner’s Networking That Pays course: https://www.themichellewarner.com/networkingthatpays   Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz   Related Podcast Episodes: Episode 362: [Case Study] Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle Hayden Episode 355: What a Signature Talk Is and What It Should be Doing for You Episode 356: What to Do Now to Position Yourself as a Thought Leader

Happy New Year! This is the 6th year in a row I’ve done a trends episode for the start of the year. Trends are like currents or waves of energy that move through our society and affect everything from business and politics and the economy to popular culture and media. As speakers, entrepreneurs, and thought leaders, these trends will impact our thought leadership, our content, and our marketing. In this episode, you’ll learn 3 trends I've identified that are shaping our world: Big changes in social media platforms as the premise of social media shifts from connection to entertainment and it becomes harder to tell what's real and what's not The continued rise and more ubiquitous usage of generative AI tools like ChatGPT plus images, video, and voice The internet as a whole is changing, becoming more fragmented and siloed, with network effects accruing to people and brands who already have large followings   I also share specific action steps you can take: Develop a clear and distinct brand voice Imbue your content with soul Focus more on in-person experiences and events   As a speaker, you are well positioned to connect with your audiences in a deeper and more human way. Want to develop your speaking skills, thought leadership, and signature talk? Check out our online coaching program the Thought Leader Academy and our upcoming 3-day in-person speaking intensive. Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Show notes at https://www.speakingyourbrand.com/366/ Related Podcast Episodes: Episode 340: Can I Tell It's You? What a Brand Voice Is and Why You Need One Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World Episode 313: How to Thrive in the Age of A.I.   Mentioned: YouTube live stream with realistic AI avatar = https://www.youtube.com/live/VH1rOylsoMo?si=1PpvUCqchdRCb0o0&t=540 “Nobody Knows What’s Happening Online Anymore” by Charlie Warzel (The Atlantic) “TikTok is eating microblogging as we’ve always known it” by Caroline Mimbs Nyce (The Atlantic) “Is Social Media Dying? What That Could Mean for Marketers” by Lestraundra Alfred (HubSpot) “Neil Gaiman’s Radical Vision for the Future of the Internet” by Cal Newport

I’m taking you behind the scenes to share what worked, what didn’t, and what’s next for Speaking Your Brand in the areas of speaking, visibility, this podcast, and the business in general. I also reveal what I’ve learned from reading and watching Marie Kondo and how I’m applying that not only to my house (my holiday break project!) but also to Speaking Your Brand. With that in mind, in this episode, I share: 🎉  What we’re celebrating that went well this year ❌  Things we tried that did not go as well as we had wanted 💡  Larger lessons we’re taking from what worked and what didn’t 🎯  What we’re planning for 2024   I encourage you to use this template to reflect on and write down your own wins, experiments, lessons, and priorities.   Enrollment is open for our next Thought Leader Academy group that starts in January.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/365/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person Client Retreat Speaking Intensive in February in Orlando: https://www.speakingyourbrand.com/retreat/ Online workshop series: https://www.speakingyourbrand.com/workshops/ Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox   Related Podcast Episodes: Episode 354: Finding and Developing Your Big I.D.E.A. Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomen Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 342: I Almost Got Stuck in the Expert Trap: How I Created My Recent Successful Conference Presentation Episode 340: Can I Tell It's You? What a Brand Voice Is and Why You Need One