The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer
undefined
Dec 18, 2018 • 57min

#104: Getting the Data Collection Right with Adam Greco

Have you ever had stakeholders complain that they're not getting the glorious insights they expect from your analytics program? Have you ever had to deliver the news that the specific data they're looking for isn't actually available with the current platforms you have implemented? Have you ever wondered if things might just be a whole lot easier if you threw your current platform out the window and started over with a new one? If you answered "yes" to any of these questions, then this might be just the episode for you. Adam "Omniman" Greco -- a co-worker at Analytics Demystified of the Kiss sister who is *not* a co-host of this podcast -- joined the gang to chat about the perils of unmaintained analytics tools, the unpleasant taste of stale business requirements, and the human-based factors that can contribute to keeping a tool that should be jettisoned or jettisoning a tool that, objectively, should really be kept! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
undefined
Dec 4, 2018 • 53min

#103: Customer Data Platforms Revisited with Todd Belcher from CDP Resource

What's the hot new technology of 2018? AI? Deep Learning? Pole-dancing robots? Maybe. Or, maybe it's customer data platforms (CDPs) -- a topic we actually covered way back in January 2017 on episode #053 with Todd Belcher, who, at the time, was with CDP provider BlueConic. Since then, Todd left BlueConic to start CDP Resource, which is, well, a resource for companies looking to select, implement, and maintain a CDP. We asked Todd to come back on the show to give us the rundown on how there is now -- finally -- clarity, consolidation, and maturity in the space, as all of the providers have aligned around a common definition of what a CDP is, what it does, and how it should do it. Alas! The space isn't even remotely there yet! We have yet to even reach the peak of inflated expectations! Which was probably why it was such an informative discussion. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
undefined
Nov 20, 2018 • 56min

#102: Data and Disasters (of the Natural Kind)

Perspective is a good thing. We've all agonized about a misreported metric or an unsatisfying entry page analysis and had to remind ourselves that we're not exactly saving lives with our work. On this episode, though, the gang actually meanders into life-and-death territory by chatting about one of the uses of data outside of the world of digital marketing and websites and eCommerce: natural disaster preparation and response. Sherilyn Burris from Cascia Consulting joins Michael, Moe, and Tim to chat about her experiences in a variety of roles in just that area, how she uses data, how the data landscape has evolved over the past 15 years, and what she has learned about communicating data to politicians, to the media, and to the general public (which has some intriguing parallels to the communication of data in digital analytics!). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
undefined
Nov 6, 2018 • 50min

#101: Diving into Data Lakes with Rohan Dhupelia from Atlassian

Remember when you used to keep all of your data packed into data boxes and stacked up on a bunch of data shelves in your state-of-the-art data warehouse? Well, it might be time to fire up the data forklift and haul all of those boxes out of the structured order of your data warehouse and dump them into a data lake so that it can float and sink and swim around in semi-structured and unstructured waters. On this episode, Rohan Dhupelia joins the gang to talk about his thoughts and experiences from engineering just that sort of move at Atlassian. So, pop in your earbuds and strap on your data swim trunks and give it a listen! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
undefined
Oct 23, 2018 • 1h 11min

#100 - Listener Questions Answered!

To think, it was barely-considered subtle humor that we used two trailing zeros in episode #001. But, despite our best efforts to destroy our reputations or our livers long before we centupled that original episode, we failed on both fronts, and we now need that third significant digit! For this special episode, we invited listener questions, and our listeners responded. Some of them blew right past the time limit on their questions, but that's okay: we blew (slightly) past the one hour mark for the show. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
undefined
Oct 9, 2018 • 1h 2min

#099: How Technical Should the Analyst Be? With Simo Ahava!

Are you deeply knowledgable in JavaScript, R, the DOM, Python, AWS, jQuery, Google Cloud Platform, and SQL? Good for you! If you're not, should you be? What does "technical" mean, anyway? And, is it even possible for an analyst to dive into all of these different areas? English philosophy expert The Notorious C.M.O. (aka, Simo Ahava) returns to the show to share his thoughts on the subject in this episode. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
undefined
Sep 25, 2018 • 58min

#098: Successfully Managing the Analyst

As the axiom goes: people don't leave companies; they leave their managers. And, good analysts are constantly being approached with new opportunities. So, what's the secret formula for hanging on to analytics talent? Assuming simply chaining them to their desks isn't an option, then the trick is keeping them happy and motivated. On this episode, the gang discusses their experiences and perspectives on the topic. Tim tried to quit the show just before recording, but he then discovered that Michael had chained him to his desk. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
undefined
Sep 11, 2018 • 55min

#097: Spotting and Assessing Analytics Talent with Simon Rumble

Tell me about a time you produced an amazing analysis. Please provide your response in the form of a Jupyter notebook that uses Python or R (or both!) to pull words from a corpus that contains all words in the OED stored in a BigQuery table. I mean, that's a fair question to ask, right? No? Well, what questions and techniques are effective for assessing an analyst's likelihood of succeeding in your organization? How should those techniques differ when looking for a technical analyst as opposed to a more business-oriented one? On this episode of the show -- recorded while our recording service clearly thought it was in a job interview that it needed to deliberately tank -- Simon Rumble from Snowflake Analytics joined the gang to share ideas on the topic. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
undefined
Aug 28, 2018 • 58min

#096: Analyzing Online Learning Options for the Analyst with Lizzie Allen-Klein

Mama always said: life is like a box of chocolates, and online learning is sometimes like one of those boxes where you don't know which piece is delicious nougat and which piece is some sort of nasty, coconut-y cream. Well, maybe not your mama. But, it's a big world, so, surely, there's a mother out there somewhere who would agree with the sentiment. On this episode, the gang chatted with Google Consumer Insights Analyst Lizzie Allen-Klein about different learning styles and different approaches and options for learning new (and hard!) analytical skills. And there might have been an embarrassing interlude where Tim and Michael exhibited their respective possession of some Y-chromosomes. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
undefined
Aug 21, 2018 • 13min

(Bonus) 1:1 with Jodi Daniels: GDPR and CCPA (Privacy!) Updates

For this mini-episode, Tim sits down (virtually) with Episode #077 guest Jodi Daniels from Red Clover Advisors to chat about the world of privacy post-May 25, 2018 (GDPR), as well as the upcoming California Consumer Privacy Act of 2018 (CCPA). Has the free-wheeling world of free-flowing consumer data ended, or are companies simply learning how to behave with more care? Give it a listen to find out?

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app