We don’t often think that culture and branding are connected. But Ted Vaughn – co-author of Culture Built My Brand and co-founder of Historic Agency – will show us otherwise.  In this episode, he will talk about the Marquee Culture Method, what it is, how it works, and how to put it in place in your organization. You will better understand how culture and branding are related and what you need to do to win more customers.  Welcome to episode 86 of One Next Step. See omnystudio.com/listener for privacy information.

This is the second of a two-part episode about delegation. Matt Seaton, VP of Operations at BELAY, joins the podcast to discuss the nuts and bolts of delegation.  He and Lisa will talk about how to be effective at delegation, how much you should delegate, the differences between remote vs traditional, how to build a culture of delegation and much more.  Welcome to episode 85 of One Next Step.See omnystudio.com/listener for privacy information.

In the first of a two-part episode about delegation, LZ and BELAY’s Director of Marketing, Amy Appleton, will share how a leader can know when it’s time to start delegating, the obstacles they’ll face, and how to develop trust with other team members (i.e. contractors, employees, etc.).  They’ll also talk about the myth of the “Superhero ideology” and why “I’m fine” just doesn’t always cut it.  Welcome to episode 84 of One Next Step.See omnystudio.com/listener for privacy information.

Tax season is something that most business owners dread, but it doesn’t have to be that way.  Bookkeepers can help you better prepare throughout the year so that when taxes roll around you don’t have to experience that overwhelmed feeling.  In this episode, Tricia and Lisa will discuss the ways a bookkeeper can help you prepare your business and alleviate the stress of tax season.  Welcome to episode 83 of One Next Step.See omnystudio.com/listener for privacy information.

What do new small business owners need to know? What are some challenges and opportunities they are facing right now?  J.R. McNair, a small business consultant who is considered to be one of the nation’s foremost experts on startup businesses, joins us to talk about just that. He’s also the founder of The Velocity Accelerator and Small Business Day: The nation's largest startup launch event. He’ll chat with us about some trends he’s seeing in small businesses and what we can learn from the thousands of small businesses he’s worked with. Welcome to episode 82 of One Next Step.See omnystudio.com/listener for privacy information.

What does a CEO need from their COO? And more specifically, what does a leader need from their direct report, and vice versa McKenzie Reeves Decker is the COO of System & Soul, and she works for a visionary, driven leader. In this episode, she talks about how to make the most of a relationship with your leader, and why it’s so hard for some leaders to ask for and receive help. Welcome to episode 81 of One Next Step.See omnystudio.com/listener for privacy information.

What’s the current landscape of leadership and how has it changed over the last few years? Clay Scroggins is an outstanding speaker and author of a new book called The Aspiring Leader's Guide to the Future: 9 Surprising Ways Leadership is Changing. In this episode, he’ll join Lisa to help our listeners understand what some of the changing trends are in leadership and how they can prepare for them. Welcome to episode 80 of One Next Step.See omnystudio.com/listener for privacy information.

Leaders are always making decisions, and when we’re in tune with awareness we’re better equipped to make those important decisions. Dave Richards is the CEO and Lead Coach at Elite Performance Associates and a former executive director for John Maxwell’s company. In this episode, he’ll talk with Tricia about self-awareness, relational awareness and situational awareness and how leaders can benefit from more of each. Welcome to episode 79 of One Next Step.See omnystudio.com/listener for privacy information.

Most entrepreneurs are so busy making money that they aren’t very good at managing it. The solution? A remote bookkeeper. In this episode, Brooke Cecil, the Director of Client Relations at BELAY, will talk to Lisa about some problems entrepreneurs face when wanting to get started with a bookkeeper, and how to overcome them. Welcome to episode 78 of One Next Step.See omnystudio.com/listener for privacy information.

The most important aspect of keeping your business afloat is how you manage your finances. However, not every startup and small business out there can afford to make the leap of hiring a CFO. In this masterclass episode, Tricia and LZ will dig into the question: While you’re still building your business, what tools are essential to making sure you keep your finances in order to scale your company? Welcome to episode 77 of One Next Step.See omnystudio.com/listener for privacy information.