Product Mastery Now for Product Managers, Leaders, and Innovators
Chad McAllister, PhD
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Episodes
Mentioned books
May 29, 2023 • 31min
438: Product ideas in the real-world metaverse – with David Rose
What product managers need to know about augmented reality Today we are talking about augmented reality and what...
May 22, 2023 • 34min
437: Product road mapping for executives to align customer needs and business strategy – with Maziar Adl
How product mangers can improve collaboration in cross-functional teams Today we are talking with Maziar Adl, the co-founder...
May 15, 2023 • 38min
436: Practical tips for creating a product/brand community – with Bri Leever
What a community can do for your product – for product managers Today we are talking about building...
May 8, 2023 • 33min
435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia
Learn from the 2022 winner of PDMA’s Outstanding Corporate Innovator award – for product managers For each of...
May 1, 2023 • 32min
434: Adding product ops to your product management organization – with Steve Johnson
Using product ops to standardize product management processes Today we are talking about product ops—what it is, if...
Apr 24, 2023 • 38min
433: Research finds “both/and” thinking is best for innovation – with Marianne Lewis, PhD
The ABCD framework for dealing with tensions in product management and innovation As product innovators, we encounter many...
Apr 17, 2023 • 33min
432: Creating or improving the product-led organization – with Paul Ortchanian
How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that...
Apr 10, 2023 • 33min
431: How to use Jobs-to-be-Done rankings – with Doug Stone
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in...
Apr 3, 2023 • 33min
430: How changes in marketing are influencing products – with Ali Plonchak
How product and marketing teams can work together Today we are talking about the interdependence of product and...
Mar 27, 2023 • 42min
429: Innovation practices of the best companies – with Sally Kay
Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association...
