Heart-Centred Business Podcast with Tash Corbin

In today's episode, I'm going to be laying out the TURN process for you. This is all about how to build messaging that converts. It's a really practical episode of the podcast for you today, so I recommend grabbing a pen and paper if you can. When I ask people what their biggest challenge is with getting clients from online places, it's generally one of two things. Either: 1. They're struggling to reach their ideal clients and audience, or 2. They're struggling with what to say and what their messaging should be doing in order to get those sales It's a simple process in order to be able to refine your messaging online so that it converts. There is a gap between what our audience thinks is going on and what they need in order to solve their problem, versus what we know is the deep transformation required. Show notes in full are at: tashcorbin.com/273 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode, we have a fabulous question from Catherine. Her question is about how much money she should put away for tax and investments. (Beware: I will answer this question but with A LOT of caveats). I'm not a financial advisor, not a financial planner, not a tax accountant, and not a bookkeeper, but I can share my own personal experiences and what I wish I had done differently if I was starting over again. That is the lens through which I'm going to share. If you feel like you need some support in this space, dive on into this episode. I've got some great resources at the end where I can point you to other people as well. Before we begin, I will just reiterate that I'm not a financial advisor and not an accountant. I do NOT recommend that you just take my word for this - I highly recommend you invest time and money in becoming knowledgeable in this space and getting personalised advice. The advice that I'm going to be sharing today is very general in nature. It doesn't take into consideration your personal circumstances, it is simply me sharing from my perspective, what I did and what I wish I had done when I started my business. Show notes in full are at: tashcorbin.com/272 Follow Tash on Facebook: facebook.com/tashcorbincoaching​​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode, I'm going to share with you my five biggest lessons from having a million-dollar program. (That's right! The Take Off program has now achieved over a million dollars in sales which completely blows my mind!) I wanted to do this episode to share with you some of the insights that I have gained from having a program like Take Off. I also have a very special opportunity for you at the end of this episode, so make sure you don't miss that! Show notes in full are at: tashcorbin.com/271 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​​ Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Today I'm going to share with you the speaking gigs that will grow your business. This will ensure that you don't waste time on speaking gigs that aren't necessarily going to take your business forward, and instead, you know where to focus your energy and attention. I'm going to share with you the number one type of speaking gig that grows my business AND gets me the most income. Every. Single. Time. As a speaker and someone who loves teaching people, I looooove being able to jump on stage and be a speaker. I am someone who adores the opportunity to present something, hold space in a room, and be on stage. I love, love, LOVE speaking! For a lot of people when they're building their business, they see speaking as one of the most important avenues to business growth - being seen as an expert, developing their teachings and all sorts of different parts of their business growth. But not all speaking gigs are created equal. Show notes in full are at: tashcorbin.com/270 Follow Tash on Facebook: facebook.com/tashcorbincoaching​​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​​ Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode, I'm going to walk you through how to sell using Facebook Messenger marketing. Whether you use Facebook Messenger, Instagram messenger, Twitter, emails, or any other platform, selling by one-to-one written communications is so hot as a business strategy right now. It's a little bit hilarious to me that this is so hot right now, because I have been using this strategy in my business since I started in 2013. If you've been following me for a little while, you'll know that one of the most powerful things that I believe you can do in the sales process is be available. By having that high connection opportunity to discuss your potential offers with your potential clients, you are able to tailor what you recommend to their specific needs, and it sends your conversion rates through the roof. This is the ultimate in one-to-one selling without needing to jump onto calls with people all the time. Show notes in full are at: tashcorbin.com/269​ Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​ Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode, we're going to discuss the five signs that you are holding yourself back. These are going to be a little bit out of left field in some cases. I wanted to look for some of those signs where maybe you think there's a good reason for that behaviour, but it actually could also be a sign that you're holding yourself back. If you are feeling like no matter what you try or no matter what you do at the moment, things just aren't necessarily working or clicking, then this is going to be a really juicy episode for you. Before we begin today's episode, I want to say that you (my audience) are very self-aware. You're also very good at taking responsibility for your behaviour in your business. I love working with the audience that I work with, because those people who are naturally drawn to my work and who seem to be part of our community, are people who do have quite a lot of self-awareness about how their mindset and how their behaviours impact on their outcome. I don't see a lot of blaming in my audience (ie. blaming the system, world, marketing, etc.). There's a lot of curiosity that I see, and a lot of people asking really great questions. The difference between a question that's not helpful and a question that is helpful, from my perspective, is when the question goes from being: 'Will I or won't I?' to 'How can I?' A lot of people come to me and they're not just asking me why their business doesn't work, they're saying exactly what they've done that isn't working, what ideas they have of things to do instead, and then they go for it. They just keep trying to find out how they can get things to work. The question isn't about whether you'll have a business or not, the question is HOW do you get the business to work? How do you get your marketing to work? How do you jump in and get the right followers? I love that about this audience. That's why I don't want this particular episode of the podcast to feel like it's condescending or telling you that the problem is your mindset and everything else is going to be totally fine. Ultimately, I believe it takes a great combination of mindset and energetic practices that will help support you to move forward through this epic personal development journey that is starting a business, as well as some really powerful strategies that are aligned, driven by consent, and that feel like they are connecting with and converting the right people into your paying clients. I know that there's a combination of mindset and strategy going on here. That being said, I can also see for some people where we might get fixated that the problem is the strategy, but actually, from an external perspective, I can see people are also making decisions that are holding them back from actually thriving. That's what I want this episode to be about - looking for those clues, that maybe it's not just a strategy issue, maybe there's also a little bit of a mindset thing showing up here. Or looking at what actions and behaviours could give you a clue that maybe you're holding yourself back, and there's something further to explore. It's not just a strategy issue. They are the five signs that I'm focused on today. Let's dive into those! Show notes in full are at: tashcorLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's Q&A episode, we have a question from Shannon about whether you can have multiple niches. This is a very consistent and common question that I get asked, so I definitely want to make sure I give you a full explanation of my answer. Our question today comes from the amazing Shannon from Welcome Lasting Love. You can find her on Instagram at @welcomelastinglove or on her website welcomelastinglove.com. Shannon says: "I have a question. I know a strong niche is the most important thing - I have a strong niche and I know what I am doing in my business. However, I am excited about 2 other niches also! Would you suggest I establish myself fully in the first niche before also putting energy into the others?" This is a very good question, and it's a very smart question as well. Show notes in full are at: tashcorbin.com/267 Follow Tash on Facebook: facebook.com/tashcorbincoaching​​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​​ Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode, I'm going to share with you how to brand yourself. No, I'm not talking about tattoos, but rather how to bring YOU forward in your brand, and brand as yourself because you are the most important asset in your business. Regardless of whether you are a personal brand (ie. your business name is your name) or not, I think that this is a really important conversation for us to have. At the end of the day, the most important factor that makes me want to create this podcast episode is that humans are craving connection with other humans. This is especially prominent in our buying experiences - we want to buy from other humans. Never before have we seen so many advertisements on TV and on social media that dial up the whole human-to-human connection. Banks want to reassure you that you'll be able to speak to a human, not to a machine. Soooo many businesses are moving away from automated processes and creating that deep human-to-human connection. Regardless of whether you decide to brand your business as your name or not, YOU are the most important asset in your business. YOU are the human face of your business, the human element in your business, and the human that we (as your audience) can connect to all of the time in your business. When I say all of the time, I mean that you are the underlying human element of your business - whether you are the person speaking to someone or not on your help desk, or whether you are the person replying to direct messages or not. Ultimately, YOU are the person who started this business, and YOU are the person behind this business. Show notes in full are at: tashcorbin.com/266 Follow Tash on Facebook: facebook.com/tashcorbincoaching​​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​​ Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode, I'm going to share with you how to take your side-hustle to your full time business. We've got some milestones to look out for, and some strategies to implement. It's going to be super juicy! If you've got a side-hustle, the big dream for most people is to eventually let go of the job and move into it as your full time business. When I say full time, I mean your main source of income, not necessarily that you're working 50 hours a week. Let's remember that you generally don't start a business to make yourself work really hard and be a mean boss to yourself. Ultimately, for most people with a side-hustle, the dream is to be able to let go of the day job (or whatever else you'd like to call it), and focus on your business as your core income source. It is such a dream, and it's such an amazing thing to be able to do... But what are the milestones that you need to achieve to feel like you're ready to make that leap? And how do you get to those milestones faster? Show notes in full are at: tashcorbin.com/265 Follow Tash on Facebook: facebook.com/tashcorbincoaching​​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​​ Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode of the podcast, I'm going to be giving you my top three competitor research tips. If you've been thinking that you may need to look into some of your competitors, keep an eye on the competition and see what's going on, then this is going to be a great episode for you. I think my advice might be a little bit unexpected as well... Show notes in full are at: tashcorbin.com/264 Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​ Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff