Let's Talk Loyalty

The Greenbacks Loyalty Programme has evolved as a powerful way for Nedbank to reward its complete banking relationships with its customers.In this short summary show, I'm summarising my interview with Dharmesh Bhana, who is leading the evolution of their compelling loyalty proposition, focused on benefitting all stakeholders.Whether it's to help customers manage their money better, reward responsible borrowing or build excitement and engagement at key moments in customer's lives, this loyalty programme rewards banking customers in fun, friendly and compelling ways. Show Notes:1) Dharmesh Bhana - Executive: Loyalty & Rewards2) Nedbank 3) Greenbacks4) Full interview is available here

Today’s episode of Let's Talk Loyalty features an exciting announcement about how we’re growing the show, now that we're three years old and all grown up! Let's Talk Loyalty was launched in August 2019 and has gone from strength to strength, sharing compelling content three times a week.This show explains the new way we will be bringing you even more exceptional content.Joining today's episode to announce this new partnership is Amanda Cromhout, Founder and CEO of Truth, an international loyalty consultancy firm, based in Capetown, South Africa.Show Notes:1) Amanda Cromhout2) Truth

Simon Rowles, Managing Director of Beyonde, discusses the increasing shareability of data in loyalty marketing and the option to aggregate rewards across programs. They also touch on launching a comprehensive loyalty program in a bank, explicit permission and consumer expectations in data sharing, banks using mobile apps to track carbon footprint for loyalty programs, sustainable fashion, challenges of returns, and the role of NFTs in driving loyalty.

In this short summary show, I review my interview with Mike Atkin, also known as the "Loyalty Guru", in which he shared the framework that he uses to expertly assess any loyalty program against industry best practice. With any loyalty investment, it's essential to know what's working and what's not, so listen to learn how the "Loyality Check" works, so you can access the same key principles, and understand if your loyalty program is working as powerfully as it should!Show Notes:1) Mike Atkin 2) Full interview is available here

Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is just one year old, yet it has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip of their dreams!We are joined today for a second interview by Dave Canty from Bilt Rewards, who shares the latest developments within the program, both in terms of its core proposition, as well as their latest partnerships with Expedia and Amazon.com. Join us to hear the latest on this program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding. Show Notes:1) Dave Canty2) Bilt Rewards3) Bilt Rewards Youtube Channel

Today is a short summary show of our interview with Bart Demczuk, Managing Director at Comarch Middle East, who joined "Let's Talk Loyalty" in 2021 to share his perspective on our industry and what key issues were top of mind with his loyalty marketing technology clients in the Middle East region.Bart shared his insights and expertise on how to best manage the data that we collect on our customers, given the importance of balancing privacy and personalization in a way that customers truly value. We also discussed the importance of building direct relationships with your customers, as well as Bart's advice on what KPIs are most important for loyalty program managers to measure and manage.Show Notes:1) Bart Demczuk2) Comarch Loyalty Marketing Platform3) #112: Loyalty Challenges and Trends with Comarch’s Bart Demczuk

Adore Beauty has had incredible growth and success in recent years, and is now Australia's top online pure-play beauty retailer.In 2020, the eCommerce business launched an innovative non points-based loyalty programme called the Adore Society.With exclusive benefits for each loyalty tier based on member's spend, the Adore Society also focuses on education, compelling content and entertainment for customers, which together which are driving incredible growth and loyalty.Miranda Bliss is the brains behind this compelling customer-focused loyalty programme, so listen to learn the key insights from their success.Show Notes:1) Miranda Bliss2) Adore Beauty 3) Adore Society 

Web 3.0 is of the hottest topics in business right now, but most of us have yet to figure out what the potential could be for these newest technologies within our loyalty programs.Whether it's blockchain technology, crypto-currencies, the metaverse, or NFT’s, few can figure out whether the opportunities they offer are purely for fun or for real commercial consideration! Joining me on this show to help separate facts from fiction is Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies so that he can create concepts that drive loyalty by exciting consumers in ways we haven't seen before.For all of us working in loyalty marketing, whether you're fully versed in Web 3.0 or not, please enjoy today's conversation with this inspiring thought leader who shares some great ideas to get started playing in the wonderful world of Web 3.0!Show Notes:1) Stuart Evans

Today, "Let's Talk Loyalty" meets airline industry thought-leader Mark Ross-Smith, who shares his insights on global airline loyalty programmes – their role, positioning, and potential for greater profits with seemingly plenty more room for growth!It's a fascinating discussion about innovative ideas to drive customer loyalty, learning from both the gaming industry as well as strategies that have been adopted by some leading airlines with great success.We hear some fascinating recent valuations of airline loyalty programs compared to the values and margins earned by the airlines who own them. Mark then shares some challenging ideas about the commercial positioning of each business in the post-pandemic world of aviation, and whether loyalty leaders should have a seat in the boardroom and why.Show Notes:1) Mark Ross-Smith2) StatusMatch.com3) traveldatadaily.com4) Digital Driving Growth in KFC China5) Measuring Loyalty – Tracking passengers who fly with competing airlines

How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find confusing and expensive! The answer is by adding incredible value and being loyal to members so that they learn to trust your brand, even before they need to buy your products.In this short summary, learn the ideas and insights that are driving growth, connection, and financial wellbeing with Old Mutual's members and customers.Show Notes:1) Brett Cameron - Head of Rewards, Old Mutual2) Old Mutual 3) #106:Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual