Let's Talk Loyalty

Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline.In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the incredible relaunch of the Aeroplan rewards programme, from the original podcast hosted by Paula Thomas and featuring Derek Whitworth, former Managing Director of Marketing & Loyalty Optimization at Air Canada and currently Managing Director, Digital Channels.In this episode, Derek discusses the new Aeroplan proposition, with impressive new partners, unique upgrade awards and a host of new options for members.  Aeroplan won the prestigious “Golden Loyalty Award for Excellence in Management” in 2021 and is beloved by Canadians.Hosted by Tom Peace.Show Notes :-1)  Air Canada 2) Air Canada’s Aeroplan3) Derek Whitworth⁠ - Managing Director, Digital Channels4) #194: Air Canada’s Award-Winning Aeroplan Program

Todays' guest is a nationally recognized, award-winning relationship marketing expert in the United States, whose agency has created or managed loyalty programs for brands like NASCAR, PetSmart, GNC and Chipotle.Listen to hear Incendio's Jenn McMillen, and her insights on emerging marketing trends that offer exciting possibilities to drive innovation in our loyalty programs. You will hear some powerful ideas around the emergence of some new demographic trends, the business of “live shopping” and the power of Booktok which are important across all global markets.Show Notes:1) Jenn McMillen2) Incendio3) Seth Godin blog: Generation C4) Forbes Article by Jenn McMillen: What Do 30 Million Zillennials Want? The Who, What And Why?

Celeste Williams is Head of Marketing for Vitality South Africa.  Celeste shares generous performance statistics on how this leading programme changes behaviour of its members. With over 40 million members worldwide in 40 countries, Vitality is a well known brand in the Healthcare industry.  Through this interview, we learn how innovation, gamification and a relentless focus on a shared value model reframes the term ‘loyalty’ and can prove engaged members live longer.  Discovery has a high performance culture which lives the Vitality way and this shines through in how Vitality rewards its engaged members so handsomely.Show Notes:1) Celeste Williams2) Discovery3) Vitality Rewards4) Vitality: Twitter5) Vitality: Instagram

Cathay Pacific is an extremely innovative brand who have developed innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels..In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the lifestyle and wellness innovations of the Cathay Pacific Airways Program, from the original podcast hosted by Paula Thomas and featuring Paul Smitton, Former - Director of Customer – Lifestyle at Cathay Pacific Airways.  Paula explains Cathay’s new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals.Hosted by Tom Peace.Show Notes :-1) Cathay Pacific 2) Cathay Membership3) Paul Smitton - Former Director Customer Life Style4) #189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations

This episode features some incredible pan-European loyalty research which is literally hot off the presses. Charlie Hills, MD of Mando Connect in the UK joins "Let's Talk Loyalty" today to share their latest research report which is the first one researching loyalty insights from across Europe.Charlie shares key insights such as the membership, appeal and impact of loyalty programs across 24 European markets, featuring input from 7 loyalty experts and 3 loyalty program owners. We are joined also by Nick Fishbourne from YouGov who explains how this huge piece of research was conducted.Listen to learn all about loyalty in Europe.  Show Notes:1) Charlie Hills2) Mando Connect3) Nick Fishbourne4) YouGov5) New European Loyalty White Paper

Today's episode of "Let's Talk Loyalty" is a fascinating conversation about the power of their loyalty to drive commercial value for one of the world’s leading hospitality groups – Accor. Headquartered in France, the Accor Group operates over 5,400 hotels in 110 countries across 40 brands from luxury to economy, each with their own distinct personality, price point and brand promise. As Accor brands, they can each access the ALL program, which combines compelling recognition and rewards for guests with their all-in-one booking platform.ALL focuses on making life simple yet special, and in this episode, we were joined by Mehdi Hemici, Accor’s Chief Loyalty & Ecommerce Officer, to hear the incredible journey that the business has taken to truly deliver this industry-leading program. As well as explaining their approach and his insights for the ALL program, Mehdi also shares their latest proposition – ALL PLUS which has just been launched in March 2023 – a subscription-based proposition which combines the power of rational value with extra peace of mind for guests. Listen to enjoy this episode with Mehdi Hemici from Accor.Hosted by Paula Thomas.Show Notes:1) Mehdi Hemici - Accor’s Chief Loyalty & E-commerce Officer2) Accor Group3) ALL - Accor Live Limitless4) ALL Plus

Microsoft is one of the world’s most successful companies in technology, entertainment and in recent years, a leading platform in gaming.In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the key features of the Microsoft Rewards program, from the original podcast hosted by Paula Thomas and featuring Adam Grupp, Former Director of Microsoft Rewards. Microsoft Rewards engages members for gaming online, through Xbox as well as its Bing search site, where users earn rewards that can be redeemed for in-game activities, passes and charitable contributions.Hear how Microsoft Rewards thinks about loyalty and Adam’s insights on key future trends for loyalty professionals to consider.Hosted by Tom Peace.Show Notes :-1) Microsoft 2) Microsoft Rewards3) Adam Grupp 4) #187: Microsoft Rewards - Insights and Ideas

This episode features H&M - one of the world’s greatest fashion retailers.With over 150 million members of its program world-wide, H&M has achieved some incredible results, balancing its global loyalty proposition with local market needs, to stay relevant in this incredibly competitive sector. Our guest is Dominik Olejko, Regional Customer Insights & Engagement Manager for H&M in Eastern Europe.Listen to enjoy Dominik's incredible career spanning 15 years in retail loyalty for brands including Decathlon, Ikea and now H&M, as well as hispassion both for the traditional principles that drive loyalty as well as some incredibly inspiring and innovative projects that he has launched in this region. Hosted by Paula Thomas.Show Notes:1) Dominik Olejko2) H&M Group3) H&M Membership4) H&M App

Wojciech Kempny is the Consulting Director for Comarch covering Africa, Asia Pacific and other markets here in the Middle East region, and is truly someone known as a GLOBAL voice of loyalty!With such vast geographical responsibilities for Comarch’s loyalty clients, Wojciech joins the show to explain some of the fascinating cultural similarities and differences between these global markets. Listen to hear his fascinating insights on loyalty programs in Saudi Arabia – one of the most exciting markets for Comarch in 2023.We also talk about card-linked loyalty and other innovative propositions that Comarch clients have built in other markets.This episode is sponsored by Comarch.Hosted by Paula Thomas.Show Notes:1) ⁠Wojciech Kempny⁠2) Comarch⁠

Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose.Listen to Tom Peace highlight this amazing business, started in India by Brian Almeida as Points for People and expanding globally. Brands have long partnered with charities, but keeping the relationship successful long-term can be a labor-intensive task.With a flexible platform that allows brands to customize the points structure and the charities offered, Points for Good is a great choice for loyalty managers with proven experience that satisfies an emotional loyalty connection with customers.Hosted by Tom PeaceShow Notes :- 1) Points for Good 2) Brian Almedia3) #185: Create Emotional Loyalty With Points For Good