

Everything Is Content
Beth, Ruchira & Oenone
In a world where Everything Is Content - Beth McColl, Ruchira Sharma and Oenone are here to guide you through the stories that have ignited the internet each week.Films, viral long reads, Instagram scandals, celebrity nonsense, reality TV obsessions and TikTok trends- if you can post about it online, then we can (and will) turn it into discourse.Every week, Beth, Ruchira and Oenone will delve into the biggest and splashiest pop culture culture stories, before weighing in on the conversations that they have incited online. Why are we so interested in these stories? And what does this say about us as we try to navigate life in the "real" world?Get in huns, we're making content about content. Follow us on Instagram and TikTok @EverythingIsContentPod Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Oct 8, 2025 • 60min
Everything In Conversation: The Life Of A Showgirl
This is an emergency broadcast from the EIC newsroom, on the third of October 2025 Taylor Swift released her twelfth studio album, The Life Of A Show Girl.Here at EIC headquarters we had been warming to Taylor after a collective indifference, but it seems we may have potentially picked a bad time to enSwifticate ourselves. TLOAS tracks were leaked just before release, and immediately, the drama began.The album was recorded in Sweden with the producers Max Martin and Shellback, who she made "22," "We Are Never Ever Getting Back Together," "Blank Space," "Style," "Shake It Off," "…Ready For It?" and "Delicate."with, mostly during the European leg of the Eras Tour in 2024.The album consists of 12 tracks, with one featuring Sabrina Carpenter. It sold 2.7 million copies in traditional album sales — which include physical and digital formats — in its first day in the U.S. That’s according to Luminate, an industry data and analytics company, breaking her previous record for most first week sales with TTPD.In the now infamous episode of her American Football playing fiance’s podcast, Taylor described the album as “What was going on behind the scenes in my inner life during this tour, which was so exuberant and electric and vibrant. It just comes from like the most infectiously joyful, wild, dramatic place I was in in my life.“And so that effervescence has come through on this record’ she said ‘that the goal of the album was “melodies that were so infectious that you’re almost angry at it” and also lyrics that “are as vivid, crisp, focused, and completely intentional.”‘This is the record I’ve been wanting to make for a very long time. Every single song is on this album for hundreds of reasons … It’s just right.” she said.Controversy started with Actually Romantic, which is rumoured to be about Charli xcx, but that isn’t her only eyebrow raiser. Some are upset at the highly sexualised nature of tracks like ‘wood’, some are critcising her for releasing multiple variants with bonus tracks, or different recordings, to appeal to collectors and boost album sales by counting each variant as a separate purchase; some of the promo videos that used QR codes or other interactive elements were flagged by people online as possibly being made partly with generative AI, which has caused a stir not least because Swift has been vocal about artists needing control of their work and masters, but also because of the awful instance when people made a deepfake of her. However that is unconfirmed.What is confirmed is that for the first time potentially in Swift’s career, it’s her own fans saying they don’t like the album, or are disappointed.We try to see the wood from the trees... see what we did there ;)Thanks so much for all of your takes on this topic, we appreciate you all! O,R,B xxPitchfork reviewRolling Stone reviewTaylor on Travis podcastGuardian reviewNME review BBC review Hosted on Acast. See acast.com/privacy for more information.

Oct 3, 2025 • 48min
Emma Watson, The End Of Skinny & Nicole Kidman
Hello Content Pups, strap in, seatbelts ON, we're going on a content road trip. This week on the podcast we’re talking about Emma Watson’s Jay Shetty interview (and the subsequent fall out), the way that GLP-1S, have democratised thinness - and what that means for body trends, and perhaps the biggest divorce in recent pop culture history It's been a hefty week for celeb and pop culture stories, so yes you’re exactly right, we’re bringing back the EIC headlines; from Nicole Kidman's divorce, to Lola Young's statement and Super Bowl Sunday.Next up, last Wednesday an interview between podcaster and life coach Jay Shetty and actress Emma Watson was released. At time of recording the video of the interview on YouTube has almost 3 million views and over 6000 comments. It’s the only podcast she’s ever done and her first long form conversation in over five years. They get pretty candid about her recent driving ban for speeding, her complicated relationship to film promotion, sensitivity, fame, if she’ll return to acting, Harry Potter- all sorts. But the part that is hitting the headlines most this week is a part towards the end of the interview where Jay asks her about JK Rowling and the relationship between the two women. We get into it.And lastly, Christiana Mbakwe Medina for her Substack, Pop Syllabus, writes, ‘Right now, Ozempic and other GLP-1s are rapidly democratizing thinness, making it attainable to whomever can afford it. As a result, the value of thinness as a status symbol is diminishing, and I believe we’re about to enter a significant shift. Be prepared for The Sculpt'. Are we about to enter into a new body trend craze?Ruchira's been Loving - The ShiningOenone's been loving - The News Agents, The Rest Is Politics, Ta-Nehisi Coates on Ezra KleinBeth's been loving - The Housemaid Series, The GirlfriendEmma Watson Jay Shetty EpisodeUncovering The Truth Of Jay ShettyGoodbye Thin. Hello SculptHow Toned Arms Became a Status Symbol—And an Impossible StandardThank you so much for listening, as always please do leave us a rating and a review on your podcast player app, love you byeeeee O,R,B xx Hosted on Acast. See acast.com/privacy for more information.

Oct 1, 2025 • 37min
Everything In Conversation: Is Cultural Snobbery Good?
Happy Wednesday EICollective! This week we're getting high and mighty in a conversation about whether making elitist attitudes unfashionable has actually harmed the culture. As Rachel Aroesti investigated in a recent piece for The Guardian... in an era of AI slop and mid TV, is it time for cultural snobbery to make a comeback? With your help we puzzle over issues of misogyny and classism in assigning labels of high and low brow, if phone addictions are making us less interested in good art and whether it's up to us to challenge each other to get more intellectual and curious in what we consume. As always thank you so much for listening and sending us your thoughts. If you'd like to take part in future episodes just follow us on Instagram @everythingiscontentpod See you Friday for more! O, R, B xThe Guardian - Is it time for cultural snobbery to make a comeback? Hosted on Acast. See acast.com/privacy for more information.

Sep 26, 2025 • 50min
American Censorship, RaptureTok & Queuing Etiquette in Pubs
Happy EIChicks! It's Friday, which means we're attempting to sail through the sea of Tiktok trends, mass hysteria and major headlines...This week on the podcast, we’re diving into why parts of TikTok were prepping for an apocalypse this week, America’s dystopian censorship of Jimmy Kimmell and queuing in pubs – should you?Thank you so much for your love thus far. You can follow us @everythingiscontentpod on IG and the Tok. Also please could you give us a review – we'd be so grateful!In partnership with Cue Podcasts.-----This week Oenone has been loving Caledonian Road and The Hunger Games. Ruchira has been loving Top Boy: Summerhouse.Why are TikTok conservatives predicting the rapture this week?The Rapture Didn’t Happen, And The Internet Is DisappointedWhen Did Cancel Culture Become ‘Consequence Culture’?Trump criticises countries' migration and climate policies in scathing UN speechBrits Undecided About Queuing At The Bar Hosted on Acast. See acast.com/privacy for more information.

Sep 24, 2025 • 30min
Everything In Conversation: Cute Debt
Pop your card into the EIC-ATM and get ready to withdraw some content- because this week we're talking all about the rise of "cute debt" and whether buy-now-pay-later schemes are really targeting the girls.In a recent piece for The Atlantic, Annie Joy Williams explores how female shoppers are being heavily marketed to by the likes of Klarna and Afterpay, who are drawing on fun, girly aesthetics to sell their services and make debt seem fun, silly and generally NBD! We share our own experiences and hear from you at home about why so many of us are falling victim to a splash of pink, a celeb endorsement and a cute Y2K moment.Thank you for all of your messages this week! If you're really in the mood to spoil us, how about a five star rating wherever you're listening right now? Thank you so much! Lots of love,R, O, B xoThe Atlantic - The Rise of 'Cute Debt'The Guardian - Where did it all go wrong for Wonga? Emma Budget App Hosted on Acast. See acast.com/privacy for more information.

Sep 19, 2025 • 48min
Modern Friendship : A Deep Dive, Part Two
Happy Friday to all who celebrate. This week we’re serving up part two of our two part friendship deep dive, first discussing affirmation culture and how avoiding tough love can rob us of growth within relationships. Then we get into the meat of modern friendship and how influencers can further the idea that we're all better alone. Finally we ask whether we think more people should consider reinventing the family pursuing a platonic marriage.Thank you to Cue Podcasts for production.We hope you enjoy, thank you for listening O,R,B xx--------Is Affirmation Culture Sabotaging Our Friendships and Ourselves? Dunbar's Number: Why we can only maintain 150 relationships Hosted on Acast. See acast.com/privacy for more information.

Sep 17, 2025 • 34min
Everything In Conversation: The Bop House & The Rise of 'Barely Legal' Fantasy
Kisses from EIC – we're back with a spicy episode...The Bop House is a content creator house made up of OnlyFans creators with 3.6m subscribers on TikTok. They’ve had tonnes of controversy because lots of the creators who range from 18-24 exaggerate their baby faces and present what some say is a barely legal fantasy with braces they don't need, girly voices and cartoon PJs.Are they the natural amalgamation of reality TV, TikTok virality and online sex work? What is their impact? Thank you for all of your messages! Would you consider giving us a rating pleeeease? Thank you, love O, B, R xoThey Make Millions Acting Like Sexy Babies Hosted on Acast. See acast.com/privacy for more information.

Sep 12, 2025 • 57min
Modern Friendship : A Deep Dive, Part One
Happy Friday EIC-heads, this week on the podcast we’re delivering part one of our two part friendship deep dive, sharing our favourite fictional friendships, before discussing how friendships change as we get older and the myth of being a low-maintenance mate. From low maintenance and medium friends to friendship and motherhood, how does the modern world shape our friendships, and how do we navigate friendships as we get older?Thank you to Cue Podcasts for production.We hope you enjoy, thank you for listening O,R,B xxI Thought Being The Low Maintenance Friend Would Set Me Free. Instead, It Made Me Lonelier Than Ever- Chante JosephThe Vexing Problem Of The Medium Friend - Lisa Miller Why Is It So Hard To Maintain Friendships From Your 20s In Your 30s? - Carola LoveringIf babies are ruining your friendships, the problem is probably you - Olivia Petter Hosted on Acast. See acast.com/privacy for more information.

Sep 10, 2025 • 27min
Everything In Conversation: Dark Romance
Hello QTS, we're back with a not very cute subject, let's go to the dark side...Last week we read a piece on Substack called “We Have To Talk about Dark Romance” by Stella Tate, in which she grapples with a problematic literary genre. Dark romance, for anyone not aware, is a subgenre of romance literature, that features characters, relationships and dynamics that are typically taboo in other genres, often involving violence, obsession, stalking, emotional abuse and sexual assault. Basically the romantic heroes of these stories would often be the clear villain in any other story. And as Stella writes: “from the perspective of a highly non-judgmental book lover (or at least that’s who i aim to be), dark romance is mainly a romance that takes the shape of a horror story, or possibly a horrific tale dressed up as a romance. dark romance is a genre bender, with elements of romance and horror, not always in equal parts… dark romance doesn’t seem to be one thing or another; instead, it seems to me like a wide spectrum, where you can find all 50 shades of grey and more, from the lighter vampire love stories to the harder to swallow stalker romances with sexual abuse and all sorts of triggering content.” We delve in!We Have To Talk About Dark RomanceThanks so much for all of your takes and comments on this topic, we love being in conversation with you all! O,R,B xx Hosted on Acast. See acast.com/privacy for more information.

Sep 5, 2025 • 60min
A Shocking Memoir, Rylan & Where Is Trump?
EIC school is in session – get your notebooks out!This week on the podcast we’re tackling Elizabeth Gilbert’s wild promo ride for her new memoir All the Ways to the River, which is out on 9th September. As part of it she shared some excerpts for The Cut in a long read titled, ‘My Once-in-a-Million-Years Love Story When my best friend was diagnosed with cancer, I promised to be there until the end. Then all hell broke loose.’ Oh what a read...Next we tackle Rylan’s misinformed and dangerous comments over immigration and asylum seekers. How was he allowed to spread right-wing falsehoods on national TV?Finally the biggest stories across pop culture from a new celeb hook-up, to one viral star's unexpected pivot to modelling fast fashion...In collaboration with Cue Podcasts.This week Oenone loved Calvary, Black Books and Sorry, Baby Beth loved Real Housewives of New York Ruchira loved The Summer I Turned Pretty and Christian Girl Autumn.The Cut pieceThe Big Issue: Are asylum seekers 'living it up' in luxury hotels like Rylan says? Here's the reality Hosted on Acast. See acast.com/privacy for more information.