Ensombl Advice Australia

The team at XY have spent a lot of time thinking about what makes a great financial advice offering and business. We distilled it down to the three key elements you need to get right to have any level of success. We call it the three P’s: Plan, Product, Profit. For the next 15 episodes, Ben Nash of XY is taking over. He’s been spending time with a bunch of advisers who are happy to share their journey of building an awesome advice business. We’re kicking things off with the one and only Fox & Hare Financial, a modern advice business and proposition built from scratch by Glen Hare and Jess Brady. Take it away Ben… Episode Resources: Fox & Hare Website - https://foxandharewealth.com/ Fox & Hare Facebook Page - https://www.facebook.com/foxandharefinancialadvice/ Glen Hare LinkedIn - https://www.linkedin.com/in/glen-hareadviser/ Jess Brady LinkedIn - https://www.linkedin.com/in/jessica-brady-21165812/ General Disclaimer – https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Virtual Business Partners (https://www.virtualbusinesspartners.com.au), an offshore outsourcing solution designed for Financial Services businesses to improve back office operation, reduce costs and help change how financial advice is delivered in Australia. We’re proud to partner with Virtual Business Partners who is working to create progressive change within the advice industry and help drive the positive evolution of financial advice.

In today’s episode, Adrian from XY sits down with the bright and bubbly Jenny Pearse (@jennypearse1) – marketing extraordinaire helping Financial Advisers build raving fans, who then become their business ambassadors. Jenny says Advisers need to stop getting distracted by the latest, but not-always-greatest marketing tool and instead focus on understanding their clients better than anyone else, so they can effectively communicate with them through the right marketing channels. Episode highlights: 3:15 – The risk of getting distracted by shiny marketing 5:37 – Why would your niche only want to work with you? 19:10 – The challenges you’re seeing in how Advisers communicate with the public 22:45 – Why the reward of changing lives trumps the barrier to entry as an Adviser 29:25 – Do you have a mentor? The power of mentors and tribes (just like XY) Show Notes: Jenny Pearse LinkedIn - https://www.linkedin.com/in/jennypearse/ Jenesis - http://www.jenesis.net.au/ Jenny Pearse Twitter - @jennypearse1 General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Virtual Business Partners (https://www.virtualbusinesspartners.com.au), an offshore outsourcing solution designed for Financial Services businesses to improve back office operation, reduce costs and help change how financial advice is delivered in Australia. We’re proud to partner with Virtual Business Partners who is working to create progressive change within the advice industry and help drive the positive evolution of financial advice.

Is Estate Planning part of your holistic value proposition as a Financial Advisor? Do you cringe when you think about starting the EP conversation with your clients? Tara Lucke is the Estate Planning expert who believes Advisors are in the best position to help their clients reach peace of mind by protecting the assets and lifestyles they work so hard to acquire. She’s so passionate about helping Advisers use Estate Planning to entrench themselves as their client’s trusted advisor and grow their businesses, she’s created an entire blueprint course called ‘The Art of Estate Planning’ on the XY online training platform (https://co.xyadviser.com/taralucke). Episode highlights: 7:00 – Is Estate Planning for lawyers, Advisors or both? 12:50 – Why aren’t Advisers getting involved in the EP process? 14:27 – Becoming your client’s trusted advisor 21:20 – The four fundamentals of Estate Planning 26:07 – How to subtlety position Estate Planning in client conversations 32:28 – Let’s talk Testamentary Trusts! Show Notes: Tara Lucke LinkedIn - https://www.linkedin.com/in/taralucke/ Tara Lucke website - https://www.taralucke.com.au The Art of Estate Planning Community - https://www.facebook.com/groups/artofestateplanning/ General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Virtual Business Partners (https://www.virtualbusinesspartners.com.au), an offshore outsourcing solution designed for Financial Services businesses to improve back office operation, reduce costs and help change how financial advice is delivered in Australia. We’re proud to partner with Virtual Business Partners who is working to create progressive change within the advice industry and help drive the positive evolution of financial advice.

What if we told you Cara Brett, the Director and Adviser of Bounce Financial, attracted 30 new social media followers, received 10 enquiries and turned 6 of those enquiries into new clients, and all from one Instagram post? Does this motivate you to re-think your social media strategy? Cara insists she’s no social media guru or influencer, but she is consistent and authentic. She uses her social platforms to build trust with her audience long before ever having any initial conversation with them. This is an awesome episode, with Cara sharing what she’s been doing in the client acquisition space, how she’s using Instagram like a blog and why she’s feeling optimistic about the future of Advice. Episode highlights: 3:15 – What’s it like running a business with your husband? 11:30 – Where are your new clients coming from? 13:09 – How are you using Instagram? 18:20 – How are you using Facebook? Who are you attracting with this medium? 22:30 – Why you need to be consistent on social media 32:30 – How do you feel about where Advice is headed? Show Notes: Cara Brett LinkedIn -https://www.linkedin.com/in/cara-brett-2a406229/ Bounce Financial website - https://www.bouncefinancial.com.au/ Bounce Financial Instagram - https://www.instagram.com/bouncefinancial Bounce Financial Facebook - https://www.facebook.com/BounceFinancial/ General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Virtual Business Partners (https://www.virtualbusinesspartners.com.au), an offshore outsourcing solution designed for Financial Services businesses to improve back office operation, reduce costs and help change how financial advice is delivered in Australia. We’re proud to partner with Virtual Business Partners who is working to create progressive change within the advice industry and help drive the positive evolution of financial advice.

It’s one thing to recognise Financial Abuse, it’s another to know how to handle it as a Financial Adviser. Does your licensee have resources to help when you see signs of Financial Abuse? If you’re self-licensed, do you have a strategic plan to support your Advisers and clients? Amanda Cassar is the director and Advisor behind Wealth Planning Partners and Trusted Aged Care Services. When it comes to Financial Services, she thinks globally but acts locally and is super passionate about raising financial literacy levels. She’s so versed in the uncomfortable topic of Financial Abuse, she’s putting together a course together for the XY online training platform. Episode highlights: 2:45 – How you came to become so involved in financial abuse 5:14 – Signs of financial abuse 15:10 – What can Advisers do when they recognise financial abuse? 17:58 – Amanda’s course for the XY training platform 21:30 - When to refer to an Aged Care specialist and why Show Notes: Amanda Cassar LinkedIn - https://www.linkedin.com/in/amandacassar/ Amanda Cassar Website - https://amandacassar.com.au/ Wealth Planning Partners - https://www.wealthplanningpartners.com.au/ General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Salesforce (https://bit.ly/Salesforce_XY). Blaze new trails to richer client relationships with the world's #1 CRM. We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) to help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most. Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world’s #1 CRM, reimagined for wealth management. We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.

The #1 thing we’ve noticed Advisers in the XY Community love more than anything, is hearing what other Advisers are up to in their business. If you: -Have recently gone out on your own as a Financial Advisor -Are contemplating taking the leap of faith into self-employed life -Want to hear what other Advisers are doing in their business and career… …you’ll love this conversation with Grant Millar from Inspired Financial Planners. Grant joined the XY Community around the time he decided to set up his own advice business. He leans on the XY Community for support when he has a question and continually provides a tonne of value to others. Episode highlights: 2:05 – How you started your business from scratch 5:00 –The power of the XY Adviser Community 11:25 – Overcoming the ‘sales’ stigma as an Advisor 16:20 – Giving clients a new-found confidence with a cash flow offering 25:40 – What would you do different if you started again? 30:45 – How you found your niche 43:00 – XY Adviser advocating for tax deductible advice Show Notes:
 Inspired Financial Planners - https://www.inspiredfinancialplanners.com.au/ Grant Millar LinkedIn - https://www.linkedin.com/in/grant-millar/ The XY FB Group - https://www.facebook.com/groups/XYAdviser General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Salesforce (https://bit.ly/Salesforce_XY). Blaze new trails to richer client relationships with the world's #1 CRM. We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) to help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most. Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world’s #1 CRM, reimagined for wealth management. We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.

A question we’ve been asking often is how do we make Financial Advice irresistible? We know the value that comes from having a great Adviser in your corner – so how are we articulating this as an industry to everyday Australians? Vanessa Stoykov from Evolution Media is doing just this by blending her love for storytelling with a desire to educate people on the power of sound Financial Advice, and it’s making an impact. Her debut novel ‘The Breakfast Club for 40-somethings’ and latest TV series ‘The Secrets of the Money Masters’ are just two items in her toolbox of strategies designed to highlight how important Financial Advice is and ultimately encourage more people to engage a great adviser. Episode highlights: 6:35 – Believing in the power of Advice 6:50  –The Secrets of the Money Masters 15:40 – Is the face-to-face business model dead? 17:50 – Unintended consequences of the Royal Commission 28:05 – Financial coaches and charging retainers Show Notes: Vanessa Stoykov - https://vanessastoykov.com Vanessa Stoykov LinkedIn - https://www.linkedin.com/in/vanessa-stoykov-a9b1741/ The Breakfast Club for 40-Somethings - https://vanessastoykov.com/book/ Evolution Media - https://www.evolutionmediagroup.com.au/ General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Salesforce (https://bit.ly/Salesforce_XY). Blaze new trails to richer client relationships with the world's #1 CRM. We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) to help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most. Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world’s #1 CRM, reimagined for wealth management. We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.

Modern Advisers don’t use videos to sell their services, they use videos to highlight the feeling and emotion their services evoke. They use videos to build trust, and it’s working. Nick Lennox is the creative brain behind Udeo video and media. He works closely with Advisers helping them generate high quality content, convey their message and showcase their unique point of difference. Episode highlights: 10:05 – Why being in front of the camera can help you understand your why 12:55 – The power of client testimonial videos 15:45 – The most effective Adviser videos you’ve seen 25:10 – How to get comfortable in front of the camera 27:13 – How to repurpose and leverage client testimonial videos 31:00 – The mere exposure effect to build trust and credibility before a first meeting Show Notes: Nick Lennox LinkedIn - https://www.linkedin.com/in/nickjlennox/ Udeo Video & Media - https://www.udeo.com.au/ General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Salesforce (https://bit.ly/Salesforce_XY). Blaze new trails to richer client relationships with the world's #1 CRM. We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) to help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most. Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world’s #1 CRM, reimagined for wealth management. We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.

Are you a Financial Adviser who wants to better understand Money Coaching and how you can incorporate this as part of your value proposition? What if you had the tools and skillset to help clients overcome a negative relationship with money? Lea Schodel fully transitioned from Financial Adviser to Certified Money Coach in June 2018. She’s the yoga teacher, wellness coach and creative entrepreneur blending health and financial wellbeing through her location independent business Mindful Wealth. In this episode, Lea shares her journey and explains how she’s using Money Coaching to help people take ownership of their financial decisions. Episode highlights: 9:45 – How are you blending yoga and financial coaching? 10:40 - Choice architecture and taking ownership of decisions 22:00 – Why there’s no scope for innovation in the current advice industry 27:40 - How can Advisers add money coaching to their offering in an over-complaint industry? 32:15 - What does your money coaching process look like? 44:30 – Understanding clients with money archetypes Show Notes: Lea Schodel LinkedIn - https://www.linkedin.com/in/leaschodel/ Mindful Wealth - http://themindfulwealthmovement.com Lea Schodel - http://www.leaschodel.com/ General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Salesforce (https://bit.ly/Salesforce_XY). Blaze new trails to richer client relationships with the world's #1 CRM. We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) to help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most. Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world’s #1 CRM, reimagined for wealth management. We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.

In the startup world, adversity is a given. We always hear about successful businesses, but we rarely hear about the stressful and often volatile journey they undertook to get there. Rohit Bhargava is the voice behind The Startup Playbook Podcast. He’s also seen both failure and success in his own business ventures. In this episode, Adrian from XY and Rohit explore the many facets of startup life including tech, relationship building, the power of community and overcoming adversity – all of which can be attributed to life as an Adviser or as an Advice business owner. Episode highlights: 8:20 – New ways of engaging your client base and prospects 11:40 – Some of the most interesting startup guests you’ve had on the show 19:20 – How adversity in business presents an opportunity 24:42 – The power of community when faced with adversity in business 27:53 – Relationship building versus transactional conversations Show Notes: Rohit Bhargava - https://www.rohitbhargava.co The Startup Playbook Podcast - https://www.startupplaybook.co Playbook Media - https://www.playbookmedia.com.au Youtube: https://www.youtube.com/channel/UCMaccqk-6dT9pBOKJ05GbYQ Twitter: @rohitbhargava7 IG: @rohit_bhargava General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by Salesforce (https://bit.ly/Salesforce_XY). Blaze new trails to richer client relationships with the world's #1 CRM. We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) to help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most. Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world’s #1 CRM, reimagined for wealth management. We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.