Ensombl Advice Australia

There's no denying uncertainty within Financial Services is at an all-time high. However, in light of this, Scott Farmer of Bravium believes this is a golden opportunity for Financial Advisers to re-evaluate their business models, think about how they can add and articulate their value to their clients and continually evolve. He doesn't for one minute think it will be easy, but he's confident it will be worth it if Advisers are to continue making a meaningful difference to clients lives and build profitable businesses. Bravium has been supporting a fee for service model since 2009. Taking a totally holistic approach, Scott and his team will not take on new clients who are only looking for specific transactional advice. This episode is a deep dive into Scott's value proposition and the process he has built to ensure his team are continually going above and beyond for their clients. Episode highlights: 4:10 - How industry uncertainty is prompting Advisers to re-evaluate their business models 6:15 – How you transitioned to a fee for service model 12:00 – What's the first step to letting go of insurance commissions? 22:45 - Why Advisers are underestimating the cost of providing advice 32:35 – What's your initial engagement steps with clients? 38:45 – Why you built your own cashflow fintech solution? Show Notes: Scott Farmer LinkedIn - https://www.linkedin.com/in/scott-farmer-57647825/ Bravium - https://www.bravium.com.au/ SavvyApp - https://www.savvyapp.com.au XY ON TOUR Event Info & Tickets - https://co.xyadviser.com/xyontour-podcast XY Adviser Online Training Platform - https://www.xyadviser.com General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by HUB24 (https://www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience. They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.

Are you an insurance adviser who will be affected if the removal of insurance commissions goes ahead? If the RC's final report has given your confidence a hit, Dean Mannix (LinkedIn:/deanmannix) of SalesITV (https://www.deanmannix.com) is here to remind you of the valuable work you are doing and why he believes you should absolutely be remunerated accordingly. This episode hits the proverbial 'nail on the head' on many topics, and there are so many incredible nuggets of information shared which relate directly to Advisers and how they can do their best work. Dean Mannix is the undisputed expert when it comes to customer centric sales. He has taught sales in over 28 countries and to some of the smartest people in the world. Dean has also created two courses on the www.xyadviser.com training platform, and both expand on everything he talks about in this episode with Adrian. Episode highlights: 5:26 – Why Dean supports insurance advisers being compensated via commissions for the hard work they do 9:46 – How can advisers better articulate their value when it comes to insurance? 17:36 – Six key reasons why Advisers don't get referrals, and how to avoid them 20:41 – Why your clients should be part of your BDM team 35:09 – How advisers can set the expectation of their value to the client 36:36 - The importance of telling a compelling story to your target demographic 40:26 – How to get out of the trap of trying to serve all prospects, and only focus on the ones you can deliver the most value to Show Notes: The SalesROI Methodology Course - http://link.xyadviser.com/deanmannix-salesroi Grow Your Pipeline With Referrals - http://link.xyadviser.com/deanmannix-referrals XY Adviser Online Training Platform - www.xyadviser.com General Disclaimer - www.xyadviser.com/disclaimer/ This podcast is brought to you by HUB24 (https://www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience. They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.

Which areas of the Financial Planning process do you really enjoy? What if you could eliminate the areas of Financial Planning you don't like, and focus on the ones you enjoy most? Well, that's exactly what Amie Baker (LinkedIn: /amie-baker-10975828) of Rekab Advice (https://www.rekabadvice.com.au) did. Amie realised being her client's active investment manager was not how she could provide the most value, so she made a conscious decision to outsource all areas of FP she doesn't enjoy, to focus on what she does best - helping her client's articulate what they want out of life and tailoring a financial plan to help them get there. This is a great episode for anyone who wants an insight into what one successful adviser is doing in her business. Episode highlights: 12:30 – How has your life experiences helped you as a Financial Advisor? 18:41 – The elements of Financial Planning Amie has outsourced and why 22:50 – What did you do to get better at behavioural finance? 27:48 – The scarcity mindset with money, and how to help your clients who have this 32:25 – Why Advisors need to get creative in changing the perception of advice to the average Australian 47:40 – As an Advisor, do you ever feel like there's an end date to working with a client? Show Notes: Dare to Lead book by Brene Brown (amazing idea for Advisors) - http://link.xyadviser.com/brene-brown Tribes book by Seth Godin (great for business and getting your confidence to influence and lead) - http://link.xyadviser.com/seth-godin Nudge book by Cass Sunstein & Richard Thawler - http://link.xyadviser.com/cass-sunstein Misbehaving book by Richard Thawler - http://link.xyadviser.com/richard-thawler Thinking Fast And Slow book by Daniel Kahneman - http://link.xyadviser.com/daniel-kahneman XY Adviser Online Training Platform - https://www.xyadviser.com General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by HUB24 (https//www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience. They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.

Are you a Financial Advisor who needs to implement a marketing strategy from scratch? Have you dabbled in the marketing game across different social platforms, but not sure if you're seeing results? Do you want to know THE magic formula to creating the ultimate marketing strategy for yourself or your Financial Advice business? Well, we hate to be the bearer of bad news but unfortunately there is no magic formula or cookie cutter approach to nailing the marketing game as an advisor (sorry!). However there ARE several strategies you can use to determine the kind of marketing approach best suited to yourself or your business, and it all starts with delivering a great…. client experience. Michael Back (LinkedIn:/michaeljback) is the business coach, customer experience and marketing expert for Financial Services. His company Human to Human (https://www.humantohuman.business) works closely with advice businesses helping them create a win-win-win situation; which includes an aligned team, happy clients and a thriving business. There are so many nuggets of marketing gold shared in this episode, here are just a few highlights: 7:05 – The power of podcasting and getting your message in front of the right person at the right time 15:40 – Digital marketing vs human marketing. Do marketing cycles exist? Have we come full circle? 20:50 - Why business owners are getting distracted by 'shiny marketing objects' and how to avoid the scatter gun approach 30:35 - How long should you test a marketing strategy before analysing if there is a valuable ROI? 36:40 - What are the biggest problems you're seeing advisors facing in the client experience phase? 46:45 – What is the best way for growing businesses to attract new and sticky clients? Show Notes: Human to Human - https://www.humantohuman.business Screw Work, Let's Play Book by John Williams - bit.ly/screwworkletsplay The Psychology of Persuasion book by Robert B. Cialdini - bit.ly/psychologypersuasion XY Adviser Online Training Platform - www.xyadviser.com General Disclaimer - www.xyadviser.com/disclaimer/ This podcast is brought to you by HUB24 (http://jo.my/hub24), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience. They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.

It seems most Financial Advisors are no longer of the mindset that Fintech is going to replace them, but rather complement them and their value proposition for clients. So if this is the case, surely the question then has to be - how can Advisors leverage the power of Fintech in a post royal commission world? Chris Ridd (LinkedIn: /chrisridd) has an impressive career history in tech. After working at Microsoft for 15 years, he then took on the role of CEO at Xero and led the growth of the company from a handful of employees to over 300. Now, he is part of the executive team at myprosperity (https://www.myprosperity.com.au) and believes the key for an advisor to not just exist, but to flourish in a post RC world, is to first help their clients feel like they're in control. In this episode you'll learn: 4:22 – The three elements Chris looks for in a sound startup. 12:44 – What's the key for an advisor to not just exist, but to flourish in the next 5- 10 years? 31:00 – How to be an effective leader and drive a great company culture 35:10 – Why leaders DON'T need to know everything, and the importance of authenticity 39:17 – What is the best thing advisors can do to grow their business? 41:24 – Are advisors using MyProsperity as a lead generation tool? If so, how? XY Adviser Online Training Platform - https://www.xyadviser.com General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by HUB24 (https://www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience. They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.

A question the Financial Advice industry has been asking for a long time is - how do we attract the 80% percent of people who do not seek advice? To tackle this problem head on, Paridhi Jain (LinkedIn: /paridhi-jain) instead started asking - how can I educate people on money fundamentals and enable them to progress to a point in their life where they can afford to engage the services of a Financial Advisor? Enter Skilled Smart (https://skilledsmart.com.au). Before Paridhi founded Skilled Smart, she spent a lot of time talking to both potential students and financial advisors to better understand their problems and how she might be able to bridge this gap in money education. Through Skilled Smart, Paridhi has developed a six week program and partners with finance professionals to teach and help adults navigate their way around the 'money game'. In this episode you'll learn: 4:30 - What inspired you to start Skilled Smart? 14:53 – What are the other options for those who can't afford advice? 20:50 – The importance of dialling down financial jargon and taking it back to basics when educating clients 24:50 - Two techniques you can use to better understand your clients problems 42:28 – What is the most important thing to learn about money? 48:40 – Is your program white labelled? XY Adviser Online Training Platform - https://www.xyadviser.com General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by HUB24 (www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience. They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.

There's a new wave of Financial Advisors emerging. They're courageous, they're status quo disruptors and they want to deliver great advice with purpose. And when it comes to purpose-driven advice, there's arguably no one more determined than Tristan Scifo (LinkedIn:/tristanscifo) - the financial advisor, mentor and coach behind Purpose Advisory (www.purposeadvisory.com.au). Tristan is a proud optimist and passionate 'equipper of people' who helps clients discover a deeper understanding of themselves, identify their purpose and mould a wealth creation strategy to suit. He was also one of the 400 Dover Financial Advisors who were abruptly left without a license back in July 2018. So how did he bounce back from this challenge, and what has he been up to in his business? You'll learn about this and much more over the next 45 minutes. Episode highlights: 3:30 - So Dover collapsed and you lost your new license. What did you do next? 12:14 - How are you blending fulfilment retreats with Financial Advice? 24:21 - What is the new wave of Financial Advice? 28:45 - A real-life example helping clients find their truth and taking action 30:18 - The power of asking questions and challenging your clients goals 32:40 - The 'Awesome Advisor' concept and what a purpose-driven advice business looks like 41:35 - What's the one thing the advice industry should change to become better? XY Adviser Online Training Platform - https://www.xyadviser.com General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast is brought to you by HUB24 (www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisors to innovative solutions that create opportunity, while delivering an awesome user and client experience. They're big time supporters of advisors going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.

Most Financial Advisors know how to deliver amazing advice to their clients, but have absolutely no idea how to market themselves to new or existing clients. There are however a select handful of Advisors who truly understand the power of content marketing and use this as a tool to engage and educate their client base while maximising every opportunity to attract new and sticky clients. So, which advisor are you? Or a better question might be, which kind advisor do you want to be? David Barbeler (LinkedIn:/davidbarbeler) and Thea Cowie (LinkedIn:/theacowie) are the brains behind 99Content (www.99content.co), a white label content subscription service specifically for Financial Advisors and Mortgage Brokers. They're helping Advisors deliver punchy and digestible content direct to their clients, leaving them more time to do what they do best - give great advice. Here's what you'll learn in this episode: 8:15 – Why is content creation such a powerful form of marketing? 9:00 – How are you nailing the process of getting content in front of advisers' clients? 18:14 – Easy things you can do to create content (when you're not a writer) 27:40 – How do you go about deciding on the content? What are you seeing trending? 30:55 – It's all about the hook! What is it? How do you draw your readers in? 46:18 – Your #1 tip for advisors to improve their content or get started Show Notes: 99Content Two Month Free Trial for XY Advisers - www.99content.co Trint Online Transcribing - www.trint.com XY Adviser Online Training Platform - https://www.xyadviser.com General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast has been brought to you by Sunsuper (www.sunsuper.com.au), one of the country's fastest growing profit for members super funds with more than one million members and $49 billion in funds under management. They're committed to providing advisers with a timely service, flexible products and innovative member services. They're long-time supporters of XY Adviser and believe this highly passionate community represents the future of financial advice. We're proud to partner with Sunsuper who are helping drive the positive evolution of financial advice.

"Is the licensee creating the right environment for the adviser to do their best work in the best interests of the client?" You'll hear the above quote delivered by this week's guest, Mark Hoven (LinkedIn: /markhoven) - CEO Wealth at Adviser Ratings. You'll also hear why this particular question is part of the reason Adviser Ratings are now looking to roll out a rating system for licensees within the Financial Services industry. Mark's professional career is an impressive (and mixed bag) of engineering, stock broking and corporate finance. Though it's his current role where he really shines, leading a growing and highly responsive startup team. In this episode you'll learn: 8:53 – Why you can be truly responsive as a scaling startup. 13:18 – How Adviser Ratings are becoming a bridge to the industry between consumers and advisers. 19:20 – The limitations advisers face with licensees in delivering their best work to clients. 22:09 – Will a lack of uncertainty remain if there is a change of government? 26:01 – How we can start servicing groups, who have traditionally not been touched by advice. 34:15 – Is technology the answer to all advisers problems? Show Notes: Adviser Ratings Robo Register - https://www.adviserratings.com.au/pdf/RoboRegister_ONLINE.pdf XY Adviser Online Training Platform - https://www.xyadviser.com General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast has been brought to you by Sunsuper (www.sunsuper.com.au), one of the country's fastest growing profit for members super funds with more than one million members and $49 billion in funds under management. They're committed to providing advisers with a timely service, flexible products and innovative member services. They're long-time supporters of XY Adviser and believe this highly passionate community represents the future of financial advice. We're proud to partner with Sunsuper who are helping drive the positive evolution of financial advice.

Sara Lucas (LinkedIn: /saralucas1) is an expert when it comes to UK based pensions. She works exclusively with British clients who have frozen pensions, advising them of their options and what they can do with them here in Australia. With over 30 years' experience in global Financial Services, Sara loves using the knowledge she's gathered to help people achieve better outcomes in their lives. Here's what you'll learn: 1:45 – Your professional and personal background 4:26 – Your niche specialty as a Financial Advisor 9:04 – The importance of diet to reach peak performance 9:32 – Do you incorporate your passion for health in your Financial Planning work? 12:30 – What are some easy things people can do to work towards better health and performance 14:00 - A detailed insight into what British clients can do with their UK pensions in Australia 24:46 – How you're working with other advisers who have clients with UK Pensions XY Adviser Online Training Platform - https://www.xyadviser.com General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast has been brought to you by Sunsuper (www.sunsuper.com.au), one of the country's fastest growing profit for members super funds with more than one million members and $49 billion in funds under management. They're committed to providing advisers with a timely service, flexible products and innovative member services. They're long-time supporters of XY Adviser and believe this highly passionate community represents the future of financial advice. We're proud to partner with Sunsuper who are helping drive the positive evolution of financial advice.