In the Sauce

Chitra Agrawal is Co-Founder of Brooklyn Delhi, the Indian condiment company she grew out of a thriving food blog and cookbook. On this episode of ITS, Chitra and Ali talk about consumer education, when a founder needs to get out of the kitchen, and what it's like (or how to manage) working with your husband.Image courtesy of Liz Clayman.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

LeShaun Smedley is the Manager of Corporate Supplier Diversity for the Kroger Company. He leads the effort to build a more diverse, equitable supplier base for the $121 billion grocery company that has over 2800 stores with 11 million customers a day. On this episode of ITS, LeShaun tells Ali how Kroger works, what we can bring to the table as emerging brands, what homework we need to do before engaging with Kroger, and why diversity is a massive strategic driver for Kroger.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Mayssa Chehata is the founder and CEO of Behave, the low-sugar gummy bears made with better-for-you, all-natural ingredients and elevated flavors. On this episode of ITS, Ali and Mayssa talk about balancing market validation with gut instinct, why partnerships need to be focused on true value for everyone, and why feedback is the key to your success.If you count on HRN content, become a monthly sustaining donor at heritageradionetwork.org/donate.In The Sauce is Powered by Simplecast.

Annalea Krebs is the founder and CEO of Social Nature, a product discovery and trial platform that helps emerging brands reach consumers, and build a loyal community. On this episode of ITS, Annalea and Ali discuss how Social Nature reconciles two seemingly opposing rules: Sampling is still critical and yet most brand discovery  starts online. For wholesale-first brands, or DTC brands looking for a brick and mortar strategy, this episode is a dream.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Eric Strickland, National Director of Alternate Channel Sales at Tessemae’s. On this episode of ITS, Eric and Ali talk Sales: form big picture strategy and the importance of a guiding WHY, to the details of a sales deck.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Nona Lim is the Founder and CEO of Nona Lim, everyone’s favorite fresh Asian broths, noodles and stir fry kits. On this episode of ITS, Nona tells Ali a story of pivoting, observation, grit, and quick thinking — all of the skills she needed as a competitive fencer — and how she applied them to building the innovative brand she leads today.  Heritage Radio Network is a listener supported nonprofit podcast network. Support Inside Julia's Kitchen by becoming a member!Inside Julia's Kitchen is Powered by Simplecast.

‘Yemisi Awosan is the Founder of Egunsi Foods, a ready-to-heat soup, starter, and sauce brand inspired by West African ingredients. On this episdoe of ITS, 'Yemisi tells her story and she and Ali talk about being a more private founder in the entrepreneurial world of ego and personality.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Lola Adeyemi is Founder of "It’s Souper” a line of Afro-Fusion Soups & Sauces currently sold online and in Canada. On this episode of ITS, Lola and Ali talk about the beginning: What is it really like to go from idea to product to sales and why confidence is not about bravado but about trust in what you're building.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  

Gail Becker is Founder and CEO of CAULIPOWER, the powerhouse company that has become a household name in 3 years. On today's episode of ITS, Gail and Ali talk about thinking big, listening to your customers and knowing when to say "no." Listen all the way through for a surprise.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  

The podcast explores the importance of diversity, equity, and inclusion in early-stage companies. It delves into creating safe and inclusive environments, addressing racism, and incorporating DEI into company foundations. The conversation highlights the challenges faced by founders in embracing uncomfortable conversations for personal and company growth.