In the Sauce
Heritage Radio Network
Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.
Episodes
Mentioned books
Nov 13, 2025 • 56min
Building On The Signals, Not The NOISE
Melanie Bartelme is the associate director and global food analyst for Mintel’s Premium Global Food & Drink Insights platform. On this episode of ITS, Melanie and Ali talk about food and beverage trends, what's happening with proteinification, what brands need to say out loud, and what consumers are looking for in today's uncertain world. Make sure to listen for a special discount at the end of the episode!Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 6, 2025 • 55min
Building a Whole Different SAUZ
Troy Bonde & Winston Alfieri are CEO, CMO and Co-Founders of SAUZ, the pasta sauce brand known for its bright colors and killer flavors. On this episode of ITS, Ali and the SAUZ guys talk about brand building, true differentiation in a massive, commodity category, and how they acquire and then keep consumers.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 30, 2025 • 54min
Building the Chobani of Hummus
Nick Wiseman is the CEO and Co-Founder of Little Sesame, a chef-founded, hummus brand rooted in sustainable farming and ingredient integrity. On this episode of ITS, Ali and Nick talk about self-manufacturing, hospitality-focused CPG, brand building, and why choosing the best chickpea in America makes all the difference.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 23, 2025 • 58min
Building Human to Human
Emily Steele is the CEO and Cofounder of Hummingbirds, podcast sponsor, and a platform connecting everyday creators with CPG brands to drive awareness at retail. On this episode of ITS, Ali and Emily talk about how local content creators can support retail success, demographic differences, and the keys to a new launch (product, store or seasonal campaign).Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 16, 2025 • 45min
Building With Farmers
Sarela Herrada is the CEO and co-founder of SIMPLi, the leading maker of regenerative organic pantry staples in the US, with products available in over 3,000 stores and on the menus of more than 3,000 restaurants across the country. On this episode of ITS, Sarela explains her food-service first approach to CPG, how her experience in supply chain led her to solve a food systems problem, and what shifts SIMPLi is making as they expand out of the natural channel into more conventional stores.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 9, 2025 • 54min
Building with Naturally New York
Gigi Lee Chang is the Co-Chair of Naturally New York, and has been in the natural food world for over 20 years. After selling her first venture, Plum Organics, to Campbells in 2012, Gigi went on to co-found BFY Capital, and most recently Lumi Growth. On this episode of ITS, Gigi and Ali talk about bringing In The Sauce back, the evolution of the industry, and how CPG founders and operators can use today's dynamic macro environment to their advantage.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 10, 2024 • 1h 2min
Building In the Sauce
For the 250th and final episode of ITS, Ali invited Adam Brown to help her recap the past 6 years of the show.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 3, 2024 • 54min
Building with Today's Natural Consumer
Annalea Krebs is the founder and CEO of Social Nature, an online product discovery platform with over 1M shoppers. On this episode of ITS, Annalea and Ali talk about the consumer journey, from trial to life-long fan, and how it's more important than ever to take the risk out of trying new products.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 26, 2024 • 59min
Rebuilding
Catherine Campbell is the founder of One For the Books, a marketing consultancy that specializes in reviving older brands in food, home, hospitality, and culture. On this episode of ITS, Ali and Catherine discuss vibes: what brands do when they lose them, and how to know when you're a brand at risk.Photo courtesy of Chelsea Lane Photography.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 19, 2024 • 53min
Building on Tastemade
McCall Gridley is Head of Sales & Partner Experience at Tastemade. On this episode of ITS, McCall tells Ali how brands can partner with Tastemade to create content that not only creates awareness, but also drives sales. They discuss the ever-evolving state of food media, how to think about content and consumer mindset, and why a media ecosystem is better than a single channel strategy.Photo courtesy of Tastemade.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
