In this episode of the podcast, we discuss building a personal brand with Devon Levesque. We discussed:(00:00) Intro - Devon introduces the importance of building relationships through shared experiences and challenges, like climbing mountains or doing hard workouts together(02:47) Devon's early life and career- Attended military academy in high school, played sports in college- Started promoting and bartending at bars/clubs to make money, brought in hundreds of people- Dropped out of college to pursue managing a hotel nightclub at the W, hosted famous athletes and built connections- Brief stint in the restaurant industry that didn't work out(09:03) Transition into personal training- At age 24, decided to become a personal trainer after advice from a friend- Got first few clients in an apartment building, got a quick online certification - Built up a successful training business working with high-profile clients in NYC- Key insight: high-powered people like being pushed hard and told what to do by an authority figure- Eventually sold the training company and meal prep business (14:09) Lessons learned in early career- If something seems too good to be true, it probably is - success doesn't come that easy- Diversify your revenue streams - Work with people you love and enjoy the journey, don't get caught up in the rat race- Be present(16:44) Transition into brand building and investing- Always interested in the psychology of marketing and consumer behavior - Started providing more value to brands beyond just social media posts - capital, distribution, events, etc.- Formed DML Group to invest in and grow promising consumer brands- Brought together experienced advisors like Ryan Loen who have successfully exited major brands- Invests in brands they believe are category leaders - Super Coffee, Alipop, Beam, Promix(21:01) Devon's superpowers- Ability to ask the right questions and connect the right people together- Stems from his background in creating networks and communities (23:04) Keys to brand success- Having the right partners in place - legal, distribution, formulation, marketing - Authentically communicating the founder's vision across all touchpoints- Devon will only work with a founder if he feels he could grab a beer with them and deeply connectKey Takeaways:- Building genuine relationships through shared challenges is powerful - Don't expect overnight success, diversify revenue, and enjoy the journey- Provide real value to brands beyond just promotion- Invest in authentic founders and category leading products- Align all partners to communicate a consistent brand vision

Chase is an entrepreneur revolutionizing the fabric and pillow industry through his company, The Woolshire. He began his journey into organic, non-toxic bedding inspired by his family's needs. The Woolshire prioritizes high-quality, American-made products, emphasizing transparency and ethical sourcing.Key topics discussed:Benefits of using natural and organic materials in products (e.g., wool pillows).The impact of synthetic materials on health and well-being.The importance of sleep quality and how it affects overall health.Strategies for managing time and avoiding social media distractions to improve mental health.Integrating faith and mindfulness practices into daily routines for holistic well-being.Timestamps:(00:00) - Discussing Business Distribution Strategies(04:00) - Importance of Twitter for Entrepreneurs(09:00) - Balancing Family Life and Entrepreneurship(12:00) - Managing Time and Social Media Distractions(16:00) - Personal Journey to Orthodox Christianity(18:00) - Faith as a Foundation in Business(23:00) - Learning from Traditional Practices*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with The Woolshire:WebsiteInstagramTwitterConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA

Chase is an entrepreneur revolutionizing the fabric and pillow industry through his company, The Woolshire. He began his journey into organic, non-toxic bedding inspired by his family's needs. The Woolshire prioritizes high-quality, American-made products, emphasizing transparency and ethical sourcing.Key topics discussed:Transition from synthetic to natural fabrics.Inspiration from providing safe bedding for his family.Challenges in sourcing and manufacturing American-made fabrics.Impact of globalization on product quality and ethics.Role of social media in building a loyal customer base.Timestamps:(00:00) Revolutionizing Fabric Quality(10:22) Dreaming Big(22:19) Supply Chain Transparency in Pillow Industry(27:25) Twitter Marketing Success Story*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with The Woolshire:WebsiteInstagramTwitterConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA

David and Brad are the co-founders of MANNA Vitality. MANNA Vitality is a health supplement company, sourcing its high-quality ingredients from the Himalayas and the Dead Sea, including Ormus, Shilajit and ocean minerals. David and Brad embarked on a journey 10 years ago with the intentions for self-actualization, which eventuated in their discovery & creation of MANNA, which combines ancient wisdom with modern science. Their mission is to provide an all-in-one supplement that maximizes health potential through natural ingredients, reflecting their commitment to quality, spiritual growth, and holistic wellness.Ket topics discussed:The role of personal growth and self-discovery in the entrepreneurial journey.High-quality ingredients like Shilajit and ocean minerals.Commitment to uncompromising standards and product quality.Balancing business growth with maintaining personal relationships.Leveraging customer feedback, influencer marketing, strategies for bootstrapping, logistics and supply chain.Timestamps:(00:00) Authenticity, Storytelling, and Empowering Others(08:18) Commitment to Quality in Business(17:20) The Power of Friendship in Business(24:16) Navigating Intensity and Manufacturing Challenges(36:10) Customer Service and Brand Growth(41:33) Long-Term Vision for Business Growth(48:27) Building Brotherhood and Creating Magic*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with MANNA Vitality:InstagramWebsiteFacebookConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA

David and Brad are the co-founders of MANNA Vitality. MANNA Vitality is a health supplement company, sourcing its high-quality ingredients from the Himalayas and the Dead Sea, including Ormus, Shilajit and ocean minerals. David and Brad embarked on a journey 10 years ago with the intentions for self-actualization, which eventuated in their discovery & creation of MANNA, which combines ancient wisdom with modern science. Their mission is to provide an all-in-one supplement that maximizes health potential through natural ingredients, reflecting their commitment to quality, spiritual growth, and holistic wellness.Ket topics discussed:Integrating spiritual and physical health through high-quality natural supplements.David and Brad’s decade-long journey blending ancient wisdom with modern biohacking.Rigorous sourcing of potent ingredients like Himalayan Shilajit and Dead Sea minerals.Overcoming challenges to leave successful careers for a wellness-focused mission.The impact of personal growth and spiritual practices on creating Manna Vitality.Timestamps:(00:00) Founders' Personal and Business Development(10:07) Finding Faith and Fulfillment in Change(20:58) Navigating Risk Tolerance and Entrepreneurship(27:54) Living in Alignment With Purpose(39:43) First Experience With Shilajit(45:32) Global Availability of Rare Product*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with MANNA Vitality:InstagramWebsiteFacebookConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA

On this episode of the podcast, we chat with our good friend Gregg Schoenberg. Gregg is a successful entrepreneur from New York and spent most of his career in the finance world. Now, he spends most of his time discussing how to succeed in life through building quality relationships, or what he calls: etiquette alpha.Gregg Schoenberg Episode 196The Meat Mafia Telegram GroupSummary of Key Themes from the full-length episode:Pulling the ripcord on a corporate career without a plan to pursue more meaningful workThe importance of 9/11 in shifting perspectives on risk, time, and controlStarting a successful newsletter (The Financial Revolutionist) by providing differentiated opinions and analysisDeveloping a systematic approach to maintaining and nurturing relationships over timeThe power of etiquette and considerate gestures in building strong connections and goodwillAdvising executives and entrepreneurs to avoid comfort, maintain humility, and prepare for disruptionHelping a parent through terminal illness as a profound and meaningful experienceAlgorithm-based approaches to life and the robot-like discipline needed for high-performanceFocusing on core attributes like determination and confronting weaknesses to succeed as an entrepreneurDeeper life lessons on seeing beyond superficialities, forgiveness, and developing a spiritual practice

Nicco Magnotto is the co-founder of Nic Nac Naturals, a company that produces all-natural nicotine mints using non-tobacco nicotine. With a background in electrical engineering and experience in the specialty sweeteners and supplements industry, Magnotto has combined his passion for health, nutrition, and biohacking to create an innovative nicotine product. His approach emphasizes transparency, minimal and healthy ingredients, and a focus on providing a cleaner alternative to traditional nicotine products.Key topics discussed:Nicotine product effects and usageNicotine delivery methods, usage, and benefitsStartups, challenges, and growthThe impact of screens and dopamineBalancing health, lifestyle, and mindsetTimestamps:(00:00) Nicotine Products and Oral Effects(03:38) Nicotine Delivery Methods and Effects(07:24) Nicotine Usage and Benefits(17:23) Startups, Challenges, and Growth(23:21) Balancing Health, Lifestyle, and Mindset(30:43) The Impact of Screens and Dopamine*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Nic Nac Naturals:InstagramWebsiteTwitterTikTokConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA

Nicco Magnotto, co-founder of Nic Nac Naturals, discusses creating all-natural nicotine mints, transparency in ingredients, misconceptions about nicotine, regulatory challenges in the industry, and using xylitol for absorption. Topics include exploring nicotine benefits, artificial sweeteners, navigating regulations for product development, and the challenges and rewards of entrepreneurship with a spiritual perspective.

Cody Hopkins is the co-founder of Grassroots Farmers' Cooperative, a pioneering initiative based in rural Arkansas dedicated to connecting consumers with high-quality, ethically-raised meat products. As a first-generation farmer, Cody, along with his wife, transitioned from a background in physics to sustainable farming inspired by figures like Joel Salatin. Over the past decade, they have built Grassroots from the ground up, emphasizing transparency, sustainability, and community-driven solutions to the challenges of modern agriculture.Key topics discussed: Impact of COVID-19 on consumer behavior and food system resilienceThe necessity for more decentralized food processing infrastructureSocioeconomic components of food pricing and consumer educationInnovative financing and ownership models for sustainable agricultureRole of farm subsidies and government policies in shaping the food systemTimestamps:(00:00) - Shifting Consumer Behavior Post-COVID(04:00) - The Economics of Food Pricing and Quality(06:15) - Advocating for Less Meat but Better Quality(12:00) - The Realities of Industrial Poultry Farming(18:00) - Innovative Financing and Ownership Models in Agriculture*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Cody:LinkedinConnect with Grass Roots Farmers' Cooperative:InstagramWebsiteConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA

Cody Hopkins is the co-founder of Grassroots Farmers' Cooperative, a pioneering initiative based in rural Arkansas dedicated to connecting consumers with high-quality, ethically-raised meat products. As a first-generation farmer, Cody, along with his wife, transitioned from a background in physics to sustainable farming inspired by figures like Joel Salatin. Over the past decade, they have built Grassroots from the ground up, emphasizing transparency, sustainability, and community-driven solutions to the challenges of modern agriculture.Key topics discussed: Issues with the centralized and industrialized food systemImpact of sustainable farming on rural economiesConsumer demand driving change in agricultureEducation on nutrient density and farming practicesEnvironmental benefits of regenerative agricultureBridging the urban-rural divide through food systems.Timestamps:(00:00) - Introduction and Cody's Background(03:50) - Challenges of Starting a Farm(08:45) - Issues with the Centralized Food System(12:00) - Educating Consumers on Food Quality(19:30) - Environmental Benefits of Regenerative Agriculture*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Cody:LinkedinConnect with Grass Roots Farmers' Cooperative:InstagramWebsiteConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA