ITSPmagazine

⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com _____ Newsletter: Musing On Society And Technology https://www.linkedin.com/newsletters/musing-on-society-technology-7079849705156870144/_____ Watch on Youtube: https://youtu.be/nFn6CcXKMM0_____ My Website: https://www.marcociappelli.com_____________________________This Episode’s SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak:  https://itspm.ag/itspbcweb_____________________________A Musing On Society & Technology Newsletter Written By Marco Ciappelli | Read by TAPE3A new transmission from Musing On Society and Technology Newsletter, by Marco CiappelliReflections from Our Hybrid Analog-Digital SocietyFor years on the Redefining Society and Technology Podcast, I've explored a central premise: we live in a hybrid -digital society where the line between physical and virtual has dissolved into something more complex, more nuanced, and infinitely more human than we often acknowledge.Introducing a New Series: Analog Minds in a Digital World:Reflections from Our Hybrid Analog-Digital SocietyPart II: Lo-Fi Music and the Art of Imperfection — When Technical Limitations Become Creative LiberationI've been testing small speakers lately. Nothing fancy—just little desktop units that cost less than a decent dinner. As I cycled through different genres, something unexpected happened. Classical felt lifeless, missing all its dynamic range. Rock came across harsh and tinny. Jazz lost its warmth and depth. But lo-fi? Lo-fi sounded... perfect.Those deliberate imperfections—the vinyl crackle, the muffled highs, the compressed dynamics—suddenly made sense on equipment that couldn't reproduce perfection anyway. The aesthetic limitations of the music matched the technical limitations of the speakers. It was like discovering that some songs were accidentally designed for constraints I never knew existed.This moment sparked a bigger realization about how we navigate our hybrid analog-digital world: sometimes our most profound innovations emerge not from perfection, but from embracing limitations as features.Lo-fi wasn't born in boardrooms or designed by committees. It emerged from bedrooms, garages, and basement studios where young musicians couldn't afford professional equipment. The 4-track cassette recorder—that humble Portastudio that let you layer instruments onto regular cassette tapes for a fraction of what professional studio time cost—became an instrument of democratic creativity. Suddenly, anyone could record music at home. Sure, it would sound "imperfect" by industry standards, but that imperfection carried something the polished recordings lacked: authenticity.The Velvet Underground recorded on cheap equipment and made it sound revolutionary—so revolutionary that, as the saying goes, they didn't sell many records, but everyone who bought one started a band. Pavement turned bedroom recording into art. Beck brought lo-fi to the mainstream with "Mellow Gold." These weren't artists settling for less—they were discovering that constraints could breed creativity in ways unlimited resources never could.Today, in our age of infinite digital possibility, we see a curious phenomenon: young creators deliberately adding analog imperfections to their perfectly digital recordings. They're simulating tape hiss, vinyl scratches, and tube saturation using software plugins. We have the technology to create flawless audio, yet we choose to add flaws back in.What does this tell us about our relationship with technology and authenticity?There's something deeply human about working within constraints. Twitter's original 140-character limit didn't stifle creativity—it created an entirely new form of expression. Instagram's square format—a deliberate homage to Polaroid's instant film—forced photographers to think differently about composition. Think about that for a moment: Polaroid's square format was originally a technical limitation of instant film chemistry and optics, yet it became so aesthetically powerful that decades later, a digital platform with infinite formatting possibilities chose to recreate that constraint. Even more, Instagram added filters that simulated the color shifts, light leaks, and imperfections of analog film. We had achieved perfect digital reproduction, and immediately started adding back the "flaws" of the technology we'd left behind.The same pattern appears in video: Super 8 film gave you exactly 3 minutes and 12 seconds per cartridge at standard speed—grainy, saturated, light-leaked footage that forced filmmakers to be economical with every shot. Today, TikTok recreates that brevity digitally, spawning a generation of micro-storytellers who've mastered the art of the ultra-short form, sometimes even adding Super 8-style filters to their perfect digital video.These platforms succeeded not despite their limitations, but because of them. Constraints force innovation. They make the infinite manageable. They create a shared language of creative problem-solving.Lo-fi music operates on the same principle. When you can't capture perfect clarity, you focus on capturing perfect emotion. When your equipment adds character, you learn to make that character part of your voice. When technical perfection is impossible, artistic authenticity becomes paramount.This is profoundly relevant to how we think about artificial intelligence and human creativity today. As AI becomes capable of generating increasingly "perfect" content—flawless prose, technically superior compositions, aesthetically optimized images—we find ourselves craving the beautiful imperfections that mark something as unmistakably human.Walking through any record store today, you'll see teenagers buying vinyl albums they could stream in perfect digital quality for free. They're choosing the inconvenience of physical media, the surface noise, the ritual of dropping the needle. They're purchasing imperfection at a premium.This isn't nostalgia—most of these kids never lived in the vinyl era. It's something deeper: a recognition that perfect reproduction might not equal perfect experience. The crackle and warmth of analog playback creates what audiophiles call "presence"—a sense that the music exists in the same physical space as the listener.Lo-fi music replicates this phenomenon in digital form. It takes the clinical perfection of digital audio and intentionally degrades it to feel more human. The compression, the limited frequency range, the background noise—these aren't bugs, they're features. They create the sonic equivalent of a warm embrace.In our hyperconnected, always-optimized digital existence, lo-fi offers something precious: permission to be imperfect. It's background music that doesn't demand your attention, ambient sound that acknowledges life's messiness rather than trying to optimize it away.Here's where it gets philosophically interesting: we're using advanced digital technology to simulate the limitations of obsolete analog technology. Young producers spend hours perfecting their "imperfect" sound, carefully curating randomness, precisely engineering spontaneity.This creates a fascinating paradox. Is simulated authenticity still authentic? When we use AI-powered plugins to add "vintage" character to our digital recordings, are we connecting with something real, or just consuming a nostalgic fantasy?I think the answer lies not in the technology itself, but in the intention behind it. Lo-fi creators aren't trying to fool anyone—the artifice is obvious. They're creating a shared aesthetic language that values emotion over technique, atmosphere over precision, humanity over perfection.In a world where algorithms optimize everything for maximum engagement, lo-fi represents a conscious choice to optimize for something else entirely: comfort, focus, emotional resonance. It's a small rebellion against the tyranny of metrics.As artificial intelligence becomes increasingly capable of generating "perfect" content, the value of obviously human imperfection may paradoxically increase. The tremor in a hand-drawn line, the slight awkwardness in authentic conversation, the beautiful inefficiency of analog thinking—these become markers of genuine human presence.The challenge isn't choosing between analog and digital, perfection and imperfection. It's learning to consciously navigate between them, understanding when limitations serve us and when they constrain us, recognizing when optimization helps and when it hurts.My small speakers taught me something important: sometimes the best technology isn't the one with the most capabilities, but the one whose limitations align with our human needs. Lo-fi music sounds perfect on imperfect speakers because both embrace the same truth—that beauty often emerges not from the absence of flaws, but from making peace with them.In our quest to build better systems, smarter algorithms, and more efficient processes, we might occasionally pause to ask: what are we optimizing for? And what might we be losing in the pursuit of digital perfection?The lo-fi phenomenon—and its parallels in photography, video, and every art form we've digitized—reveals something profound about human nature. We are not creatures built for perfection. We are shaped by friction, by constraint, by the beautiful accidents that occur when things don't work exactly as planned. The crackle of vinyl, the grain of film, the compression of cassette tape—these aren't just nostalgic affectations. They're reminders that imperfection is where humanity lives. That the beautiful inefficiency of analog thinking—messy, emotional, unpredictable—is not a bug to be fixed but a feature to be preserved.Sometimes the most profound technology is the one that helps us remember what it means to be beautifully, imperfectly human. And maybe, in our hybrid analog-digital world, that's the most important thing we can carry forward.Let's keep exploring what it means to be human in this Hybrid Analog Digital Society.End of transmission.______________________________________📬 Enjoyed this transmission? Follow the newsletter here: [Newsletter Link]Share this newsletter and invite anyone you think would enjoy it!As always, let's keep thinking!__________ End of transmission.📬 Enjoyed this article? Follow the newsletter here: https://www.linkedin.com/newsletters/7079849705156870144/🌀 Let's keep exploring what it means to be human in this Hybrid Analog Digital Society.Share this newsletter and invite anyone you think would enjoy it!As always, let's keep thinking!_____________________________________Marco CiappelliITSPmagazine | Co-Founder • CMO • Creative Director | ✓ Los Angeles ✓ Firenze❖ Have you heard about Studio C60?A Brand & Marketing Advisory For Cybersecurity And Tech Companies✶ Learn more about me and my podcasts✶ Follow me on LinkedIn✶ Subscribe to my NewsletterConnect with me across platforms:Bluesky | Mastodon | Instagram | YouTube | Threads | TikTok___________________________________________________________Marco Ciappelli is Co-Founder and CMO of ITSPmagazine, a journalist, creative director, and host of podcasts exploring the intersection of technology, cybersecurity, and society. His work blends journalism, storytelling, and sociology to examine how technological narratives influence human behavior, culture, and social structures.___________________________________________________________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to the "Musing On Society & Technology" newsletter on LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⬥GUEST⬥Pieter VanIperen, CISO and CIO of AlphaSense | On Linkedin: https://www.linkedin.com/in/pietervaniperen/⬥HOST⬥Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On LinkedIn: https://www.linkedin.com/in/imsmartin/ | Website: https://www.seanmartin.com⬥EPISODE NOTES⬥Real-World Principles for Real-World Security: A Conversation with Pieter VanIperenPieter VanIperen, the Chief Information Security and Technology Officer at AlphaSense, joins Sean Martin for a no-nonsense conversation that strips away the noise around cybersecurity leadership. With experience spanning media, fintech, healthcare, and SaaS—including roles at Salesforce, Disney, Fox, and Clear—Pieter brings a rare clarity to what actually works in building and running a security program that serves the business.He shares why being “comfortable being uncomfortable” is an essential trait for today’s security leaders—not just reacting to incidents, but thriving in ambiguity. That distinction matters, especially when every new technology trend, vendor pitch, or policy update introduces more complexity than clarity. Pieter encourages CISOs to lead by knowing when to go deep and when to zoom out, especially in areas like compliance, AI, and IT operations where leadership must translate risks into outcomes the business cares about.One of the strongest points he makes is around threat intelligence: it must be contextual. “Generic threat intel is an oxymoron,” he argues, pointing out how the volume of tools and alerts often distracts from actual risks. Instead, Pieter advocates for simplifying based on principles like ownership, real impact, and operational context. If a tool hasn’t been turned on for two months and no one noticed, he says, “do you even need it?”The episode also offers frank insight into vendor relationships. Pieter calls out the harm in trying to “tell a CISO what problems they have” rather than listening. He explains why true partnerships are based on trust, humility, and a long-term commitment—not transactional sales quotas. “If you disappear when I need you most, you’re not part of the solution,” he says.For CISOs and vendors alike, this episode is packed with perspective you can’t Google. Tune in to challenge your assumptions—and maybe your entire security stack.⬥SPONSORS⬥ThreatLocker: https://itspm.ag/threatlocker-r974⬥RESOURCES⬥⬥ADDITIONAL INFORMATION⬥✨ More Redefining CyberSecurity Podcast: 🎧 https://www.seanmartin.com/redefining-cybersecurity-podcastRedefining CyberSecurity Podcast on YouTube:📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq📝 The Future of Cybersecurity Newsletter: https://www.linkedin.com/newsletters/7108625890296614912/Interested in sponsoring this show with a podcast ad placement? Learn more:👉 https://itspm.ag/podadplc⬥KEYWORDS⬥ciso, appsec, threatintel, trust, ai, vendors, bloat, leadership, tools, risk, redefining cybersecurity, cybersecurity podcast, redefining cybersecurity podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SBOMs were supposed to be the ingredient label for software—bringing transparency, faster response, and stronger trust. But reality shows otherwise. Fewer than 1% of GitHub projects have policy-driven SBOMs. Only 15% of developer SBOM questions get answered. And while 86% of EU firms claim supply chain policies, just 47% actually fund them.So why do SBOMs stall as compliance artifacts instead of risk-reduction tools? And what happens when they do work?In this episode of AppSec Contradictions, Sean Martin examines:Why SBOM adoption is laggingThe cost of static SBOMs for developers, AppSec teams, and business leadersReal-world examples where SBOMs deliver measurable valueHow AISBOMs are extending transparency into AI models and dataCatch the full companion article in the Future of Cybersecurity newsletter for deeper analysis and more research.👉 What’s your experience with SBOMs? Have they helped reduce risk in your organization—or do they sit on the shelf as compliance paperwork? How are you bridging the gap between transparency and real security outcomes? Share your take—we’d love to hear your story.📖 Read the full companion article in the Future of Cybersecurity newsletter for deeper insights: https://www.linkedin.com/pulse/sboms-application-security-from-compliance-trophy-sean-martin-cissp-qisse🔔 Subscribe to stay updated on the full AppSec Contradictions video series and more perspectives on the future of cybersecurity: https://www.youtube.com/playlist?list=PLnYu0psdcllRWnImF5iRnO_10eLnPFWi_________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn: https://itspm.ag/future-of-cybersecuritySincerely, Sean Martin and TAPE9________Sean Martin is a life-long musician and the host of the Music Evolves Podcast; a career technologist, cybersecurity professional, and host of the Redefining CyberSecurity Podcast; and is also the co-host of both the Random and Unscripted Podcast and On Location Event Coverage Podcast. These shows are all part of ITSPmagazine—which he co-founded with his good friend Marco Ciappelli, to explore and discuss topics at The Intersection of Technology, Cybersecurity, and Society.™️Want to connect with Sean and Marco On Location at an event or conference near you? See where they will be next: https://www.itspmagazine.com/on-locationTo learn more about Sean, visit his personal website. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com ______Title: Tech Entrepreneur and Author's AI Prediction - The Last Book Written by a Human Interview  | A Conversation with Jeff Burningham | Redefining Society And Technology Podcast With Marco Ciappelli______Guest: Eli LopianFounder of Typemock Ltd | Author of AIcracy: Beyond Democracy | AI & Governance Thought LeaderOn LinkedIn: https://www.linkedin.com/in/elilopian/Book: https://aicracy.aiHost: Marco CiappelliCo-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Advisor | Journalist | Writer | Podcast Host | #Technology #Cybersecurity #Society 🌎 LAX 🛸 FLR 🌍WebSite: https://marcociappelli.comOn LinkedIn: https://www.linkedin.com/in/marco-ciappelli/_____________________________This Episode’s SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak:  https://itspm.ag/itspbcweb_____________________________⸻ Podcast Summary ⸻ I had one of those conversations that makes you question everything you thought you knew about democracy, governance, and the future of human society. Eli Lopian, founder of TypeMock and author of the provocative book on AI-cracy, walked me through what might be the most intriguing political theory I've encountered in years.⸻ Article ⸻ Technology entrepreneur Eli Lopian joins Marco to explore "AI-cracy" - a revolutionary governance model where artificial intelligence writes laws based on abundance metrics while humans retain judgment. This fascinating conversation examines how we might transition from broken democratic systems to AI-assisted governance in our evolving Hybrid Analog Digital Society.Picture this scenario: you're sitting in a pub with friends, listening to them argue about which political rally to attend, and suddenly you realize something profound. As Eli told me, it's like watching people fight over which side of the train to sit on while the train itself is heading in completely the wrong direction. That metaphor perfectly captures where we are with democracy today.Eli's background fascinates me - breaking free from a religious upbringing at 16, building a successful AI startup for the past decade, and now proposing something that sounds like science fiction but feels increasingly inevitable. His central premise stopped me in my tracks: no human being should be allowed to write laws anymore. Only AI should create legislation, guided by what he calls an "abundance metric" - essentially optimizing for human happiness, freedom, and societal wellbeing.But here's where it gets really interesting. Eli isn't proposing we hand over control to a single AI overlord. Instead, he envisions three separate AI systems - one controlled by the government, one by the opposition, and one by an NGO - all working with the same data but operated by different groups. They must reach identical conclusions for any law to proceed. If they disagree, human experts investigate why.What struck me most was how this could actually restore direct democracy. In ancient Athens, every citizen participated in the polis. We can't do that with hundreds of millions of people, but AI could process everyone's input instantly. Imagine submitting your policy ideas directly to an AI system that responds within hours, explaining why your suggestion would or wouldn't improve societal abundance. It's like having the Athenian square scaled to modern complexity.The safeguards Eli proposes reveal his deep understanding of human nature. No AI can judge humans - that remains strictly a human responsibility. Citizens don't vote for charismatic politicians anymore; they vote for actual policies. Every three years, people choose their preferred policies. Every decade, they set ambitious collective goals - cure cancer, reach Mars, whatever captures society's imagination.Living in our Hybrid Analog Digital Society, we already see AI creeping into governance. Lawyers use AI, governments employ algorithms for efficiency, and citizens increasingly turn to ChatGPT for advice they once sought from doctors or therapists. Eli's insight is that we're heading toward AI governance whether we plan it or not - so why not design it properly from the start?His most compelling point addresses a fear I share: that AI lacks creativity. Eli argues this is actually a feature, not a bug. AI generates rather than truly creates. The creative spark - proposing that universal basic income experiment, suggesting we test new social policies, imagining those decade-long goals - that remains uniquely human. AI simply processes our creativity faster and more fairly than our current broken systems.The privacy question loomed large in our conversation. Eli proposes a brilliant separation: your personal AI mentor (helping you grow and find fulfillment) operates in complete isolation from the governance AI system. Like quantum physics, what happens in the personal realm stays there. The governance AI only sees aggregated societal data, never individual conversations.I kept thinking about trust throughout our discussion. We've already surrendered massive amounts of personal data to social media platforms. We share things on Instagram and TikTok that would have horrified us twenty years ago. Perhaps we'll adapt to AI governance the same way we adapted to cloud computing, social media, and smartphones.What excites me most is how this could give every citizen a real voice again. Not just during elections, but daily. Got an idea for improving your community? Submit it to the AI system. Receive thoughtful feedback about why it would or wouldn't work. Participate in creating the laws that govern your life rather than merely choosing between pre-packaged candidates every few years.Whether Eli's AI-cracy becomes reality or remains theoretical, it forces us to confront a crucial question: if democracy is broken, what comes next? In our rapidly evolving technological society, maybe it's time to stop fighting over which side of the train offers the better view and start laying new tracks entirely.__________________ Enjoy. Reflect. Share with your fellow humans.And if you haven’t already, subscribe to Musing On Society & Technology on LinkedIn — new transmissions are always incoming.https://www.linkedin.com/newsletters/musing-on-society-technology-7079849705156870144You’re listening to this through the Redefining Society & Technology podcast, so while you’re here, make sure to follow the show — and join me as I continue exploring life in this Hybrid Analog Digital Society.End of transmission.____________________________Listen to more Redefining Society & Technology stories and subscribe to the podcast:👉 https://redefiningsocietyandtechnologypodcast.comWatch the webcast version on-demand on YouTube:👉 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested Promotional Brand Stories for your Company and Sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When we talk about AI at cybersecurity conferences these days, one term is impossible to ignore: agentic AI. But behind the excitement around AI-driven productivity and autonomous workflows lies an unresolved—and increasingly urgent—security issue: identity.In this episode, Sean Martin and Marco Ciappelli speak with Cristin Flynn Goodwin, keynote speaker at SecTor 2025, about the intersection of AI agents, identity management, and legal risk. Drawing from decades at the center of major security incidents—most recently as the head cybersecurity lawyer at Microsoft—Cristin frames today’s AI hype within a longstanding identity crisis that organizations still haven’t solved.Why It Matters NowAgentic AI changes the game. AI agents can act independently, replicate themselves, and disappear in seconds. That’s great for automation—but terrifying for risk teams. Cristin flags the pressing need to identify and authenticate these ephemeral agents. Should they be digitally signed? Should there be a new standard body managing agent identities? Right now, we don’t know.Meanwhile, attackers are already adapting. AI tools are being used to create flawless phishing emails, spoofed banking agents, and convincing digital personas. Add that to the fact that many consumers and companies still haven’t implemented strong MFA, and the risk multiplier becomes clear.The Legal ViewFrom a legal standpoint, Cristin emphasizes how regulations like New York’s DFS Cybersecurity Regulation are putting pressure on CISOs to tighten IAM controls. But what about individuals? “It’s an unfair fight,” she says—no consumer can outpace a nation-state attacker armed with AI tooling.This keynote preview also calls attention to shadow AI agents: tools employees may create outside the control of IT or security. As Cristin warns, they could become “offensive digital insiders”—another dimension of the insider threat amplified by AI.Looking AheadThis is a must-listen episode for CISOs, security architects, policymakers, and anyone thinking about AI safety and digital trust. From the potential need for real-time, verifiable agent credentials to the looming collision of agentic AI with quantum computing, this conversation kicks off SecTor 2025 with urgency and clarity.Catch the full episode now, and don’t miss Cristin’s keynote on October 1.___________Guest:Cristin Flynn Goodwin, Senior Consultant, Good Harbor Security Risk Management | On LinkedIn: https://www.linkedin.com/in/cristin-flynn-goodwin-24359b4/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com___________Episode SponsorsThreatLocker: https://itspm.ag/threatlocker-r974BlackCloak: https://itspm.ag/itspbcweb___________ResourcesKeynote: Agentic AI and Identity: The Biggest Problem We're Not Solving: https://www.blackhat.com/sector/2025/briefings/schedule/#keynote-agentic-ai-and-identity-the-biggest-problem-were-not-solving-49591Learn more and catch more stories from our SecTor 2025 coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/sector-cybersecurity-conference-toronto-2025New York Department of Financial Services Cybersecurity Regulation: https://www.dfs.ny.gov/industry_guidance/cybersecurityGood Harbor Security Risk Management (Richard Clarke’s firm): https://www.goodharbor.net/Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to share an Event Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us___________KEYWORDScristin flynn goodwin, sean martin, marco ciappelli, sector, microsoft, ai, identity, agents, ciso, quantum, event coverage, on location, conference Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The cybersecurity industry operates on a fundamental misconception: that consumers want to understand and manage their digital security. After 17 years at F-Secure and extensive consumer research, Dmitri Vellikok has reached a different conclusion—people simply want security problems to disappear without their involvement.This insight has driven F-Secure's transformation from traditional endpoint protection to what Vellikok calls "embedded ecosystem security." The company, which holds 55% global market share in operator-delivered consumer security, has moved beyond the conventional model of asking consumers to install and manage security software.F-Secure's approach centers on embedding security capabilities directly into applications and services consumers already use. Rather than expecting people to download separate security software, the company partners with telecom operators, insurance companies, and financial institutions to integrate protection into existing customer touchpoints.This embedded strategy addresses what Vellikok identifies as cybersecurity's biggest challenge: activation and engagement. Traditional security solutions fail when consumers don't install them, don't configure them properly, or abandon them due to complexity. By placing security within existing applications, F-Secure automatically reaches more consumers while reducing friction.The company's research reveals the extent of consumer overconfidence in digital security. Seventy percent of people believe they can easily spot scams, yet 43% of that same group admits to having been scammed. This disconnect between perception and reality drives F-Secure's focus on proactive, invisible protection rather than relying on consumer vigilance.Central to this approach is what F-Secure calls the "scam kill chain"—a framework for protecting consumers at every stage of fraudulent attempts. The company analyzes scam workflows to identify intervention points, from initial contact through trust-building phases to final exploitation. This comprehensive view enables multi-layered protection that doesn't depend on consumers recognizing threats.F-Secure's partnership with telecom operators provides unique advantages in this model. Operators see network traffic, website visits, SMS messages, and communication patterns, giving them visibility into threat landscapes that individual security solutions cannot match. However, operators typically don't communicate their protective actions to customers, creating an opportunity for F-Secure to bridge this gap.The company combines operator-level data with device-level protection and user interface elements that inform consumers about threats blocked on their behalf. This creates what Vellikok describes as a "protective ring" around users' digital lives while maintaining transparency about security actions taken.Artificial intelligence and machine learning have been core to F-Secure's operations for over a decade, but recent advances enable more sophisticated predictive capabilities. The company processes massive data volumes to identify patterns and predict threats before they materialize. Vellikok estimates that within 18 to 24 months, F-Secure will be able to warn consumers three days in advance about likely scam attempts.This predictive approach represents a fundamental shift from reactive security to proactive protection. Instead of waiting for threats to appear and then blocking them, the system identifies risk patterns and steers users away from dangerous situations before threats fully develop.The AI integration also serves as a translation layer between technical security events and consumer-friendly communications. Rather than presenting technical alerts about blocked URLs or filtered emails, the system provides context about threats in language consumers can understand and act upon.F-Secure's evolution reflects broader industry recognition that consumer cybersecurity requires different approaches than enterprise security. While businesses can mandate security training and complex protocols, consumers operate in environments where convenience and simplicity drive adoption. The embedded security model acknowledges this reality while maintaining protection effectiveness.The company's global reach through operator partnerships positions it to address cybersecurity as a systemic challenge rather than an individual consumer problem. By aggregating threat data across millions of users and multiple communication channels, F-Secure creates network effects that improve protection for all users as the system learns from new attack patterns.Looking forward, Vellikok anticipates cybersecurity challenges will continue evolving in waves. Current focus on scam protection will likely shift to AI-driven threats, followed by quantum computing challenges. The embedded security model provides a framework for adapting to these changes while maintaining consumer protection without requiring users to understand or manage evolving threat landscapes. Learn more about F-Secure: https://itspm.ag/f-secure-2748Note: This story contains promotional content. Learn more. Guest: Dmitri Vellikok, Product and Business Development at F-Secure  On LinkedIn: https://www.linkedin.com/in/dmitrivellikok/ResourcesCompany Directory:https://www.itspmagazine.com/directory/f-secure Learn more about creating content with Sean Martin & Marco Ciappelli:  https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/purchase-programs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⬥GUEST⬥Aunshul Rege, Director at The CARE Lab at Temple University | On Linkedin: https://www.linkedin.com/in/aunshul-rege-26526b59/⬥CO-HOST⬥Julie Haney, Computer scientist and Human-Centered Cybersecurity Program Lead, National Institute of Standards and Technology | On LinkedIn: https://www.linkedin.com/in/julie-haney-037449119/⬥HOST⬥Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On LinkedIn: https://www.linkedin.com/in/imsmartin/ | Website: https://www.seanmartin.com⬥EPISODE NOTES⬥Cybersecurity Is for Everyone — If We Teach It That WayCybersecurity impacts us all, yet most people still see it as a tech-centric domain reserved for experts in computer science or IT. Dr. Aunshul Rege, Associate Professor in the Department of Criminal Justice at Temple University, challenges that perception through her research, outreach, and education programs — all grounded in community, empathy, and human behavior.In this episode, Dr. Rege joins Sean Martin and co-host Julie Haney to share her multi-layered approach to cybersecurity awareness and education. Drawing from her unique background that spans computer science and criminology, she explains how understanding human behavior is critical to understanding and addressing digital risk.One powerful initiative she describes brings university students into the community to teach cyber hygiene to seniors — a demographic often left out of traditional training programs. These student-led sessions focus on practical topics like scams and password safety, delivered in clear, respectful, and engaging ways. The result? Not just education, but trust-building, conversation, and long-term community engagement.Dr. Rege also leads interdisciplinary social engineering competitions that invite students from diverse academic backgrounds — including theater, nursing, business, and criminal justice — to explore real-world cyber scenarios. These events prove that you don’t need to code to contribute meaningfully to cybersecurity. You just need curiosity, communication skills, and a willingness to learn.Looking ahead, Temple University is launching a new Bachelor of Arts in Cybersecurity and Human Behavior — a program that weaves in community engagement, liberal arts, and applied practice to prepare students for real-world roles beyond traditional technical paths.If you’re a security leader looking to improve awareness programs, a university educator shaping the next generation, or someone simply curious about where you fit in the cyber puzzle, this episode offers a fresh perspective: cybersecurity works best when it’s human-first.⬥SPONSORS⬥ThreatLocker: https://itspm.ag/threatlocker-r974⬥RESOURCES⬥Dr. Aunshul Rege is an Associate Professor here, and much of her work is conducted under this department: https://liberalarts.temple.edu/academics/departments-and-programs/criminal-justiceTemple Digital Equity Plan (2022): https://www.phila.gov/media/20220412162153/Philadelphia-Digital-Equity-Plan-FINAL.pdfTemple University Digital Equity Center / Digital Access Center: https://news.temple.edu/news/2022-12-06/temple-launches-digital-equity-center-north-philadelphiaNICE Cybersecurity Workforce Framework: https://www.nist.gov/itl/applied-cybersecurity/nice/nice-framework-resource-center⬥ADDITIONAL INFORMATION⬥✨ More Redefining CyberSecurity Podcast: 🎧 https://www.seanmartin.com/redefining-cybersecurity-podcastRedefining CyberSecurity Podcast on YouTube:📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq📝 The Future of Cybersecurity Newsletter: https://www.linkedin.com/newsletters/7108625890296614912/Interested in sponsoring this show with a podcast ad placement? Learn more:👉 https://www.itspmagazine.com/purchase-programs⬥KEYWORDS⬥sean martin, julie haney, aunshul rege, temple university, cybersecurity literacy, social engineering, cyber hygiene, human behavior, community engagement, cybersecurity education, redefining cybersecurity, cybersecurity podcast, redefining cybersecurity podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Mystery in FlorenceIn Tuscany there is so much magic: hills decorated with olive trees, vineyards and cypresses, bell towers ringing everywhere, hidden gardens, and of course enchanted cities, full of history and beauty, where famous artists have created marvellous works of art.In this tale we find ourselves in the city of Florence, where magic abounds and legends hide in every corner.A river called the Arno runs through it; and amongst the many bridges there is one that quite rightly is a bit more famous than the others: the Ponte Vecchio. In those suspended houses no one lives anymore. Every day it is full of tourists who photograph it and come to visit from all over the world, but many, many years ago on this bridge there were butchers, fishmongers and tanners as if it were a market, a square suspended over the Arno and daily life was very different from today.At the time of this story the shops were all jewellery stores owned by master goldsmiths, who lived there, worked and sold gold jewellery and precious items of the highest quality. It was one of the hearts of the city where the Florentines of the time would meet and stop to chat whilst they came and went from one side of the river to the other. Even the children spent their days having fun playing and running from one side to the other undisturbed.At this point you must know that for some days small thefts had been occurring in the artisans' shops. Gold and precious items disappeared as if stolen by the wind, silently and by surprise, without leaving a trace. Who knows who knows? Who could be the culprit?The goldsmiths gathered together, after closing their shops, right there on the bridge."But what on earth is happening?" said one."Well, if only we knew..." said another."And we can't go on like this, looking like fools!"Bernardo, one of the goldsmiths, said: "Granted I'm a bit absent-minded, but I'm certainly not blind enough not to see if gold is missing from my shop."And off they went asking questions and interrogating each other to try to find an explanation for these thefts, discover the thief and perhaps recover what was stolen.In short, it had been weeks now that gold filings from the working of gold and various precious objects had been disappearing from the shops — and all this was happening under everyone's eyes but no one had seen anything.Who to blame if not those mischievous rascals who enjoyed playing football on the bridge! Between little matches, laughter, running, various games and hide-and-seek, who knows if one of them hadn't started stealing here and there.More days passed and more gold had vanished into thin air. The goldsmiths, tired of this business, came out onto the bridge and shouted loudly all together: "Now we've really had enough and it's time to put an end to it! Let's catch the thief!"Even Giulio the baker came out to the doorway of his shop, on the left, at the end of the bridge, and although he hadn't understood precisely what was happening, he showed everyone his flour-covered hands shouting: "I've got nothing to do with it, I swear! My hands are covered in dough only because I'm always preparing focaccia to bake in the oven."And saying this he joined the others shouting: "Let's catch the thief red-handed before that sack becomes one of flour!"In that commotion, Lapo, a very clever and curious boy, son of the goldsmith Bernardo who was friends with everyone and played together with the other children on the bridge, after reflecting thought: "There's something that doesn't add up: we children don't steal, whose fault can it be?"So Lapo decided to investigate on his own. Because as his grandfather always told him: "one thing done is worth more than a hundred to do" and then he would add that "if you do it yourself you do for three."So, without much ado, the following evening he organised himself, getting hold of a magnifying glass, a notebook with pencil to take notes and a lantern that would accompany him in the dark. The latter he held tight with a slightly trembling hand, but there was no hesitation — the situation wouldn't resolve itself.At dusk, he set off from the Ponte Vecchio, where he lived with his father above the shop, towards the column in Piazza Santa Trinità.Up there was, and still is, the Statue of Justice that towered so high as to touch the sky. The journey wasn't long, but that evening it took him longer than usual, because he observed everything with attention and curiosity. He looked right, left, in the narrow streets, beyond the parapet of the Lungarno and if he saw a stone he moved that too: "you never know where you might find clues" he thought.He had heard it said that the column and the statue of Justice were magical and full of secrets. But the most amazing thing was that from its summit, where indeed the statue stood, one could see what was happening at every point in the city — as we know justice sees and knows everything.Having arrived in Piazza Santa Trinita, he gave a great sigh, took one last step and at the foot of the column — what a surprise... he met a snail."A snail?" you will say. "Eh, exactly a snail complete with house on its shoulders, with lights on at the windows and a fireplace lit" Really, I tell you... Believe it... In short it was there, moving, slowly yes, but determined. When it heard the light step of the unexpected visitor, it became suspicious and withdrawing its antennae as if they were brakes, it stopped dead and said:"Halt! Who goes there? But who are you and where are you going? You're not looking for trouble, are you, wandering about all alone at this twilight hour?""No, what trouble... quite the opposite Mrs Snail" replied Lapo, "I should go to the top of the column to see what's happening on the Ponte Vecchio. There are things that don't quite add up and I'm investigating. As you can see I even have the magnifying glass and hat!" Said Lapo showing the objects to avoid misunderstandings. "Now, since you seem to be from around here, you wouldn't happen to know how I can get up there?"The snail who lived at the foot of the column and was to all intents and purposes its guardian, huffed but then smiled and showed Lapo a small door at the foot of the column, hidden by ivy."Dearest Lapo," she said adjusting her spectacles "you seem like a brave boy, a true friend and also a good investigator, but only from the top of the column will you be able to know the truth."Having said this, the snail rubbed her tentacles and they began to shine with a magical light that enveloped Lapo making him become the height of the door which opened with a great creak; so sharp as to make all the birds that were hanging about in the night fly away.Lapo, now very small, thanked the snail and without fear entered inside the column. In the darkness, he was impressed by a narrow and high well that went up instead of down. On the gleaming walls there was a spiral of tiny steps that he began to climb with determination with the lit lantern held tight in his hand. He reached the top.In the night the starry sky illuminated the Statue of Justice that towered over Florence. It had a scale with two balanced plates in one hand and a golden sword in the other.As we said previously, by enchantment, from there one could see the whole city — one just had to look in the right direction and think of the part of Florence you wanted to see: an incredible magic for a breathtaking view.Now was the moment to concentrate on the Ponte Vecchio and try to solve the mystery of the thefts, but whilst moving around the statue, to go to the side that looked towards the river, he made an incredible discovery. He couldn't believe his own eyes — so much so that he took out the magnifying glass to be sure. Both plates of the scale were full of gold filings and precious trinkets."Good heavens! And how did this stuff get up here?" Exclaimed Lapo with wide eyes. "This is undoubtedly the loot from the thefts at the jewellery shops!"At first, confused and amazed he didn't know what to think, but then, observing the filings more carefully he realised they were all woven together with bracelets and necklaces: these were two nests and an idea immediately flashed into his mind."The thieving magpies!" Exclaimed Lapo. Those crafty birds love everything that glitters, it must certainly have been them who robbed the shops and brought the stolen goods up here.And in the middle of this thought, suddenly they appeared in flight. They landed on the column agitated and furious "KRAA KRAA KRAA! Oh, little boy but what are you doing at our home? Don't you even dare touch these glittering marvels; they are our nest, we found them and they are ours."Lapo didn't let himself be frightened and calmly replied: "But what are you saying? You like glittering things that shine and you take them, but that certainly doesn't mean they are yours."The magpies were all chattering together they seemed to have gone mad and knew no reason. "But what is this one saying?" Said one. "Right, someone comes to our home and expects to give orders?" Added another. "Yes, nice joke. They're not ours? But are you a comedian? Change job, look, because you don't make us laugh." Said another.And all of them laughing.At which Lapo didn't let himself be intimidated. He rummaged in his pocket and found what he was looking for. He proposed an exchange. "What if we made a deal. To tell the truth I lose out quite a bit, but I like you so much that I would gladly give you these beautiful shiny marbles in exchange for the gold and trinkets."Seeing those small brilliant and colourful treasures, which they had never seen before, the magpies calmed down. They looked at each other with a crafty look and without hesitation... "Deal!"They took the marbles from his hand in a flash and flew away shouting: "Hooray, we're rich! From now on we'll collect these little balls."Sighing with relief and satisfaction, Lapo recovered the stolen goods and rushed down from the column. The snail was waiting for him applauding. With another spell she made him come out of the little door and appear right on the Ponte Vecchio where several Florentines were taking the evening air and chatting — including the goldsmiths."Papa, papa I've discovered the mystery and found the culprit, it was the thieving magpies! My friends didn't do anything wrong." "Calm down son, I'm listening". Replied Bernardo.Lapo with all the breath he had in his throat didn't waste a moment and told everything he had discovered and seen: the investigator's hat, the magnifying glass, the magical snail who knew the secrets of the column, the little door, the statue at the top, the view of Florence, the thieving magpies and the trick with the coloured marbles. Finally the mystery of the strange thefts was clarified, all the recovered stolen goods were returned to the goldsmiths of the Ponte Vecchio thanks to the enterprising and brave Lapo.At that point everyone who was on the Ponte Vecchio applauded shouting: "hooray, hooray, hooray, for the little investigator."Whilst the ancient bridge, perhaps enchanted, gleamed with golden lights.Giulio the baker whilst putting focaccia in the oven, sang merrily and with a ringing voice announced: "today focaccia for everyone free of charge, we must celebrate!"The thieving magpies returned to flying; they continued to find small objects and even pieces of glittering dreams; and chattering they said: "It may well be that we've lost a nest, but we've certainly found a story to tell."And perhaps, who knows, there will be a new story!— Written by Lucia & Marco Ciappelli [Inspired by a Florentine legend] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The decision to leave a successful corporate position and start a company requires more than just identifying a market opportunity. For Shankar Somasundaram, it required witnessing firsthand how traditional cybersecurity approaches consistently failed in the environments that matter most to society: hospitals, manufacturing plants, power facilities, and critical infrastructure.Somasundaram's path to founding Asimily began with diverse technical experience spanning telecommunications and early machine learning development. This foundation proved essential when he transitioned to cybersecurity, eventually building and growing the IoT security division at a major enterprise security company.During his corporate tenure, Somasundaram gained direct exposure to security challenges across healthcare systems, industrial facilities, utilities, manufacturing plants, and oil and gas operations. Each vertical revealed the same fundamental problem: existing security solutions were designed for traditional IT environments where confidentiality and integrity took precedence, but operational technology environments operated under entirely different rules.The mismatch became clear through everyday operational realities. Hospital ultrasound machines couldn't be taken offline during procedures for security updates. Manufacturing production lines couldn't be rebooted for patches without scheduling expensive downtime. Power plant control systems required continuous availability to serve communities. These environments prioritized operational continuity above traditional security controls.Beyond technical challenges, Somasundaram observed a persistent communication gap between security and operations teams. IT security professionals spoke in terms of vulnerabilities and patch management. Operations teams focused on uptime, safety protocols, and production schedules. Neither group had effective frameworks for translating their concerns into language the other could understand and act upon.This divide created frustration for Chief Security Officers who understood risks existed but lacked clear paths to mitigation that wouldn't disrupt critical business operations. Organizations could identify thousands of vulnerabilities across their operational technology environments, but struggled to prioritize which issues actually posed meaningful risks given their specific operational contexts.Somasundaram recognized an opportunity to approach this problem differently. Rather than building another vulnerability scanner or forcing operational environments to conform to IT security models, he envisioned a platform that would provide contextual risk analysis and actionable mitigation strategies tailored to operational requirements.The decision to leave corporate security and start Asimily wasn't impulsive. Somasundaram had previous entrepreneurial experience and understood the startup process. He waited for the right convergence of market need, personal readiness, and strategic opportunity. When corporate priorities shifted through acquisitions, the conditions aligned for his departure.Asimily's founding mission centered on bridging the gap between operational technology and information technology teams. The company wouldn't just build another security tool; it would create a translation layer enabling different organizational departments to collaborate effectively on risk reduction.This approach required understanding multiple stakeholder perspectives within client organizations. Sometimes the primary user would be a Chief Information Security Officer. Other times, it might be a manufacturing operations head managing production floors, or a clinical operations director in healthcare. The platform needed to serve all these perspectives while maintaining technical depth.Somasundaram's product engineering background informed this multi-stakeholder approach. His experience with complex system integration—from telecommunications infrastructure to machine learning algorithms—provided insight into how security platforms could integrate with existing IT infrastructure while addressing operational technology requirements.The vision extended beyond traditional vulnerability management to comprehensive risk analysis considering operational context, business impact, and regulatory requirements. Rather than treating all vulnerabilities equally, Asimily would analyze each device within its specific environment and use case, providing organizations with actionable intelligence for informed decision-making.Somasundaram's entrepreneurial journey illustrates how diverse technical experience, industry knowledge, and strategic timing converge to address complex market problems. His transition from corporate executive to startup founder demonstrates how deep industry exposure can reveal opportunities to solve problems that established players might overlook or underestimate.Today, as healthcare systems, manufacturing facilities, and critical infrastructure become increasingly connected, the vision Somasundaram brought to Asimily's founding has proven both timely and necessary. The company's development reflects not just market demand, but the value of approaching familiar problems from fresh perspectives informed by real operational experience.Learn more about Asimily: itspm.ag/asimily-104921Note: This story contains promotional content. Learn more.Guest: Shankar Somasundaram, CEO & Founder, Asimily  | On LinkedIn: https://www.linkedin.com/in/shankar-somasundaram-a7315b/Company Directory: https://www.itspmagazine.com/directory/asimilyResourcesLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Threat modeling is often called the foundation of secure software design—anticipating attackers, uncovering flaws, and embedding resilience before a single line of code is written. But does it really work in practice?In this episode of AppSec Contradictions, Sean Martin explores why threat modeling so often fails to deliver:It’s treated as a one-time exercise, not a continuous processResearch shows teams who put risk first discover 2x more high-priority threatsYet fewer than 4 in 10 organizations use systematic threat modeling at scaleDrawing on insights from SANS, Forrester, and Gartner, Sean breaks down the gap between theory and reality—and why evolving our processes, not just our models, is the only path forward.👉 What’s your take? Share your experience with threat modeling in application security in the comments below. Is your organization able to integrate threat modeling into everyday work, or does it remain a one-off exercise? What changes to process or culture would make it valuable and visible across teams?📖 Read the full companion article in the Future of Cybersecurity newsletter for deeper insights: https://www.linkedin.com/pulse/problem-threat-modeling-application-security-too-slow-martin-cissp-8n5ye/🔔 Subscribe to stay updated on the full AppSec Contradictions video series and more perspectives on the future of cybersecurity: https://www.youtube.com/playlist?list=PLnYu0psdcllRWnImF5iRnO_10eLnPFWi_________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn: https://itspm.ag/future-of-cybersecuritySincerely, Sean Martin and TAPE9________Sean Martin is a life-long musician and the host of the Music Evolves Podcast; a career technologist, cybersecurity professional, and host of the Redefining CyberSecurity Podcast; and is also the co-host of both the Random and Unscripted Podcast and On Location Event Coverage Podcast. These shows are all part of ITSPmagazine—which he co-founded with his good friend Marco Ciappelli, to explore and discuss topics at The Intersection of Technology, Cybersecurity, and Society.™️Want to connect with Sean and Marco On Location at an event or conference near you? See where they will be next: https://www.itspmagazine.com/on-locationTo learn more about Sean, visit his personal website. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.