
All Things Considered CX with Bob Azman
Are you ready for CX Unhinged? For building better experiences? Hosted by Bob Azman, this show digs into the trends, tools, and tactics that are transforming the way businesses connect with their customers.
Get ready for thought-provoking interviews, expert advice, and the latest insights straight from the world of CX. Whether you're aiming to enhance your strategy or discover new ways to drive customer satisfaction, grab your notebook - Bob and his guests have got you covered. Make sure to bubscribe to get new episodes every 2 weeks.
Latest episodes

Dec 19, 2022 • 38min
Tabitha Dunn, Hitachi
Tabitha Dunn currently serves as Head of Global Customer Experience for Hitachi. In this role she is driving a best-in-class class, customer-centric transformation that will improve the customer and employee experience while creating efficiencies, increasing revenue and business scalability. Previously, she served as Chief Customer Officer of Ericsson and has previously built five global, B2B customer experience programs focused on delivering value and positive impact for customers, employees, and the business. With 20+ years of experience as a leader in the CX field, Tabitha also serves on the Board of Directors for the Customer Experience Professionals Association as Vice-Chair in 2022 and is the incoming Board Chair for 2023. She is also a Certified Customer Experience Professional (CCXP).

Dec 5, 2022 • 46min
Jonathan Hawkins, Anthrolytics
A software veteran of 25 years, Jonathan has held leadership positions in major US software companies, such as Aspect Software, Verint and NICE Systems. Jonathan co-founded OCX Cognition Inc., an AI platform focused on improving retention outcomes for large B2B companies. After selling part of his shareholding and maintaining a board position, Jonathan then founded Anthrolytics in 2021. Anthrolytics combines behavioural and data science to predict the next likely behaviour of employees or customers. Anthrolytics proprietary Predictive Behavioural Analytics SaaS platform allows major B2C and contact centre companies to predict customer churn and likely upsell. For employees, the platform predicts likely resignations, unplanned absence, and the drivers of the predicted behaviour. In addition to these activities, Jonathan is on the advisory boards of two other SaaS start-ups and occasionally lectures on go to market strategies for University of Buckingham.

Nov 7, 2022 • 30min
Ken Peterson - Question Pro
Ken has over two decades of experience in the customer experience research with industry experience in retail, technology, hospitality, financial services, automotive and transportation with a recent focus on financially linked business insights, SaaS deployments, and CX consultation. With a background in Mathematical Operations Research, he’s eager to find ways that companies can be more profitable through truly actionable insights into data. Ken has also had the privilege of helping clients to improve their customer engagement in travel, sports and media to better understand how to make use of the vast quantities of data that is now available but often underutilized and misinterpreted. Delivering relevant insights, fact-based execution, and bottom-line results which has led to multiple publications and 2 US CXA Awards in 2022.

Nov 4, 2022 • 28min
Kaz Ohta
Kazuki “Kaz” Ohta is the CEO at Treasure Data, a leading customer data platform.

Oct 10, 2022 • 36min
Roy Atkinson
Roy Atkinson is one of the most recognized thought leaders in IT, service management, and customer experience, and serves as CEO, Clifton Butterfield, LLC, a business advisory practice. He is a Fellow of the Institute for Digital Transformation and a 2021 member of HDI’s Strategic Advisory Board. He is a prolific writer, speaker, webinar presenter, and podcaster as well as an industry analyst. He holds a masters certificate in advanced management strategy from Tulane University’s Freeman School of Business.

Sep 26, 2022 • 36min
Bob Parsons
A seasoned professional with over 30 years of experience in leadership and talent development, Bob has worked with multiple Fortune 500 companies. Prior to starting his own business in 1999, he managed a 150-employee placement agency for a Fortune 1000 company. While at Thomson Reuters, as a Director of Coaching and Executive Development, he accumulated 900+ hours of coaching internal mid-level leaders. After eight years at Thomson, he took on the challenge to build a $2.5M Executive Coaching business for a professional services firm, where he designed and implemented best-practice leaderdevelopment solutions. Bob completed a master’s degree in Business Communications from the University of St. Thomas in 2011. Bob is certified in a variety of assessments including Zenger Folkman 360, Marshall Goldsmith Process, MBTI, Behavioral Styles, DiSC, and Korn Ferry Suite of tools.

Sep 12, 2022 • 35min
Dr. Tom DeWitt
Tom DeWitt, Ph.D. is the Director of CXM@MSU, an entity dedicated to the advancement of customer experience management (CXM), and a fixed-term faculty member in the Department of Marketing of the Broad College of Business at Michigan State University. As the Director of CXM@MSU, Dr. DeWitt has created North America’s first academic program in customer experience management (Masters of Science in Customer Experience Management - MS-CXM) and hosts industry conferences twice each year for organizations to share best practices in CXM. Tom’s research interests lie in the areas of consumer behavior and services marketing. For more than a decade Dr. DeWitt has also provided customer experience management (CXM) solutions to organizations and audiences around the world through consulting, workshops and presentations. Prior to joining academia, Tom enjoyed a career in the hospitality industry, where he served in senior management roles in the USA and Asia.

Aug 29, 2022 • 41min
Best of Summer Replay: Customer Experience 4 Author's Roundtable #2
Worth another listen!! Listen to 3 authors from the latest best-selling 4th edition of the Customer Experience series. Gabriela Ciupitu, Faran Niaz and Peter Verheijde join the podcast to discuss their careers, the chapters they wrote, the importance of managing experiences and words of wisdom from across the globe. This roundtable provides the listener insight into the topics covered in this new edition from 3 respected authors with broad experience in working for and helping organizations achieve better customer experiences.

Aug 22, 2022 • 50min
Best of Summer Replay: CX4 Authors Roundtable #1
Worth another listen! Listen to 3 authors from the latest best-selling 4th edition of the Customer Experience series. Greg Uglioni, Carolene Meli and Kristin Haynes join the podcast to discuss their careers, the chapters they wrote, the importance of storytelling and words of wisdom from across the globe. This roundtable provides the listener insight into the topics covered in this new edition from 3 respected authors with broad experience in working for and helping organizations achieve better customer experiences.

Aug 8, 2022 • 37min
Howard Tiersky
Howard is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance which was recently listed by Forbes as “One of the ten most important business books of 2021.” Howard was named by IDG as “One of The Top 10 Digital Transformation Influencers to Follow Today,” and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” Prior to founding his own companies, Howard spent 18 years with Ernst & Young Consulting which then became part of Capgemini, one of the world’s leading global consulting firms, where he helped launch their digital practice. Howard speaks regularly at major industry conferences and is proud to have been on the faculty of the NYU Tisch School of the Arts, his alma mater. He is a frequent contributor to CIO Magazine.