For Your Own Good

Kiki Couchman turned a cease & desist into a viral rebrand — and is building the coolest yogurt brand NYC’s ever seen.Founder of NYC’s cult yogurt brand Sour Milk, Kiki joins me live in front of an audience to talk about how she’s turning probiotics and packaging into a full-blown brand movement. This episode is part startup war story, part brand-building masterclass, and part love letter to making weird things work.We cover:Why she changed the name mid-launch and made it go viralBuilding credibility with no investors, no retail, and no playbookThe gritty realities of cold chain CPG and fighting Big DairyHow she’s scaling without burning out — while still making reels every dayHer vision for authentic storytelling, internet-native brands, and being the yogurt of a generationPlus, we open it up for audience Q&A, and Kiki drops real gems about identity, risk, co-founder relationships, and her take on building in public without selling out. If you’re a founder, creator, or brand nerd — this one’s for you.Recorded at Founders Common in NYC, a big thanks to Damian and Founders Common for hosting us.Watch YouTube to catch the video versions:⁠  ⁠⁠https://www.youtube.com/@KassidyWarren⁠Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313Connect with Hosts/Guests:Kassidyhttps://www.instagram.com/kassidy.warrenKikihttps://www.instagram.com/couchwomanFounders Commonhttps://lu.ma/founderscommonhttps://www.instagram.com/founderscommon#ForYourOwnGood #KassidyWarren  #FYOG

Hey everyone! In this episode of For Your Own Good, I’m sitting down with the amazing Natalie Palmer, co-founder of the Level Up Your Listing Summit. We get into how she and Tatiana kicked off this game-changing event after ditching boring real estate conferences for something focused on hospitality and design. Natalie spills the tea on the summit’s three-year growth, including an inspiring story of a woman who rebuilt her life and business post-divorce thanks to the event. We also chat about why design is everything in short-term rentals, the magic of her podcast "No Vacancy," and her bold predictions for the industry’s future (think hosts with 5-20 listings thriving!). Plus, we geek out over event planning hacks and personal goals. Whether you’re an Airbnb newbie or a pro, this convo is full of gold—watch now!Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313Watch YouTube to catch the video versions:  https://www.youtube.com/@KassidyWarrenConnect with Hosts/Guests:KASSIDY https://www.instagram.com/kassidy.warrenNATALIEhttps://www.instagram.com/__nataliepalmer/#ForYourOwnGood #KassidyWarren  #FYOG

They left everything behind in India with $5,000 in savings, and built a real estate empire in the U.S. 🏠🇺🇸From engineering and design to multi-million dollar Airbnb properties and boutique hotels, Harshad and Ishita's journey is the ultimate Indian immigrant success story.In this episode of For Your Own Good, we talk about:Leaving stable jobs and H-1B visas behindHow they got into short-term rentals with zero capitalCreative deals, burnout, relationship balance, and family back in IndiaMaking $1 million+ in Airbnb cashflowWhy interior design is their superpowerBuilding community and raising capital for hotels🎙 Whether you’re an Indian immigrant, a tech worker, or someone dreaming of financial freedom through real estate—this one’s for you.Connect with Host/Guests:KASSIDY https://www.instagram.com/kassidy.warrenHarshadhttps://www.instagram.com/harshad.lalanIshitahttps://www.instagram.com/ishita.interiorsYouTube: https://www.youtube.com/@KassidyWarrenSpotify: https://open.spotify.com/show/1UfWzqSpuL685ReFGnIrgB?si=e52164b271e44163Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313\#ForYourOwnGood #KassidyWarren  #FYOG

This episode is packed with branding gold.I’m joined by Amanda Evans, the creative force behind Wayfair Professional’s brand strategy, and we’re diving deep into what actually makes a brand stick (hint: it’s not your logo).Whether you’re a business owner, interior designer, or obsessed with marketing , you’ll want to hear:The Wayfair Pro hack that gives you free design help, delivery, AND installationWhy Taylor Swift is Amanda’s marketing muse—and how we channeled her vibe into a post that hit 30,000 likes.The secret to creating a brand that feels addictive—and why it all comes down to emotion.The “Goldfish Rule” for content: hook people in 5 seconds or lose them for good.Amanda’s honest breakdown of why most ads flop (and how to fix yours today).We also get into a little brand tea—ranting about Walmart’s rebrand, why CVS beats Walgreens, and the magic behind Wayfair’s Tastemaker Program.You’ll leave with at least 3 actionable takeaways to elevate your brand, save time, and stretch your marketing dollars.Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313Watch YouTube to catch the video versions:  https://www.youtube.com/@KassidyWarrenSocials:Kassidy  - https://www.instagram.com/kassidy.warrenAmanda Evans https://www.linkedin.com/in/amandasiriannievans/Wayfair Prohttps://www.instagram.com/wayfairprofessional#ForYourOwnGood #KassidyWarren  #FYOG

From losing her first love to becoming a dating coach who transforms men's lives, Kavita reveals why "nice guys" are actually manipulating women without knowing it. In this episode, she breaks down the shocking truth about men who've been single for 10+ years, why women don't trust "nice guys," and how to date with integrity to find your life partner. If you're tired of being friend-zoned, confused by dating apps, or wondering why relationships keep failing after date #3, this one's for you.Guest: Kavita is a Love Coach for Men who helps single men break through dating barriers and find meaningful relationships. After losing her high school sweetheart in a car accident and rebuilding her life with a 12-year partnership, she now teaches men how to date with integrity, overcome nice guy syndrome, and build authentic connections. Her unique approach combines emotional intelligence with practical dating strategies that have helped men go from never dating to finding their life partners.Kavita: https://www.instagram.com/dashingdate/Kassidy: https://www.instagram.com/kassidy.warren// LISTEN & WATCH:Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313Spotify: https://open.spotify.com/show/1UfWzqSpuL685ReFGnIrgBYoutube: https://www.youtube.com/@KassidyWarren

From training college athletes to coaching a Sweet 16 basketball team, Zack Zillner reveals why championship programs train LESS than everyone else. In this episode, he breaks down the controversial 20-minute workout system that replaced hour-long sessions, why the "extra 30 minutes" separates champions from benchwarners, and how Texas built 10 national championship teams in one year. If you're tired of working harder but not getting results and ready to learn the mental toughness secrets that create elite performers, this one's for you./ CONNECT WITH US /GuestZack Zillner is the Director of Sports Performance for University of Miami Men's Basketball (formerly Head Strength & Conditioning Coach for Texas Women's Basketball, leading them to the Sweet 16). With 8 years at Texas and experience at Kansas Basketball, he's revolutionized training by proving that 20-minute daily sessions outperform traditional hour-long workouts. Zack has trained multiple All-Americans and is co-host of the Coach Em Up Podcast.Instagram: https://www.instagram.com/zack_zillner//HostKassidy Warren - Real estate entrepreneurInstagram: https://www.instagram.com/kassidy.warren// CHAPTERS00:00 - Intro00:37 - March Madness Sweet 16 Celebration02:30 - Physical vs Mental Performance in March07:28 - Building Championship Culture at Texas15:20 - The 20-Minute Training Revolution24:10 - Toxic Players: The Crabs in a Bucket Problem27:35 - The Extra 30 Minutes That Separates Champions29:25 - Mental Toughness Through Gratitude34:55 - NIL Money Changes Everything37:05 - Why Daily 20 Minutes Beats 3x Weekly Hours45:50 - Coaching Elite Male & Female Athletes48:10 - Getting Destroyed by Dr. Mike56:40 - Why Strength is Never a Weakness/ LISTEN & WATCH:Apple Podcasts: [https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313]Youtube: [https://www.youtube.com/@KassidyWarren]

From $4/hour virtual assistant in Argentina to managing 70+ Airbnb properties worth millions, Federico Zimmer reveals why most short-term rental hosts are getting crushed by Airbnb's algorithm. In this episode, he breaks down the exact revenue management strategies from his airline background, why 85% Airbnb dependence is dangerous, and how he got his properties into Marriott's exclusive network. If you're tired of low occupancy rates and ready to learn the search optimization secrets that separate profitable hosts from those getting delisted, this one's for you.CONNECT WITH US/ Guest Federico Zimerman is the founder of Blackbird Hospitality Management, scaling from 0 to 70+ properties in under 18 months. He brings airline revenue management expertise to short-term rentals, helping property owners maximize profits through strategic pricing and operations. Federico specializes in Airbnb SEO optimization and has become one of the few operators accepted into Marriott's exclusive partner network.Instagram: https://www.instagram.com/strguide/Host Kassidy Warren - Real estate entrepreneur and short-term rental expertInstagram: https://instagram.com/kassidy.warrenCHAPTERS00:00 - Intro00:37 - Is Airbnb Really Dead?02:30 - The Reliability Factor That Gets You Removed06:49 - Diversifying Beyond Airbnb Platform08:12 - Getting Into Marriott's Exclusive Network12:13 - Why Airbnb Isn't a Hospitality Company15:05 - The Broken Review System21:00 - Revenue Management Secrets From Airlines25:05 - Free Market Research on Airbnb28:16 - The Hot Tub + Pets Filter Hack30:25 - SEO Optimization That Actually Works34:02 - Guest Psychology & Photo Strategy39:35 - Federico's Immigration Journey42:09 - From $4/Hour to Property Empire45:18 - Why America Rewards Value Creation47:00 - Building Trust in Real Estate BusinessLISTEN & WATCH:-Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313-Youtube: https://www.youtube.com/@KassidyWarren

From posting 3 stories a day to building a $65,000/month content empire, Grant Owen reveals the brutal truth about why 99% of people shouldn't make content. In this episode, he breaks down the exact viral formula that generates millions of views, why remote podcasts are dead, and how to hack Alex Hormozi's feed. If you're tired of creating content that gets no views and ready to learn the 3-second rule that changes everything, this one's for you.CONNECT WITH US/ GuestGrant Owen is the founder of a content agency generating $65K/month, helping brands and creators go viral across all platforms. He's mastered the art of creating content that converts, working with high-ticket clients to generate millions in revenue through strategic social media. Grant specializes in the psychology of viral content and has cracked the code on what makes people click, watch, and buy.Instagram: https://www.instagram.com/iamgrantowen// HostKassidy Warren - Real estate entrepreneur and hotel investorInstagram: https://instagram.com/kassidy.warrenCHAPTERS00:00 - The $65K/Month Content Empire07:02 - Why TikTok Is The Ultimate Testing Ground12:01 - The Brutal Truth About Content Creation19:37 - The 5 Topics That Always Go Viral26:29 - From Corporate to Content Agency44:08 - Why Beliefs Matter More Than Marketing1:00:36 - The 1000 Shitty Videos StrategyLISTEN & WATCH:• Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313• Youtube:https://www.youtube.com/@KassidyWarren

From cashing out his entire 401(k) to wiring $250,000 of non-refundable earnest money on a single hotel deal, Rich Somers has turned “all-in or nothing” into a repeatable strategy. In this episode, he breaks down why most men “die at 25 but aren’t buried until 75,” how burning the boats forced him to raise millions, and the reason money always chases speed. If you are ready to stop playing small and start playing real-life fantasy football with your own career, this one is for you.Guest:Rich Somers, founder of HotelInvesting.com helping investors build generational wealth through boutique hotels. Creator of The 7-Figure Creator Mastermind teaching creators and entrepreneurs how to turn content into cash-flowing assets. Host of The Rich Somers Report, a top 1 percent podcast interviewing top entrepreneurs, investors, and industry disruptors on real estate, business, wealth-building, and strategy. Founder of Beers and Deals, San Diego’s largest real estate networking event.Instagram: https://www.instagram.com/rich_somers/Host:Kassidy Warren - Real estate entrepreneur and hotel investorInstagram: https://www.instagram.com/kassidy.warren/Listen and Watch:• Apple Podcasts https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313• Youtubehttps://www.youtube.com/@KassidyWarren

In this episode, Chef Maria Mazon sits down with Kassidy Warren for an unfiltered conversation about identity, failure, and the long road back to self-respect. The twice-nominated James Beard semifinalist opens up about coming out later in life, ballooning stress that nearly closed her flagship restaurant Boca Tacos y Tequila, and the therapy-and-boxing routine that helped her shed seventy pounds and reclaim her joy.Maria explains why she refuses to serve sour cream, what most Americans get wrong about Mexican food, how a single Top Chef audition during lockdown reshaped her career, and why every yellow street dog in Mexico has a piece of her heart. Along the way she shares hard-won lessons on humility, hiring people who need a second chance, and leading a kitchen with both hunger and compassion.Grab a cold Mexican Coke, settle in, and let Maria remind you that even on the hardest days, “the worst case is we still have each other.”// Chapters0:00:00 Intro0:00:38 Owning Every Identity Label0:04:40 Pandemic-Era Top Chef Breakthrough0:08:05 Rock Bottom and Self-Rediscovery0:12:30 Therapy, Boxing, Seventy-Pound Loss0:18:20 James Beard Recognition Explained0:25:10 Restaurant Failures and Lessons0:33:45 Battling Anxiety in the Kitchen0:41:20 Tucson Roots and Community Love0:49:05 Myths of Mexican Cuisine0:56:15 Sonoran Hot Dogs Appreciation1:04:10 Giving Staff Real Opportunities1:12:25 Future TV Vision and Purpose1:25:00 Rapid Fire and Closing Thoughts// CONNECT WITH USGuest – Chef Maria Mazon: https://www.instagram.com/chefmariamazon/Host – Kassidy Warren: https://www.instagram.com/kassidy.warren// LISTEN & WATCH• Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313