How to Build a Sustainable Music Career and Collect All Revenue Streams

Award-winning composer Matthew Wang joins host Emily White to discuss music publishing, collecting royalties, and landing sync placements. They explore the process of signing up with a PRO, the challenges of a music publishing deal, and strategies for landing sync placements. They also touch on their experiences in the music industry, the lack of diversity in film and TV scoring, and the importance of specializing and setting goals in the music industry.

Welcome back! Now that you have your art together, your pre-recording marketing platforms and your business affairs in place for your music, it's time to record. In this episode, host and best-selling author Emily White interviews Audio Pictures' Founder Ryan Burvick. Ryan leads Columbia University's Beats, Rhymes & Justice program that teaches digital music creation to young inmates at Rikers Island, which has since expanded to additional correctional facilities. When the students are out, Ryan and his team keep their training going through a program at Carnegie Hall. Ryan shares his incredible wisdom for us all to teach us this episode's title - how to record with our without a budget in what is one of the most moving and inspiring conversations in this podcast's history. Let's do this! Today's episode is brought to you by Warm Audio. This skilled team is applying the “Warm Formula” of design to every product released by ensuring that they deliver the very best in sound but also stay affordable in price. Warm Audio strives to provide evolutionary solutions to legendary products of the past. Warm Audio manufactures popular coveted pro audio equipment including; microphone preamplifiers, compressors, equalizers and microphones that are designed, developed and tested in-house in Texas, USA. This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen. Book this podcast was based on: ⁠⁠⁠⁠https://www.collectiveentinc.com/book2⁠⁠⁠⁠. 10% off w/ code PODCAST We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org. Questions? ⁠⁠⁠⁠⁠⁠⁠⁠info@c-ent.com⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠⁠⁠⁠ Project Manager: ⁠⁠⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠⁠⁠ Engineer: ⁠⁠⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠⁠⁠ Producer: ⁠⁠Lilia Iza⁠⁠ Music: ⁠⁠⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠

Before you hit the studio it's crucial that you have agreements in place for your producer, players, co-writers and anyone who sets foot in said studio. This episode breaks down how to do just that, whether you have a budget or not, by interviewing Cosynd CEO Jessica Sobhraj whose company provides simple legal agreements built for music. Let's do this! This episode is brought to you by ⁠⁠⁠⁠⁠⁠Downtown Music⁠⁠⁠⁠⁠⁠, whose mission is to shift the power center of the music industry into the hands of those who create - & those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights. This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen. Book this podcast was based on: ⁠⁠⁠⁠https://www.collectiveentinc.com/book2⁠⁠⁠⁠. 10% off w/ code PODCAST We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org. Questions? ⁠⁠⁠⁠⁠⁠⁠info@c-ent.com⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠⁠⁠ Project Manager: ⁠⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠⁠ Engineer: ⁠⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠⁠ Producer: ⁠Lilia Iza⁠ Music: ⁠⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠

How do you build a sustainable music career? You start by making great art, which we covered in the previous episode. The other component is to collect as much direct to fan contact information from your audience as possible, ideally in the form of their mobile phone number. This episode explains how to do just that with Community.com, which is the go-to platform to text your fans about your music, shows & more and was built for musicians. We do so by digging in with Community's Head of Music, Erica Fagundes. We also explore Erica's phenomenal career, which led her to where she today - empowering artists to communicate directly with their fans, instead of solely relying on algorithms & trends that come and go. This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen. +Today’s podcast is brought to you by our friends at Bandzoogle! We want to take this time to congratulate Bandzoogle members for surpassing $100 million USD in commission-free sales of music, merch, and tickets through their websites. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. All the features you need are already built-in, including: Dozens of fully customizable templates Tools to sell music, merch, and tickets commission-free Mailing list tools to grow your fan list and send newsletters Integrations with Bandcamp, SoundCloud, YouTube, Bandsintown, and more so you can easily add content from your other online profiles Live support from their musician-friendly team, 7 days a week Plans start at just $8.29/month, which includes hosting and your own free custom domain name. How to Build a Sustainable Music Career and Collect All Revenue Streams podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. That’s Bandzoogle.com, promo code “SUSTAINABLE”. Link: ⁠⁠https://bandzoogle.com/?pc=SUSTAINABLE⁠ Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠⁠⁠⁠sign up for our email list ⁠HERE: bit.ly/SustainableList⁠ Book this podcast was based on: ⁠⁠⁠https://www.collectiveentinc.com/book2⁠⁠⁠. 10% off w/ code PODCAST We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org. Questions? ⁠⁠⁠⁠⁠⁠⁠info@c-ent.com⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠⁠⁠ Project Manager: ⁠⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠⁠ Engineer: ⁠⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠⁠ Producer: ⁠Lilia Iza⁠ Music: ⁠⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠

We're back! I'm SO thrilled to share this season with you, which was recorded live at Tower Records' new Tower Labs in Brooklyn for New York Music Month. Episodes will drop weekly for this season w/ full video available for free on Spotify. To kick things off, we're starting at the beginning by discussing how to "Get Your Art Together" w/ Namel “TapWaterz” Norris who is a paraplegic hip hop artist that uses music to speak out against social injustices and encourage people to never give up. He has spoken at The White House, performed at the United Nations,and worked with Snoop Dogg & Stevie Wonder. Namel is Co-Founder of 4 Wheel City, which inspires change & creates more opportunities for people with disabilities & keeps youth from gun violence. He is also a founding member of RAMPD (Recording Artists and Music Professionals with Disabilities), the go-to organization for accessibility and disability inclusion in the music industry. Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠⁠⁠⁠sign up for our email list HERE: bit.ly/SustainableList Book this podcast was based on: ⁠⁠https://www.collectiveentinc.com/book2⁠⁠. 10% off w/ code PODCAST This episode is brought to you by ⁠⁠⁠⁠⁠Downtown Music⁠⁠⁠⁠⁠, whose mission is to shift the power center of the music industry into the hands of those who create - & those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights. This season is in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's partnership for making this season happen. We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org. Questions? ⁠⁠⁠⁠⁠⁠info@c-ent.com CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠⁠ Project Manager: ⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠ Engineer: ⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠ Producer: Lilia Iza Music: ⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠

We're back already! Welcome to a special episode where we're highlighting the great work beatBread is doing to pay artists cash advances for streaming royalties with the artist / rights holder maintaining full control and all rights. Matthew is a major label veteran who, along with beatBread CEO & Co-Founder Peter Sinclair, realized that many artists weren't using labels' services. They needed the cash advance to hire the services of their choice. beatBread solves this problem by providing cash advances based on your streaming royalties so you can fund your career & life while owning your rights and making the choices that are right for your specific career & journey. Here we go! Also! This really is a wrap for Season Two. Thank you SO much! +It's already time for Season 3! We'll be doing live tapings in partnership w/ New York Music Month and the NYC Mayor's office in June 2023, that will also be live streamed - both options are FREE! Grab your FREE in-person tickets HERE & livestream from our YouTube page HERE: https://youtube.com/@sustainablemusicpodcast. +Huge thanks to beatBread for their support of this episode and all they are doing for artists! beatBread is a pioneering music and finance company that empowers artists to take control of their careers without giving away ownership of their music or their decision-making power. Founded in 2020, beatBread brings together a team with deep experience in music, finance, artificial intelligence and machine learning to create new opportunities for artists. beatBread provides independent and unsigned artists with financial advances that are repaid through a limited share of revenues from streaming and airplay, over a period of the artist’s choosing. beatBread's funding platform leverages its proprietary ⁠⁠chordCashAI⁠⁠ technology, and millions of dollars from beatBread’s ⁠⁠Investor Network⁠⁠ as well as institutional funds to provide advances that let artists and labels control their marketing and distribution partners while maintaining ownership of their underlying IP. Also! We're planning live podcast tapings around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠sign up for our email list HERE.⁠⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠ Emily White⁠⁠⁠⁠ Project Manager: ⁠⁠⁠Michael Zimmerlich⁠⁠⁠ Engineer: ⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠ Music: ⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠ Recorded Live at ⁠⁠⁠Nō Studios

We did it! You now know how to release your music in a sustainable manner for the long-term, while ensuring you're not missing a single revenue stream along the way. But what happens when it all becomes too much? This episode breaks down traditional industry roles while also showing you how to mix & match team members to create a custom team built for your career. To do so we chat with the powerhouse that is Erinn Knight - President of Build Your Own Dreams, Co-Owner of INVT Only & so much more. Here we go! This episode is brought to you by ⁠⁠⁠⁠Downtown Music⁠⁠⁠⁠, whose mission is to shift the power center of the music industry into the hands of those who create - & those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights. +HUGE thanks to our friends at The Music Managers Forum - US (MMF-US) for their support! MMF-US is a 501(c)(6) non-profit trade association for music managers & self-managed artists that provides a diverse platform to connect, educate and advocate for the music management community. MMF-US' goal is to further the interests of managers and their artists in all fields of the music industry, including in live performance, music publishing, recording, investment, copyrights, and streaming, and strives to engage in smart, cutting edge, informative and innovative programs, and initiatives, as well as advocacy efforts to improve the businesses, careers and professional growth of its members & related community. Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠⁠sign up for our email list HERE.⁠⁠⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠ Project Manager: ⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠ Engineer: ⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠ Recorded Live at ⁠⁠⁠⁠Nō Studios

We did it! You've made it to the end of your first sustainable release cycle, while ensuring you're not missing any revenue along the way. Now what? It's time to go back to the beginning to deduce when you're "ripe" & ready to record. However, this should be empowering as you will learn this information in a deeper & more meaningful way each & every time you release music. Soon you'll be able to share this knowledge with musician friends in your life. But when is it time to wrap up a project and move onto the next? There is no better person to discuss this with than the ultimate multi-hyphen artist, Academy Award winner John Ridley. We hope you enjoy this in-depth conversation on how John has approached his plethora of projects throughout the years. Happy listening! This episode is brought to you by ⁠⁠⁠Downtown Music⁠⁠⁠, whose mission is to shift the power center of the music industry into the hands of those who create - & those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights. Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠sign up for our email list HERE.⁠⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠ Emily White⁠⁠⁠⁠ Project Manager: ⁠⁠⁠Michael Zimmerlich⁠⁠⁠ Engineer: ⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠ Music: ⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠ Recorded Live at ⁠⁠⁠Nō Studios

This episode covers all revenue streams owed to you if you write, record / release music, play live & more. To do so, Host Emily White goes deep w/ Lachi on how she has got to where she is today as well as how she specifically collects on all of her revenue streams. Lachi is an award-winning creative artist, performer, Grammys Board Governor & Founder and President of the U.N. recognized RAMPD.org–a global network of musicians with disabilities. Born legally blind, Lachi uses her platform to amplify identity pride, Disability Culture & inclusion to the pop culture industry. Through RAMPD Lachi brought accessibility to the 64th and 65th GRAMMYs, walking the red carpet with a glammed mobility cane. She also hosted a PBS American Masters segment highlighting disabled rebels. Named a “new champion in advocacy” by Billboard, she’s held talks with the White House, the UN, and the Kennedy Center, and has been featured in Essence, Forbes and The New York Times for celebrating intersectionality through her music, storytelling and fashion and for her upbeat and unapologetic brand of disability pride. +Today’s podcast is brought to you by our friends at Bandzoogle! We want to take this time to congratulate Bandzoogle members for surpassing $100 million dollars in commission-free sales of music, merch, and tickets through their websites. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. All the features you need are already built-in, including: Dozens of fully customizable templates Tools to sell music, merch, and tickets commission-free Mailing list tools to grow your fan list and send newsletters Integrations with Bandcamp, SoundCloud, YouTube, Bandsintown, and more so you can easily add content from your other online profiles Live support from their musician-friendly team, 7 days a week Plans start at just $8.29/month, which includes hosting and your own free custom domain name. How to Build a Sustainable Music Career and Collect All Revenue Streams podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. That’s Bandzoogle.com, promo code “SUSTAINABLE”. Link: ⁠⁠https://bandzoogle.com/?pc=SUSTAINABLE⁠⁠ Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠⁠sign up for our email list HERE.⁠⁠⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Project Manager: ⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠ Engineer: ⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠ Recorded Live at ⁠⁠⁠⁠⁠Nō Studios

Guest Christopher Moon, artist manager at Ambient Inks, shares insights on merch strategies: boosting sales with limited editions, creative packaging, on-demand companies, fan connections, combating bootlegged merch, international challenges, and innovative upcycling ideas like turning tour posters into notebooks