Loyalty Wired

Seven global loyalty experts make their predictions for 2025. Featuring Stuart Melim, Joanne Ward, Pavel Los, Caroline Papadatos, Adam Posner, Rick Ferguson and Iain Pringle.

In this episode, we dive into the data on Black Friday sales and parse the implications. Plus, we unpack the Spirit Airlines bankruptcy and partner with the International Loyalty Awards.

Our panel of experts review their predictions for the loyalty industry in 2024 and we crown the Loyalty Podcast Prediction Person of the Year.

Is loyalty marketing now a legitimate career path? And if so, what are the skills required to succeed? Join our latest Loyalty Round Table. Plus: The Loyalty Launchpad.

In this episode, we look at the eventual demise of the physical payment cards and the implications for issuer loyalty. Plus, Email personalization and Loyalty Gripes.

In this podcast we explore how loyalty professionals can get started using AI at work. To helps us with this I am joined by David Rose of Papa Johns and Ed Child of Costa Coffee who have studied the subject and offer real practical advice for how we can all start using AI to make our lives easier and more productive.

A veritable grab bag of loyalty goodness with a look at fashion loyalty, TikTok Shop, and Virgin Atlantic’s move to dynamic reward pricing.

Airlines facing unprecedented pressure from shareholders, finance teams, disgruntled members, and the government have devalued their loyalty programs. If this trend happens, will the entire airline loyalty ecosystem collapse?

In response to the closure of several high profile loyalty programs and criticism from authors like Byron Sharp, we explore the case for loyalty backed with evidence. With special guests, Tom Hill, Jessie Stuart, Dicken Doe and Phil Gunter.

This week we devote our entire episode to one of the hottest topics in customer loyalty. In this featured segment, Rick Ferguson speaks to an all-star roster of experts to answer an existential question: If marketing personalization is so important, then why aren’t more companies better at it?