NXTLVL Experience Design

ABOUT KEN NISCH:Ken’s LinkedIn Profile: linkedin.com/in/ken-nisch-a1922325BIO:No one knows retail better than Ken. His resume includes brands big and small, local and global – with an award list to match. His consumer knowledge and entrepreneurial insights have been an integral part of the conceptual development and strategic image positioning for many retail operators, manufacturers and brand marketers in multiple verticals for more than 40 years.Ken has been named a “Retail Luminary” and “Retail Influencer” by design:retail Magazine and currently serves on their Editorial Board. He was inducted into the Retail Design Institute Legion of Honor, recognizing his outstanding career achievement in the field of retail store design and also presented with the Asia Retail Leadership Award at the Asia Retail Congress in Mumbai, India.ClientsAllen Edmonds, Blue Nile, Disney, El Palacio de Hierro, Five Below, Hershey’s, H&M, Mayo Clinic, Museum of Arts and Design, Paradies Lagardère, Signet, Sleep Number, Sundance, The North Face, Warner Bros., Whole Foods MarketRecognition“Retail Luminary” and “Retail Influencer” by design:retail MagazineEditorial Board for design:retail MagazineInducted into the Retail Design Institute Legion of Honor, recognizing his outstanding career achievement in the field of retail store design.Asia Retail Leadership Award – Honored at the Asia Retail Congress in Mumbai, India. SHOW INTRO:Welcome to the NXTLVL Experience Design podcast.These dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human’s influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.The NXTLVL Experience Design podcast is presented by VMSD magazine. VMSD is the publisher of VMSD magazine and brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant.You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgIn this episode I talk with Ken Nisch Chairman of JGA an internationally recognized design firm. Ken recently has also    co-authored with Vilma barr a new book titled Sustainability for Retail: How Retail Leaders Create Environmental, Social, & Cultural Innovations.It is a great global overview of retailers and brands who are leading the way on how sustainable deign practice will shape retail places in the new future.Before we get into the talk with Ken a few thoughts on sustainability  and retail place making.***********Over the past couple of seasons of the show I have had a handful of guests who have focused our discussion on sustainability – the internationally acclaimed designer Bruce Mau, of Massive Change Network where we talked about his life and approaches to design and a number of the key ideas from his book “Massive Change”  Denise Naguib of Marriott International, Christian Davies of Bergmeyer, Martin Kingdon of Popai and how the sustainability issue is being addressed in the UK and Ireland, architect Yasmine Mahmoudieh whose eco-centric mindset shapes her design approach with sustainable materials like mycelium and a few seasons ago, Caspar Schols who created Cabin ANNA a truly innovative house design that literally transforms, opening up to the elements placing its inhabitants under the stars, should they want to be, while they sleep.The conversations have covered a lot of ground ranging from talking about the impact of packaging covering the products we buy every time we visit a store. It doesn’t really matter what type, could be clothing, hardware or grocery, packaging figures prominently in all of them……to the footprint of a global hospitality behemoth with over 8000 hotels most of whom provide hotel guests with a couple bottles of water when they arrive – A nice amenity with a potentially huge ecological impact since, despite how much we may believe in recycling a lot of those bottles still end up in a landfill. This by the way, is not simply a Marriott hotels issue, it applies to the hotel industry as a whole.We’ve discussed the impact of the building industry at large with respect to its contribution to CO2 in the atmosphere and therefore th e global climate crisis. Ithink that most of us who are connected to the building industry either as architects and designers, manufacturers, general contractors, installers and other suppliers to the built environment, are increasingly aware of the implications of putting millions of square feet of new buildings on good ‘ole ‘terra firma.’ It is estimated that about 40% of CO2 emissions are related, in some way, to the building construction industry.When we think about being a good steward of this planet that we have been gifted, is not just about doing ‘less bad.’ It’s about a fundamental shift in the way we see ourselves in relation to this little blue dot.  I think it’s about appreciating that the planet has been here a long, long, time before we ever walked it and it will be here a long time after we are gone. The irony is that when humankind leaves mother earth, as I suspect we will, evolving into an interplanetary species, she will be just fine without us. I don’t think she will pine like a parent after dropping her young adult off at college and eagerly await their return at the holidays.There are some who say that it is already too late; that the current efforts to stem the effects of pumping toxins into the air and seas leading to climate change and the potential for an ecological catastrophe, are not going to reverse what is already well on its way. But that would be to live without hope and so, there are those who hold to the idea that if we created this state of affairs, we can uncreate it. That we have designed our way here and we can therefore design our way out. And in that, I find the encouragement to continue on believing that design, while not the only contributing factor in solving the climate issue, is a fundamental piece in the solution. Let’s assume we too will be here for a long, long time and that the cynical view of us leaving scorched earth behind as we rocket off to evolve into an inter planetary species, perhaps to do it again elsewhere, will not come to pass. Suppose what is now a rumbling becomes a global cacophony of ‘hell no,’ we learn, and we collectively embrace the idea that our current path is unsustainable. To get there, everyday people, governments, associations, brands and retailers need to do more and talk about what they are doing more. Policy and practice at the level of governing a nation, a business or your family needs to put the discussion at the head of the spear and keep it there. Sustainability has become a defining feature of why a consumer will or will not align him or her self with a brand. How the core ideological ideas around ESG and DEI that underpin a brand come to life in an experience place are critical determinants of engagement. The principles on which a company stands related to sustainability can make or break the connection between a brand or retailer and a consumer. It’s not just what they say but what they do that makes a difference. This is a two-way ‘putting your money where your mouth is.’ Businesses that invest in sustainability initiatives enhance the likelihood of consumers investing in them. Emerging consumers want to know that companies align with their individual points of view on these issues for brand adoption to happen. Consumes want to know if the brand promotes ideas, policies and practices that match theirpersonal positions rather than, as a consumer, they are attaching themselves to a brand to accrue a sense of identity or belonging to the brand’s platform. This may seem like a subtle shift, but consumers show up already certain about their mindset on issues of sustainability and they quickly determine whether or not the brand is on their team – not the other way around.And so, when you read a book like “Sustainability for Retail: How Retail Leaders Create Environmental, Social, & Cultural Innovations” by this episode’s guest Ken Nisch, you get an overview of how the sustainability issue is being highlighted by standouts in the retail industry around the world.Ken and his co-author Vilma Barr provide a well-rounded summary of retail brands and companies who are ‘doing the right thing.’ Use to be that many of them didn’t wear their efforts on their sleave, they just planted trees or sustainably sourced materials or engaged in fare trade practices because they believed it was, well… the right thing to do. Seemed obvious to them.As they pursued the sustainable path, not beating their chest, in self-congratulations, their efforts were certainly having positive impact on the planet but maybe not in heightening awareness and the urgency to act now.Well… a lot of that has changed in recent years and customers want to know where brands stand on the issues. As awareness grows, change gets a foot hold and conscious awareness of the issues becomes increasing woven into how retailing is done.When someone like Ken Nisch canvases the retail world to promote companies who are addressing the sustainability issue, he does it from a place of knowing who’s who.His resume includes brands big and small, local and global – with an award list to match. His consumer knowledge and entrepreneurial insights have been an integral part of the conceptual development and strategic image positioning for many retail operators, manufacturers and brand marketers in multiple verticals for more than 40 years.Ken has been named a “Retail Luminary” and “Retail Influencer” by design:retail Magazine and currently serves on their Editorial Board. He was inducted into the Retail Design Institute’s Legion of Honor, recognizing his outstanding career achievement in the field of retail store design.He was also presented with the Asia Retail Leadership Award at the Asia Retail Congress in Mumbai, India.Ken Nisch has worked with Disney, Hershey’s, H&M, Mayo Clinic, Sleep Number, Sundance, The North Face, Warner Bros., Whole Foods Market and a host of other great brands.In this discussion, Ken Nisch and I unpack a number of efforts being done on the sustainability front by companies in the retail industry. There are certainly more than those I pull from Ken’s book for us to talk about.What “Sustainability for Retail…”clearly establishes is the idea that the ground swell of initiatives that retailers and brands are taking on will likely grow changing the retail landscape.Talking about these issues increases awareness. The outgrowth of these concepts being at the forefront of our thinking as we create retail stores, is that places of customer engagement remain relevant as crucibles for more than simply the exchange of goods and services.They are places where ideas and commerce are connected. Stores are much more than a place to get something at a good price. They can be places where ideas that matter, that concern us all, come to life. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.    The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT TASHA GOLDEN, PhD:Tasha’s Profile: linkedin.com/in/tashagoldenWebsites:tashagolden.com (Other)facebook/ellerymusic (Other)ellerymusic.com (Other)Twitter:goldenthisBIO:Tasha Golden, PhD is Director of Research at the International Arts+Mind Lab at Johns Hopkins University, and a national leader and consultant in arts + public health. Holding a PhD in Public Health Sciences, Tasha Golden has published extensively on the impacts of the arts, music, aesthetics, and social norms on health and well-being. She has served as an advisor on several nati      onal and international health initiatives, is adjunct faculty for the University of Florida’s Center for Arts in Medicine, and recently led the pilot evaluation of CultureRx in Massachusetts: the first arts-on-prescription in the U.S.Golden is also a career artist and entrepreneur. As singer-songwriter for the critically acclaimed band Ellery, she toured full-time in the US and abroad, and her songs appear in feature films and TV dramas (ABC, SHOWTIME, FOX, NETFLIX, etc). She is a published poet (Humanist Press) and founder of Project Uncaged: an arts-based health intervention for incarcerated teen women that amplifies their voices in justice reform.Tasha’s diverse background drives her success as an international speaker and thought leader. She gives talks and facilitates workshops for artists, businesses, researchers, practitioners, and more—helping them enhance and reimagine their work. As a consultant, she helps leaders and organizations draw on the science of arts and health to further their goals. This is one of those conversations that literally just scratches the surface of what is possible when considering how the arts influences our lives. It is an important conversation about why  we need to put art back into our daily routines as a prescription to wellbeing. SHOW INTRO: Welcome to episode 61 of the NXTLVL Experience Design podcast. These dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human’s influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.As usual, thanks go to VMSD magazine and Smartwork Media.VMSD is the publisher of VMSD magazine and brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant.You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgIn a minute, we’ll dig into my discussion with Tasha Golden - Director of Research at the International Arts+Mind Lab at Johns Hopkins University.But first a few thoughts to set up our talk…****************Art and making is part of our human experience – it is part of who we are as a species.I have had this feeling for a number of years, and probably expressed it on this podcast a number of times, that art and making are intrinsic to all of us. There's something unique about the making of things that humans do that is different than other living creatures on the planet. Sure, some of the animals in our world make things too. Birds make nests and the great apes do as well, for some apes, new ones every night as I understand it. But the defining feature between humans and the other creatures making things on the planet is that we make things that can make other things.We are Homo Sapiens – “Man The Thinker” but we are also “Homo Faber” or Man The Maker. I think we're equally “Homo Ludens” – “Man The Player.”I'm sure that there's some deep connection between the idea of the making of things and play that are also deeply connected in defining who we are and how we come to understand ourselves and navigate the world. When I am deeply connected to the making of things, specifically when listening to music and painting, I am very aware of the fact that I am in a Flow state that feels like being deeply involved in play. Time disappears, dissipates… its otherworldly. I think that making, whether objects, stories, music or other manifestations of our creative minds is part of who we all are. But I also think we have pushed it aside getting up in our rational heads believing that we could think our way through our lives rather than feeling, or maybe even creating our way through them.Sir Ken Robinson had said something like ‘we are all born creative, and we have it educated out of us.’ That’s a tragedy with huge implications to our world when I think we really need super creative solutions to life’s pressing challenges.It seems to me that creativity was a necessary skill to be developed as part of our evolutionary history. Being creative, a good problem solver, was an insurance policy for survival. This is also true of our ability to engage in empathic relationships in collaborative communities. When working together, we were much better able to survive. Millenia ago, being cast out of the group and having to go at on your own in the wild might have significantly reduced your chances of survival.And so, making and creating close knit social communities and problem solving have been with us from time immemorial.But beyond making tools, creating shelters and being creative in these ways so as to survive in an unpredictable and sometime brutal world, the arts, at least we call them now evolved as a way for us to express ourselves, our ideological orientations, our understanding of the world.In some ways they were an attempt to understand and answer some of the existential questions of what it meant to be human and how we fit into the cosmological scheme of things. The arts in its many forms; sculpture, dance, song, music, and later literature, brought communities together in shared understanding of the meaning of being individuals as well as members of a larger whole. The arts were a vehicle for the expression of ideas, the asking of questions and searching for answers. In many ways the arts helped to express the ineffable. The arts aligned with our penchant for using narratives to navigate through the world. Stories put things into place, they described the why and how of things. Cognitive scientist Roger Schank has said “Humans are not ideally set up to understand logic; they’re ideally set up to understand stories.”      And many of the stories we tell are in the form of the arts. From the paintings on the walls of caves in Lascaux France 1700 years ago, to the contemporary dance of Martha Graham, to best-selling books (you pick the author) or immersive digital experiences of media artists like Refik Anadol, the arts have been, and continue to be, part of our lives. Without the arts, life would be bereft of meaning.I have often heard people say I can't draw or I've got no rhythm and can't dance or I can't hold a tune. These self-judgmental comments go completely contrary to what we know from science about the value of engaging in art or even doing simple things like humming your favorite tune and the positive effects it has on your mind-body state.I find myself humming or singing to myself all the time – Christmas carols in the summer, old 70’s rock classics any day, doesn’t matter. Humming, an ancient artform, plays a key role in activating the parasympathetic nervous system – also known as your ‘rest and digest state’. Because your vagus nerve, one of your neural superhighways connecting your brain to major organs in the rest of your body, runs through your larynx and pharynx in your throat, the vibrations that humming stimulates your vagus nerve and creates what's known as “vagal tone.”Humming can also improve heart rate variability which is an important metric that shows how well you can recover from experiences of stress. So, when you hum you induce something called “parasympathetic dominance” which means that you move from a fight or flight state into one of increased relaxation. The idea here is that bringing the arts into our lives even in the simplest of ways like humming, reconnects us to ourselves and helps support mind body health, an overall sense of well-being. More and more research is pointing to the fact that engaging in the arts and having a sense of well-being can be directly connected. In fact the whole emerging field in cognitive science called neuroaesthetics is geared towards the understanding of how the arts, in all of their incarnations, influences how we feel - not just when listening to a piece of music or staring at a painting on a wall in a museum - but how the    overall built environment potentially influences our emotional state which may have a direct effect on our body systems potentially leading to disease. So, there is a significant problem at hand when arts funding is slashed from school curricula thinking that it is less important than getting our school aged children ready to compete on the world stage by simply focusing on STEM based curricula only. Fully integrating the arts into the school, and even our workdays, increases learning and company performance. As a personal example, I know I've described this in a number of the podcast episodes, and at the risk of being repetitive I'll do so       now……during the pandemic between 2020 and 2022 and I poured myself into painting, writing and doing this podcast all of which would qualify as the arts. I firmly believe that if it weren't for me finding a Flow state, a pseudo meditative experience, through painting and listening to music while doing it , that my experience of the pandemic may have been drastically different. I think that in many ways, it might have actually been quite negative and that I might have been a very difficult person to live with. Instead, art gave me a sense of agency to be able to navigate the ambiguity of an uncertain future. Engaging in the arts, if even on a small plain of my physical world in the form of a 36 by 48-inch canvas, gave me a certain sense of control. I shifted the negative energy of anxiety and fear of the unknown into creativity in the form of a pandemic production of 25 canvases. I was directly exposed to the value and impact of how the arts could be harnessed to create a profound sense of well-being.And this brings me to my guest Tasha Golden.    Tasha Golden, PhD is Director of Research at the International Arts+Mind Lab at Johns Hopkins University, and a national leader and consultant in arts + public health. Holding a PhD in Public Health Sciences, Tasha Golden has published extensively on the impacts of the arts, music, aesthetics, and social norms on health and well-being. She has served as an advisor on several nati      onal and international health initiatives, is adjunct faculty for the University of Florida’s Center for Arts in Medicine, and recently led the pilot evaluation of CultureRx in Massachusetts: the first arts-on-prescription in the U.S.Golden is also a career artist and entrepreneur. As singer-songwriter for the critically acclaimed band Ellery, she toured full-time in the US and abroad, and her songs appear in feature films and TV dramas (ABC, SHOWTIME, FOX, NETFLIX, etc). She is a published poet (Humanist Press) and founder of Project Uncaged: an arts-based health intervention for incarcerated teen women that amplifies their voices in justice reform.Tasha’s diverse background drives her success as an international speaker and thought leader. She gives talks and facilitates workshops for artists, businesses, researchers, practitioners, and more—helping them enhance and reimagine their work. As a consultant, she helps leaders and organizations draw on the science of arts and health to further their goals. This is one of those conversations that literally just scratches the surface of what is possible when considering how the arts influences our lives. It is an important conversation about why  we need to put art back into our daily routines as a prescription to wellbeing. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT YASMINE MAHMOUDIEH: Yasmine's LinkedIn Profile: https://www.linkedin.com/in/yasminemahmoudieh/Websitesmahmoudieh.com (Company)impactdesignnow.com (Company)Emaildesign@mahmoudieh.comTwitterMahmoudieh_ArchMykidsyltd BIO:Yasmine Mahmoudieh, an acclaimed architect, designer, and tech entrepreneur, is internationally recognized for groundbreaking designs and an unwavering commitment to sustainability. Her work has earned her numerous international design awards, including the prestigious Global Sustainability Award in 2022 for her contributions to architecture and design in hospitality. With an illustrious career spanning prestigious institutions, she serves as a visiting professor at renowned establishments such as EHL Hotel School and Institut Paul Bocuse, inspiring emerging talents in the field. Additionally, Mahmoudieh is a sought-after speaker, lecturing around the world on hotel architecture, design, and development. She has even been invited to speak at this year's World Economic Forum in Davos, focusing on the critical subject of sustainability in architecture and design.Mahmoudieh seamlessly integrates modern technologies with traditional design principles, crafting captivating and immersive spaces that engage all senses.As a prominent global ambassador for eco-conscious practices, she pioneers sustainable construction techniques, utilizing recycled plastics through 3D printing and exploring mycelium as a substitute for traditional building materials.With an unwavering passion for harmonizing functionality, aesthetics, and sustainability, Mahmoudieh continues to shape the future of architecture and design with her profound influence and visionary approach.SHOW INTRO: Welcome to episode 60 of the NXTLVL Experience Design podcast. This season will be no different than the previous ones where we continue to have great discussions with visionary leaders from various industries and professions. These dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human’s influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.As usual, thanks go to VMSD magazine and Smartwork Media.VMSD is the publisher of VMSD magazine and brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant.You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgIn a minute, we’ll dig into my discussion with Yasmine Mahmoudieh - architect, designer, and tech entrepreneur, who is internationally recognized for ground breaking designs and an unwavering commitment to sustainability. But first a few thoughts to set up our talk…****************I remember back in 2009 going to see the movie Avatar. The narrative followed a typical story of white man's colonization and subjugation of an indigenous peoples - this time on Pandora - a planet light years away from earth  - because presumably we had succeeded in trashing our own planet and had gone off to exploit the natural resources of another. There were multiple other themes written into the script but in principle it dealt with what I would characterize as corporate greed and the decimation of natural landscapes an indigenous peoples. The singular motivation to mining the planet’s natural resources?... the billions of dollars of revenue for a large corporation who was mining a natural resource called “unobtanium.” Naturally the corporation militarized their operations under the guise that the 10 foot tall blue-skinned sapient humanoid indigenous peoples called the Na’vi - as well as the flora a fauna were… lethal. Another re-telling of big bad corporations exercising their power over a helpless people by flexing their military muscle with sociopathic leaders with a bent for murderous behavior. And adding insult to narrative injury, there was the denial of science and the well intentioned initiatives of creating Avatars of the Na’vi where humans could transfer consciousness into alien bodies cultivated in an enormous incubation chamber, that would then animate and go out among the native beings and infiltrate their community with the intention of learning more about them.OK... So this is a story that we're pretty familiar with.Notwithstanding the re-telling of a narrative we all know, James Cameron the director, brough the theater-going public compelling visualizations of an imaginary verdant jungle-like environment. On the big screen of a movie theater it was immersive and realistic. I’d say that for a while Avatar was a superb example of the use computer generated imagery that brought viewers into the experience of a distant world.Ok, so as not to get bogged down with the nasty-self-serving-humans part of the story ...…one of the key feature of this world was the Home Tree (which the humans eventually destroyed as well). Ok sorry I had to add that in…Home Tree - and all other tress for that matter - created an eco-system, an integrated network, that was connected underground. For the Na’vi people, Eywa was the living deity but not in the physical form humans would have expected.Eywa was a biological sentient guiding force of life and was physicalized through a network of plants, trees and other wildlife that stretched across Pandora. Eywa acted to maintain equilibrium among all things.Now… the obvious connection to be drawn here is the idea that our earth is a massive ecosystem and that there is an urgent need for our collective understanding that everything in this ecosystem works as a complex set of interdependencies. Everything is connected to everything. Our life energy is intimately intertwined with the planet’s natural resources. We are from the earth. Though, I believe, many often see themselves as separated from it.I seem to have been having an increasing number of conversation with people where one of the things we end up returning to is sustainability. What the building industry does in negative ways to the environment and by consequence us, emotionally and physically.The conversation is encompassing straight up building practice, materials and finishes and what the CO2 contribution is to the planet when we build things, anything. Not a good thing for the environment and by extension not a good thing for us.and… what the effect of the building typologies has to do with our emotional well-being – a field called Neuroaesthetics – how he built environment affects us at a mind-body level.The sea of sameness and a building stock of overwhelming banality can undermine a sense of well-being. We are born experience expectant and our brains love novelty. The brain isn’t fond of being bored.And yet, many of our urban environments are monotonous. So not only is the building industry responsible for about 40% of the CO2 in the atmosphere contributing to the global climate problem, the buildings we are putting into the environment are, from the neuroaesthetics point of view, often not contributing to our sense of wellbeing since they often create city blocks that area mundane.This is where my guest Yasmine Mahmoudieh enters the scene. Her work has earned her numerous international design awards, including the prestigious Global Sustainability Award in 2022 for her contributions to architecture and design in hospitality. With an illustrious career spanning prestigious institutions, she serves as a visiting professor at renowned establishments such as EHL Hotel School and Institut Paul Bocuse, inspiring emerging talents in the field. Mahmoudieh seamlessly integrates modern technologies with traditional design principles, crafting captivating and immersive spaces that engage all senses.With an unwavering passion for harmonizing functionality, aesthetics, and sustainability, Mahmoudieh continues to shape the future of architecture and design with her profound influence and visionary approach.So why the whole description of the movie Avatar and undergound connections between trees and other forest plants?Because that idea directly aligns with the emerging use of mycillium. What is mycelium?Mycellium is tubular thread of cells that spread through the soil underground and connects the roots of plants to one another. It is like the earth’s natural internet. Everything is connected…Why would understanding the portential use of Mycellium as a building material be important ?Well… it is a naturally occurring substance and research suggests that it has a positive effect on enhancing immune strength.As a prominent global ambassador for eco-conscious practices, Yasmine Mahmoudieh pioneers sustainable construction techniques, utilizing recycled plastics through 3D printing and exploring mycelium as a substitute for traditional building materials.The Na’vi and Eywa had something goin’ on. And humans just bulldozed it all in search for a rock in the ground. A familiar story with tragic outcomes.I think that the more we turn to ancient indigenous traditions, understand them and perhaps augment them with modern science, the more we may find solutions to some of the more profound eco challenges we now face.ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT NEIL REDDING:Neil's LinkedIn Profile: https://www.linkedin.com/in/reddingneil/Website: https://www.neilredding.com/Editor, Near Future of RetailBIO:Neil Redding is a keynote speaker, author, Innovation Architect and Near Futurist.Neil has worked at the convergence of digital and physical for decades, and is an expert speaker and advisor in the realms of spatial computing, augmented reality (AR), AI, and convergent brand ecosystems. As a Near Futurist, Neil focuses on connecting what's possible with what's practical — pulling the future into the present through a digital experience lens.Neil currently leads Redding Futures, a boutique consultancy that enables brands and businesses to engage powerfully with the Near Future. Prior to founding Redding Futures, Neil held leadership roles at Mediacom, Proximity/BBDO, Gensler, ThoughtWorks and Lab49.He has delivered for clients including Visa, Nike, Cadillac, Macy’s, NBA, Verizon, TED, The Economist, MoMA, Converse, Morgan Stanley, Apple, Oracle, Financial Times, and Fidelity Investments.He has spoken at numerous conferences including SXSW, AWE, Immerse Global Summit, infoComm, Tech2025, CreateTech, SEGD XLab, A.R.E. Shoptalk, Creative Technology Week, Design+AI and VRevolution.Neil is also editor of Near Future of Retail, author of the forthcoming book The Ecosystem Paradigm, and advises multiple startups at the leading edge of the digital-physical convergence.SHOW INTRO: Welcome to the NXTLVL Experience Design podcast.These dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human’s influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.The NXTLVL Experience Design podcast is presented by VMSD. VMSD is the publisher of VMSD magazine and brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience placemakers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant.You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgIn this episode I talk with Neil Redding Founder of Redding Futures about Near Futurism and Spatial Computing.But first a few thoughts.****************I grew up on Star Trek. And Walt Disney of course.Sunday nights were special my brothers and I would gather together with my father watching captain James T Kirk careening around the universe and battle everything from klingons to tribbles.It gave me a vision of the future and a world of possibility beyond what was known. I think having had that experience, and my father's fascination with the possibility of beaming anywhere, set me on a path for being always curious about the expanse of the universe, the possibility of extraterrestrial life, what would happen when you traveled at the speed of light or entered the event horizon of a black hole. Later on I began to be interested in string theory and tried hard to understand the math and physics of the general theory of relativity.It's equally become important as a practice to hold future thinking in context with present realities. The pandemic offered an opportunity to really understand what it meant to be present -where the future vision for my life that I had established weren't coming to pass - at least in the short term. And so, it became interesting for me to think about the future not as some long far off vision of something that would happen 25 or 50 or 100 years from now but to think increasingly about the near future. It also became clear that the distant future was becoming increasingly difficult to imagine. When thinking about the exponential pace of change it became very clear to me that we were very definitely on the upswing of an exponential curve where moments of significant technological advances would become closer and closer together and therefore the deltas between one significant moment and the next would also become smaller putting us perhaps in the perpetual present, fluidly moving from now and next .And of course, if you do any meditation or have a mind body practice, the whole idea is to find yourself in the present letting go of past and a longing for understanding future. And that's great and I do have a meditation practice each day that helps me stay centered focused on the now, hopefully ridding me of my worries or my regrets from things that I might have done in the past or perpetually longing for a future to be a certain way.But at the same time, there seems to be a paradox - we're not naturally good at staying in the perpetual present because we need to rely on past for learning and we often long for understanding our future perhaps because we want some sense of predictability in in otherwise largely unpredictable world. And so I began to think a lot about this idea of near future - not lingering on the past, though hoping that I bring lessons learned from those experiences forward to make me smarter and help support the decision making in the present and not completely alienating myself from future.I’ve come to think of this a matter of a proportioning of my daily brain power - how much time am I spending thinking about what was or has not yet come to pass. And so when I reconnected with Neil Redding in an online conference that I see saw him speaking at, I was fascinated with his concept around near futurism end other subjects like spatial computing. Things that has focused his profession professional path on over the past number of years since our first meeting in New York over a decade ago.When we met then we shared a stage at a Society for Graphic Designers event and I had just published my book Retail (r)Evolution and was talking about the emergence of a new experience seeking cohort of shoppers focused in the digital world and what the emergence of digital media, as a medium for interacting with customers, would mean.Then I was talking about Google Glass which had just come on to the market and I saw it as a potentially new way of engaging in experiences of our physical environment.I explained to my sons that I was selected to be a beta tester and their remark to me then was “dad, you're not actually gonna put that thing on your face are you?”Google Glass ended up not gaining traction and faded away. But that didn't mean that companies developing augmented reality headsets head disappeared they were just perhpas waiting for a time where general adoption of the tech would become more robust. I happen to think that augmented reality is a better solution than virtual reality because augmented reality keeps us in the present it keeps us in a place where we are actively engaged in a mind body way with the environments that we're in.Augmented reality offers us an opportunity to have a digital overlay on those experiences and it draws from our Hansel and Gretel trail of digital ones and zeros that suggest our preferences, our desires, our need for certain kinds of information so that products and places could be customized by us. Augmented reality also offers us the opportunity to share in the expereicne of place.Both myself and a friend or family member could visit a store, a museum or even a National Park standing side by side and through our augmented reality headsets or glasses, we could at the same time, share in the experience and also have it equally customized to our individual preferences. The idea of augmented reality actually isn't new. L Frank Baum, who wrote the Wizard of Oz, actually described a headset in his 1901 book “THE MASTER KEY”.There he previewed the invention of the Taser, a hand-held PDA with Google Glass-like capability, including live video /AR and a wireless phone.The Master Key: An Electrical Fairy Tale, Founded Upon the Mysteries of Electricity and the Optimism of its Devotees, describes the adventures of a 15 year old boy who experiments with electricity. The young lad accidentally touches "the Master Key of Electricity," and comes into contact with a Demon who bestows upon him various gifts.  One of these gifts is a "Character Marker" which is described on p. 94:"It consists of this pair of spectacles. While you wear them everyone you meet will be marked upon the forehead with a letter indicating his or her character. The good will bear the letter 'G,' the evil the letter 'E.' The wise will be marked with a 'W' and the foolish with an 'F.' The kind will show a 'K' upon their foreheads and the cruel a letter 'C.’ Thus you may determine by a single look the true natures of all those you encounter."Sometimes I think people like L Frank Baum and others like Nicola Tesla knew, long before they actually came into common usage, where our technology would finally bring us. It just seems like the actual evolution of digital technology was simply lagging behind our imagination.Tesla for example was quoted in in 1926 Colliers magazine article as saying “when wireless is perfectly applied the whole earth will become converted to a huge brain, which in fact it is. All things being particles of a real and rhythmic whole... and the instruments through which we shall be able to do this will be amazingly simple compared to our present telephone. A man will be able to carry one in his vest pocket” and then he goes on to say that we'll be able to communicate with each other independent of geography.About a decade ago there was a Time magazine article called “Never Offline” where they described wearables - meaning the digital interfaces that we would put on our bodies from smartwatches to things like Google Glass or augmented reality goggles. In that article they suggested that “…wearables will make your physical self visible to the virtual world in the form of information, an indelible digital body print, and that information is going to behave like any other information behaves these days. It will be copied and circulated. It will go places you don't expect. People will use that information to track you and to market to you.”Now I suppose one way of taking this view would be that it aligns with the often dystopian vision of a future where information is used without our knowing and perhaps to our detriment. On the other hand, things like wearables and spatial computing devices can be used to augment experiences to the benefit of people. One of them which seems to be Ground Zero for the application of augmented reality or spatial computing is in the retail world. It's easy to imagine shopping experiences that are already difficult to navigate - because retailers cram their spaces with so many products that it makes choosing and navigation of the assortment difficult - could be alleviated through the use of smart devices like an augmented reality headset of some kind. Signage could be clearer, information leading to better decision making could be better and navigation through a complex maze of products in any store could also be made more efficient.Wearable technologies have not disappeared since Google Glass came on the market and then faded away. Compnaies have been spending time refining technologies allowing our ability to collect, parse and share data.The introduction of artificial intelligence and natural language processing has also become more part of our everyday world. And this is where spatial computing becomes increasingly interesting. What if we can talk to our devices as we navigate space what information could we call up that would help us make decisions or be better informed?What visual clutter could we remove from our streets and highways? that instead of having large billboard structures lining highways that that information could simply be a visual virtual overlay that we see through our dashboard or through the glasses we're wearing on our face.Or maybe it offers up the opportunity for things that are specifically related to me like what restaurant I'd like to go to and how far it is away because my personal preferences are already loaded into the algorithm. Perhaps our actual 3D environment becomes less littered with this type of visual noise and the work of providing that kind of information is provided through a set of glasses and an augmented reality overlay.So having this conversation with Neil was interesting because he's actually doing this sort of thing.Neil Redding has worked at the convergence of digital and physical for decades, and is an expert speaker and advisor in the realms of spatial computing, augmented reality (AR), AI, and convergent brand ecosystems. As a Near Futurist,Neilfocuses on connecting what's possible with what's practical — pulling the future into the present through a digital experience lens.Neil currently leads ReddingFutures, a boutique consultancy that enables brands and businesses to engage powerfully with the Near Future. Prior to foundingReddingFutures,Neilheld leadership roles at Mediacom, Proximity/BBDO, Gensler, ThoughtWorks and Lab49.He has worked for companies including Visa, Nike, Cadillac, Macy’s, NBA, Verizon, TED, The Economist, MoMA, Converse, Morgan Stanley, Apple, Oracle, Financial Times, and Fidelity Investments.He has spoken at numerous conferences including SXSW, Immerse Global Summit, infoComm, Tech2025, CreateTech, SEGD XLab, A.R.E. Shoptalk, Creative Technology Week, Design+AI and VRevolution.Neil is also editor of Near Future of Retail, author of the forthcoming book The Ecosystem Paradigm, and advises multiple startups at the leading edge of the digital-physical convergence. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT Lisa Sun:Lisa's LinkedIn Profile: https://www.linkedin.com/in/lisa-sun-793777/Websites:To learn more about Lisa’s book:  https://gravitasnewyork.com/pages/gravitas-book-the-8-strengths-that-redefine-confidenceLearn more about our forthcoming book, GRAVITAS: The 8 Strengths That Redefine ConfidenceTo discover your superpowers: www.MyConfidenceLanguage.comwww.GravitasNewYork.comBIO:Lisa Sun is the founder and CEO of GRAVITAS, a company on a mission to catalyze confidence. GRAVITAS offers innovative size-inclusive apparel, styling solutions, and content designed to make over women from the inside out. Prior to founding GRAVITAS, Sun spent 11 years at McKinsey & Company, where she advised leading luxury fashion and beauty brands and retailers in the U.S., Asia, Europe, and Latin America on strategic and operational issues. Her first collection was featured in O, The Oprah Magazine, People, and the Todays how in the same month.Sun and GRAVITAS have been featured on CNN and in Forbes, Fast Company, New York magazine, Elle, Marie Claire, InStyle, and more. GRAVITAS includes among its activities a commitment to AAPI causes and New York City’s Garment District. Often called the “dress whisperer,” Lisa is also a highly sought-after public speaker who likes to impart her hard-won knowledge on gravitas and how to best harness it to other women.SHOW INTRO: Welcome to the NXTLVL Experience Design podcast.These dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human’s influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.The NXTLVL Experience Design podcast is presented by VMSD. VMSD is the publisher of VMSD magazine and brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience placemakers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant.You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgIn this episode I talk with Lisa Sun the Founder and CEO of the apparel brand Gravitas and the author of the recently published, runaway best seller titled - “Gravitas: The 8 Strengths That Redefine Confidence.”But first a few thoughts.****************In the spring of 2022, I was in New York for the annual Vision Monday Leadership Summit. This event was being called “Discover & Recalibrate! Trends, Ideas and Tactics for Confronting Radical Change.” This 13th Annual gatherings brought into sharp focus the megatrends shaped by the COVID-19 pandemic.A lot of change has occurred in the world from the spring of 2020 up to this event. The COVID pandemic had shifted our worlds. The uncertainty and ambiguity brought about by the evolving circumstance of a global pandemic was a cause for pause. A time to re-evaluate and find strategies to address new challenges that faced us all.My talk focused on navigating the fluid world of exponential change, facing down the unknown and looking for ways to remain buoyant in the sea of change all around us. I suggested that cultural mindsets had been shifting over the past few years and that they had been hastened in the context of the global pandemic. When brands, their goods, services and experiences, are at odds with evolving culture, they can lose their value even if their legacy stays strong. As cultural transformation happens, brands need to learn how to navigate cultural complexity and create a different future that is aligned with the pace of change. In a post-pandemic, experience-seeking economy, health, safety and welfare are a baseline in the guest expectation set. But addressing evolving customer needs was now well beyond making sure customers were safe while shopping, visiting a hotel or simply being out in the community. How do we keep up with the pace of change? As the pace of change speeds along how can we finding meaning in the in-between of the last and the next big thing? I focused on how can changing your mindset about change allow us to see the ‘now’ as an emergent space of creative possibility?Changing your mindset – reframing the context – seeing the interdependency of things – looking for opportunity in upheaval… these all seemed to be front-row-center how we needed to adjust to a new world order.As I was in the speaker’s green room waiting for my time slot to come up, in bounds a woman with an air of openness, humility and eagerness to connect. There was an energy of confidence that emanated from her. She seemed to stand her ground, command her conversations and did so while not imposing on you but welcoming you into a shared space of empathic connection. I thought to my self, that I had to make sure that is saw that presentation.When Lisa Sun hit the stage, she was direct and vulnerable. She was hilarious with her impressions of her Taiwanese mother who she says was a Tiger Mom before it became a thing with publishing of Amy Chua’s book that popularized the term. She shared her personal journey, living with her immigrant parents in Rancho Cucamonga who ran the only Chinese restaurant withing 40 miles of her home. Her first job out of college was working in a scrap metal yard, then worked for 11 years at McKinsey and Company where she spent on average 250 days a year on the road. She decided to take an 11 month sojourn to travel the world ending her trip with passing through Taiwan where her parents had retired. Her mother tried convinced her to spend half of her life’s saving to create her own business rather than going back to the corporate consulting world. A fateful yearly performance review led to an epiphany and that in turn led her to her company Gravitas being born.Today Lisa Sun is the founder and CEO of GRAVITAS, a company on a mission to catalyze confidence. GRAVITAS offers innovative size-inclusive apparel, styling solutions, and content designed to make over women from the inside out.Her first collection was featured inO, The Oprah Magazine, People,and theToday show in the same month.Lisa Sun and GRAVITAS have been featured on CNN and inForbes, Fast Company,New York magazine, Elle, Marie Claire,InStyle, and more. Often called the “dress whisperer,” Lisa is also a highly sought-after public speaker who likes to impart her hard-won knowledge on having gravitas and how to best harness it in other people.10 + years after starting Gravitas the company, “Gravitas: the book, subtitled “The 8 Strengths That Redefine Confidence” has been published. In her book Lisa Sun shares her journey of self-discovery and combines it with proprietary research, real-world examples, and anecdotes from other successful women who have championed their own definition of self-worth.When I think back to the Vision Monday Leadership Summit and it being called “Discover & Recalibrate! Trends, Ideas and Tactics for Confronting Radical Change” I was talking about the radical environmental contextual change all around us and how that would influence change in the way we re-thought the design of our companies, brand experience places and re-writing long-held narratives that were no longer suited to a world of rapid change.I think Lisa’s talk was signaling the need for personal radical change. Seeking for a view of oneself that required a mindset shift to believing in a sense of self-empowerment - welcoming change as a vehicle for personal growth. Gravitas, both the apparel company and the book, seek to “catalyze confidence.” ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT Susan Magsamen and Ivy Ross:Susan's LinkedIn profile: https://www.linkedin.com/in/susan-magsamen-6345918/Ivy’s Profile: linkedin.com/in/rossivyWebsites:Website: www.yourbrainonart.comInstagram: https://www.instagram.com/yourbrainonartbook/LinkedIn: https://www.linkedin.com/company/your-brain-on-art/Facebook: https://www.facebook.com/profile.php?id=100089357061217&mibextid=LQQJ4d BIO - Susan Magsamen:Susan Magsamen is the founder and executive director of the International Arts + Mind Lab (IAM Lab), Center for Applied Neuroaesthetics, a pioneering initiative from the Pedersen Brain Science Institute at Johns Hopkins University School of Medicine. Her body of work lies at the intersection of brain sciences and the arts—and how our unique response to aesthetic experiences can amplify human potential. Magsamen is the author of the Impact Thinking model, an evidence-based research approach to accelerate how we use the arts to solve problems in health, well-being, and learning. In addition to her role at IAM Lab, she is an assistant professor of neurology at Johns Hopkins and serves as co-director of the NeuroArts Blueprint project in partnership with the Aspen Institute.Prior to founding IAM Lab, Magsamen worked in both the private and public sector, developing social impact programs and products addressing all stages of life—from early childhood to the senior years.  Magsamen created Curiosityville, an online personalized learning world, acquired by Houghton Mifflin Harcourt in 2014 and Curiosity Kits, a hands-on multi-sensory company, acquired by Torstar in 1995.An award-winning author, Magsamen has published eight books including The Classic Treasury of Childhood Wonder, The 10 Best of Everything Families, and Family Stories.Magsamen is a Fellow at the Royal Society of the Arts and a strategic advisor to several innovative organizations and initiatives, including the Academy of Neuroscience for Architecture, the American Psychological Association, the National Association for the Education of Young Children, Brain Futures, Learning Landscapes, and Creating Healthy Communities:  Arts + Public Health in America. BIO - Ivy Ross:Ivy Ross is the Vice President of Design for the Hardware organization at Google. Over the past six years, she and her team have launched 50+ products winning over 240 global design awards. This collection of hardware established a new Google design aesthetic that is tactile, colorful, and bold. A winner of a National Endowment for the Arts grant, Ivy’s innovative metal work in jewelry is in the permanent collections of 12 international museums. Ivy has held executive positions ranging from head of product design and development to CMO and presidencies of several companies, including Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, and Gap. Ninth on Fast Company’s list of the 100 Most Creative People in Business 2019, Ivy believes the intersection of arts and science is where the most engaging and creative ideas are found. SHOW INTRO: Welcome to season five of the next level experience design podcast. It's kind of amazing when I think of it… now five seasons… wow.This season will be no different than the previous ones where we continue to have great discussions with visionary leaders from various industries and professions. These dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human’s influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.As we jump into this new season thanks go to VMSD magazine. You will find the archive of the NXTLVL experience design podcast on VMSD.com. VMSD is the publisher of VMSD magazine and brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience placemakers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgOK, let's dig in... With our first interview of the season with two remarkable women Susan Magsamen and Ivy Ross whose recent book “Your Brain on Art has garnered huge attention since its recent release. But first a few thoughts on art and making...****************When I was about 9 years old and my mom had me in an after school art program at a local painting studio near my childhood home. Thursdays, as it would turn out, became the single time of the week where the outside world disappeared and I entered into a place of pure creativity and innovation which many years later I would discover was called “flow.”Even to this day Thursdays seemed to hold a special body memory for me of calm and an internal sense of both peace and joy. Thursdays somehow carry a different energy from me that I think was implanted in my body all those years ago where my creative passion was fully expressed.For years I would paint on Thursdays and that turned into a passion that became a profession as an architect. I wasn't great at math or physics but I was pretty confident about my skills in art and I knew that there was something specific about the feeling that I had in going to this small art studio that was because of the things I was doing as well as the place that I was doing it in. So studying architecture was always grounded in this idea for me of creating places that moved people emotionally. It didn't matter to me too much whether you loved it or hated it, although I would have preferred you loved it. But my goal was always to connect to people on an emotional level to find the right combination of materials and finishes space volumes and textures and all those other things that we have in our architects toolbox and how we moved through and experience space from a mind – body emotional perspective.I think early on I developed an aesthetic mindset. I seemed to have a high level of curiosity, a love of play and open-ended exploration, a keen sensory awareness and a drive to engage in activities as a maker or beholder. Through my architecture studies at McGill University I discovered principles of experience rooted in ritual and that there was a very different physical and emotional feeling connected to participating in ritual versus simply watching them. I was always very interested in how people participated in space. How they participated in the making of their experiences because I always believed that in making we brought something unique to the world that humans were capable of doing better than any other creatures on the planet. I developed a keen interest in ontological design - basically put - that the things we make return the favor by in part making us who we are. Our neurobiology reacts to the environment around us and so our mind body state is directly influenced by what we experience in the built environment. Our brains are in a feedback loop of making and being made by experience.The Irish poet John O'Donoghue once said “art is the essence of awareness” and I find that particularly relevant to how we experience the places that we build and how we interact with them. What I learned as a young artist on Thursday afternoons was that somehow in the making of things I became acutely aware of my mind body state as well as my surroundings.As I started to create and design retail places it seemed that everywhere I walked the world around me became more relevant I was tuning in to everything that I could see and hear. When in the middle of trying to solve a design challenge, I seemed to tune into things that might not have otherwise been apparent to me.What I found interesting was that this attunement to the environment around me also grew a connection between my sensory experiences and my appreciation of art. As I engaged more fully in the environment around me and the various kinds of arts I also learned more about myself. During the recent pandemic I turned to painting to help navigate the uncertainty and ambiguity of a global crisis that had left everything that I had believed to be true and a path that I had created for myself professionally in flux. Art it seemed became the grounding mechanism that calmed my nervous system that brought joy amidst uncertainty.Over the past few decades as a creative architect I've become acutely aware that the environment around us has a profound effect on our mind body state, our sense of well-being, our feelings of joy, community, connection, belonging, relevance. Being exposed to the arts provided context and meaning, a way for me to understand where I stood in the grand scheme of things. And art also gave me a sense of agency of being able to have a sense of control and to bring things into the world that had never been there before.And so, because of all of these understandings I have a deep appreciation for the book recently published by Susan Magsamen and Ivy Ross called “Your Brain on Art: How the Arts Transform Us.”This book is wildly successful because I believe it is a writing whose time has come. It brings forward the ideas that the arts are fundamental to who we are as people and that long before we had written language we danced around fires sang songs, made drawings on walls and shared the meaning of our lives with each other by being in community, in relationships, participating in rituals and making. And so, it's not surprising that the arts in all of its forms visual,  literary, dance, sculpture and others are part of who we are as individuals and as members of a broader human whole.When I bought this book I thought that it would help me understand the neuroscience of what was happening in my brain as I stood in front of a painting. But it did more than that. It helped to unpack why I was led to feel certain ways about my experience of art in general including paintings, dance, musical theater, poetry, a good movie and a great book.It was chock full of examples and great research on how the arts are used in healing practices and health care industry to augment patient recovery. It looked at how the arts are being used in education, though not nearly enough, to enhance learning.Your brain on Art also brought me greater understanding about making music and how memories are tied to our experiences of hearing music. That's why it's likely you can clearly remember tunes from your childhood and tag them to early childhood experiences. Or why your playlists from your high school years probably are still able to be recalled with ease. And why I can remember the high school dance and my girlfriend at the time and the song Lucky Man by Emerson Lake and Palmer and that kiss.The book dives into understanding arts and the neurodivergent brain and play and how these are critical to our development.And if all of that wasn't quite enough it digs into the idea of how the arts support flourishing and asks the question - What constitutes a good life? I did not know that there is a burgeoning subfield of neuroscience and psychology now dedicated to identifying and understanding the neural mechanisms that contribute to a state of flourishing. And Your Brain on Art brings to light some of the neuroscience related to creativity, awe and wonder.Your Brain on Art is a collaborative effort between two remarkable women who together combine neuroscience and creative vision into a must-read book.Susan Magsamen has over 35 years of experience in developing effective learning programs rooted in the science of learning and is an active member of the brain sciences research, arts, education and social impact communities. She currently serves as Executive Director of the International Arts and Mind Lab, Center for Applied Neuroaesthetics at the Brain Science Institute at Johns Hopkins University where she is also a faculty member. She is also the senior advisor to the Science of Learning Institute at Johns Hopkins University. She works with both the public and private sectors using arts and culture evidence based approaches in areas including health, child development, workforce innovation, rehabilitation and social equity.Ivy Ross is the Vice President of Design for the Hardware organization at Google. Over the past six years, she and her team have launched 50+ products winning over 240 global design awards. This collection of hardware established a new Google design aesthetic that is tactile, colorful, and bold. She is a winner of a National Endowment for the Arts grant, and her innovative metal work in jewelry is in the permanent collections of 12 international museums. Ivy has held executive positions ranging from head of product design and development to CMO and presidencies of several companies, including Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, and Gap. Ninth on Fast Company’s list of the 100 Most Creative People in Business 2019, Ivy believes the intersection of arts and science is where the most engaging and creative ideas are found. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT MARTIN KINGDON:Martin’s Profile: linkedin.com/in/martin-kingdon-121b693Websites:popai.co.uk/sustainability/ (Company)popai.co.uk (Company)Email: martin@popai.co.ukBIO:Martin has been involved with the display industry for twenty five years as a volunteer, board member and for twenty years Director geneneralHe has been responsible for Insight since 2010, Sustainability since 2019 and has defined POPAI’s offer including setting up the Sustainability council representing all sectors of the industry, the POPAI Sustainability Standard for corporate accreditation and the Sustain® global eco-design indicator tool now widely used in the UK and overseas.He has spoken extensively around the world on many aspects of the display market, sustainability and shopper insight. SHOW INTRO: Welcome to the NXTLVL Experience Design podcast. Over our 4 seasons we have focused on “Dialogues on DATA: Design Architecture, Technology and the Arts”. NXTLVL features provocateurs for whom disruption and transformation are a way of engaging in work and play every day.They include leading scientists, artists, musicians, architects, entertainers and story tellers whose research, exploration and built work brings new understanding of the impact and relevance of place-making to the world. On the show, we focus on what’s now and what’s next.On this episode we talk with Martin Kingdon Insight and Sustainability Director of POPAI UK and Ireland about the impact that retail stores, and all of their merchandising units and displays, have of on the environment.First though, a few thoughts on retail, building sustainably and the carbon footprint of stores… *         *         *         *         *         *         *On your last shopping trip, to any retailer, what do you remember most?Was it the crowd or the sales associates?That you could, or couldn’t, find what you were looking for?If you were walking the aisle of your favorite grocer, you might recall the product displays, how fantastically the apples were built into a pyramid, the water being misted across the fresh produce crisp keeping it crisp.  The meat counters or the smell of bread being baked.You might have even thought, why on earth they keep putting the milk at the far back corner, but then you’d probably be savvy enough to know that’s a ploy to exposed you to as much merchandise as they can as you go on your dairy search and rescue mission.If you were shopping your favorite apparel store you might noticed that the mannequins were decked out in new outfits, that some new colorful tops were on the table just after you entered or that those big tables always seemed to be a constant state of disarray with sales associates busying over them putting things in neat stacks to be upended by customers a moment later.You might notice signage, or the lack of it, when you are trying to find something. You might remark about the lighting, paint colors, a pattern on the floor and perhaps some architectural element.Chances are, that you probably don’t recall, in any detail, the things the stuff was sitting on, hanging from or enclosed in. Those things often slip into the background, receding away from your conscious awareness. And that would also be by design.My first boss in the retail world at New Vision Studios in New York, the late Joe Weishar, would remind be that the merchandise was the star of the show and all the rest of what was in the store were merely supporting actors or scenery. Merchandise was king, or queen, or maybe prince or princess. And, all of that scenery, all of those supporting actors come at a cost. The architecture, store fixtures hanging racks, shelving, displays, refrigerated cases, signage, coat hooks in fitting rooms along with the chairs or benches, floor tiles, wallcoverings, lighting, checkout counters and cash registers…all of it…comes at a cost.Not just the cost of designing, prototyping, manufacturing, shipping, installing, repairing or replacing in terms of dollars, but the cost of what all of it adds to our world in terms of carbon.The amount of carbon generated and released into the environment from the making of that store you love to shop in, is staggering. The built environment in general is a major contributor of greenhouse gas emissions and therefore a major contributor to the global climate crisis. By some reports, the built environment generates 40% of annual global CO2 emissions. Of those total emissions, building operations are responsible for 27% annually, while building and infrastructure materials and construction (typically referred to as embodied carbon) are responsible for an additional 13% annually.So, when you amble around in your favorite retailer, look again, beyond the stuff, at the environment, and all of those supporting actors, and try to imagine how much embodied carbon is in that one store. Every element that allows you to shop for all the stuff you remove from the store, stays in the store and has contributed to the global climate crises.According to Architecture2030.org, the global building stock is set to double by 2060.And they say, “To accommodate the largest wave of building growth in human history, from 2020 to 2060, we expect to add about 2.6 trillion ft2(240 billion m2) of new floor area to the global building stock,the equivalent of adding an entire New York City to the world, every month, for 40 years.”Now… if you have ever been to New York, think about how many stores are in that city. Manhattan and the surrounding boroughs of Staten Island, the Bronx, Queens and Brooklyn have a combined area of approximately 370 million square feet of retail stores. (https://www.statista.com/statistics/1011185/total-retail-space-nyc-by-borough/)According to the New York State Comptroller - “Before the pandemic, the retail sector in New York City accounted for32,600 establishments, 344,600 private sector jobs and $16 billion in total wages in 2019. Dec 31, 2020”I’m not sure if you apply the “adding the equivalent of a New York City to the world every month for 40 years…” in terms of buildings, that it follows thatyou are also adding 370 million square feet of retail space to the world every month. I’d like someone to do that math…but …See the thing here? Retail is a huge component of the global building footprint and major contributor to the climate issue. And your favorite retailer doesn’t, in most case, have one store. They may have hundreds or maybe even thousands. Where does all the stuff in stores come from? Does it arrive in your local grocer or fashion store, sustainably sourced, manufactured and shipped?How is all of it packaged?What happens to all of those displays, shelving units, hanging racks and refrigerated cases when the retailer goes out of business or renovates every handful of years?And what about all of the product that fills the shelves of retail stores? What is their impact on the environment in the total amount of CO2 that the store is responsible for producing every year?Now… to be fair, according to Barron’s, of the top 100 most sustainable companies in the US right now, there are some retailers who have found themselves on the list. Namely, # 7 Best Buy (Richfield, Minn.), # 21 Walmart (Bentonville, Ark.), # 27 Kroger (Cincinnati), # 30 Lowe’s (Mooresville, N.C.), # 49 Williams-Sonoma (San Francisco), # 67 Target (Minneapolis).And… we can’t forget about companies like Patagonia whose commitment to saving the planet has been going on for years before it became either cool or politically correct to do so. They just do it because, well… it’s the right thing to do and designing something, manufacturing it and putting it out there into the world in the thousands should be done with some accountability for its long-range impact on the global ecology. And this is where my guest Martin Kingdon comes into retail’s sustainability story.Martin has been involved with the display industry for twenty-five years as a volunteer and board member. He is an expert in Shopper Behaviour research, particularly shopper engagement with retail store displays or layouts. Martins has been the Director General of POPAI leading the UK division of the global trade association for companies involved in the Point of Purchase advertising market. POPAI’s members are drawn from retailers, brands, agencies, POP suppliers, installation companies and other support services.Today he is the Insights and Sustainability Director for POPAI UK and Ireland. He has been responsible for Insight since 2010, Sustainability since 2019 and has defined POPAI’s offer including setting up the Sustainability council representing all sectors of the industry, the POPAI Sustainability Standard for corporate accreditation and something called Sustain® a global eco-design indicator tool now widely used in the UK and overseas.I was able to speak with Martin Kingdon at the SHOP Marketplace event in Austin Texas about the impact of building store environments and somethings to consider curtailing retail’s effect on the global climate crisis. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT MIRELLE PHILLIPS:Mirelle’s LinkedIn Profile:linkedin.com/in/mirelle-phillips-52077b29Company Website:  https://www.studioelsewhere.co  BIO:Mirelle Phillips is the Founder and CEO of Studio Elsewhere, a design and technology company developing bio-experiential technology to promote behavioural, cognitive, and social health. Studio Elsewhere uses evidence-based and data-driven practices to develop virtual and physical interventions that promote brain health. We are pioneers of bio-experiential design - interactive, immersive environmental design using technology and physical design toward a healthier brain-body connection. Our embedded emerging technology solutions support the needs of healthcare professionals, researchers, patients and caregivers.​We use software and hardware development, emerging technology, immersive game design, and biophilic design to reimagine the experience of health, wellness, and care. ​Our model allows us to develop a first-of-its-kind technology and design practice that leads with compassion, imagination, and inclusivity.Studio Elsewhere was selected to represent the first ever New York City pavilion at the 2021 London Design Biennale and selected to design the United Nations Pavilion for the World Expo 2021. As a Latina Founder and innovator, Phillips is a passionate advocate for women in colour in STEM. She is a graduate of Dartmouth College and previously led Experiential Design in the video game industry.SHOW INTRO:Welcome to the NXTLVL Experience Design podcast. Over our 4 seasons we have focused on “Dialogues on DATA: Design Architecture, Technology and the Arts”. NXTLVL features provocateurs for whom disruption and transformation are a way of engaging in work and play every day.They include leading scientists, artists, musicians, architects, entertainers and story tellers whose research, exploration and built work brings new understanding of the impact and relevance of place-making to the world. On the show, we focus on what’s now and what’s next.*         *         *         *         *         *         *In this episode we talk about the power of design and its influence on well-being with the Founder and CEO of Studio Elsewhere, Mirelle Phillips. Mirelle and her team collaborate with various medical institutions to create environments that support patients, their families and healthcare workers in the journey to recovery and well-being.Most of us have had the experience of going to a doctor's office or dentist or hospital or some sort of medical facility and having to wait. Some of us may even have spent a night in a temporary bed hooked up to a machine reading out our vital statistics and a team of nurses, doctors and specialists busying around us trying to understand what was wrong and how to make it right. Some of us might have even spent time lying on that bed in a hallway before a room was available, staring up at a ceiling at a large rectangular fluorescent light, an acoustic tile ceiling and a rather drab overall interior.Some of us might have even been a patient with a long term stay in a medical facility or had to return regularly for treatments for our particular condition.Or some of us may have been caregivers or family members who accompanied our loved ones to the medical facility or care for them daily at home. And then there are the health care workers themselves who over the past few years have caried an extraordinary burden as frontline workers during the COVID pandemic that, during the early phases, put crushing pressure on the medical system worldwide. Whether we are a patient, a caregiver or healthcare worker, environments designed for supporting the care and recovery journey affect the experience along the path. The design of healthcare environments influence things like recovery time, they can mitigate stress, anxiety and fear and provide a sense of agency for those who feel like their bodies, and lives, are no longer in their control.Our minds and bodies can be deeply affected by buildings. Well maybe I need to refine that, not putting all the pressure on the built places. The environments we inhabit, natural or human made, affect us. A whole field of cognitive science has emerged that recognizes the influence hat the environment has on our mind-body state call neuroaesthetics.Neuroesthetics is a term coined by Semir Zeki in 1999[3]. A more formal definition was arrived at in the early 2000’s as the scientific study of the neural bases for the contemplation and creation of a work of art.[4]It doesn’t just apply to what is happening in the brain while looking at a piece of art. Among other things, it finds applications to music, dance, poetry, music, places and buildings. What neuroesthetics does is it uses neuroscience to explain and understand the aesthetic experiences at the neurological level and helps us understand the relationship to how we feel and what we experience through the arts and architecture.  Books like “Welcome to Your World: How the Built Environment Shapes Our Lives” by Sarah Williams Goldhagen and “Your Brain on Art” by Susan Magsamen and Ivy Ross are great examples of recent publications that help unpack how the environments we live in, and the art, music, dances, literature influences us.On the show I have talked about ontological design – the idea that what we design designs us back. Neural connections in our brains are formed, reinforced or dismantled through a process of neuroplasticity by the experiences we have. Our environments shape us on a neurological level. Research is quite definitive about the idea that the environment has the capacity to help us recover from illness faster or make us perhaps diminish well-being.And so the question arises…if we know that the environment has this profound effect on our minds and bodies, why is so much of what is built around us so banal?This question goes beyond thinking about sustainability in design and building practice – though this is a critical consideration of addressing issues of global warming. Sustainable design practice should be a baseline for anything we build or manufacture.What if places we built engaged the mind-body with a profound understanding of the impact of art, music, nature, and design, the study of neuroaesthetics?If we did, we would have many more of the projects that Mirelle Phillips and Studio Elsewhere have created over the past few years.Studio Elsewhere uses evidence-based and data-driven practices to develop virtual and physical interventions that promote brain health. They are pioneers of bio-experiential design - interactive, immersive environmental design using technology and physical design toward a healthier brain-body connection. Their embedded emerging technology solutions support the needs of healthcare professionals, researchers, patients and caregivers using software and hardware development, emerging technology, immersive game design, and biophilic design to reimagine the experience of health, wellness, and care. ​They have developed a model that allows for the development of a first-of-its-kind technology and design practice that leads with compassion, imagination, and inclusivity.Mirelle Phillips is the Founder and CEO of Studio Elsewhere. She leads a team of designers and digital technology mavens developing bio-experiential technology to promote behavioural, cognitive, and social health. While many of the application of Studio Elswhere’s work supports the well-being of patients, caregivers and healthcare workers, I can imagine a day when these big ideas find enormously impactful applications in the built environment across education, corporate interiors, retail, hospitality and almost every other place where brains and buildings connect. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT JOE LANZISERO: Joe’s Profile: linkedin.com/in/joelanziseroEmail: jlmonkeyfez@gmail.comTwitter: joe_lanzisero Website: lanziserocreative.comInstagram: @joelanziseroBIO:JOE LANZISERO Former Creative Executive, Senior Vice President, Hong Kong Disneyland & Disney Cruise Line Portfolios Walt Disney Imagineering, Current Creative and UX Consultant, and Executive Vice President & Creative Director Zeitgeist Design and Production Joe Lanzisero served as the senior creative executive in charge of projects for Walt Disney Imagineering across multiple platforms in the company’s cruise, theme park, hotel & resort, restaurant and retail business lines. With more than three decades of Disney experience, Joe worked with teams of artists, writers, architects and engineers, he serves as the eyes and artistic conscience of a project from conception through completion. Joe was responsible for the creative development of the two newest ships for the Disney Cruise Line, and oversaw the teams that designed these new state-of-the-art ships (Disney Dream and Disney Fantasy) which launched in 2011 and 2012 respectively. Many features such as the innovative dinner show “Animation Magic” and the inclusion of an onboard water coaster (the AquaDuck) are cruise industry firsts. At Hong Kong Disneyland, Joe oversaw the expansion of the park by more than 20 percent over a three-year period. The additions of three new lands – Toy Story Land, Grizzly Gulch and most recently, Mystic Point, adds more excitement and fun for guests of all ages. Lanzisero began his Disney career in 1979 in Feature Animation (now Walt Disney Animation Studios), working on the animation, special effects, storyboarding and story development of numerous features, shorts and special project. He came to Imagineering in 1987 as a concept designer and was on the design teams for Disney’s Typhoon Lagoon Water Park at Walt Disney World, Critter Country at Disneyland, and Phantom Manor at Disneyland Paris. In 1991, Lanzisero was promoted to senior concept designer and immediately plunged into the development of Mickey’s Toontown, the wacky cartoon “community” that opened at Disneyland Park in 1993. He also developed the concept for Roger Rabbit’s Car Toon Spin, a wild and funny dark ride that opened in Mickey’s Toontown the following year. Lanzisero also supervised the concept design for the Tokyo Disneyland version of Toontown that opened in 1996. Before joining the Tokyo Disneyland project team in 1999, he developed the concept for Fantasia Gardens and Winter Summerland, a pair of unique miniature golf courses at the Walt Disney World Resort in Florida. Another new venture, Disney Cruise Line, benefited from his work on children’s spaces and activities. And he was behind the 12/10/2013 conceptual design and development of DisneyFest, a unique Disney entertainment venue that traveled throughout the Far East and South America. In 2001 Joe was promoted to creative vice president for Tokyo Disney Resort, charged with overseeing all design in Tokyo. For Tokyo Disney Resort, he worked on such attractions as Pooh's Hunny Hunt, Toontown, Critter Country and Splash Mountain. He did the concept development for Mermaid Lagoon and Arabian Coast in Tokyo DisneySea as well as many other projects. He directed the creative development of Tower of Terror attraction and Monsters, Inc. Ride and Go Seek.In March 2007, Joe was promoted to creative senior vice president with the added responsibilities of overseeing all design for Hong Kong Disneyland, including leading the design of a major three-land expansion of the park. A member of the first graduating class of the Walt Disney Character Animation program at California Institute of the Arts in 1979, Lanzisero developed his artistic talents with old-time Disney professionals. He applied his education as a teacher at the Otis Art Institute and in the animation industry before joining The Walt Disney Company. Currently Joe is a consultant to the Themed Entertainment, Cruise, Museum and Hospitality industries with a portfolio of ongoing international and domestic projects in various stages of design and production. Joe is also actively involved in the UX world and is a sought after speaker in this sector. He has been the Keynote Speaker at the World Usability Congress in Graz Austria and has spoken and consulted on UX to major companies like Macys and Silicon Valley startups. He is also currently Executive Vice President and Creative Director for Zeitgeist Design and Production. Zeitgeist currently has a roster of international and domestic projects. Domestically they are working on high profile museum projects. Internationally they are the creative development team exclusive to Chimelong Resorts in Guangzhou China. Joe is full-time consultant working for visionary clients all over the world. He welcomes the chance to learn more about your big idea and explore ways he might serve you.  SHOW INTRO:Welcome to the NXTLVL Experience Design podcast. Over our 4 seasons we have focused on “Dialogues on DATA: Design Architecture, Technology and the Arts”. NXTLVL features provocateurs for whom disruption and transformation are a way of engaging in work and play every day.Theyinclude thought leaders who are driven by curiosity, a passion to create the ‘New Possible’ and a mindset of promoting new paradigms of experiences.  They include leading scientists, artists, musicians, architects, entertainers and story tellers whose research, exploration and built work brings new understanding of the impact and relevance of place-making to the world. On the show, we focus on what’s now and what’s next.*          *          *          *          *          *          *In this episode we talk about storytelling with a master, Joe Lanzisero former SVP at Walt Disney Imagineering.We’ll get to our conversation in a minute but first a few thoughts on why I love this topic:*          *          *          *          *          *          *Stories are powerful. They are among the engines of culture and we have relied on sharing them for millennia as part of our human socio-cultural and spiritual development. We stamped out narratives around tribal fires, shared them on trade routes and built public squares combining commerce and culture through the need to share life experiences with storytelling.Stories are also crucial to our empathic development, as well as providing context to our lives. And stories can also act as path to follow for designers that provides a reference point for design decisions guiding massing or volumes, layouts, use of materials, geometries and other aesthetic choices. Story can be used as a tool to determine the sequence of a brand’s signature moments and experiences along a customer journey. The best stories are easy to remember because they paint pictures in our minds that tap into our deep feelings. Because they often create emotional responses and evoke strong visualizations, they play into our long history of communicating through pictures. In many ways, stories are the framework by which we remember things.While the core components of good storytelling may be the same as they have been for years. In fact Joseph Campbell asserted in his book “A hero With A Thousand Faces,” that there was really only one story, a structure that was reinterpreted across time and cultures. The super interesting feature of our brains and stories is that while reading, listening to or watching stories unfold on screen, we develop elaborate mental representations of the situations described in the text, lyrics or scenes. Researchers have gathered evidence through fMRI scans of individuals reading narratives that “the neural responses to particular types of changes in the stories occurred in the vicinity of regions that increase in activity when viewing similar changes, or when carrying out similar activities in the real world.” (see: Reading Stories Activates Neural Representations of Visual and Motor Experiences, Nicole K. Speer, Jeremy R. Reynolds, Khena M. Swallow and M. Zacks, Psychological Science, Volume 20 – No.8, 2009). In other words, as subjects read about characters in a story, their brains react in a manner that is similar to them personally experiencing those characters’ situations. Studies by Brian Pulvermüller (see: Pulvermüller F. Brain Mechanisms Linking Language and Action. Nature Reviews Neuroscience. 2005;6:576–582) have demonstrated that brain regions involved in reading action words (verbs) are some of the same regions involved in performing analogous actions in the real world. So, if you read the word “throw” or “catch”, brain regions light up in fMRI scans that are activated when moving one’s arm or hands.When engaging with story, our brains react to words as if we’re experiencing the story in the real world. Cognitive scientist Roger C. Schank explains that - “Humans are not ideally set up to understand logic; they’re ideally set up to understand stories.” I’ve been fascinated with story for years. Stories were a crucial part of bedtime rituals with my sons when they were young. We were deeply connected to the value of story and their ability to communicate ideas, morals and values. When my older son was very young, he loved stories and asked my wife to read two stories at the same time so that he could introduce the characters from one narrative to those in another book. “no mommy,” he explained “turn dis book towards de other so the characters can see each other too…”So this is where my guest comes into the narrative…JOE LANZISERO is the Former Creative Executive, Senior Vice President, Hong Kong Disneyland & Disney Cruise Line Portfolios Walt Disney Imagineering. He is currently the Creative and UX Consultant, and Executive Vice President & Creative Director Zeitgeist Design and Production.Joe Lanzisero served as the senior creative executive in charge of projects for Walt Disney Imagineering across multiple platforms in the company’s cruise, theme park, hotel & resort, restaurant and retail business lines. With more than three decades of Disney experience, Joe worked with teams of artists, writers, architects and engineers, he serves as the eyes and artistic conscience of a project from conception through completion.     Lanzisero began his Disney career in 1979 in Feature Animation (now Walt Disney Animation Studios), working on the animation, special effects, storyboarding and story development of numerous features, shorts and special project. After a number of years and promotions with in the Walt Disney organization Joe was promoted to creative vice president for Tokyo Disney Resort, charged with overseeing all design in Tokyo in 2001 and then again in March 2007 to creative senior vice president with the added responsibilities of overseeing all design for Hong Kong Disneyland, including leading the design of a major three-land expansion of the park. Joe is currently Executive Vice President and Creative Director for Zeitgeist Design and Production and a consultant to the Themed Entertainment, Cruise, Museum and Hospitality industries with a portfolio of ongoing international and domestic projects in various stages of design and production. As a note to the listener, I caught up with Joe Lanzisero, at the SHOP Marketplace event in Austin Texas. So, you going to hear the din of the tradeshow floor but the conversation is nonetheless engaging…       ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT BERT MARTIN OHNEMULLER: Bert Martin’s Profile: linkedin.com/in/bert-martin-ohnemüller-bmoWebsites:Personal: bmo.de Company Website:  www.neuromerchandising.comPhone: +4915158780680 (Mobile)Address: Kaiserstrasse 61 60329 FrankfurtEmail: bmo@bmo.deTwitter: BertMartin SHOW INTRO:In 2015 I had finished writing my book Retail (r)Evolution and was the world of speaking engagements where I was out spreading the message. Anyone who has written a book will tell you that getting the text published it's just the beginning. The next exciting, though occasionally somewhat tiring, step is to be out on the road speaking at conferences and engaging audiences in the ideas that you had spent the previous two or more years developing and putting to paper.I had the good fortune to be invited to speak at the Shopper Brain Conference in Amsterdam presented by the Neuromarketing Science and Business Association.Speaking at the Shopper Brain Conference was somewhat of a an acid test, a way to be able to gauge whether me - the non-neuroscientist but but the artist, architect, educator and now author, who happened to spend the last four years or so deep diving into the world of neuroscience and its interrelationship with customer behavior and emerging digital technologies, would survive in front of an audience full of scientists and neuromarketing practitioners. My son who I had offered the opportunity to come along on the trip with me would be busy working on homework in the hotel lobby while he was dad was out in front of a few 100 conference attendees talking about the brain, the things you might just want to know about how it works if you're proposing to make engaging customer experiences and the influence that digital technologies was having on both the three pound organ inside your skull and the behavior of shoppers around the globe.I had studied psychology before ente ring the school of architecture at McGill University in Montreal but digging into the world of neuroscience had totally captivated me. I knew that at a base level there was more than just psychology at play in what people did when on a shopping trip. My original intuition was there had to be something, at a base level, that was driving behavior that was maybe crossed generationally, cross culturally, cross ethnically etc similar for all humans. And so, studying neuroscience, brain structures and how things worked inside our head became an area of deep study.That fascination his not left me but only become deeper. Seemed like the more I studied the more I felt I didn't fully understand. But then again that probably made some sense because the pace at which discoveries were being made in the neuroscience world were unfolding at a rapid pace where imaging technologies we're now allowing us to see into the brain in ways that we've never seen before.And so there I was digging into subjects like the mind body connection, the power of stories and the release of neurochemicals, mirror neurons and understanding the brain as a pattern recognizing machine. Understanding the brain began to suggest that what I might have understood as intuition based on experience and careful observation of how people reacted in places could be augmented with the heft of science that was quite definitive about what people might likely do or feel in spaces based on how the environment around them was designed and the interactions they were having with other people.While at the conference I sat and watched scientists, marketing and advertising executives, thought leaders and design practitioners all talk about the power of understanding the brain.One of the other speakers and I struck up a conversation while there and it seemed as though we both we're coming to this world with deep fascination about how the understanding of neuroscience would shape the interactions between people in the brand experience place. Bert Ohnemuller and I seemed to connect immediately. Bert seemed to have an air of approachable and transparent authenticity. He seems genuine and curious in his willingness to discover new ideas and to hear new insights and different points of views that challenged his preconceptions. He was candid and attentive in our conversations sharing some of the challenges in understanding science behind the brain and other subjects such as creating places for relevant customer engagement and leadership.In the past few years Bert and I both chased different professional paths and until recently Bert and I reconnected. His enthusiasm to learn and compassionate approaches to understanding how we as humans might optimize our lived experience had not left him. In fact to the contrary, it seemed like it had only become more profound. He’s a man on a mission.Talking to Bert Ohnemuller is like opening a compendium of thought leadership seminars, that are founded in neuroscience and evolutionary biology. Despite his deep understanding of neuroscience, he is someone that very much has decided to leave his head and lead with his heart. It is perhaps because he is so deeply studied the science that he is able to look inward and understand his own behavior as being a function of where we have come as a species and how the mind body connection of our individual systems is just part of a larger more complex system where individuals resonate and influence the emotional states and behaviors of others.Bert believes that leadership style starts with understanding the self, that leadership is first and foremost about self leadership. In fact he takes this a step further and suggests that leaders should be required to deeply understand and lead themselves before they be put in positions of leading others. He often talks about the EPS - Emotional Positioning System not a Global Positioning System. However his emotional positioning system, that inner sense of who we are and what drives us in making our decisions and creating empathic and relevant relationships to others, is in fact a Global Positioning System of me within the context of the larger human whole.He believes that in understanding ourselves we might then extend that self knowledge outwards towards others deepening our relationships through empathic extension. Bert believes that we are in what he refers to as the Decade of Humanity. And unpacks these ideas in his book “Lead- Speak- Inspire” which has now been translated into five languages. Ohnemuller’s principle key performance indicator for the decade of humanity is what he calls “ROK - Return on kindness.”A core component of this premise his based on the idea of personal responsibility. That we have to develop response – ability; our ability to respond appropriately in circumstances that challenge our existing narratives.After working for years in the fast-paced and high-pressured Consumer Packaged Goods industry with companies like Nestle, Bert now is a high performance business coach and the founder of the neuromerchandising group. His mission he says is spreading knowledge and leadership philosophies in the decade of humanity - a world where people do what they do with passion, a world where companies are role models for the society. A truly value based world.Bert Ohnemuller is a sought-after keynote speaker, author of several books   positive psychology with more than three decades of entrepreneurial experiences. For Ohnemueller says that “humanity is not a soft or romantic quality but the precondition for long term success and profitability. We need to have a much better understanding about human beings and about oneself in order to unlock the full potential of individual and corporations.” ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.Show Less The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.