

Productized Podcast
Productized
The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!
Episodes
Mentioned books

Aug 10, 2018 • 11min
From Story To Product In 180 Days By Diogo Teles
Diogo Teles is the Product Lead at Faber Ventures and has been heavily involved in the creation and development of a number of Faber’s portfolio companies. He has been building mobile apps since 2007 and brings a holistic view of product methodology, both from an industry and consumer perspective, twinned with a deep technical knowledge to the products he works on.
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Aug 10, 2018 • 10min
10 Challenges Of Creating A Hardware Product Startup By João Carreiro
In this insightful talk, João Carreiro, co-founder of Nozomi, a portuguese security hardware startup, shared his thoughts about the 10 challenges of creating a hardware product.
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Aug 9, 2018 • 36min
Discussion Panel Productization Mindset
Half an hour discussion panel with five experts from each field in Product Thinking, Experience, Design and Management. The panel will be lead Ricardo Mesquita (CEO, the Lab Miami), and the panel will consist of Michael Margolis (CEO, Get Storied), Sandra Fisher-Martins (CEO, Claro), Teresa Torres (Author, Product Talk), Orit Zetouni (Partner, Red Interactive) and Bruce Nussbaum (Mentor, NEW INC). They will discuss the theme of productization, share some of their insights and experiences throughout their careers, and tell us how companies can build a successful product design culture.
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Aug 9, 2018 • 43min
Insights 25 Years Productizing By Kai Halsinger
On “Insights: 25 years Productizing” Kai summarised what he has learnt in over two decades of working. The breakdown of the keynote followed the pattern of six lessons from 6 stories. He emphasized the importance of working together and being a collective, combining talents to make a more cohesive and stronger unit.
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Aug 9, 2018 • 28min
Different Ways To Manage Global Design Teams by Pierre Yves Panis
Pierre's keynote at Productized Conference 2016 was on “Different ways to manage global design teams. At the core of Pierre’s talk was the belief that it is the team that matters! The audience heard about the four “musts” that Pierre uses when he works with teams, they are:
Promote the team
Empower the team
Represent the team
Protect the team
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Aug 9, 2018 • 37min
Building Insanely Great Products By David Fradin
Based on the 200 page book "Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story" , this presentation will cover the Six Keys of Product Success: Strategy, Process, Information, Customers, Employees, and Systems.
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Aug 9, 2018 • 38min
So You Want To Be A Service Designer By Jamin Hegeman
In this talk, Jamin Hegeman talks about how service design looks like, and the future of service design. Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design?
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Aug 9, 2018 • 26min
Ideas Don’t Sell Themselves By Michael Margolis
People don’t buy your product, they buy the story attached to it. So where exactly do you start? How do you capture the imagination? What creates empathy and relevance? Especially when your product is disruptive, world-changing, or challenges the status quo.
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Aug 9, 2018 • 14min
Make It Clear By Sandra Fischer Martins
Sandra Fisher-Martins will talk about how unclear key messages and complex content is killing innovative products, and give you some tools to solve the issue. She is particularly interested in the use of plain language and information design in public documents as a way of helping citizens make informed choices about their health, education, welfare, and civil rights.
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Aug 9, 2018 • 15min
Joined Up Tools For Better Products By Alex Crowfoot
While working on a digital product for a highly complex brand with 20 million customers, Alex Crowfoot and his team at digital product studio ustwo realised the business they were working with just wasn’t in the right place to make the product they knew was possible. Alex will present the tools ustwo created and the outcome.
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